1. Introduction                 1.1 Key Deliverables of the Study                 1.2 Study Assumptions                 1.3 Scope of the Market 2. Research Approach and Methodology                 2.1 Introduction                 2.2 Research Design                 2.3 Study Timelines                 2.4 Study Phases                                 2.4.1 Secondary Research                                 2.4.2 Discussion Guide                                 2.4.3 Market Engineering and Econometric Modeling                                 2.4.4 Expert Validation 3. Market Overview                 3.1 Market Trends                 3.2 Market Dynamics                                 3.2.1 Drivers                                                 3.2.1.1 Convenient On-the-go Breakfast Demand                                                 3.2.1.2 Rising Demand for Health & Wellness Products                                                 3.2.1.3 Expanding Retail Channel                                 3.2.2 Restraints                                                 3.2.2.1 Competition from Breakfast Cereals and Bakery Products                                 3.2.3 Opportunities                                                 3.2.3.1 Import Depandency                                 3.2.4 Porter's Five Forces Analysis                                                 3.2.4.1 Bargaining Power of Suppliers                                                 3.2.4.2 Bargaining Power of Buyers                                                 3.2.4.3 Threat of New Entrants                                                 3.2.4.4 Threat of Substitute Products and Services                                                 3.2.4.5 Degree of Competition 4. Market Segmentation                 4.1 By Product Type                                 4.1.1 Granola/Muesli Bars                                 4.1.2 Other Cereal Bars                 4.2 By Distribution Channel                                 4.2.1 Convenience Stores                                 4.2.2 Specialist Retailers                                 4.2.3 Supermarkets and Hypermarkets                                 4.2.4 On-line Retail                                 4.2.5 Other Distribution Channel 5. Competitive Landscape                 5.1 Market Share Analysis                 5.2 Strategy Adopted by Key Players                 5.3 Most Active Companies in the Past Five Years 6. List of Company Profiles                 6.1 Overview                 6.2 Products & Services                 6.3 Financials                 6.4 Key Developments                 6.5 Strategies Adopted                 6.6 SWOT Analysis of Major Five Players 7. Companies Covered                 7.1 Be Natural                 7.2 General Mills, Inc.                 7.3 Weight Watchers International, Inc.                 7.4 The Kellogg Company                 7.5 QuestNutrition LLC                 7.6 Nutrition, Inc. (Pureprotein)                 7.7 Clif Bar & Company                 7.8 Nestlé S.A.                 7.9 Weetabix Food Company                 7.10 Rise Bar                 7.11 BioNutritional Research Group, Inc (Power Crunch)                 7.12 MusclePharm Corporation 8. Appendix                 8.1 Disclaimer                 8.2 Sources LIST OF TABLES 1: Cereal Bar Market: Revenue in USD million, by Distribution Channel, UAE, 2015-2023 2: Cereal Bar Market: Revenue in USD million, by Product Type , UAE, 2015-2023 3: Cereal Bar Market: Volume in million Kg, by Product Type, UAE, 2015-2023

Be Natural, General Mills, Inc., Weight Watchers International, Inc., The Kellogg Company, QuestNutrition LLC, Nutrition, Inc. (Pureprotein), Clif Bar & Company, Nestlé S.A., Weetabix Food Company, Rise Bar, BioNutritional Research Group, Inc , MusclePharm Corporation