Equestrian Apparel Market Size, Share & Trends, 2033

Equestrian Apparel Market Overview

Global equestrian apparel market size is projected at USD 2697.81 million in 2024 and is anticipated to reach USD 3135.26 million by 2033, registering a CAGR of 1.8%.

The equestrian apparel market is a specialized segment within the global sportswear and protective gear industry, catering to riders, horse owners, and competitive equestrians. As of 2024, over 35 million individuals globally participate in equestrian activities, driving robust demand for durable, stylish, and safety-enhancing equestrian apparel. The market encompasses a variety of products including breeches, riding jackets, boots, gloves, helmets, and safety vests.

According to data, over 5.2 million helmets and over 9.1 million riding boots were sold globally in 2023, highlighting the popularity of horse riding as a leisure and competitive sport. The United States alone has over 2 million horse owners, making it a major hub for equestrian apparel consumption. Europe remains another stronghold, with Germany, the United Kingdom, and France collectively accounting for more than 4 million active riders.

Advancements in moisture-wicking fabrics, temperature control materials, and lightweight safety gear have boosted consumer interest. With increasing participation in dressage, show jumping, and endurance riding events, demand for performance-oriented apparel continues to grow. Moreover, consumer preference for personalized, fashionable, and functional equestrian apparel is shaping product innovation and premiumization strategies in the global equestrian apparel market.

Key Findings

Top Driver Reason: Rising participation in equestrian sports and recreational riding worldwide.

Top Country/Region: United States holds the largest rider population with over 2 million active equestrians.

Top Segment: Riding boots account for the largest volume of purchases with over 9.1 million units sold globally in 2023.

Equestrian Apparel Market Trends

The equestrian apparel market is evolving with noticeable trends in functionality, safety, and aesthetic customization. In 2023, more than 60% of consumers preferred multi-functional riding wear that could transition from equestrian use to casual wear. Hybrid performance apparel, such as stretch-fit breeches with silicone grip patches, is increasingly favored among amateur and professional riders alike.

Smart apparel is making a mark, with over 15,000 units of sensor-embedded helmets sold in Europe in 2023, helping riders monitor head impact and safety. Similarly, smart fabrics integrated with temperature and moisture sensors have found a niche in endurance riding events, where rider comfort during long hours is essential.

Sustainable fashion is a growing priority. Brands are adopting recycled textiles, with more than 30 companies launching eco-friendly collections by mid-2024. Approximately 12% of total riding apparel sold in 2023 had eco-certifications, indicating a shift in consumer expectations toward environmentally conscious gear.

Customization and personalization also dominate current trends. Over 70,000 custom-fit riding jackets and tailored show attire were sold globally in 2023. Riders are willing to pay a premium for monogrammed, competition-compliant apparel, especially in the dressage and hunter/jumper circuits.

Equestrian Apparel Market Dynamics

DRIVER

Growth in recreational and professional equestrian activities

The primary growth driver for the equestrian apparel market is the global increase in equestrian participation. In North America alone, over 7 million individuals engage in horseback riding annually, with 85% of riders investing in specialized riding gear. Competitive events such as the FEI World Equestrian Games and national show circuits have contributed to a surge in apparel demand. Furthermore, the rise of riding clubs, especially in Asia-Pacific, which grew by 12% in 2023, is increasing the visibility and accessibility of equestrian sports. The apparel market benefits directly from this surge as each discipline requires specific gear that meets both functional and aesthetic needs.

RESTRAINT

High cost of premium equestrian apparel

One of the key restraints in the equestrian apparel market is the high cost associated with high-quality gear. Riding helmets, for instance, can cost between $150 and $800, while competition-grade jackets often exceed $300 per piece. These prices restrict access to premium segments for beginner or recreational riders. In emerging economies, over 45% of potential buyers cite pricing as a barrier to entry, particularly for imported brands. Additionally, frequent replacement cycles due to wear and tear add to the total cost of ownership for equestrian participants.

OPPORTUNITY

Expansion into Asia-Pacific equestrian markets

Asia-Pacific presents a strong opportunity for growth in the equestrian apparel market. Countries like China and India are witnessing a 10–15% annual increase in horse-riding clubs. In China alone, there were over 1,600 equestrian clubs in 2023, up from 300 in 2015. The growing wealth among middle- and upper-income groups in these regions supports the adoption of international riding standards, including appropriate attire. Moreover, government-backed sports initiatives and private investments in equestrian infrastructure provide a gateway for premium apparel brands to enter and scale in new territories.

