POP Display Market Size, Share | Global Research [2033]

POP Display Market Overview

Global pop display market size in 2024 is estimated to be USD 11710.25 million, with projections to grow to USD 13775.57 million by 2033 at a CAGR of 1.8%.

The global POP (Point-of-Purchase) display market has witnessed significant momentum driven by increasing retail expansion and consumer engagement strategies. In 2023, over 85% of brick-and-mortar retailers globally deployed at least one form of POP display to boost customer attention and in-store conversion rates. POP displays are now widely used across retail chains, supermarkets, pharmacies, and convenience stores, with over 70,000 global retail outlets integrating modular or custom display units. Floor-standing displays remain the most deployed type, accounting for approximately 32% of installations across top-tier retailers.

Retailers invest in printed corrugated cardboard, metal, plastic, and acrylic materials, with corrugated materials representing more than 55% of global unit volume due to affordability and ease of customization. Markets like food and beverage, personal care, electronics, and pharmaceuticals dominate POP display applications. As of 2024, more than 62% of the displays cater to food and beverage merchandising alone. Technological advancements like smart LED displays and touch-interactive shelving systems are gradually transforming traditional POP deployment. Markets in Asia-Pacific, especially China and India, are showing a sharp uptake, with over 19,000 new installations in 2023. This growing penetration highlights the ongoing transition of the retail landscape toward shopper-centric display design and customer engagement optimization.

Key Findings

Top Driver reason: Retail chain expansion and increasing demand for visual merchandising solutions.

Top Country/Region: China recorded over 7,300 new installations of POP displays in 2023 alone.

Top Segment: Floor displays accounted for the largest market share, with 110,000+ units deployed globally in 2023.

POP Display Market Trends

The POP display market is increasingly driven by trends such as sustainability, digital integration, and modular product offerings. In 2023, over 48% of newly manufactured POP displays were made from recyclable or biodegradable materials, indicating a shift toward eco-conscious merchandising solutions. Sustainable displays—especially corrugated cardboard variants—reduced lifecycle carbon emissions by 36% compared to traditional plastic displays.

Digitalization of POP displays is another major trend. Approximately 12,000 smart POP displays equipped with motion sensors and QR-based interactivity were deployed in retail stores globally during 2023. These systems recorded a 38% higher customer engagement rate compared to static displays. Brands like beverage manufacturers experienced 22% increased sales from digital POP displays in convenience stores.

Customization and modularity are also influencing procurement. Over 60% of POP display orders in 2023 were custom-built, as retailers focus on aligning display design with brand identity. Collapsible and modular displays that reduce logistics costs by up to 40% are gaining popularity, especially in the food and beverage sector.

POP Display Market Dynamics

DRIVER

Retail expansion and demand for in-store visual merchandising

Retail networks across the globe are expanding rapidly, particularly in Asia-Pacific and Latin America. In 2023, over 142,000 new retail stores opened globally, with over 58% integrating POP displays as part of their merchandising strategy. Retailers are investing in visual merchandising tools to enhance consumer dwell time and conversion rates. In the U.S. alone, stores using POP displays reported a 20% average increase in impulse purchases. Moreover, the rise of private labels and premium in-store promotions has fueled demand for branded, customized POP displays, with over 70% of new product launches in the FMCG sector incorporating dedicated display setups.

RESTRAINT

Short lifecycle and disposal challenges

Despite strong adoption, the POP display market faces restraints related to limited product lifecycle and disposal. Cardboard-based displays often last between 4–8 weeks under retail conditions, leading to frequent replacement cycles. In 2023, over 1.4 million POP displays were disposed of globally, with only 46% recycled or reused. This generates high operating costs and waste management burdens. Retailers must also manage complex logistics for temporary displays, especially during promotional events, contributing to supply chain inefficiencies and increased carbon footprints.

OPPORTUNITY

Growth of interactive and sensor-based displays

Technological upgrades are opening new avenues in POP display applications. Motion-sensor displays, smart shelving, and LED-embedded POP stands are transforming customer engagement. In 2023, interactive POP displays generated a 29% higher ROI compared to conventional displays. Retailers deploying smart POP solutions recorded a 15% improvement in average basket size per shopper. Market players have responded by integrating RFID, NFC, and touchscreen panels into display units. Over 5,500 interactive POP installations were recorded in 2023 across retail sectors, especially in electronics and cosmetics stores.

CHALLENGE

Rising input costs and labor shortages

A key challenge facing the market is the rising cost of raw materials like corrugated paper, aluminum, and plastics, which surged by 22% in 2023 due to global supply chain disruptions. Additionally, skilled labor shortages in fabrication and display setup have hampered production timelines. In North America, over 4,000 display installation projects faced delays in 2023 due to staffing constraints. These bottlenecks elevate operational expenses and lengthen time-to-market for new campaigns, affecting profitability for both manufacturers and retailers.

POP Display Market Segmentation

The POP display market is segmented by type and application, catering to diverse retail requirements. By type, key segments include Floor Displays, Pallet Displays, End-Cap Displays, Counter Top Displays, and Others. By application, it serves industries such as Health and Beauty, Pharmaceuticals, Food and Beverages, Sports and Leisure, and Others. In 2023, the food and beverage sector accounted for more than 60% of total display deployment. Type-wise, floor displays led in demand due to visibility and product stocking flexibility.

