Mobile Apps in Italy

SKU ID : ML-OHMF2800 11538624

Publishing Date : 05-Dec-2017

No. of pages : 43


  • Mobile Apps in Italy


    Mobile Apps in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.


    Essential resource for top-line data and analysis covering the Italy mobile apps market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

    Key Highlights

    The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.

    The Italian mobile apps market generated total revenues of $5.3bn in 2017, representing a compound annual growth rate (CAGR) of 15.1% between 2013 and 2017.

    Market consumption volume increased with a CAGR of 4.7% between 2013 and 2017, to reach a total of 95.5 million applications in 2017.

    The demand in the Italian market has grown significantly in recent years over increasing adoption of smartphones and mobile internet - although weaker than other European markets in terms of volumes. In fact, the Italian market was mainly driven by growing monetization rates that inflated its value.


    - Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Italy
    - Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Italy
    - Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
    - Add weight to presentations and pitches by understanding the future growth prospects of the Italy mobile apps market with five year forecasts by both value and volume

    Reasons to buy

    - What was the size of the Italy mobile apps market by value in 2017?
    - What will be the size of the Italy mobile apps market in 2022?
    - What factors are affecting the strength of competition in the Italy mobile apps market?
    - How has the market performed over the last five years?
    - What are the main segments that make up Italy's mobile apps market?