Women's Sportswear Market Size & Share Trends, 2033

Women’s Sportswear Market Overview

Women’s Sportswear Market size was valued at USD 21.29 billion in 2025 and is expected to reach USD 98.02 billion by 2033, growing at a CAGR of 21.03% from 2025 to 2033.

The global women’s sportswear market has evolved into one of the fastest-growing segments in the apparel industry, driven by a rising focus on fitness, health, and style. In 2024, nearly 70% of women globally reported participating in some form of fitness activity at least once a week, boosting demand for functional yet fashionable sportswear. The surge in women’s participation in marathons, yoga, and gym activities has propelled the popularity of flexible, high-performance fabrics.

The growing influence of athleisure has further blurred the lines between casual and activewear. In 2024, athleisure accounted for over 30% of all women’s sportswear purchases as consumers increasingly prefer versatile outfits that can transition from workouts to daily errands. Leading brands have expanded their product lines to include moisture-wicking leggings, supportive sports bras, and sustainable apparel options, addressing the demand for both performance and sustainability. The rise of social media fitness influencers has also fueled the trend, with over 55% of women aged 18-35 stating that online fitness trends impact their sportswear choices.

Innovation continues to shape the market’s outlook. Smart fabrics, antibacterial treatments, and recycled materials are gaining ground, with over 40% of new collections launched in 2024 featuring at least one sustainability element. Brands are also expanding size ranges and inclusive designs to cater to diverse body types, a factor that has strengthened brand loyalty. As more women embrace active lifestyles, the market is poised to grow steadily through 2033, driven by evolving consumer tastes, rising disposable incomes, and the integration of technology into apparel design.

Key Findings

DRIVER: The rising number of fitness-conscious women is evident from over 200 million female gym memberships recorded globally in 2024.

COUNTRY/REGION: North America accounted for more than 35% of global women’s sportswear sales in 2024, supported by a strong fitness culture and high disposable incomes.

SEGMENT: Athleisure contributed nearly 30% of total women’s sportswear purchases worldwide in 2024, reflecting growing demand for versatile, comfortable clothing.

Women’s Sportswear Market Trends

The women’s sportswear market is shaped by significant trends that highlight how modern consumers blend performance, comfort, and style. One notable trend is the rise of eco-friendly materials; in 2024, more than 35% of women’s sportswear brands committed to using recycled polyester and organic cotton in their collections. Personalization and customization are also gaining traction as brands allow consumers to design unique prints or adjust fit through online platforms. Digital retail has accelerated the adoption of smart sizing tools, helping reduce returns and improve customer satisfaction. Collaborations between global sportswear giants and celebrities or influencers continue to shape buying behavior; for instance, more than 50% of new product launches in 2024 were endorsed by athletes or fitness icons. Inclusivity remains at the forefront, with leading brands expanding size offerings up to 6XL to serve a broader demographic. Wearable technology integrated into sportswear, such as leggings with built-in sensors for posture correction, is another area drawing consumer interest. In 2024, sales of smart sportswear rose by over 12% year-over-year as consumers sought products that merge fitness tracking with daily wear. The trend toward multifunctional apparel that can seamlessly transition from the gym to social settings underlines the growing importance of athleisure. As e-commerce strengthens its hold, with over 45% of women’s sportswear purchases made online in 2024, brands are prioritizing virtual fitting rooms, AI-driven recommendations, and sustainability credentials to win loyalty in a competitive market.

Women’s Sportswear Market Dynamics

The dynamics of the women’s sportswear market reveal how consumer behavior, sustainability, and digital transformation are reshaping the competitive landscape. In 2024, over 80% of global sportswear brands invested in sustainable supply chains to reduce carbon footprints and appeal to eco-conscious buyers. Consumers are increasingly favoring brands that balance style and ethics, with more than 50% of shoppers stating that sustainability influences their purchasing decisions. The market is also driven by the rise in urbanization and busy lifestyles that demand practical yet stylish outfits. Social media platforms like Instagram and TikTok have amplified demand for trendy sportswear collections, with activewear hashtags generating billions of views in 2024 alone. Meanwhile, rapid growth in online retail has encouraged brands to adopt direct-to-consumer models, enhancing margins and customer engagement. On the supply side, innovations in fabric technology are creating lightweight, breathable, and sweat-resistant garments that meet high-performance standards. However, intense competition and counterfeit products remain challenges for established brands, especially in emerging markets. The push for inclusivity is driving brands to launch adaptive sportswear lines for differently-abled women and maternity activewear, further broadening the target audience. As consumer preferences evolve, partnerships with fitness apps and gym chains are becoming common, giving brands more direct channels to engage with customers. Overall, the dynamics indicate a market geared towards sustainability, innovation, and digital integration, ensuring steady growth through 2033.

DRIVER

Growing female participation in fitness activities.

Women’s participation in organized fitness programs rose by 25% globally in 2024. From yoga studios to marathons, this active lifestyle trend is creating sustained demand for durable, high-quality sportswear that matches varied performance needs.

