About the Location-based search and advertising Market

Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry. Location-based search and advertisement provide a higher return on investments (ROI) to enterprises compared with other forms of advertisements. It is a direct marketing channel for companies to increase their outreach and brand awareness among consumers.

Technavio’s analysts forecast the Global Location-Based Search and Advertising Market to grow at a CAGR of 45.95% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the Global Location-Based Search and Advertising Market for 2016-2020. Moreover, annual sales of advertisements for providing coupons and the annual sales of publications in indoor segments such as hospitals, stadiums, and malls are also included for calculating the market size. The report also considers the revenue generated from different sectors and advertising methods.


The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio's report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Admoove (HiMedia)
• Foursquare
• Groupon
• Near
• xAd

Other prominent vendors
• Adfalcon (Noquoush)
• Aislelabs
• Appello Systems
• Badoo
• Bfonics
• BLIP Systems A/S
• Burpple
• COUPIES
• Facebook
• Gimble
• Hungry Go Where (SingTel)
• Intersec
• Jatis Mobile
• Komli Mobile
• Millenial Media (Verizon)
• Madvertise media (Mobile Network Group)
• Nexage (Verizon)
• NeoMedia
• Ping Mobile
• Polaris Wireless
• Proxama
• Scanbuy
• Shopkick (SK Planet
• ShowNearby (Honeybay)
• Social Retail
• Sprooki
• Thinknear (TeleNav)
• Verve Wireless
• Vouchercloud (Vodafone)
• Waze (Google)
• Weve (O2)
• Wimdu
• Yoose

Market driver
• Reduced cost of marketing and enhanced consumer outreach
• For a full, detailed list, view our report

Market challenge
• Limited bandwidth and incompatible location technology
• For a full, detailed list, view our report

Market trend
• Location-based services (LBS) using light emitting diode (LED) fixtures
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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