PART 01: Executive summary • Highlights PART 02: Scope of the report • Geographical information • Vendor selection • Summation errors • Recommended reading PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast PART 06: Market segmentation by end-user • Global mobile and web analytics market by end-user PART 07: Geographical segmentation • Global mobile and web analytics market by geography • Americas • EMEA • APAC PART 08: Market drivers • Increased benefits of mobile and web analytics • Increase in volume of data • Growing importance of social media analytics • Growing popularity of mobile applications PART 09: Impact of drivers PART 10: Market challenges • Data security and privacy issues of mobile users • Difficulty in data validation • Presence of open-source mobile and web analytics vendors • Excess of irrelevant information PART 11: Impact of drivers and challenges PART 12: Market trends • Growing demand for predictive analytics • Growth in internet connectivity PART 13: Five forces model PART 14: Vendor landscape • Competitive scenario • Vendor matrix PART 15: Key vendor analysis • Key vendor offerings • Key vendor profiles • Other prominent web analytics solutions vendors • Other prominent mobile analytics solutions vendors • Other prominent vendors PART 16: Appendix • List of abbreviations PART 17: Explore Technavio List of Exhibits Exhibit 01: Major countries covered in market analysis Exhibit 02: Steps in web analytics Exhibit 03: Steps in mobile analytics Exhibit 04: Global mobile and web analytics market 2015-2020($ billions) Exhibit 05: Global mobile and web analytics market by end-user 2015 (% share) Exhibit 06: IT spending by Brazil, Mexico, Argentina, and Chile 2014 and 2015 ($ billions) Exhibit 07: Global mobile and web analytics market by geography 2015 and 2020 (% share) Exhibit 08: Global mobile and web analytics market by geography 2015-2020 ($ billions) Exhibit 09: Mobile and web analytics market in Americas 2015-2020 ($ billions) Exhibit 10: Mobile phone users in South America 2014-2020 (in millions) Exhibit 11: Number of smartphone users in Brazil 2013-2016 (millions) Exhibit 12: Mobile internet users by age group in Brazil Exhibit 13: Number of smartphone users in Mexico 2013-2016 (millions) Exhibit 14: Number of smartphone users in Colombia 2013-2016 (millions) Exhibit 15: Mobile and web analytics market in EMEA 2015-2020 ($ billions) Exhibit 16: Mobile and web analytics market in APAC 2015-2020 ($ billions) Exhibit 17: Benefits of mobile and web analytics in different industries Exhibit 18: Global data generation forecast 2015-2020 (in zettabytes) Exhibit 19: Facebook updates by social media users 2015 (% share) Exhibit 20: Top mobile apps used in US 2015 (number of visitors in millions) Exhibit 21: Region-wise mobile application developers in 2015 (% share) Exhibit 22: Impact of drivers Exhibit 23: Motives of data breaches globally 2013-2015 (%) Exhibit 24: Impact of drivers and challenges Exhibit 25: Global predictive analytics market 2015-2020 ($ billions) Exhibit 26: Internet penetration by region in June 2016 (% population) Exhibit 27: Five forces model Exhibit 28: Competitive differentiators for vendors Exhibit 29: Mobile and web analytics features provided by vendors Exhibit 30: Geographical presence of mobile and web analytics vendors Exhibit 31: Customer base of mobile and web analytics vendors Exhibit 32: Product offerings Exhibit 33: Adobe Systems: Products and their features Exhibit 34: AT Internet: Products and their features Exhibit 35: AT Internet: Products and their features Exhibit 36: Google: Products and their features Exhibit 37: IBM: Products and their features Exhibit 38: SAS Institute: Products and their features Exhibit 39: Webtrends: Products and their features

Adobe Systems, AT Internet, comScore, Google, IBM, SAS Institute, Webtrends, Clicktale, Clicky, KickFire, Kissmetrics, Woopra, Crazy Egg, Chartbeat, Omniture, Apsalar, Char Software, Mixpanel, Appsee, netbiscuits, Segment.io, Upsight.