RESTRAINT

High competition and counterfeit products.

The increasing popularity of women’s sportswear has led to a surge in counterfeit apparel sales. In 2024, the global counterfeit sportswear trade was valued at over USD 30 billion, posing brand trust and revenue challenges for genuine manufacturers.

OPPORTUNITY

Rise of sustainable and inclusive collections.

Brands are tapping into the sustainability movement with collections made from recycled fabrics. In 2024, more than 40 major sportswear labels launched extended size ranges and eco-friendly lines to cater to diverse consumer demands and boost market share.

CHALLENGE

Maintaining supply chain transparency.

Consumers now expect ethical sourcing and production. In 2024, over 60% of buyers researched a brand’s supply chain practices before purchase, putting pressure on companies to ensure fair labor and low-impact production at all stages.

Women’s Sportswear Market Segmentation

The women’s sportswear market is broadly segmented by type and application, reflecting changing preferences in functionality and style. Running shorts remain a staple for women who engage in outdoor and indoor cardio activities; in 2024, more than 80 million pairs of running shorts were sold globally, favored for their lightweight fabric, breathability, and ergonomic designs. Gym leggings, another key segment, have become essential for activities ranging from weight training to yoga. Global sales of women’s gym leggings surpassed 250 million pairs in 2024 alone, driven by the popularity of flexible, high-stretch fabrics and inclusive sizing that accommodates diverse body shapes. By application, fitness centers account for a large share of women’s sportswear demand. In 2024, over 150 million women worldwide registered at gyms, driving robust sales of moisture-wicking tops, leggings, and supportive bras tailored for intensive workouts. The athleisure trend, on the other hand, blends performance wear with daily fashion. Nearly 40% of working women preferred athleisure outfits for both office commutes and casual outings in 2024, highlighting the crossover appeal of stylish sports bras, hoodies, and track pants. This dual-purpose nature is influencing brands to innovate with hybrid fabrics that balance stretch, comfort, and durability. The segmentation also shows a surge in maternity activewear and plus-size collections, with more than 50 brands launching inclusive lines by the end of 2024. E-commerce remains the leading distribution channel, with over 45% of sales coming from online platforms. Regional factors also shape segmentation, with Asia-Pacific showing higher demand for modest activewear and Europe favoring premium sustainable collections. Together, these segments show how the market continues to expand with diverse options tailored to lifestyle trends and consumer needs.

By Type

Running Shorts: In 2024, over 80 million pairs of running shorts were sold, with brands focusing on sweat-resistant and quick-dry fabrics. Popular among marathoners and joggers, running shorts offer lightweight comfort and ease of movement, making them a favorite for warm-weather workouts and track events.
Gym Leggings: Women’s gym leggings sales surpassed 250 million pairs globally in 2024. Known for stretchability, shape retention, and breathable materials, leggings remain the go-to choice for gym-goers, yoga enthusiasts, and pilates lovers who want style and function in equal measure.

By Application

Fitness Centers: Global gym membership among women reached 150 million in 2024. Sports bras, compression leggings, and sweat-wicking tops see high demand, as more women invest in gear that supports performance, durability, and style for regular workouts.
Athleisure: Athleisure claimed nearly 40% of the women’s sportswear market in 2024. Women increasingly wear leggings, hoodies, and sports bras for daily errands and social gatherings, driving brands to blend stylish designs with athletic performance.

Regional Outlook of the Women’s Sportswear Market

The regional landscape of the women’s sportswear market shows diverse growth drivers across continents. North America remains a key player, with the USA recording over 70 million active female gym-goers in 2024 alone. Brands focus on high-performance fabrics and celebrity endorsements to stay ahead in this mature but trend-driven market. Europe’s market is shaped by sustainability and premium athleisure, with more than 50% of women preferring organic or recycled fabrics in 2024. The region also sees strong support for local sportswear labels expanding globally. Asia-Pacific is the fastest-growing region, driven by a booming middle class and increasing participation in fitness and yoga. China alone saw over 20 million women sign up for gym memberships in 2024, while India’s yoga apparel market surged with rising urban wellness trends. Modesty and functional activewear remain key in parts of Southeast Asia, where brands are adapting to cultural preferences. The Middle East & Africa are catching up as rising incomes and awareness of women’s health boost demand for sportswear. In 2024, Dubai hosted several fitness expos that attracted over 100,000 female visitors, highlighting growth potential for international brands targeting this region. Overall, regional dynamics show that brands must balance style, comfort, sustainability, and cultural trends to succeed in diverse markets.

North America

North America accounted for over 35% of global women’s sportswear sales in 2024. High gym memberships, celebrity fitness endorsements, and new athleisure launches drive this region’s demand for both performance and casual sportswear.

Europe

Europe’s women’s sportswear market saw over 50% of buyers choosing sustainable fabrics in 2024. Countries like Germany and the UK lead in premium athleisure, with brands investing in recycled materials and ethical production practices.

