US Garden Seeds Market- Segmented by Seed Type and Sales Channel - Growth, Trends, and Forecast (2018 - 2023)

Growing interest in sustainability among the consumers has led to an increase in the home food gardens in the country. The freshness and relatively better flavor of homegrown herbs are the primary factors leading to increased cultivation of herbs in the home gardens. The growth of the US retail garden seed market has been relatively flat. The market was valued at USD 673.1 million in 2017 while registering a CAGR of 2.7% during the forecast period. According to ’s analysis, the vegetable segment is expected to be the fastest growing, while registering a CAGR of 2.9% during the forecast period. The tomato seed segment of the market was valued at USD 92.9 million in 2017 and it is expected to reach a value of USD 110.1 million by 2023 while registering a CAGR of 2.8% during the forecast period.

Increasing Trend of Kitchen Gardening Dominates the Market
Kitchen gardening or home gardening is a practice of growing vegetable crops in residential houses, in order to meet the vegetative requirements, which are on a rise in the United States. Most popular homegrown vegetable crops are tomatoes, cucumbers, sweet peppers, beans, carrots, summer squash, onions, hot peppers, lettuce, and peas. According to a survey by the National Gardening Association, the average amount spent on gardening in backyard and balcony was reported to be USD 401 per household in 2015, which reported an overall drift of about 27% increase from 2014. Additionally, households spent an estimated USD 3.60 billion for growing vegetables, fruits, and berries, and around USD 2.70 billion for flower gardening. As per the same report, age group between 18-35 ages is more focused on growing herbs, with almost 4 of every 10 persons growing their own chives, cilantro, etc. In addition to these factors, the focus on better tasting food, and the need for improved quality of food as well as for saving money on food bills are driving the kitchen gardening practice in the United States Syngenta, one of the major market players, planned to extend its wing toward ornamental industry due to increasing demand for gardening seeds. This is expected to improve the overall production, and hence, driving the market’s growth.

Presence of Devastating Pests and Diseases restrains the Market
There is a rise in the prevalence of diseases and pests that are affecting the US garden seed market. Pests and diseases can occur more frequently in nurseries and gardens because cultured plants are more susceptible to diseases. Tomato fruit worm is one of the most common diseases that is damaging the tomato insect pest in South Carolina. It attacks peppers, beans, okra, and eggplant. The other insect pest, which is commonly reported in Arizona, California, Texas, and Columbia, is the silver leaf whitefly. Additionally, there are several insect pests, like hornworms, stink bugs, and potato aphids, which are commonly found in various provinces of the country, and cause a lot of damage to several plants, including daisy, tomato, squash, cucumber, potato, melon, apple, pea, bean, and pepper, among other crops. Garden plants are not only prone to pests, but also to diseases. The most common diseases include Anthracnose, Early Blight, Late Blight, Fusarium Wilt, Gray Mold, Septoria Leaf Spot, and Vertcillium Wilt. These diseases commonly affect plants like eggplant, pepper, potato, and tomato, along with some flowering plants. According to the results provided by Animal and Plant Health Inspection Service (APHIS), these organisms are attacking gardens and causing the United States to spend a huge amount each year on controlling such diseases and pests. Such devastating pests and diseases are disturbing the overall yield of the gardens, and thus, negatively impacting the demand for gardening. Thus, the aforementioned factors are expected to hamper the US garden seed market.

Sales through Specialized Channels Dominates the Market
The specialized stores segment was valued at USD 249.1 million in 2017, while registering a CAGR of 2.5% during the forecast period. Due to increased demand, most seed companies in the country are offering organic and non-GMO seed varieties to the home gardeners, through specialized garden stores. Garden center is another popular sales channel for garden seeds and other garden products in the country. An increasing number of new households participating in gardening activities, prefer purchasing seeds, as well as other gardening equipment from the garden centers. For instance, Johnny’s Selected Seed sell its products through the garden centers across the country. Additionally, Johnson Garden Centre is a specialized store, selling garden products, including seeds of major companies, including Burpees, and Livingston Seeds.

Major Players of US Garden Seeds Market
Baker Creek Heirloom Seeds, Johnny’s Selected Seeds, Plantation Products LLC, Seeds of Change Inc., Seed Savers Exchange Inc., Territorial Seed Company, and W. Atlee Burpee & Co., among others

Reasons to Purchase the Report
To have an understanding of the fastest growing regions in the US Garden Seeds market and growth trends during the forecast period
The report outlines drives, restraints, and trends that are currently effecting the market
Analyzing various perspectives of the market with the help of Porter’s five forces analysis
The report covers in-detail insights about the competitors’ overview and company share analysis
Identify the latest developments, market shares, and strategies employed by the major market players
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