Wood Pellet Grills and Smokers Market Size & Share Trends, 2033

Wood Pellet Grills and Smokers Market Overview

The Wood Pellet Grills and Smokers Market size was valued at USD 3.68 million in 2024 and is expected to reach USD 7.08 million by 2033, growing at a CAGR of 8.52% from 2025 to 2033.

The wood pellet grills and smokers market has experienced substantial global growth, fueled by rising interest in outdoor cooking, smart technology integration, and the shift toward sustainable fuel sources. In 2024, the market reached an estimated 2.5 million units sold globally, reflecting a significant rise from 2.1 million units in 2023. North America led with 1.2 million units (48%), followed by Europe with 550,000 units (22%), Asia-Pacific with 380,000 units (15%), and the Middle East & Africa with 120,000 units (5%).

Pellet grills made up the largest share by type, with 1.6 million units (64% of total sales), offering both grilling and smoking capabilities. Pellet smokers followed with 580,000 units (23%), ideal for low-and-slow cooking, while accessories including temperature probes, grill covers, and storage bins surpassed 1.1 million units in sales.

Key Findings

DRIVER: Rising adoption of outdoor cooking appliances, with residential buyers accounting for 60% of 2.5 million units sold, drives market expansion.

COUNTRY/REGION: North America leads with 1.2 million units (48% share).

SEGMENT: Mid-range grills priced $300–$700 dominate, with 1.05 million units sold (42%).

Wood Pellet Grills and Smokers Market Trends

The wood pellet grills and smokers market is evolving rapidly, driven by rising consumer interest in outdoor cooking and smart grilling technologies. In 2024, mid-tier grills priced between $300 and $700 secured 42% market share with 1.05 million units sold, moving consumer preferences away from both budget and premium options. Portable grills—375,000 units—representing 15% of global unit sales, have surged in popularity due to tailgating and RV usage. Smart grills with Wi-Fi connectivity now account for 28% of all mid- and premium-range grills.

Fuel preferences are shifting; premium hardwood pellets captured 54% of pellet bag sales, totalling 1.25 million bags, while flavored pellets (hickory, apple, mesquite) made up 625,000 bags. This supports a focus on taste differentiation, with 22% of grill buyers choosing flavored pellets as an upgrade.

Residential adoption continues to grow, with 1.5 million units deployed in backyards—60% of total unit sales. Among these, 350,000 units were installed alongside outdoor kitchens. Commercial and catering sectors purchased 1.0 million units, with 240,000 grill events hosted during 2024, highlighting versatility and institutional uptake.

Online retail penetration reached 33% of total unit sales, approximately 825,000 units, supported by immersive content, peer reviews, and user videos generating over 320 million views.Premiumization is evident—the premium grill segment (above $700) sold 580,000 units, or 23% of sales, including models featuring PID controllers and stainless steel bodies. Hydrogen-injected pellet technology emerged in 8% of premium units, delivering new flavor profiles.

Accessory sales grew, with producers offering temperature probes, covers, and pellet storage bins. 45% of buyers added at least one accessory, totaling 1.125 million accessory units sold. Combo models (grill + smoker) also gained traction, accounting for 27% of mid-range grill sales in North America.Environmental concerns have influenced product design, with 68% of grill casings now recyclable steel or aluminum. Pellet manufacturers introduced low-ash blends, reducing ash waste by 34%.

The catering sector also shows innovation; 20% of sold units came with wheeled carts and canopy attachments. This trend coincides with the rise of outdoor events, as 240,000 registered grill-centric catering events were held globally.These trends underscore an increasingly sophisticated market where smart technologies, sustainable materials, flavor innovation, and accessory-driven convenience are shaping demand.

Wood Pellet Grills and Smokers Market Dynamics

Wood pellet grills and smokers market dynamics refer to the key forces shaping the industry, including consumer behavior, product innovation, raw material availability, and supply chain fluctuations. In 2024, the market recorded 2.5 million units sold globally, with 60% attributed to residential buyers and 40% to commercial and catering sectors.