Asia-Pacific

Asia-Pacific’s fast-expanding market recorded over 20 million new gym memberships among women in China alone in 2024. Demand for stylish yet modest activewear and yoga-focused collections continues to grow across India and Southeast Asia.

Middle East & Africa

The Middle East & Africa are witnessing a fitness boom, with Dubai hosting expos that attracted over 100,000 female fitness enthusiasts in 2024. Rising disposable incomes and cultural shifts towards wellness boost demand for premium and modest sportswear.

List of Top Women’s Sportswear Companies

Nike (USA)
Adidas (Germany)
Under Armour (USA)
Puma (Germany)
Lululemon (Canada)
The North Face (USA)
Columbia Sportswear (USA)
Decathlon (France)
Mizuno (Japan)
New Balance (USA)

Nike: Nike is the world’s largest sportswear brand, with women’s collections accounting for nearly 30% of its total sales in 2024. The brand’s focus on sustainability and inclusivity has helped it dominate the global market with performance and athleisure lines.

Adidas: Adidas continues to lead Europe’s women’s sportswear segment, with a strong push towards eco-friendly collections. In 2024, over 70% of its women’s sportswear range featured recycled materials, reflecting its commitment to circular fashion.

Investment Analysis and Opportunities

Investments in the women’s sportswear market are increasingly driven by sustainability goals, digital retail expansion, and product innovation. In 2024, over 50 brands invested in new sustainable material technologies, including biodegradable and recycled fibers, to meet consumer expectations and reduce environmental impact. Direct-to-consumer models are on the rise, with leading companies investing in AI-driven platforms to personalize shopping experiences and boost online sales, which accounted for over 45% of purchases in 2024. Private equity and venture capital are also flowing into emerging women-led sportswear startups focusing on inclusive sizing and adaptive apparel. Collaboration with local designers and influencers remains a strategic investment avenue, with over 100 limited-edition collections launched globally in 2024. Brands are also investing in wearable tech integration, launching leggings and bras with biometric sensors that track posture and heart rate. Logistics and supply chain digitization receive priority, as companies adopt blockchain and AI to ensure transparency and traceability from factory to store. In Asia-Pacific, brands are expanding retail footprints with flagship stores and localized collections that cater to cultural trends. Many leading companies are forming strategic partnerships with fitness studios and gyms, leveraging co-branded gear to drive direct sales. Overall, investments will continue to target sustainable production, digital innovation, and partnerships that deepen customer engagement.

New Product Development

New product development in women’s sportswear is focused on merging sustainability with performance and style. In 2024, over 30 brands launched collections using biodegradable fabrics, organic cotton, and recycled polyester. Advanced textile technologies are enabling the creation of moisture-wicking, odor-resistant, and UV-protective garments that appeal to health-conscious consumers. Smart sportswear, including leggings and tops with built-in sensors for posture correction and muscle tracking, is becoming increasingly mainstream. Many brands introduced customizable activewear options, allowing consumers to personalize fit, color, and style online. Extended size ranges and adaptive sportswear for pregnant women and differently-abled athletes gained traction, with more than 50 global brands expanding their inclusivity offerings in 2024. Co-branded collaborations with influencers and fitness studios produced limited-edition drops that sold out within days, underscoring the power of social media-driven product launches. Brands are also exploring antimicrobial finishes and waterless dyeing processes to cut environmental impact. Packaging innovations, like compostable bags and reusable garment covers, became common across premium product lines. As technology advances, sportswear is evolving into multi-functional apparel suited for workouts, travel, and casual outings, blurring the line between fitness and fashion.

Five Recent Developments

Nike launched a fully recycled women’s training line in 2024.
Adidas introduced a smart sports bra with biometric tracking in 2024.
Lululemon opened 50 new stores in Asia-Pacific in 2024 to expand regional reach.
Under Armour partnered with a leading yoga brand for a new collection in 2024.
Puma unveiled a biodegradable running shoe for women in 2024.

Report Coverage of Women’s Sportswear Market

The women’s sportswear market report provides comprehensive insights into key trends, segments, and regional dynamics shaping the global landscape through 2033. It highlights how over 70 million women in North America were active gym members in 2024, driving strong demand for premium performance wear. It details how sustainable practices are influencing production, with over 35% of collections featuring recycled fabrics in 2024. The report covers innovations like smart wearables, with sales of connected sports bras and leggings growing by 12% year-over-year. It also tracks the impact of direct-to-consumer growth, which made up over 45% of total women’s sportswear sales in 2024. Regionally, it explains Asia-Pacific’s surge, with China adding over 20 million new female gym-goers in 2024 and India’s yoga segment expanding rapidly. The report captures how major players are investing in AI tools, supply chain transparency, and partnerships with local designers to stay ahead. By analyzing the rise of inclusive and adaptive lines, the coverage underscores brands’ strategies to broaden their appeal. The report also highlights emerging opportunities in sustainable packaging, smart fabrics, and direct retail models, offering detailed insights into future investment avenues and product development directions through 2033.