About Pretzels

The salty snacks category, including potato chips, tortilla chips, pretzels, and corn, has grown as a result of increased snacking and demand for convenient foods.
Vendors in the global pretzel market look for opportunities to grow in non-traditional locations, such as supermarkets. Auntie Anne’s, a leading pretzel brand in the US, now sells fresh pretzels at supermarkets. It has entered into an agreement with Meijer, a supermarket chain in Indiana, US, to market its soft pretzels as a convenient on-the-go snack option. The growth of organized retail has also given impetus to private labels. Available at most leading supermarkets, private labels cater to the demand for a wide variety of quality products.

Technavio’s analysts forecast the global pretzel market to grow at a CAGR of 2.58% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global pretzel market for 2016-2020. To calculate the market size, the report considers the revenue generated through retail and food service sales of pretzels in the market.

The market is divided into the following segments based on geography:
• Americas
• APAC
• Europe
• MEA

Technavio's report, Global Pretzels Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• ConAgra Foods
• Frito-Lay
• Snyder's-Lance
• Mars

Other prominent vendors
• Auntie Anne’s
• Boulder Brands
• Herr Foods
• Intersnack
• J & J Snacks
• Mr. Pretzel
• Old Dutch Foods
• Philly Pretzel Factory
• Pretzels Inc.
• PretzelsDirect.com
• Soft Pretzel Franchise Systems
• Unique Pretzel Bakery
• Utz Quality Foods
• Wetzer Pretzels

Market driver
• More opportunities in snack industry
• For a full, detailed list, view our report

Market challenge
• Lack of customer loyalty and intense competition
• For a full, detailed list, view our report

Market trend
• New consumption trends
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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