PART 01: Executive summary • Highlights PART 02: Scope of the report • Market overview • Top-vendor offerings PART 03: Market research methodology • Research methodology • Economic indicators PART 04: Introduction • Key market highlights PART 05: Market landscape • Market overview • Market size and forecast • Five forces analysis PART 06: Market segmentation by type of advertising • Global location-based search and advertising market by type of advertising • Global location-based search and advertising market by push advertising • Global location-based search and advertising market by pull advertising PART 07: Market segmentation by application • Global location-based search and advertising market by application • Global location-based search and advertising market by messaging • Global location-based search and advertising market by search • Global location-based search and advertising market by display PART 08: Geographical segmentation • Global location-based search and advertising market by geography 2015 PART 09: Market drivers PART 10: Impact of drivers PART 11: Market challenges PART 12: Impact of drivers and challenges PART 13: Market trends PART 14: Vendor landscape • Competitive scenario • Admoove (HiMedia) • Foursquare • Groupon • Near • xAd • Other prominent vendors PART 15: Appendix • List of abbreviations PART 16: Explore Technavio List of Exhibits Exhibit 01: Product offerings Exhibit 02: Types of LBS Exhibit 03: Differences between indoor and outdoor LBS Exhibit 04: LBS value chain Exhibit 05: LBS applications Exhibit 06: LBA value chain Exhibit 07: Key factors influencing LBA market Exhibit 08: Global location-based search and advertising market 2015-2020 ($ billions) Exhibit 09: Five forces analysis Exhibit 10: Global location-based search and advertising market by type of advertising 2015-2020 ($ billions) Exhibit 11: Global location-based search and advertising market by push advertising 2015-2020 ($ billions) Exhibit 12: Global location-based search and advertising market by pull advertising 2015-2020 ($ billions) Exhibit 13: Global location-based search and advertising market segmentation by application 2015-2020 ($ billions) Exhibit 14: Global location-based search and advertising market by messaging 2015-2020 ($ billions) Exhibit 15: Global location-based search and advertising market by search 2015-2020 ($ billions) Exhibit 16: Global location-based search and advertising market by display 2015-2020 ($ billions) Exhibit 17: Global location-based search and advertising market by geography 2015 Exhibit 18: Impact of drivers Exhibit 19: Impact of drivers and challenges Exhibit 20: Funding in LBA ecosystem Exhibit 21: Admoove: Business offerings Exhibit 22: Foursquare: Product offerings Exhibit 23: Groupon: Business segmentation by revenue 2014 Exhibit 24: Groupon: Geographical segmentation by revenue 2014 Exhibit 25: Near: Product offerings

Admoove (HiMedia), Foursquare, Groupon, Near, xAd, Adfalcon (Noquoush), Aislelabs, Appello Systems, Badoo, bfonics, BLIP Systems A/S, Burpple, COUPIES, Facebook, Gimble, Hungry Go Where (SingTel), Intersec, Jatis Mobile, Komli Mobile, Millenial Media (Verizon), Madvertise media (Mobile Network Group), Nexage (Verizon), NeoMedia, Ping Mobile, Polaris Wireless, Proxama, Scanbuy, Shopkick (SK Planet), ShowNearby (Honeybay), Social Retail, Sprooki, Thinknear (TeleNav), Verve Wireless, Vouchercloud (Vodafone), Waze (Google), Weve (O2), Wimdu, Yoose.