CHALLENGE

Counterfeit and low-quality product circulation

A major challenge facing the equestrian apparel market is the growing presence of counterfeit and low-grade products. In 2023, over 18% of equestrian gear sold online in developing regions was reported to be non-compliant with safety standards. This poses a safety risk to riders and damages brand reputation. The availability of look-alike apparel at reduced prices undermines the sales of certified brands and creates distrust in online purchasing channels, limiting market penetration, particularly in digitally active yet price-sensitive regions.

Equestrian Apparel Market Segmentation

The equestrian apparel market is segmented by product type and application. By type, the market includes clothes, helmets, boots, and gloves. Each type has distinct demand drivers depending on riding discipline and regional preferences. By application, equestrian apparel is segmented into female and male rider categories, with differentiated styling, sizing, and performance requirements.

By Type

Clothes: Over 18 million units of riding clothes were sold globally in 2023, including breeches, jackets, and shirts. Technical shirts with UV protection and breathable show jackets accounted for nearly 30% of the sales. The segment is expected to see robust growth as over 3,000 equestrian events demand competition-compliant attire annually.
Helmets: Safety helmets remain a mandatory requirement in competitive and training environments. Over 5.2 million helmets were sold in 2023, with nearly 58% complying with ASTM or EN safety standards. Lightweight polycarbonate models dominate the market, particularly among amateur riders.
Boots: Riding boots form the largest product category. More than 9.1 million pairs were sold in 2023. Tall leather boots are popular in dressage and eventing, while paddock boots with zip features dominate schooling sessions. Waterproof and breathable materials account for 40% of new boot models.
Gloves: Approximately 7.5 million pairs of equestrian gloves were sold in 2023. Riders prefer gloves with silicone grip and touchscreen-compatible fingertips. Over 60% of gloves purchased globally are used for training rather than competition purposes.

By Application

Female: Female riders account for over 65% of the global equestrian apparel market. In 2023, nearly 70% of new product launches targeted female audiences, including slim-fit breeches, stylish show coats, and color-matched helmets. Fashion-forward designs drive impulse purchases among women aged 18–34.
Male: Male equestrian apparel represents a niche but growing segment, accounting for 35% of global demand. The majority of male riders prefer conservative, utility-driven apparel, particularly in working and trail riding categories. Men-specific boot lines and rugged outerwear saw 14% year-on-year growth in 2023.

Equestrian Apparel Market Regional Outlook

The global equestrian apparel market demonstrates strong demand in developed countries and increasing traction in emerging regions. North America and Europe remain the dominant markets due to structured equestrian sports systems and high consumer spending.

North America

North America is the leading market, with the United States home to over 2 million active equestrians and more than 80,000 horse farms. In 2023, over 6.5 million units of equestrian apparel were sold across the U.S. and Canada. Safety compliance and brand loyalty shape buying behaviors, particularly among eventers and youth riders.

Europe

Europe holds a mature and highly segmented equestrian apparel market. Germany, France, and the UK account for over 4 million riders. Germany alone recorded sales of more than 2.3 million helmets and boots combined in 2023. The region emphasizes heritage brands, premium materials, and customized fitting, especially in dressage and show jumping circuits.

Asia-Pacific

Asia-Pacific's equestrian apparel market is expanding due to rising participation and club establishments. China and India reported over 1.2 million riders in 2023. Sales of riding clothes in China increased by 22% year-on-year. International brands are entering this market with localized sizing and pricing strategies to capture middle-class consumer interest.

Middle East & Africa

The Middle East, especially UAE and Saudi Arabia, is fostering a strong equestrian culture. High-end apparel demand is increasing with the support of national equestrian federations. In 2023, over 200,000 pieces of show gear were imported to the GCC region. South Africa leads the African market with over 100 registered riding clubs, driving steady demand for training and event apparel.

List of Top Equestrian Apparel Market Companies

UVEX
Decathlon
Horseware
Pikeur
Shanghai Goldtex Clothing & Bags Co.
Ariat
Noble Outfitters
GPA
Kerrits
Mountain Horse
KEP ITALIA
CASCO
Parlanti
KYLIN
Equetech
Devon-Aire
Tredstep
SSG Gloves
Equidorf

Top Two Companies by Market Share

Ariat: With over 12 million units sold globally in 2023, Ariat leads the global boot and performance wear segment.

Decathlon: As of 2024, Decathlon commands over 18% of global equestrian apparel volume, with significant presence across Europe and Asia.

Investment Analysis and Opportunities

The equestrian apparel market is attracting increasing investment from both established brands and new entrants aiming to capitalize on the growing global equestrian base. In 2023, over 150 new equestrian-focused stores and distribution outlets were opened globally, including 45 in Asia-Pacific and 32 in the Middle East. These investments are largely focused on expanding retail presence and enhancing customer accessibility in untapped and semi-urban markets.

