Global Digital Advertising Services - Procurement Market Intelligence 2016

SKU ID :TNV-10292951 | Published Date: 26-Sep-2016 | No. of pages: 61
About Digital Advertising

Digital marketing refers to the use of wireless media and the internet to help businesses promote their products and services. It includes electronic, online, and digital advertising. Its flexibility and cost-effectiveness make e-marketing a competitive advertising channel compared to traditional ones.
Technavio’s procurement specialist forecast the global digital advertising services market to grow at a CAGR of 12.1% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global digital advertising services market for 2016-2020. The report contains a comprehensive market and supplier landscape in addition to a SWOT analysis of the key suppliers.

The market is divided into the following segments based on geography:
• Americas
• Europe
• APAC
• Middle East and Africa

Technavio's report, Global Digital Advertising Services 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key suppliers operating in this market.

Key suppliers
• GroupM
• Leo Burnett Worldwide
• BBDO (Batten, Barton, Durstine & Osborn)
• BlueFocus Group
• OgilvyOne Worldwide

Market driver
• Increased need for cost-effective marketing channels
• For a full, detailed list, view our report

Market challenge
• Stringent government regulations
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key suppliers in this market space?
• What are the market opportunities and threats faced by the key suppliers?
• What are the strengths and weaknesses of the key suppliers?

You can request one free hour of our procurement specialist’s time when you purchase this market report. Details are provided within the report.
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