Women's Sportswear Market Share & Trends [2034]

WOMEN’S SPORTSWEAR MARKET OVERVIEW

The global Women's Sportswear Market size was valued approximately USD 95.43 Billion in 2025 and will touch USD 183.04 Billion by 2034, growing at a compound annual growth rate (CAGR) of 6.73% from 2025 to 2034.

Women’s sportswear includes clothing designed for physical activities like exercise and sports. It consists of items such as leggings, sports bras, and tank tops made from breathable, stretchy fabrics for comfort and support. Today’s sportswear blends performance with style, making it suitable for both workouts and casual wear.

IMPACT OF KEY GLOBAL EVENTS

“Ai transforming product design and consumer insights”

AI is transforming how women's sportswear is designed and marketed. It helps brands predict trends, choose materials, and personalize products to meet customer needs. AI also analyzes consumer data, allowing brands to create targeted marketing strategies and offer products that align with trends like sustainability and performance.

LATEST TREND

”Rise of Sustainable Materials”

Demand for sustainable materials in women’s sportswear is rising as consumers become more eco-conscious. Brands are using recycled fabrics, organic cotton, and eco-friendly dyes to meet this demand, offering high-performance sportswear without compromising style or comfort. As environmental awareness grows, more consumers are willing to pay extra for sustainably made activewear.

WOMEN’S SPORTSWEAR MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Tops and T-Shirts, Sweatpants and Yoga Pants, Skirts and Skorts, Sweatshirts/Jacket, and Others.

Tops and T-Shirts: Tops and T - shirts are really popular in women's sportswear. People can wear them for workouts or just casually. Some are made for performance, like they can wick away sweat. Others are more about looking good for everyday use. The market for these tops and T - shirts is growing fast because athleisure is in. People want tops that work well and look nice, ones they can wear at the gym and then go about their day.
Sweatpants and Yoga Pants: Sweatpants and yoga pants are a must-have item for women's sportswear. They are very comfortable and flexible, suitable for activities such as yoga, running and leisure. They are very popular because comfort first athleisure is in vogue. The market is growing as more and more people buy high quality, practical and stylish sweatpants and yoga pants for fitness and leisure.
Skirts and Skorts: In women's sportswear, skirts and skorts are worn for sports such as tennis and golf, or for casual outdoor activities. They're not as trendy as other sportswear items, but they're still a big deal in some sports and fashion styles. Since people are after versatile and stylish clothes, skirts and skorts now use new materials and have new designs. This makes them better for both performance and looks for women who are active.
Sweatshirts/Jackets: Sweatshirts and jackets are really important in women's sportswear. They keep people warm for outdoor activities or just when people are hanging out. They're super popular in cold weather or after you exercise. The market for them is growing because people want layers that look good and work well. Brands are using light, breathable fabrics that also help with performance.
Others: The "Others" category in women's sportswear covers niche items like active skirts, tank tops, and specialty gear for specific sports. It's a smaller segment, but it meets specialized needs or preferences. Innovation here is all about unique styles, materials, and performance features, helping brands meet diverse consumer demands for different types of activewear.

By Application

Based on application, the global market can be categorized into Online and Offline.

Online: The online women's sportswear market has grown like crazy thanks to e-commerce and online shopping trends. More and more people are buying sportswear online these days. There are lots of choices, it's easy to compare prices, and people get it delivered right to their door. Younger folks really love online shopping. They can just browse from home and even get personalized products. Also, social media marketing and when brands team up with influencers are helping online sales go through the roof.
Offline: Even though online shopping is on the rise, selling women's sportswear in regular stores is still going strong. People like to try on clothes, make sure they fit well, and feel the fabric themselves. And they can buy something and take it home right away. Stores are changing to blend online and offline shopping to make it easier for customers. But, the regular store market has problems because of digital shopping and people's tastes changing.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

”Rising Health and Fitness Awareness”

People caring more about health and fitness is great for the women's sportswear market. More women are putting their health first and living active lives. So, they need good - quality sportswear that works well, feels comfortable, and lasts. Trends like yoga, pilates, running, and strength training mean there's more demand for special - purpose clothes. Women want stuff that helps with exercise but is also comfy for daily wear. This focus on health gives brands a chance to grow by making sportswear that's both useful and stylish for active women.

