Yoghurt Market Size & Growth, Forecast [2033]

Yoghurt Market Overview

Global Yoghurt Market size is anticipated to be worth USD 77577.83 million in 2024 and is expected to reach USD 106653.58 million by 2033 at a CAGR of 3.6%.

The global yoghurt market is experiencing significant growth, driven by increasing health consciousness and demand for convenient, nutritious food options. In 2025, the market is projected to reach approximately 134.55 billion USD. Europe holds the largest market share, accounting for over 33.6% in 2024, highlighting its dominance in the global yoghurt industry. Yogurt drinks constitute the largest segment, representing around 35.7% of the market in 2024, reflecting consumer preference for on-the-go, health-oriented beverages.

Key Findings

Top Driver Reason: Rising health consciousness among consumers is propelling the demand for nutrient-rich and functional foods like yoghurt.

Top Country/Region: Europe leads the global yoghurt market, holding over 33.6% market share in 2024.

Top Segment: Yogurt drinks are the most significant segment, comprising approximately 35.7% of the market in 2024.

Yoghurt Market Trends

There's a growing demand for high-protein yoghurt options. For instance, products delivering a minimum of 25 grams of protein per serving have gained popularity among health-conscious consumers.

The market for plant-based yoghurts is expanding, catering to vegan and lactose-intolerant consumers. These products, made from soy, almond, or coconut milk, offer diverse options, although they may differ in taste and texture compared to traditional dairy yoghurts.

Consumers are increasingly seeking yoghurts with clean labels and reduced sugar content. This trend reflects a broader move towards healthier eating habits and transparency in food ingredients.

Brands are introducing new flavors and convenient packaging formats to attract consumers. The availability of yoghurts in various sizes and packaging types, such as cups and pouches, enhances their appeal as a convenient snack option.

Yoghurts fortified with probiotics and other functional ingredients are gaining traction, as consumers look for products that support digestive health and overall well-being.

Yoghurt Market Dynamics

DRIVER

Rising Health Consciousness

The increasing awareness of health and wellness is a primary driver of the yoghurt market. Consumers are seeking foods that offer nutritional benefits, such as high protein content and probiotics. Yoghurts are perceived as healthy options that support digestive health and provide essential nutrients. This trend is evident in the growing popularity of high-protein yoghurts and those fortified with functional ingredients.

RESTRAINT

Competition from Plant-Based Alternatives

While plant-based yoghurts cater to specific dietary preferences, they also present a challenge to traditional dairy yoghurts. The rise in popularity of plant-based diets has led to increased competition in the yoghurt market. However, these alternatives may differ in taste and texture, and some consumers may find them less appealing compared to conventional yoghurts.

OPPORTUNITY

Innovation in Product Offerings

There is significant opportunity for innovation in the yoghurt market. Developing new flavors, incorporating functional ingredients, and offering convenient packaging can attract a broader consumer base. Additionally, expanding into emerging markets and catering to local tastes can drive growth.

CHALLENGE

Price Sensitivity and Economic Factors

Economic fluctuations and price sensitivity among consumers can impact the yoghurt market. Brands need to balance the cost of production with competitive pricing strategies to maintain market share. Additionally, fluctuations in raw material prices and supply chain disruptions can pose challenges to consistent product availability and pricing.

Yoghurt Market Segmentation

The yoghurt market is segmented by type and application, reflecting diverse consumer preferences and usage scenarios.

By Type

Flavored Yogurt: Flavored yogurts dominate the market, offering a variety of taste options to consumers. In 2024, flavored yogurts accounted for a significant portion of the market, with strawberry flavor leading the segment. The demand for flavored yogurts is driven by their appeal to both children and adults seeking palatable and enjoyable dairy options.
Greek Yogurt: Greek yogurt has gained popularity due to its thick texture and high protein content. In 2024, the Greek yogurt market was valued at approximately USD 9.80 billion, with projections indicating growth to USD 18.28 billion by 2032. The increasing health consciousness among consumers contributes to the rising demand for Greek yogurt.
Frozen Yogurt: Frozen yogurt serves as a dessert alternative to traditional ice cream, appealing to health-conscious consumers. The market for frozen yogurt has seen steady growth, with innovations in flavors and formulations attracting a broad consumer base.
Yogurt Drinks: Yogurt drinks offer convenience and are popular among on-the-go consumers. In 2024, the yogurt drink market was valued at USD 47.3 billion, with expectations to reach USD 91.3 billion by 2034. The growth is attributed to the increasing demand for functional beverages that combine taste and health benefits.

By Application

Dairy Products: Yogurt is a staple in the dairy products category, consumed as a standalone item or used in various recipes. The dairy application of yogurt continues to grow, driven by its nutritional benefits and versatility in culinary uses.
Food & Beverages: Yogurt finds extensive application in the food and beverage industry, serving as an ingredient in smoothies, desserts, and savory dishes. The incorporation of yogurt into diverse food products caters to the evolving tastes and health preferences of consumers.

Yoghurt Market Regional Outlook

The yoghurt market exhibits varying performance across different regions, influenced by cultural preferences, dietary habits, and economic factors.

North America

In North America, the yoghurt market is mature yet dynamic, with a wide variety of products including traditional, Greek, organic, and plant-based yogurts. The market was valued at approximately USD 156 billion in 2023, with projections to reach USD 237 billion by 2032. The growth is driven by increasing health awareness and the demand for convenient, nutritious food options.