Private equity firms are also eyeing the market due to its stable, niche consumer base and high average spending per rider. In 2024, two major investment deals—valued at over $90 million—were finalized for expanding high-performance riding wear brands into international markets. Retail chains are investing in exclusive product lines targeting competitive equestrians, especially in the dressage and eventing segments.

Online platforms are a significant area of investment. E-commerce sales of equestrian apparel rose by 28% in 2023, and companies are investing in customized virtual fitting tools, interactive sizing charts, and AI-driven personalization engines to enhance consumer experience. Over 45% of equestrian brands now offer online-only product lines that generate higher margins and faster inventory turnover.

Manufacturing investments focus on smart materials and sustainable fabrics. As of 2024, over 60 manufacturing units in Europe and North America have adopted recycled textiles and low-impact dyeing processes. Brands like Pikeur and Mountain Horse reported investing more than $5 million in their sustainability initiatives in 2023 alone.

New Product Development

Innovation is central to the evolution of the equestrian apparel market. In 2023, over 300 new apparel products were launched globally, with a focus on improving rider comfort, safety, and style. Leading brands like Ariat, Pikeur, and GPA invested in R&D to develop apparel that caters to high-performance needs as well as day-to-day comfort.

Smartwear is one of the most prominent innovations. In 2024, at least five new helmet models were introduced with integrated impact sensors, including models that sync with rider health monitoring apps. These smart helmets accounted for over 18,000 units sold in Europe alone. Additionally, airbag vests that deploy in milliseconds during falls were made lighter and more flexible, leading to a 22% increase in adoption in eventing and cross-country disciplines.

Eco-conscious development is another innovation trend. Brands such as Kerrits and Equetech launched entire collections made from bamboo fiber, recycled polyester, and biodegradable fabrics. These collections represented over 10% of all global riding clothes sold in 2023. Several jackets and breeches now include compostable packaging and QR codes for digital care instructions to reduce environmental impact.

Weather-responsive apparel saw significant development. In 2023, 50+ new jacket models were launched that include temperature-regulating linings and water-resistant outer shells. These products appeal to riders in regions with variable climates such as Canada, Germany, and New Zealand. New designs also incorporated wind-blocking membranes that reduced chill effect by up to 35%, increasing rider comfort during winter rides.

Five Recent Developments

Ariat: launched a new eco-performance line in early 2024 using recycled polyester and plant-based dyes, reducing their carbon emissions by 15% per unit manufactured.
Decathlon: expanded its equestrian apparel brand Fouganza into 12 new Asia-Pacific markets in 2023, establishing 30 new retail points and offering over 250 SKUs.
GPA: introduced a smart helmet model “SmartRide 3.0” in Q2 2024 with real-time impact sensors and Bluetooth integration, selling 6,000 units within the first six months.
Kerrits: launched a maternity riding wear collection in 2023, targeting female riders in early stages of pregnancy. Over 18,000 units were sold globally within a year of launch.
Mountain Horse: partnered with a European sports university in 2024 to test biomechanically enhanced boots that reduce ankle fatigue by 28% during long rides.

Report Coverage of Equestrian Apparel Market

This report provides an in-depth analysis of the global equestrian apparel market, offering detailed insights across various dimensions including product segmentation, regional performance, key market dynamics, investment opportunities, and innovation developments. The study explores the full lifecycle of the equestrian apparel industry—from material sourcing and product design to retail distribution and customer behavior.

The equestrian apparel market includes riding-specific clothing, protective gear such as helmets and gloves, and performance-enhancing accessories. The scope covers casual, recreational, and competitive segments. With over 35 million active riders worldwide and more than 2,000 equestrian events held annually, the demand for specialized attire is robust and continuous.

Geographically, the report covers North America, Europe, Asia-Pacific, and the Middle East & Africa. It provides granular performance assessments for each region, supported by data on riding participation rates, apparel sales volumes, and product preferences. It identifies Europe and North America as mature markets, while Asia-Pacific emerges as the fastest-growing region.

In terms of market dynamics, the report evaluates major drivers such as rising rider populations and growing interest in equestrian sports. It also addresses restraints such as the high cost of gear, especially in emerging economies. Challenges such as counterfeiting and the spread of substandard products are discussed alongside their impact on brand trust and rider safety.

The segmentation analysis includes four major product categories—clothes, helmets, boots, and gloves—each dissected for market demand, innovation trends, and consumer preferences. Application analysis focuses on gender-wise demand trends, identifying female riders as the dominant buyers, particularly in the 18–34 age demographic.