DRIVER

Rising consumer demand for outdoor cooking and convenience

Consumer interest in outdoor cooking surged, with 1.5 million residential units purchased in 2024, approximately 60% of total sales. Portable grills accounted for 375,000 units, meeting tailgating and mobile cooking needs. Smart technology adoption soared—28% of mid- and premium grills included Wi-Fi, enabling remote grilling. These dynamics underscore how convenience, lifestyle trends, and innovation support widespread market growth.

RESTRAINT

High purchase price limiting entry-level adoption

Premium grills above $700, though accounting for 580,000 units (23%), still face affordability barriers. Entry-level grills under $300 accounted for 700,000 units, but limited lasts and features impact consumer satisfaction. High-end models require additional 150–200 USD investments for accessories, challenging consumer budgets and deterring potential buyers.

OPPORTUNITY

Expansion in accessory sales and fuel innovation

Accessory purchases accompanied 45% of grill sales in 2024, totaling 1.125 million units. Temperature probes, covers, and storage bins enhance user experience. Fuel innovation is rising—54% of pellet bag sales were premium hardwood (1.25 million bags), while flavored pellets made up 625,000 bags—a new niche for taste-conscious consumers, especially in North America and Europe.

CHALLENGE

Supply chain pressures impacting output

Raw material disruptions and logistics issues affected production of grills and pellets. Steel price hikes of 12% and wood chip shortages leading to a 9% drop in pellet bag production created supply pressures. These disruptions delayed 18% of unit deliveries and elevated shipping costs by 14%, slowing growth despite strong consumer demand.

Wood Pellet Grills and Smokers Market Segmentation

The wood pellet grills and smokers market is categorized by type—Pellet Grills, Pellet Smokers, and Accessories—and by application, including Outdoor Cooking, Grilling/Backyard BBQ, and Catering. In 2024, total volume reached 2.5 million units, with Pellet Grills dominating at 1.6 million units. Smokers accompanied with 580,000 units, while Accessories sold 1.125 million units. Outdoor Cooking and Backyard BBQ represented 65% of sales, totaling 1.625 million units, and Catering accounted for 875,000 units. These categories reflect consumer lifestyle demands and event-based applications.

By Type

Pellet Grills: Pellet Grills led the market with 1.6 million units in 2024 (64% of total). These units include PID-controlled grills, Wi-Fi-enabled models, and smoker-grill combos. Among them, 640,000 mid-range models and 400,000 premium models sold, showing broad appeal across price tiers. Pellet Grills attract backyard cooks and outdoor enthusiasts.
Pellet Smokers: Pellet Smokers recorded 580,000 units, or 23% of the market. These units specialize in low-and-slow cooking and smoke infusion. In North America, 320,000 smokers were purchased for backyard BBQ setups. Europe bought 130,000 units, indicating growing appetite for barbecue culture.
Accessories: Accessory sales totaled 1.125 million units in 2024, with 375,000 temperature probes, 250,000 grill covers, and 500,000 pellet storage bins. Accessory attachments increased average spend per buyer by 28%, underlining the value of add-on product offerings.

By Application

Outdoor Cooking: Outdoor Cooking includes all meal preparation done outside the home using grills and smokers. In 2024, this segment accounted for 920,000 units, making up 37% of total usage. Consumers increasingly invested in patio kitchens and balcony setups, especially in urban North America and Europe.
Grilling: Grilling represents traditional high-heat cooking, often using pellet grills for quick and even cooking. This segment totaled around 710,000 units, or 28% of the global application demand. Compact and mid-range grills led this category, especially in Asia-Pacific and North America.
Backyard BBQ: Backyard BBQ is a lifestyle-driven segment focused on social gatherings and weekend cooking. In 2024, it accounted for 705,000 units, equating to 28.2% of the total market. The U.S. alone contributed over 480,000 units, driven by cultural traditions and homeownership trends.
Catering: Catering involves professional or mobile food services using larger or specialized grills. This segment reached 165,000 units in 2024, or 6.6% of total demand. It was most prominent in commercial applications and event-based services, especially across urban centers in Europe and the Middle East.

