Although Denmark’s economy has been relatively sluggish, factors such as rising employment, wage growth, low inflation, a comprehensive social safety net, strong assets and solid pensions have led to continued growth in disposable incomes, thus boosting consumer confidence and spending levels. Danes have also been repaying their mortgages at the fastest pace in a decade, leaving them with larger amounts of discretionary income.

Euromonitor's Consumer Lifestyles in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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