RTD Coffee in Guatemala

SKU ID : EM-SDGTrc 11457194

Publishing Date : 09-Mar-2018

No. of pages : 19


  • Guatemala has a strong tradition of (hot) coffee-drinking, and many people consume it on a daily basis. Cold coffee, however, could be considered a new product, as there is no tradition of drinking cold coffee. This is the main reason why RTD coffee remains such a small category in the country. However, the appearance of new brands which target different markets has been able to bring dynamism to this category. The first new brand seen was Starbucks Frappuccino (Embotelladora La Mariposa), which...

    Euromonitor International's RTD Coffee in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the RTD Coffee market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market’s major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.