The UAE Cereal Bar market is expected to reach USD 39.77 million by 2023, witnessing a healthy CAGR during the forecast period. Cereal Bar consumption volume in the region surpassed 1.04 million Kg in 2017.
Increased influence of westernization, on-the-go healthy breakfast demand and growing demand for health & wellness products are various factors driving the market. Busy lifestyle demanding nutritional packaged products fueled the market demand.

Impulse and Indulgence Driving sales

Indulgence remains the key trend in confectionery sales which driven snack bar market. About 50% of the population in UAE are below 30 years which prefer snacking as fun and enjoyment. Consumers are always on the move due to a busy lifestyle, which created a demand for convenient on-the-go healthy snacks. The demand for the healthier snack is growing in the region with more preference for high protein and nutrition intact snack. Innovative flavors, packaging and convenience attract consumer and drive impulse purchasing.

Expanding Retail Channel Drives Impulse Purchase

Convenience stores and Supermarkets led the sale with a combined share of more than 75% in the distribution channel. Online retail cereal bar sale recorded an impressive growth rate of 26%, during 2012-2017, in UAE. Online sales of the Cereal Bars sales driven by increased brands availability and convenience. Various international players are entering the Cereal Bar market through online channel mitigating the requirement for physical stores.

Key Developments

• November 2016- Gulf Capital invested majority stake in UAE online retail “Sporter.com” that distributes sports and nutrition products online. Sporter.com has a lion share in GCC online retail for nutritional supplements. The online sports and nutrition product sales in GCC accounts for 7% of the distribution market share
The UAE Cereal Bar market is competitive with many foreign players occupying major share. Innovative product launch and clean label ingredients are the various strategy adopted by these players.

Major players include - GENERAL MILLS, INC., THE KELLOGG COMPANY, CLIF BAR & COMPANY, NESTLÉ S.A., amongst others.

Reasons to Purchase this Report

• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Market value (USD Million) and volume (Kg Million) data for each segment and sub-segment
• Distribution Channel sales Analysis by Value
• Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
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