By Type

Floor Displays: Floor displays dominate installations, accounting for over 110,000 units globally in 2023. These displays offer up to 3.2 sq.m. of product exposure, ideal for aisle placement. Supermarkets and hypermarkets use floor displays extensively for promotional items, contributing to 42% of display sales in 2023.
Pallet Displays: Pallet displays recorded approximately 39,000 global installations in 2023. They offer logistics advantages as they can be transported directly onto the sales floor. These are mainly deployed in warehouse clubs and wholesale retail formats and support up to 500 kg of merchandise per unit.
End-Cap Displays: End-cap displays were used in more than 52,000 retail outlets in 2023. Positioned at aisle ends, they generate higher shopper visibility and recorded 26% higher interaction rates than center-aisle displays. They are often used in cross-brand marketing campaigns.
Counter Top Displays: These compact units reached 88,000 deployments in 2023. Pharmacies, cosmetics retailers, and confectionery vendors favor them due to space constraints. Counter displays can boost impulse buys by 19%, especially near checkout zones.
Others: This category includes hanging signs, digital shelf displays, and kiosk-style units, which saw over 24,000 installations. These are often used in event-based merchandising or product sampling areas.

By Application

Health and Beauty: With 31,000 deployments in 2023, this segment thrives on seasonal promotions and visual packaging. Over 18% of counter-top displays are dedicated to skincare and makeup.
Pharmaceuticals: More than 22,000 displays served the pharmaceutical retail sector in 2023. Vitamin and supplement displays accounted for 45% of pharmaceutical POP usage.
Food and Beverages: The largest segment, with 145,000 displays in 2023. Displays for beverages such as energy drinks and packaged snacks accounted for 66% of this application segment.
Sports and Leisure: This segment saw 18,000 displays in 2023, with seasonal sports items, fitness gadgets, and accessories driving demand. Floor displays contributed 64% of installations.
Others: This includes electronics, pet products, and toys, which together accounted for 20,000 units globally. Tech accessory displays, in particular, are gaining traction in high-traffic electronics retail.

POP Display Market Regional Outlook

The global POP display market exhibits diversified performance across regions. Asia-Pacific leads in volume deployment, while North America shows higher adoption of smart and interactive POP solutions. Europe emphasizes sustainable and recyclable displays, while the Middle East & Africa show rising penetration in developing urban retail hubs. Regional customization, cost efficiency, and logistics support play a crucial role in shaping market dynamics across each territory.

North America

In 2023, North America accounted for over 92,000 installations, led by retail chains in the U.S. and Canada. The U.S. alone recorded 75,000+ POP deployments, with 48% involving smart, modular, or recyclable displays. End-cap and digital shelf displays were used in 39% of supermarkets. Floor and pallet displays are popular across department and big-box stores. The U.S. recorded 21% growth in demand for tech-enabled POP installations compared to 2022.

Europe

Europe saw over 68,000 units installed in 2023, with Germany, France, and the U.K. being key contributors. Corrugated cardboard displays dominated, constituting 57% of all units. EU sustainability directives spurred recyclable POP installations, especially in health and beauty retail chains. France introduced 5,200 new end-cap displays during seasonal campaigns. Digital adoption was slower, with only 9% of displays offering sensor-based interactivity.

Asia-Pacific

Asia-Pacific led global volume with 137,000 installations in 2023. China contributed over 7,300 new units, while India installed 5,400 units, primarily in urban supermarkets. Southeast Asia experienced a 24% rise in demand. Floor displays and counter units made up 72% of installations, owing to space efficiency and affordability. Countries like Indonesia and Vietnam are emerging hotspots for POP manufacturing exports.

Middle East & Africa

The Middle East & Africa region recorded 26,000 installations in 2023. South Africa and UAE led the market, with Dubai alone deploying over 3,600 displays. Pharmacies and beauty retailers were key end-users. While digital adoption remains low (below 5%), demand for printed cardboard displays grew 17% year-over-year. Nigeria and Kenya are beginning to adopt POP displays in urban retail expansion zones.

List of Top POP Display Market Companies

Promag
Repack Canada
Avante
GLBC
Ravenshoe Packaging
Mitchel-Lincoln
Creative Displays Now
Dana
POPTECH
Noble Industries
Boxmaster
EZ POP

Top Companies with Highest Market Share

Creative Displays Now: With over 58,000 display units manufactured in 2023 and large-scale presence across U.S. retail chains.

GLBC: Delivered 48,000 units in 2023, with specialization in eco-friendly and customizable floor and counter displays.

Investment Analysis and Opportunities

The POP display market is experiencing robust capital inflow across multiple segments, driven by demand for smart merchandising solutions, recyclable materials, and region-specific manufacturing. In 2023, over 620 companies globally invested in new machinery or expansion of POP display production units. The average capital expenditure per manufacturer increased by 14% compared to 2022. The trend reflects rising demand from multinational retail clients seeking efficient display procurement models.

