About Mobile Analytics

Mobile analytics analyzes the traffic for mobile websites. It helps to determine the effectiveness of mobile marketing campaigns for the business and study the aspects that increase the traffic for the mobile websites.

Technavio’s analysts forecast the global mobile and web analytics market to grow at a CAGR of 16.3% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global mobile and web analytics market 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of mobile and web analytics solutions to calculate the market size.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio's report, Global Mobile and Web Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Adobe Systems
• AT Internet
• comScore
• Google
• IBM
• SAS Institute
• Webtrends
Other prominent vendors
• Clicktale
• Clicky
• KickFire
• Kissmetrics
• Woopra
• Crazy Egg
• Chartbeat
• Omniture
• Apsalar
• Char Software
• Mixpanel
• Appsee
• Netbiscuits
• Segment.io
• Upsight

Market driver
• Increased benefits of mobile and web analytics
• For a full, detailed list, view our report

Market challenge
• Data security and privacy issues of mobile users
• For a full, detailed list, view our report

Market trend
• Growing demand for predictive analytics
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.