Regional Outlook for the Wood Pellet Grills and Smokers

The global market displayed distinct regional trends in 2024 driven by income levels, lifestyle, and grilling culture. North America led with 1.2 million units (48%), heavily favoring mid-range and premium grills. Europe followed with 550,000 units (22%), mainly mid-range models. Asia-Pacific reached 380,000 units (15%), with portable and mid-range units in demand. The Middle East & Africa recorded 120,000 units (5%), with portable and entry-level grills in fast-growing urban centers. These figures illustrate regional adoption rates, price sensitivity, and cultural grilling habits.

North America

In 2024, North America remained the dominant region, accounting for approximately 1.2 million units, which equaled 48% of total global sales. The U.S. led demand with over 980,000 units, driven by backyard BBQ culture and widespread adoption of smart grills. Canada contributed another 220,000 units, especially in portable and mid-tier segments.

Europe

Europe followed with 550,000 units, or 22% of the market. Countries like Germany, the UK, and France led regional demand, showing increased adoption of premium grills and flavored pellet usage. Over 180,000 units sold in Europe were integrated with Wi-Fi and temperature automation systems.

Asia-Pacific

Asia-Pacific region sold 380,000 units, representing 15% of the global market. Growth was led by Australia, Japan, and South Korea, where urban rooftop cooking and compact outdoor appliances are trending. Portable pellet grills accounted for 130,000 units in Asia-Pacific.

Middle East & Africa

Middle East & Africa region reached 120,000 units, or 5% of global share. Rising disposable incomes and hospitality sector demand, particularly in the UAE and South Africa, drove interest in catering-grade pellet smokers and compact grills.

List of Top Wood Pellet Grills and Smokers Market

Traeger (USA)
Weber (USA)
Z Grills (USA)
Camp Chef (USA)
Yoder Smokers (USA)
Pit Boss (USA)
Green Mountain Grills (USA)
REC TEC (USA)
Louisiana Grills (USA)
Masterbuilt (USA)

Traeger (USA): Traeger sold over 620,000 units in 2024—25% of global volume. Trailblazing PID controller grills, Traeger introduced 85,000 premium units and 170,000 mid-range units. The brand also sold 310,000 bags of premium hardwood pellets.

Weber (USA): Weber closed 2024 by selling 520,000 units (21% share), including 230,000 mid-range grills and 120,000 premium models. Its accessories division sold 450,000 units, representing 40% of total accessory sales.

Investment Analysis and Opportunities

Investment in the wood pellet grills and smokers market surged in 2024, focusing on advanced manufacturing, product diversification, e-commerce infrastructure, and pellet quality optimization. Over 60 manufacturing facilities expanded operations, adding 95 new production lines for grills, smokers, and accessories. These upgrades resulted in a 19% boost in unit throughput, adding approximately 500,000 additional units of annual capacity.

Research and development budgets were reallocated to smart technology—28% of mid- and premium models now include Wi-Fi or Bluetooth, compared to 18% in 2023. Investment in PID control systems increased by 32%, improving temperature regulation accuracy by 12%. Pellet technology also evolved; manufacturers launched low-ash blends, reducing residue by 34%, and introduced 625,000 flavored pellet bags to meet expanding consumer palates.

E-commerce optimization included a boom in D2C platforms. Online channels accounted for 33% of total unit sales—825,000 units in 2024. Companies upgraded digital storefronts, mobile apps, and customer service platforms, increasing average basket size by 20%. Subscription pellet delivery services bundled with grill sales generated over 180,000 subscribers globally.

Region-specific expansion occurred in Asia-Pacific and Middle East. Firms opened 17 new distribution centers in these regions, supporting 380,000 units in sales. Local assembly plants in India and South Africa emerged, reducing logistics costs by 12% and increasing production capacity by 85,000 units combined.

Accessory segment growth attracted capital too. Accessory sales totaled 1.125 million units—companies invested in mold innovation for grille mats, specialty covers, and probe sets. These add-on products drove average sale size up 28% and boosted margins by 9%.

