CONSUMER LIFESTYLES IN DENMARK Euromonitor International March 2018 LIST OF CONTENTS AND TABLES Lifestyles in Denmark Chart 1 Consumer Lifestyles in 2018 Top Five Consumer Trends Disposable Income Growth Boosts Consumer Confidence Have Danes Discovered the Key To Happiness? Sustainability Remains High on the Agenda for Consumers More Women Choose To Go It Alone the Inexorable Rise of Online Shopping Consumer Segmentation Babies and Infants (0-2 Years) Chart 2 Babies and Infants in Focus 2017-2030 Kids (3-7) Chart 3 Kids in Focus 2017-2030 Tweens (8-12) Chart 4 Tweens in Focus 2017-2030 Teens (13-17) Chart 5 Teens in Focus 2017-2030 Young Adults (18-29) Chart 6 Young Adults in Focus 2017-2030 Middle Youth (30-44) Chart 7 Middle Youth in Focus 2017-2030 Mid-lifers (45-64) Chart 8 Mid-Lifers in Focus 2017-2030 Later-lifers (65-79) Chart 9 Later-Lifers in Focus 2017-2030 Chart 10 Life Expectancy for Men and Women and Old-Age Dependency Ratio 2017-2030 Seniors (80+) Chart 11 Seniors in Focus 2017-2030 House and Home the Home Space Chart 12 Households by Type of Dwelling; Number of Home Owners and Number of Homes Rented 2017-2030 Chart 13 Households by Type 2017 Chart 14 Number of Households by Urban and Rural Location 2017-2030 Running Costs Chart 15 Household Running Costs 2017-2030 Spending and Saving Attitudes Towards Spending Attitudes Towards Savings Chart 16 Disposable Income and Savings 2012-2017 Shopping Main Household Shop Chart 17 Main Household Shop by Retailer Type: 2017 Shopping for Big-ticket Items and Personal Goods Shopping Online Chart 18 Internet Retail Spending: 2017-2022 Eating and Drinking Eating Habits Chart 19 Consumer Spending on Food by Type: 2017 Chart 20 Total Spending on Food and Spending on Food per Household: 2017-2030 Drinking Habits Chart 21 Consumer Spending on Drinks by Type: 2017 Chart 22 Total Consumer Spending and Spending on Alcoholic and Non-Alcoholic Drinks: 2017-2030 Grooming and Appearance Investing in Yourself: Female Personal Grooming and Hygiene Chart 23 Consumer Spending on Clothing, Footwear and Personal Care: 2017 Investing in Yourself: Male Personal Grooming and Hygiene Chart 24 Consumer Spending and Spending on Clothing Footwear and Personal Care: 2017-2030 Style Icons and Celebrity Influences Healthy and Ethical Living Attitudes To Health and Wellbeing Chart 25 Health of the Nation 2017-2030 Chart 26 Percentage of the Population Overweight or Obese 2017-2020 Ethical Living Sport and Fitness Leisure and Recreation Leisure Time Chart 27 Percentage of Households with Possession of Smart Phone, Laptop or Tablet and Percentage of Households with Internet Access 2017 Chart 28 Consumer Expenditure and Spending on Leisure and Recreation 2017-2030 Vacations Chart 29 Consumer Expenditure and Consumer Expenditure on Package Holidays 2017-2030 Opportunities for Celebrations and Gift-giving