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The North America stevia market was valued at USD 136.91 million in 2016 and is estimated to grow at a CAGR of 9.19% during the forecast period, 2018-2023. Consumers have started showing interest in knowing the ingredients present in their foods, thus demanding clean label products. Most of the food manufacturers are responding to this new trend among consumers by developing products with lower sugar and lower calorie content and that are natural such as stevia.
Rising Demand for Low-Calorie and Natural Food Products
The demand for clean label or natural food products is rising due to growing consumer awareness towards health effect of artificial ingredients. Stevia is the only natural high intensity sweetener that fits best to zero/reduced calorie or no calorie food products. The new product launch focusing stevia is trending in the sweeteners market to address growing obesity. As per the industry leader Cargill, during 2012 to 2013 stevia sweetener was used in 1200 products of which, 700 products were launched in 2013.
Stevia has struggled over the years for regulatory approval for its safe use in food & beverage product. It is one of the most controversial food ingredient due to its ban by regulatory bodies and re-approval. FSSAI has approved its usage as food additive in Nov 2015 which is driving the stevia based product market.
Powder Stevia is the most used by form
Since extracted stevia powder is so intensely sweet, it serves the sweetening purpose appropriately. The white powdered extract form in which stevia is primarily used as a sweetener is approximately 200 to 300 times sweeter than sugar. The liquid form of stevia has been used in quick recipes. Liquid stevia flavours are strong, especially in a no bake recipe.
For commercial scale application, liquid stevia is preferred, as they are concentrated and very less quantity is required. Demand for Alcohol free liquid stevia is growing at a greater pace. Stevia is widely used in various applications where bakery holds a prominent share of 23% in North America.
U.S Dominated the North America Stevia Market
The increasing number of diabetic consumers is also a driver for the consumption of stevia and US has almost 29 million diabetic people. This number is expected to grow further in the future. Most prominent beverage companies such as Coca Cola and PepsiCo in U.S have already incorporated stevia in their beverages as a sweetener. Stevia is not considered safe is various countries, but the Canada and Mexico government health associations added stevia as to its list of permitted sweeteners to be used as a table top sweetener this incased the consumption. Powered stevia accounted for about 63% of the total revenue in 2016 in Canada.
Major Players: CARGILL, PURECIRCLE, GLG LIFE TECH, TATE & LYLE, ADM, COCA-COLA, CUMBERLAND PACKING, PEPSICOM, NESTLE, INGREDION, FLAVOR HOLDING
Key Developments
• April 2017: Evolva has collaborated with Cargill for the production and commercialization of stevia based sweetener EverSweetTM. The product is expected to launch in 2018
• July 2017: Purcircle has launched stevia leaf based flavor enhancer for application in food products at manageable price range
• July 2017: Tate & Lyle has partnered with Sweet Green Fields to strengthen its stevia product portfolio at Drinktech 2017. The company has a significant presence in beverage industry and sweetener products.
Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
• 3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report
• Value chain analysis
• Volume of the North America stevia market by type, application and geography
• Consumer behavior analysis in country level
Rising Demand for Low-Calorie and Natural Food Products
The demand for clean label or natural food products is rising due to growing consumer awareness towards health effect of artificial ingredients. Stevia is the only natural high intensity sweetener that fits best to zero/reduced calorie or no calorie food products. The new product launch focusing stevia is trending in the sweeteners market to address growing obesity. As per the industry leader Cargill, during 2012 to 2013 stevia sweetener was used in 1200 products of which, 700 products were launched in 2013.
Stevia has struggled over the years for regulatory approval for its safe use in food & beverage product. It is one of the most controversial food ingredient due to its ban by regulatory bodies and re-approval. FSSAI has approved its usage as food additive in Nov 2015 which is driving the stevia based product market.
Powder Stevia is the most used by form
Since extracted stevia powder is so intensely sweet, it serves the sweetening purpose appropriately. The white powdered extract form in which stevia is primarily used as a sweetener is approximately 200 to 300 times sweeter than sugar. The liquid form of stevia has been used in quick recipes. Liquid stevia flavours are strong, especially in a no bake recipe.
For commercial scale application, liquid stevia is preferred, as they are concentrated and very less quantity is required. Demand for Alcohol free liquid stevia is growing at a greater pace. Stevia is widely used in various applications where bakery holds a prominent share of 23% in North America.
U.S Dominated the North America Stevia Market
The increasing number of diabetic consumers is also a driver for the consumption of stevia and US has almost 29 million diabetic people. This number is expected to grow further in the future. Most prominent beverage companies such as Coca Cola and PepsiCo in U.S have already incorporated stevia in their beverages as a sweetener. Stevia is not considered safe is various countries, but the Canada and Mexico government health associations added stevia as to its list of permitted sweeteners to be used as a table top sweetener this incased the consumption. Powered stevia accounted for about 63% of the total revenue in 2016 in Canada.
Major Players: CARGILL, PURECIRCLE, GLG LIFE TECH, TATE & LYLE, ADM, COCA-COLA, CUMBERLAND PACKING, PEPSICOM, NESTLE, INGREDION, FLAVOR HOLDING
Key Developments
• April 2017: Evolva has collaborated with Cargill for the production and commercialization of stevia based sweetener EverSweetTM. The product is expected to launch in 2018
• July 2017: Purcircle has launched stevia leaf based flavor enhancer for application in food products at manageable price range
• July 2017: Tate & Lyle has partnered with Sweet Green Fields to strengthen its stevia product portfolio at Drinktech 2017. The company has a significant presence in beverage industry and sweetener products.
Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
• 3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report
• Value chain analysis
• Volume of the North America stevia market by type, application and geography
• Consumer behavior analysis in country level
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