PART 1: SUMMARY • Research Objectives and Methodology • Category Definition PART 2: CATEGORY AT A GLANCE • Market Overview • Preferred Procurement Models and Major Service Providers • Cost-saving Opportunities • Major Category Requirements • Major Procurement Pain Points PART 3: MARKET INSIGHTS • Category Spend Analysis • Demand-Supply Shifts • Key Market Developments • Key Category Growth Drivers • Major Category Growth Constraints • Procurement Best Practices • History of Innovation • Key Current Technological Innovations • Major Regulatory Frameworks • Strategic Sustainability Practices • SWOT Analysis • PESTLE Analysis PART 4: SUPPLY MARKET INSIGHTS • Supplier Operational Capability Matrix • Supplier Functional Capability Matrix • Key Clients • Supplier Cost Breakup • Supplier Positioning Matrix • Supplier Selection Criteria PART 5: PRICING INSIGHTS • Pricing Models Snapshot • Pricing Models – Pros and Cons • Indicative Wages • Category Negotiation Strategies PART 6: CATEGORY ESSENTIALS • SLA Terms • Supplier Evaluation Criteria • Category Risk Analysis • Category Sourcing Evolution Matrix PART 7: TOP FIVE SUPPLIERS • GroupM • Leo Burnett Worldwide • BBDO (Batten, Barton, Durstine & Osborn) • BlueFocus Group • OgilvyOne Worldwide PART 8: APPENDIX • Glossary • About Us

GroupM, Leo Burnett Worldwide, BBDO (Batten, Barton, Durstine & Osborn), BlueFocus Group, and OgilvyOne Worldwide.