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The Middle East and Africa bakery product market is projected to grow at an estimated CAGR of 2.7%, during the forecast period, 2018-2023.l
The growth of bakery products in the Middle East and African market can be attributed to the increase in the adoption of same in the regular breakfast and snacks meal. Furthermore, the increasing workforce in this region is influencing the consumers to shift their dietary preferences towards the ready to-eat-food products, along with rapidly increasing number of retail chains.
Poor Ingredient Regulations
The countries of Middle East & Africa have witnessed an increase in the effectiveness of the western way of living and nutrition. Thus, the market potential of baked goods for breakfast as well as for snacking looks promising.
But, the market is lagging behind due to lack of proper refrigeration facility in retail stores and inadequate distribution facility in semi-urban and rural areas, are expected to be the restraint in the market. One of the major hurdles for the sustainable growth of the bakery industry in the rest of Middle East & Africa is the widespread use of unhealthy additives and dough enhancers (like Potassium Bromate) as artificial leavening agents. Most of these substances are banned in several African countries yet due to poor regulation and low consumer awareness, they are still utilized.
ConAgra Foods, Kellogg’s and Associated British Foods are selling their products in the African market, thus bring in the expertise and requited machinery to prepare these kinds of bakery produce and induce the demand for the same with the quality bakery products in the Middle East & Africa market.
Increase in the African Bread Consumption
The Middle East & Africa bakery products market can be broadly segmented into three major segments, such as product type, distribution channel type and geography. Regarding product type, the bakery product market can be classified into bread and rolls, cakes, biscuits, morning goods, doughnuts, pastries and others. Bread consumption in Africa is expected to be majorly in the form of packaged products in the coming years. Although the demand for healthier snacking options is increasing, sweet baked goods remain popular and the preferred item in African markets. Majority of bakery product launches in African countries belong to sweet segments strongly led by biscuits and cookies.
By distribution channel type, the market can be segmented into hypermarket, supermarket, convenience stores, departmental stores, specialty stores and online purchase.
Global Working Population in Saudi Arabia
The Kingdom Saudi Arabia is expected to grow at a higher CAGR of 3.2% in the African and Middle East bakery product market. The increase of the global working population in Saudi Arabia is increasing the demand of these ready to eat and convenience food among these workers, as a breakfast and snack meal.
The South African and the rest of Middle East and African market is expected to record a CAGR of 2.8% and 2.6% respectively in the forecasted period. Given the rapid growth of African city populations, bread and other convenient baked goods are expected to remain a highly sought-after food item by African households. Bakery products have successfully appealed to the convenience and lifestyles of most people
Domestic African biscuit brands are witnessing higher retail sales due to the affordability of their brands. Price competitiveness is thus expected to be a deciding factor for the sale of biscuits and cookies during the forecast period.
Key Developments
In October 2015, Rhodes foods acquired the foodservice business of General Mills. General Mills launched its foodservice business in 1995 and its products are distributed nationally, primarily to the convenience channel. The product range includes dry and frozen baked goods that are quick and easy to use. Rhodes wanted to increase its growing pie and pastries business, particularly with its focus on the distribution of these products to the convenience channel, and that good synergies will arise from the Acquisition.
April 2018, South Africa’s Pioneer Foods got the approval for Heinz SA merger. This merger will give full stake to Pioneer in Kraft Heinz, which proves sauces, canned sea food, Mama’s meals, pies and pastries.
Competitive landscape
Some of the leading manufacturers and suppliers of Middle East and Africa bakery products market Associated British Foods PLC, ARYZTA AG, Lantmannen Unibake International, EUROPASTRY SA, General Mills Inc., Kellogg Company, Vandemoortele NV, ConAgra Foods, Inc. and Grupo Bimbo S.A.B. de C.V., Premier Foods PLC and Rhodes Food Group. These companies focus on expansion of facilities and product portfolio, due to the growing demand for bakery products in the food industry. Companies are actively involved in developing innovative and healthy products which is encouraging food manufacturers to launch quality products for its customers.
Reasons to Purchase this Report
Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come.
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects.
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years.
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players.
3 months analyst supports along with the Market Estimates sheet in excel.