In Asia-Pacific, manufacturing investments surged significantly, with India and China accounting for 65% of all new POP display production facilities. China added 48 new mid- to large-scale fabrication plants in 2023. Meanwhile, India attracted more than USD 75 million in FDI toward POP display production infrastructure, aided by low labor costs and improved packaging industry incentives. These countries together manufactured over 200,000 display units in 2023.

Smart display technology has also attracted significant venture capital and R&D investment. Approximately 9,000 smart display units were sold in North America alone, with over 140 companies investing in motion sensors, NFC integration, and modular lighting enhancements. Interactive display firms reported a 17% average increase in order sizes due to demand from electronics and cosmetics retailers.

In Europe, investments have been channeled primarily into recyclable POP production. Over 38% of European display companies upgraded their facilities to meet regional circular economy mandates. Germany and France invested jointly in 22 sustainability-focused consortium projects, including the development of biodegradable corrugated cardboard and water-based digital printing.

Retailers themselves are investing in long-term contracts with display manufacturers. In 2023, 68% of large-format retailers in North America signed 12-month or longer contracts with regional POP suppliers to reduce setup costs and guarantee timely supply. Additionally, over 4,800 retail chains globally adopted display-as-a-service models, where investment shifts from asset purchase to display rental and lifecycle management.

New Product Development

The POP display market is undergoing a transformation, marked by substantial innovations across material, design, interactivity, and sustainability domains. In 2023, over 2,700 new POP display product SKUs were introduced globally—an 18% increase from the previous year. These launches reflect increasing customization, modularity, and digital engagement in retail merchandising.

Biodegradable and compostable displays emerged as a significant innovation focus. More than 950 new product variants were launched using fully recyclable materials, including corrugated paperboard, sugarcane fiber, and PLA-based plastics. Promag and Boxmaster together introduced over 200 new biodegradable display units in 2023, catering to Europe’s growing demand for eco-conscious retail formats.

Another core development is the integration of LED lighting and motion-triggered advertising modules into displays. Approximately 8,500 digital-enabled POP units were installed globally in 2023, up from 5,600 in 2022. These units include sensors, animated graphics, and embedded audio triggers that boost product attention by over 35% in test store environments. Avante introduced a range of smart POP kiosks compatible with mobile-based customer engagement and coupon systems.

Modular and tool-free assembly models are also gaining traction. Repack Canada unveiled a new line of flat-packable POP units with magnetic interlocks, reducing average setup time to under 10 minutes. These displays can be reconfigured based on seasonal campaigns, reducing design turnaround and production redundancy.

Smartphone-integrated displays featuring QR codes and NFC tags represent another wave of innovation. In 2023, over 5,100 displays embedded with QR-based digital content were introduced in cosmetics and electronics outlets. Data gathered from these systems helped retailers optimize future display placement, resulting in up to 27% higher placement ROI.

Five Recent Developments

Creative: Displays Now launched 75 new biodegradable POP designs in 2023, increasing their sustainable product line by 46% year-over-year.
GLBC: introduced a proprietary corrugated pallet design in Q2 2023 that can support over 600 kg of merchandise and reduce shipping costs by 30%.
Dana: Displays partnered with a U.S. tech firm in early 2024 to release motion-sensor retail units that increase shopper interaction time by 34%.
POPTECH: rolled out a new QR/NFC-based interactive display series in Q1 2024, with 2,300 installations in personal care retail outlets across North America.
Avante: opened a new 120,000 sq.ft. automated POP manufacturing facility in China in late 2023, boosting their annual production capacity by 28%.

Report Coverage of POP Display Market

This comprehensive report on the global POP display market covers all critical dimensions shaping the industry, including material trends, technological integration, product type performance, and regional dynamics. The market is segmented by type, application, and geography to provide a granular view of trends and opportunities across verticals and locations.

The report encompasses detailed analysis on five major POP display types—Floor, Pallet, End-Cap, Counter Top, and Others—highlighting unit installations, material composition, preferred retail formats, and growth direction. Each type is assessed in terms of design complexity, deployment lifecycle, interaction potential, and cost-efficiency metrics. Comparative analysis of product formats such as modular, collapsible, and digital-enhanced displays helps stakeholders benchmark performance.

Application segments such as Food & Beverages, Pharmaceuticals, Health & Beauty, and Sports & Leisure are covered extensively. Each application segment is discussed with facts on volume demand, seasonal adoption trends, store format suitability, and ROI on promotional campaigns.

Geographic coverage includes North America, Europe, Asia-Pacific, and Middle East & Africa. Country-level insights such as POP deployment in China, India, Germany, France, the U.S., and UAE are included with year-over-year installation figures and market penetration levels. Local regulatory frameworks, retail channel expansion, and sustainability mandates are also discussed.

The report integrates analysis of key drivers such as retail growth, consumer behavior shifts, and visual merchandising trends. Market restraints such as rising input costs, short display lifecycle, and logistics limitations are explored with statistical support. Opportunities from interactive displays and smart merchandising, along with the challenges of waste management and skilled labor shortages, are addressed comprehensively.