Restraining Factor

”High Price of Premium Sportswear”

One thing holding back the growth of the women's sportswear market is that high-end products are quite expensive. People do want high-performance and environmentally friendly sportswear, but top-notch materials, cool designs and advanced technology can drive up the price. As a result, some shoppers, especially in emerging markets, may opt for cheaper options. That could slow the growth of high-end sportswear brands. Brands need to consider this pricing issue when developing strategies to reach more people.

Opportunity

”Expansion of Online Shopping and Direct-to-Consumer Models”

The fast growth of online shopping is a chance for the women's sportswear market. As more people buy stuff online, brands can get their products out to more people by selling through digital channels. Selling directly to customers lets sportswear companies control their brand better, talk to customers more easily, and get useful data to make their offerings better. Online platforms also help brands reach more people from different places, pushing the market to grow even more.

Challenge

”Intense Market Competition”

The women's sportswear market's competitive. Big brands and new ones are all vying for business. So, companies are constantly thinking up new stuff to make their products unique, like with cool designs, special features, or using green materials. Smaller brands struggle against big, well - known ones that spend loads on marketing and have loyal customers. With the market getting more crowded, companies must spend a lot on building their brand and pleasing customers. That's how they stay relevant and grow.

WOMEN’S SPORTSWEAR MARKET REGIONAL INSIGHTS

North America

The women's sportswear market in North America, especially the US, is one of the biggest and most active in the world. People are super into health and fitness, and more women are into sports and active living. Brands here add cool features to their clothes and make sure they're eco-friendly and good for athleisure. Online shopping is popular, with brands selling directly to customers and giving great online experiences. But, it's really competitive with big brands like Nike, Adidas, and Under Armour, and newer brands that focus on niche markets and being eco-friendly.

Europe

Europe's women's sportswear market is hot, thanks to health trends, especially in Germany, UK, and France. Europeans love athleisure for looking good and working out well, and they want gear that's eco-friendly and made ethically. Brands use green fabrics and designs for better performance, and make sure they're produced locally with green supply chains. Retailers mix online and in-store shopping to reach more customers. Even though it's competitive, health and sustainability are big chances for brands to grow.

Asia

Asia's women's sportswear market is skyrocketing, mainly in China, Japan, and India. More middle-class folks with more money are into staying healthy. Western brands are a hit, but local brands are catching up to suit local tastes. Athleisure is massive in cities, and high-performance gear is in demand as fitness becomes daily. Eco-friendly fashion is also popular, with people picking brands that are ethical and green. Online shopping is booming, pushing sportswear sales up. But, there are hurdles like varying tastes and intense price competition.

KEY INDUSTRY PLAYERS

”Key Industry Players Shape the Market through Innovation, Brand Strength and Strategic Distribution”

Big players in the industry stand out because of their brand name, new ideas, and wide reach. Smaller or niche companies focus on unique stuff like eco-friendly materials or custom designs. Many companies are going digital, using e-commerce and social media to connect with customers directly. Being eco-friendly is important, so brands show they care by being ethical and transparent. With people liking athleisure and high-performance gear, companies are making more kinds of products to suit different needs and lifestyles.

List of Top Women's Sportswear Market Companies

VIE ACTIVE
Adidas AG
Mizuno USA
NIKE, Inc.
Under Armour, Inc.

KEY INDUSTRY DEVELOPMENTS

Aug 2022: Fashion retailer H&M launched a new activewear line worldwide called H&M Move on and claimed that it would showcase a more accessible vision of sport by reframing it as a movement. H&M claimed that its Move line offers a wide range of affordable apparel, and the first drop, 'Move Essentials,' included functional tops, lightweight jackets, tights, and bras, alongside items specifically designed to train and run, as well as outerwear and a yoga mat.

May 2022: Zara, the main chain of Spanish fashion giant Inditex, strengthened its position in the growing and highly resilient sportswear sector with the launch of its first sports collection for women. The launched collection is targeted at outdoor activities, designed especially for the practice of high-impact outdoor sports such as cycling or climbing.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The women’s sportswear market is growing steadily because people are more into fitness and wellness, and athleisure is getting popular. More shoppers want clothes that are comfortable and stylish for workouts and casual outings. So, demand for versatile, high-performance sportswear is up. Plus, sustainability is a big deal now, with many people choosing eco-friendly materials and ethical production. This is making brands offer more sustainable options.

In the future, the market will keep growing, especially in new places where people have more money and care more about health. Online shopping and direct sales will change the market, giving brands more chances to talk to customers. As athleisure stays popular, brands will need to come up with new ideas and different products. They’ll have to focus on how well the clothes work, how they look, and being sustainable to stay ahead in a fast-changing world.