Customization of the Report
Value chain analysis
Consumer behavior analysis in country level
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
The growth of bakery products in the Middle East and African market can be attributed to the increase in the adoption of same in the regular breakfast and snacks meal. Furthermore, the increasing workforce in this region is influencing the consumers to shift their dietary preferences towards the ready to-eat-food products, along with rapidly increasing number of retail chains.
Poor Ingredient Regulations
The countries of Middle East & Africa have witnessed an increase in the effectiveness of the western way of living and nutrition. Thus, the market potential of baked goods for breakfast as well as for snacking looks promising.
But, the market is lagging behind due to lack of proper refrigeration facility in retail stores and inadequate distribution facility in semi-urban and rural areas, are expected to be the restraint in the market. One of the major hurdles for the sustainable growth of the bakery industry in the rest of Middle East & Africa is the widespread use of unhealthy additives and dough enhancers (like Potassium Bromate) as artificial leavening agents. Most of these substances are banned in several African countries yet due to poor regulation and low consumer awareness, they are still utilized.
ConAgra Foods, Kellogg’s and Associated British Foods are selling their products in the African market, thus bring in the expertise and requited machinery to prepare these kinds of bakery produce and induce the demand for the same with the quality bakery products in the Middle East & Africa market.
Increase in the African Bread Consumption
The Middle East & Africa bakery products market can be broadly segmented into three major segments, such as product type, distribution channel type and geography. Regarding product type, the bakery product market can be classified into bread and rolls, cakes, biscuits, morning goods, doughnuts, pastries and others. Bread consumption in Africa is expected to be majorly in the form of packaged products in the coming years. Although the demand for healthier snacking options is increasing, sweet baked goods remain popular and the preferred item in African markets. Majority of bakery product launches in African countries belong to sweet segments strongly led by biscuits and cookies.
By distribution channel type, the market can be segmented into hypermarket, supermarket, convenience stores, departmental stores, specialty stores and online purchase.
Global Working Population in Saudi Arabia
The Kingdom Saudi Arabia is expected to grow at a higher CAGR of 3.2% in the African and Middle East bakery product market. The increase of the global working population in Saudi Arabia is increasing the demand of these ready to eat and convenience food among these workers, as a breakfast and snack meal.
The South African and the rest of Middle East and African market is expected to record a CAGR of 2.8% and 2.6% respectively in the forecasted period. Given the rapid growth of African city populations, bread and other convenient baked goods are expected to remain a highly sought-after food item by African households. Bakery products have successfully appealed to the convenience and lifestyles of most people
Domestic African biscuit brands are witnessing higher retail sales due to the affordability of their brands. Price competitiveness is thus expected to be a deciding factor for the sale of biscuits and cookies during the forecast period.
Key Developments
In October 2015, Rhodes foods acquired the foodservice business of General Mills. General Mills launched its foodservice business in 1995 and its products are distributed nationally, primarily to the convenience channel. The product range includes dry and frozen baked goods that are quick and easy to use. Rhodes wanted to increase its growing pie and pastries business, particularly with its focus on the distribution of these products to the convenience channel, and that good synergies will arise from the Acquisition.
April 2018, South Africa’s Pioneer Foods got the approval for Heinz SA merger. This merger will give full stake to Pioneer in Kraft Heinz, which proves sauces, canned sea food, Mama’s meals, pies and pastries.
Competitive landscape
Some of the leading manufacturers and suppliers of Middle East and Africa bakery products market Associated British Foods PLC, ARYZTA AG, Lantmannen Unibake International, EUROPASTRY SA, General Mills Inc., Kellogg Company, Vandemoortele NV, ConAgra Foods, Inc. and Grupo Bimbo S.A.B. de C.V., Premier Foods PLC and Rhodes Food Group. These companies focus on expansion of facilities and product portfolio, due to the growing demand for bakery products in the food industry. Companies are actively involved in developing innovative and healthy products which is encouraging food manufacturers to launch quality products for its customers.
Reasons to Purchase this Report
Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come.
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects.
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years.
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players.
3 months analyst supports along with the Market Estimates sheet in excel.
Customization of the Report
Value chain analysis
Consumer behavior analysis in country level
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
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