Europe

Europe holds a significant share of the global yoghurt market, accounting for over 33.6% in 2024. The region's market is characterized by a strong preference for dairy products and a growing interest in health-oriented food choices. Innovations in flavors and the introduction of organic and probiotic-rich yogurts contribute to the market's expansion.

Asia-Pacific

The Asia-Pacific region is experiencing rapid growth in yoghurt consumption, with a 2.5% increase in 2024 compared to the previous year. The total consumption volume reached 22 million tons in 2024, reflecting the rising demand for dairy products in countries like China and India. Factors such as urbanization, increasing disposable incomes, and a shift towards Western dietary patterns are driving the market growth.

Middle East & Africa

The Middle East and Africa region is witnessing growth in the flavored yogurt segment, with the market valued at USD 738.90 million in 2024. The increasing demand for convenient and nutritious food options, along with the expansion of retail channels, supports the market's development in this region.

List of Top Yoghurt Market Companies

Ultima Foods
Sodiaal
Nestle
Chobani
General Mills
Kraft Foods Group
Red Mango
TCBY
Yogurtland
Menchie?s
Danone Groupe
Yakult Honsha
SweetFrog
Stonyfield Farm
FAGE International
Sanyuan

Top Companies with Highest Market Share

Danone S.A.: Danone is a leading player in the global yoghurt market, known for its diverse product portfolio and strong presence across various regions. The company continues to innovate and expand its offerings to meet evolving consumer demands.

Chobani LLC: Chobani has established itself as a prominent brand in the yoghurt market, particularly in North America. The company's focus on high-quality ingredients and social impact initiatives contributes to its strong market position.

Investment Analysis and Opportunities

The yoghurt market presents numerous investment opportunities driven by health trends, product innovation, and expanding consumer bases. The increasing consumer focus on health and wellness fuels the demand for yogurts rich in probiotics, low in sugar, and high in protein. Investors can capitalize on this trend by supporting companies that prioritize nutritional benefits and clean-label products.

Investments in research and development to create new flavors, textures, and functional benefits can differentiate products in a competitive market. Innovations such as plant-based yogurts and fortified options cater to diverse dietary needs and preferences.

Expanding into emerging markets like Asia-Pacific and Africa offers growth potential due to increasing urbanization, rising incomes, and changing dietary habits. Strategic investments in distribution networks and localized product offerings can enhance market penetration.

Investing in sustainable sourcing, eco-friendly packaging, and ethical production practices aligns with consumer values and can strengthen brand loyalty. Companies that prioritize environmental and social responsibility may attract both consumers and investors.

New Product Development

Innovation in the yoghurt market is pivotal to meeting evolving consumer demands and staying competitive. The development of high-protein yogurts caters to health-conscious consumers seeking functional foods. Products offering 15-25 grams of protein per serving are gaining popularity, appealing to fitness enthusiasts and individuals focused on muscle health.

The rise in veganism and lactose intolerance has led to the creation of plant-based yogurts made from soy, almond, or coconut milk. These alternatives provide options for consumers seeking dairy-free products without compromising on taste and texture.

Consumers are increasingly seeking yogurts with simple, recognizable ingredients. The development of clean label yogurts, free from artificial additives and preservatives, addresses this demand and enhances product transparency.

Incorporating functional ingredients such as probiotics, vitamins, and minerals into yogurts can offer additional health benefits. These enhancements appeal to consumers interested in digestive health, immunity, and overall well-being.

Five Recent Developments

Danone's Financial Performance: In 2023, Danone reported sales of €27.619 billion, a 7% like-for-like increase, and an operating margin rise to 12.6%. The company plans to continue re-investing in its brands and anticipates a 3%-5% sales growth in 2024.
Chobani's Social Impact Campaign: Chobani launched a campaign donating all profits from a limited edition yogurt tub to Foodbank, resulting in over 600,000 meals provided. This initiative emphasizes the company's commitment to social responsibility.
General Mills' Divestiture: General Mills announced the sale of its North American yogurt business, including brands like Yoplait and Liberté, to French companies Lactalis and Sodiaal for $2.1 billion. This strategic move aims to streamline General Mills' portfolio.
The Yoghurt Shop's Expansion: The Yoghurt Shop, a South Australian business, plans to quadruple its production capacity amidst a surge in dairy exports, experiencing 23% growth with a net annual value exceeding $150 million.
DairyX's Innovation: Israeli company DairyX developed yeast strains capable of producing casein proteins crucial for making stretchy, creamy cheese without using cows. This breakthrough could significantly reduce the environmental impact of the dairy industry.

Report Coverage of Yoghurt Market

This report provides a comprehensive analysis of the global yoghurt market, encompassing various aspects such as market segmentation, regional performance, key players, investment opportunities, and recent developments. The report delves into the segmentation of the yoghurt market by type and application, offering insights into consumer preferences and product diversification. It highlights the significance of flavored, Greek, frozen, and drinkable yogurts, as well as their applications in dairy products and the food & beverage industry.

An in-depth examination of regional markets, including North America, Europe, Asia-Pacific, and the Middle East & Africa, is presented. The report discusses market dynamics, consumption patterns, and growth drivers specific to each region. Profiles of leading companies such as Danone S.A. and Chobani LLC are included, outlining their market strategies, product offerings, and contributions to the yoghurt industry.

The report identifies potential areas for investment, emphasizing health and wellness trends, product innovation, expansion into emerging markets, and sustainable practices. A summary of significant events and initiatives from 2023 to 2024 provides context to the evolving market landscape, showcasing how companies adapt to changing consumer demands and industry challenges. Overall, the report serves as a valuable resource for stakeholders seeking to understand the current state and future prospects