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North America is the largest market for freeze-dried foods among all the other regions, globally. It accounted for 34.83% of the total market by the end of 2016. High disposable incomes, high consumption of processed food and high per capita food consumption in general make this market large. The United States, Canada and Mexico are the three major countries in North America in terms of consumption of freeze-dried food products, with the United States being the largest market.
North America records a revenue of USD 16.3 billion in 2016 and is expected to grow at a CAGR of 6.87% during the forecast period (2018 - 2023).
Superior Product Quality for Heat Sensitive Food Products
The primary factor driving the freeze-dried food market is the superior quality product compared to other drying technologies. The final product has an excellent shelf-life without any added preservative. The high shelf-life makes it a profitable product during its supply chain. Moreover, the products have an original shape with light-weight that makes it convenient for transportation and is appealing also.
In developed regions, such as North America, its application in healthy snacks is growing at a faster rate which is a major driver for the market. Busy lifestyle of the North Americans is encouraging them to opt for convenient freeze-dried food products, due to their long storage time, quick rehydration and superior sensory quality. Moreover, the intact nutritional profile of freeze-dried products, same as in the original form, is driving the North American consumers to opt these products. Freeze-dried food can be stored for longer duration at home or on a journey and requires no time for cooking, which has grown its importance among consumers. Such products are necessary for hikers, trekkers and soldiers, who comprise a major part of the North American population. This factor can positively affect the growth in the North America freeze-dried industry.
The restraining factor for the market is the availability of other drying techniques such as spray-drying, and fluid bed drying, as they are relatively low-cost than freeze-drying. Freeze-drying equipment are comparatively costlier than other dryers, which is a major drawback for small- and medium-scale industries.
Mexico is the fastest growing country
U.S is the largest freeze-dried food market in North America, with almost 45% market share of the overall freeze-dried food market in the region. Freeze-dried fruits is the most-preferred categories of freeze-dried foods. Freeze dried fruits dominates the market followed by vegetables. Freeze dried beverages are growing at a faster rate due to growing demand of functional beverages. . The major producer and supplier of freeze dried ingredients Chaucer Group has expanded its production facility in Oregon, USA.
The growing population and urbanization is attracting the freeze-dried market in Mexico. The manufacturers are aiming at these young consumers and are orienting their marketing & advertising campaigns accordingly. This helps in highlighting the unique trends in food consumption that is driven by this demographic group.
Key Developments
• September 2017: Nestlé has acquired a majority stake in Blue Bottle Coffee, a high-end speciality coffee roaster and retailer based company in Oakland, California.
• March 2017: OFD Foods to open new freeze-dried food plant in New York.
Major Players: NESTLE, KERRY, UNILEVER, KRAFT HEINZ, MONDELEZ INTERNATIONAL, Inc, CHAUCER FREEZE DRIED, DSM, NOVARTIS, MERCER FOODS
Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
• 3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report
• Value chain analysis
• Consumer behavior analysis in country level
North America records a revenue of USD 16.3 billion in 2016 and is expected to grow at a CAGR of 6.87% during the forecast period (2018 - 2023).
Superior Product Quality for Heat Sensitive Food Products
The primary factor driving the freeze-dried food market is the superior quality product compared to other drying technologies. The final product has an excellent shelf-life without any added preservative. The high shelf-life makes it a profitable product during its supply chain. Moreover, the products have an original shape with light-weight that makes it convenient for transportation and is appealing also.
In developed regions, such as North America, its application in healthy snacks is growing at a faster rate which is a major driver for the market. Busy lifestyle of the North Americans is encouraging them to opt for convenient freeze-dried food products, due to their long storage time, quick rehydration and superior sensory quality. Moreover, the intact nutritional profile of freeze-dried products, same as in the original form, is driving the North American consumers to opt these products. Freeze-dried food can be stored for longer duration at home or on a journey and requires no time for cooking, which has grown its importance among consumers. Such products are necessary for hikers, trekkers and soldiers, who comprise a major part of the North American population. This factor can positively affect the growth in the North America freeze-dried industry.
The restraining factor for the market is the availability of other drying techniques such as spray-drying, and fluid bed drying, as they are relatively low-cost than freeze-drying. Freeze-drying equipment are comparatively costlier than other dryers, which is a major drawback for small- and medium-scale industries.
Mexico is the fastest growing country
U.S is the largest freeze-dried food market in North America, with almost 45% market share of the overall freeze-dried food market in the region. Freeze-dried fruits is the most-preferred categories of freeze-dried foods. Freeze dried fruits dominates the market followed by vegetables. Freeze dried beverages are growing at a faster rate due to growing demand of functional beverages. . The major producer and supplier of freeze dried ingredients Chaucer Group has expanded its production facility in Oregon, USA.
The growing population and urbanization is attracting the freeze-dried market in Mexico. The manufacturers are aiming at these young consumers and are orienting their marketing & advertising campaigns accordingly. This helps in highlighting the unique trends in food consumption that is driven by this demographic group.
Key Developments
• September 2017: Nestlé has acquired a majority stake in Blue Bottle Coffee, a high-end speciality coffee roaster and retailer based company in Oakland, California.
• March 2017: OFD Foods to open new freeze-dried food plant in New York.
Major Players: NESTLE, KERRY, UNILEVER, KRAFT HEINZ, MONDELEZ INTERNATIONAL, Inc, CHAUCER FREEZE DRIED, DSM, NOVARTIS, MERCER FOODS
Reasons to Purchase this Report
• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
• Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
• 3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report
• Value chain analysis
• Consumer behavior analysis in country level
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