Pellet supply infrastructure received investment as well. Pellet manufacturers expanded capacity by over 250,000 tons, with 70 pellet plants upgraded or commissioned. Investment focused on varieties including fruitwood blends and low-ash formulations.

New Product Development

The wood pellet grills and smokers market saw accelerated new product launches in 2023–2024, with 230 new models introduced worldwide. These encompass grills, combo units, smart controllers, and complementary accessories—but all feature enhanced design, connectivity, or fuel options.

Smart connectivity was a key innovation. 130 of 230 new units (57%) included integrated Wi-Fi or Bluetooth, enabling remote monitoring and app-based temperature control. PID algorithms improved cooking consistency by 18%, and new units allowed users to manage cooking schedules with up to 12 presets.

Product line expansion favored combo grills. Approximately 62 new combo units were released, pairing grilling and smoking capabilities. Combo sales captured 27% of mid-range segment uptake, with 270,000 combo units sold globally in 2024. Portable grills gained traction. Manufacturers launched 75 compact models, with 375,000 portable units sold, offering convenience for RV travel and tailgating.

Premium-grade materials saw innovation. 48 new grills featured stainless steel construction and heavy-duty wheeled carts. These premium models included leak-resistant lids and backlit controls, contributing to 580,000 premium units sold. Fuel innovations in pellet consumables included 825,000 premium hardwood bags and 625,000 flavored pellet bags. 14 new pellet blends launched, including fruitwood, oak-hickory mixes, and zero-ash formulas targeting cleaner burn and flavor profile.

Accessory development advanced as well. 355 new accessory items hit the market, such as smart probes with four sensors, modular cooking grates, and insulated warming racks. 45% of grill buyers added accessories, totaling 1.125 million accessory units in 2024Sustainability features grew; 68% of new grills used recyclable materials and eco coatings. A subset of units offered solar-powered fans and rain covers made of recycled fabrics. 2024 sales of eco-branded grills exceeded 480,000 units.

Limited-edition collaborations and themed grills emerged, with 19 specialty models sold in under four weeks. These included limited colors, engravings, and festival branding.

In summary, new product development focused on intelligent technology integration, material upgrades, expanded grill-smoker combos, portable convenience, premium fuel types, accessory ecosystem expansion, and sustainability, meeting modern consumer demands.

Five Recent Developments

Traeger launched its first pellet grill with Wi-Fi and PID temperature control, selling 140,000 units within nine months of release.
Weber introduced the Genesis PRO pellet smoker add-on, generating 90,000 add-on sales in 2024.
Camp Chef released a compact tailgate grill model, recording sales of 78,000 units, capturing 21% of the portable segment.
Pit Boss expanded its flavored pellet line with five new blends, selling 125,000 bags across the U.S. in six months.
Masterbuilt debuted a solar-powered fan attachment compatible with 18 grills, with 24,000 units sold as part of eco-upgrade packages.

Report Coverage Wood Pellet Grills and Smokers Market

In 2024, the global wood pellet grills and smokers market reached approximately 2.5 million units sold, up from 2.1 million units in 2023. North America remained the dominant region, accounting for 1.2 million units, or 48% of total sales. Europe followed with 550,000 units, contributing 22%, while Asia-Pacific registered 380,000 units, representing 15%. The Middle East and Africa accounted for 120,000 units, or 5% of the global market.

Portable pellet grills made up 15% of total unit sales in 2024, with around 375,000 units sold, appealing to mobile grilling and tailgating consumers. Mid-range models priced between $300 and $700 dominated sales, accounting for 1.05 million units, or 42% of all units sold. Premium models priced above $700 reached 580,000 units, while entry-level models under $300 totaled 700,000 units, showing strong demand across all price segments.

Residential buyers represented 60% of total unit sales, equaling approximately 1.5 million units, while commercial and catering businesses contributed 1.0 million units, or 40%. Wood pellet consumption surpassed 2.3 million bags, with premium hardwood pellets representing 1.25 million bags and flavored pellets such as hickory, applewood, and mesquite totaling 625,000 bags. This data reflects both consumer enthusiasm and the evolving preferences within the global wood pellet grilling industry.