PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Global savory snacks market • Global pretzel market PART 06: Five forces analysis PART 07: Geographical segmentation • Market overview PART 08: Segmentation by distribution • Market overview PART 09: Key leading countries PART 10: Market drivers • More opportunities in snacks industry • Rising number of private labels • Rising demand for ready-to-eat foods • Healthy snack alternative • Rising number of varieties and flavors PART 11: Impact of drivers PART 12: Market challenges • Competition from other snack categories • Lack of customer loyalty and intense competition PART 13: Impact of drivers and challenges PART 14: Market trends • New consumption trends • Marketing initiatives • New product offerings • Focus on healthier product offerings PART 15: Vendor landscape • Competitive scenario PART 16: Key vendor analysis • ConAgra • Frito-Lay • Mars • Snyder's-Lance • Other prominent vendors PART 17: Appendix • List of abbreviations PART 18: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: Global savory snacks market 2015-2020 ($ billions) Exhibit 03: Global savory snacks market by product 2015 Exhibit 04: Global pretzel market 2015-2020 ($ billions) Exhibit 05: Five forces analysis Exhibit 06: Global pretzel market by geography 2015-2020 Exhibit 07: Pretzel market in Americas 2016-2020 ($ billions) Exhibit 08: Pretzel market in Europe 2016-2020 ($ billions) Exhibit 09: Pretzel market in APAC 2016-2020 ($ billions) Exhibit 10: Pretzel market in MEA 2016-2020 ($ millions) Exhibit 11: Global pretzel market by distribution 2015 Exhibit 12: Key leading countries Exhibit 13: Pretzel market in US ($ billions) Exhibit 14: Pretzel market in Germany 2015-2020 ($ millions) Exhibit 15: Pretzel market in UK 2015-2020 ($ millions) Exhibit 16: Pretzel market in Russia 2015-2020 ($ millions) Exhibit 17: Pretzel market in Japan 2015-2020 ($ millions) Exhibit 18: Pretzel market in France 2015-2020 ($ millions) Exhibit 19: Market drivers Exhibit 20: US sales of private label snacks 2015 Exhibit 21: Nutritional information for one regular salted mini pretzel (Wetzel Pretzel) Exhibit 22: Impact of drivers Exhibit 23: Market challenges Exhibit 24: Impact of drivers and challenges Exhibit 25: Market trends Exhibit 26: Key vendors in 2015 Exhibit 27: Pretzels product Exhibit 28: Product overview Exhibit 29: Product overview of Snyder’s of Hanover Exhibit 30: Product overview of Pretzel Crisps

ConAgra Foods, Frito-Lay, Snyder's-Lance, Mars, Auntie Anne’s, Boulder Brands, Herr Foods, Intersnack, J & J Snacks, Mr. Pretzel, Old Dutch Foods, Philly Pretzel Factory, Pretzels Inc., PretzelsDirect.com, Soft Pretzel Franchise Systems, Unique Pretzel Bakery, Utz Quality Foods, Wetzer Pretzels.