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Market Overview
The Pakistan savory snack market is forecasted to reach USD 956.2 million by 2024 growing at a CAGR of 9.34%during the forecast period (2019 - 2024).
- The consumers in the country constantly seek convenient snacking options that are being upgraded by the major manufacturers operating in the Pakistan savory snack market. The change in consumer’s preference has shown a greater inclination toward spicy flavors of savory snacks in Pakistan.
- The flavorful innovation is the single-most factor retaining the momentum of the savory snack industry in Pakistan; the market has witnessed the launch of innovative snacks with a wide variety of flavors, such as smoke, vinegar, honey, spice, pizza, and barbecue, to name but a few.
- New domestic brands of affordable and high-quality potato chips led to the replacement of loose Off-Brand chips. Higher disposable incomes, increasing brand awareness, and introduction of various flavors contribute to the market growth.
Scope of the Report
The Pakistan savory snack market is segmented by Type as Crisps/Chips, Extruded Snacks, Nuts and Seeds, Popcorn and it is highly dominated by the crisps/chips segment followed by extruded snacks and other types of savory snacks, such as locally-made nankeen, etc. All snack brands are competing for a "share of wallet," usually of children and young adults who like to switch between products and enjoy variety. Given the rapid entry of new brands and Pakistani traditional habits, potato chips remained the consumer's favorite savory snack, especially among children and young adults. The consumers in Pakistan follow the impulse buying patterns, as snacks are viewed as food products that should not be incorporated into daily diets. Thus the consumers are more likely to grab a product than choosing one. The consumers in Pakistan make their purchase decision considering the factors, like quality, features (like spiciness), design, branding, and package sizes.
Key Market Trends
Demand For International Quality Crisps/Chips Is Growing
The demand for international quality crisps/chips is growing in Pakistan, especially among educated middle- and upper-income urban population, owing to increased living standards, change in the consumer taste and preferences, and impact of external media. Children, teenagers, and the young population are the targets for savory snack manufacturers in Pakistan, due to the growing consumption of crisps/chips among these age groups. Companies in the Pakistan savory snack market are launching innovative crisps/chips products in different formats, flavors, and packaging. For instance, Ismail Industries Limited launched a new crisps/chips brand, Kurleez, toward the expansion in food products, and has invested in the world’s best machinery to produce its products.
Karachi and Lahore are the major contributor majorly to the savory snack
Karachi is the largest and most populous metropolitan city in Pakistan and also the capital of Sindhi province. The city has witnessed rapid growth over the past few decades, with over 23 million people residing in the metropolitan area. The urban population in Karachi division has increased by over 63%, since the previous census conducted in the country 19 years ago. The consumers in Karachi are well aware of the information available in product labelling. Thereby leading the manufacturers in the market to make strategic efforts for simplifying their ingredient list. Owing to the enhanced standard of living in the country, the consumers in Karachi are in search of premium shopping experiences, which has led to the opening of several modern retail formats in the city. For instance, in November 2017, Spar International announced a partnership with Burque group, and resulted in opening of the first retailer store in Karachi.
Competitive Landscape
PepsiCo Inc., Capital Group of Companies, Haldiram’s, Nimco’s, Shahi, Bhaya Foods Industries and United Snacks are Pakistan Savory Snack Market Major Players.
PepsiCo dominates the market and holds a significant share of 81.3% of the retail sales value with its popular international brands – Lays, Kurkure, and Cheetos. Most of the major companies operating in Pakistan market offer a wide range of products to its consumers. For Instance Shahi owns a state of art manufacturing facilities, which allows the company to meet heavy demands for savory snacks, majorly arising from the urban areas of the country. Key Developments in Pakistan Savory Snack Market:
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support
The Pakistan savory snack market is forecasted to reach USD 956.2 million by 2024 growing at a CAGR of 9.34%during the forecast period (2019 - 2024).
- The consumers in the country constantly seek convenient snacking options that are being upgraded by the major manufacturers operating in the Pakistan savory snack market. The change in consumer’s preference has shown a greater inclination toward spicy flavors of savory snacks in Pakistan.
- The flavorful innovation is the single-most factor retaining the momentum of the savory snack industry in Pakistan; the market has witnessed the launch of innovative snacks with a wide variety of flavors, such as smoke, vinegar, honey, spice, pizza, and barbecue, to name but a few.
- New domestic brands of affordable and high-quality potato chips led to the replacement of loose Off-Brand chips. Higher disposable incomes, increasing brand awareness, and introduction of various flavors contribute to the market growth.
Scope of the Report
The Pakistan savory snack market is segmented by Type as Crisps/Chips, Extruded Snacks, Nuts and Seeds, Popcorn and it is highly dominated by the crisps/chips segment followed by extruded snacks and other types of savory snacks, such as locally-made nankeen, etc. All snack brands are competing for a "share of wallet," usually of children and young adults who like to switch between products and enjoy variety. Given the rapid entry of new brands and Pakistani traditional habits, potato chips remained the consumer's favorite savory snack, especially among children and young adults. The consumers in Pakistan follow the impulse buying patterns, as snacks are viewed as food products that should not be incorporated into daily diets. Thus the consumers are more likely to grab a product than choosing one. The consumers in Pakistan make their purchase decision considering the factors, like quality, features (like spiciness), design, branding, and package sizes.
Key Market Trends
Demand For International Quality Crisps/Chips Is Growing
The demand for international quality crisps/chips is growing in Pakistan, especially among educated middle- and upper-income urban population, owing to increased living standards, change in the consumer taste and preferences, and impact of external media. Children, teenagers, and the young population are the targets for savory snack manufacturers in Pakistan, due to the growing consumption of crisps/chips among these age groups. Companies in the Pakistan savory snack market are launching innovative crisps/chips products in different formats, flavors, and packaging. For instance, Ismail Industries Limited launched a new crisps/chips brand, Kurleez, toward the expansion in food products, and has invested in the world’s best machinery to produce its products.
Karachi and Lahore are the major contributor majorly to the savory snack
Karachi is the largest and most populous metropolitan city in Pakistan and also the capital of Sindhi province. The city has witnessed rapid growth over the past few decades, with over 23 million people residing in the metropolitan area. The urban population in Karachi division has increased by over 63%, since the previous census conducted in the country 19 years ago. The consumers in Karachi are well aware of the information available in product labelling. Thereby leading the manufacturers in the market to make strategic efforts for simplifying their ingredient list. Owing to the enhanced standard of living in the country, the consumers in Karachi are in search of premium shopping experiences, which has led to the opening of several modern retail formats in the city. For instance, in November 2017, Spar International announced a partnership with Burque group, and resulted in opening of the first retailer store in Karachi.
Competitive Landscape
PepsiCo Inc., Capital Group of Companies, Haldiram’s, Nimco’s, Shahi, Bhaya Foods Industries and United Snacks are Pakistan Savory Snack Market Major Players.
PepsiCo dominates the market and holds a significant share of 81.3% of the retail sales value with its popular international brands – Lays, Kurkure, and Cheetos. Most of the major companies operating in Pakistan market offer a wide range of products to its consumers. For Instance Shahi owns a state of art manufacturing facilities, which allows the company to meet heavy demands for savory snacks, majorly arising from the urban areas of the country. Key Developments in Pakistan Savory Snack Market:
Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- Report customization as per the client's requirements
- 3 months of analyst support
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
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The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
