Vehicle NVH Material Market Size & Forecast [2033]

Vehicle NVH Material Market Overview

The Vehicle NVH Material Market size was valued at USD 20827.16 million in 2024 and is expected to reach USD 28130.64 million by 2033, growing at a CAGR of 3.4% from 2025 to 2033.

The Vehicle Noise, Vibration, and Harshness (NVH) Material Market is experiencing significant growth, driven by the increasing demand for quieter and more comfortable vehicles. In 2023, the global automotive NVH materials market was valued at USD 13.34 billion and is projected to reach USD 21.97 billion by 2032, registering a CAGR of 5.8% during the forecast period. Passenger vehicles dominate the market, accounting for approximately 68.5% of the market share in 2024. This is attributed to the extensive use of NVH materials in passenger cars to enhance driving comfort and reduce cabin noise. Polyurethane is the leading material type, holding around 34.9% of the market share in 2024, due to its exceptional NVH control attributes and adaptability in manufacturing various automotive components. Regionally, Asia-Pacific leads the market, with a market size of USD 7.01 billion in 2023. The region's dominance is driven by the rapidly expanding automotive industry, especially in emerging countries like India and China, where rising demand for effective mobility solutions and increasing consumer expectations for comfort and safety are propelling the market.

Key Findings

Top Driver Reason: Increasing consumer demand for quieter and more comfortable vehicles is propelling the adoption of NVH materials.

Top Country/Region: Asia-Pacific leads the market, with a market size of USD 7.01 billion in 2023.

Top Segment: Passenger vehicles dominate the market, accounting for approximately 68.5% of the market share in 2024.

Vehicle NVH Material Market Trends

The Vehicle NVH Material Market is witnessing several notable trends. There is a growing emphasis on developing lightweight NVH materials to improve fuel efficiency and reduce emissions. Manufacturers are focusing on materials like polyurethane and thermoplastic polymers, which offer excellent NVH control while contributing to overall vehicle weight reduction. The rise of electric vehicles has introduced new challenges in NVH management due to the absence of engine noise, making other sounds more noticeable. This has led to increased demand for advanced NVH materials specifically designed for EVs. Innovations in material science are leading to the development of high-performance NVH materials, such as engineered resins and composite materials, which offer superior noise and vibration damping properties. Stringent government regulations regarding vehicle noise levels are driving manufacturers to adopt effective NVH solutions to meet compliance standards. Consumers are placing higher importance on cabin comfort, leading to the integration of NVH materials in various vehicle components, including cockpit modules, which accounted for around 27.9% of the market share in 2024.

Vehicle NVH Material Market Dynamics

DRIVER

Increasing demand for quieter and more comfortable vehicles

The growing consumer preference for enhanced driving comfort is a significant driver for the NVH materials market. Manufacturers are investing in advanced NVH solutions to meet these expectations, leading to increased adoption of materials like polyurethane and thermoplastic polymers. In 2024, polyurethane held around 34.9% of the market share due to its superior NVH control attributes.

RESTRAINT

High costs associated with advanced NVH materials

The development and integration of advanced NVH materials can be cost-intensive, posing a challenge for manufacturers, especially in price-sensitive markets. The high costs may limit the adoption of these materials in certain vehicle segments, potentially restraining market growth.

OPPORTUNITY

Growth in electric vehicle production

The increasing production of electric vehicles presents a significant opportunity for the NVH materials market. EVs require specialized NVH solutions to address unique noise and vibration challenges, leading to increased demand for innovative materials designed for electric powertrains.

CHALLENGE

Fluctuating raw material prices

The volatility in raw material prices can impact the cost structure of NVH materials, affecting profitability for manufacturers. This challenge necessitates the development of cost-effective materials and efficient supply chain management to mitigate the impact of price fluctuations.

Vehicle NVH Material Market Segmentation

By Type

Automobile: The automobile segment encompasses the application of NVH materials in complete vehicles, focusing on enhancing overall ride comfort and reducing noise levels. In 2024, this segment accounted for a significant portion of the market, driven by the increasing demand for passenger comfort.
Auto Parts: This segment involves the use of NVH materials in specific automotive components such as engine mounts, dashboards, and door panels. The growing emphasis on component-level noise reduction has led to increased adoption of NVH materials in auto parts manufacturing.

By Application

Rubber Shock Absorber: Rubber shock absorbers are widely used to dampen vibrations and reduce noise transmission in vehicles. In 2024, rubber shock absorbers accounted for approximately 24.3% of the application segment share due to their effectiveness in isolating vibrations from the engine and road surfaces. These are especially common in both luxury and mid-range vehicles to enhance ride quality and system durability.
Sound Insulation: NVH materials for sound insulation are used extensively in cabin walls, floors, and roofs. In 2024, the sound insulation application segment covered around 29.6% of the market share. With rising demand for premium passenger experience, OEMs are increasingly using multi-layered insulation pads, foams, and acoustic barriers to eliminate wind and tire noise.
Vehicle NVH Material: This application refers to comprehensive integration across multiple areas—interior, chassis, powertrain, and body structure. In 2024, this broad application area held nearly 46.1% of the overall demand. Materials such as thermoplastic elastomers and acoustic barriers are used to enhance structural integrity and reduce harshness caused by mechanical forces.

Vehicle NVH Material Market Regional Outlook

The Vehicle NVH Material Market exhibits significant regional variation based on automotive production rates, technology adoption, and consumer demand for comfort and safety.

North America

In 2024, North America held approximately 20.4% of the global market share, with the U.S. leading due to its strong automotive manufacturing base. The region’s emphasis on large vehicles such as SUVs and trucks, which require enhanced NVH treatment, has increased demand for high-damping materials. Additionally, stringent regulatory standards on noise emissions further support market growth in this region.

Europe

Europe accounted for nearly 24.8% of the market in 2024. Germany, being home to leading luxury carmakers, heavily utilizes advanced NVH materials. The market in this region is driven by high consumer expectations for vehicle comfort, leading to a widespread application of engineered foams, thermoplastics, and layered composites. Increasing EV production across Germany, France, and the UK is also accelerating NVH innovation.

Asia-Pacific

Asia-Pacific dominated the market with over 39.7% of global share in 2024. China alone contributed to over 58.2% of the regional market. Growing automotive sales, expanding middle-class population, and rising EV adoption have significantly boosted NVH material usage. Automakers in India, Japan, and South Korea are also increasing their investments in comfort technologies, enhancing the demand for polyurethane and TPE-based NVH products.

Middle East & Africa

The MEA region represented approximately 5.1% of the market in 2024. Although smaller in size, countries like UAE and South Africa are witnessing a rise in luxury vehicle sales. This has prompted vehicle manufacturers to enhance noise and vibration insulation standards. The adoption of NVH materials is increasing in commercial vehicles and SUVs, especially in harsh road conditions prevalent in the region.

List of Top Vehicle NVH Material Market Companies

Sumitomoriko
Autoneum
Zhuzhou Times
Tuopu
Zhong Ding
Cooper Standard
3M
Nihon Tokushu Toryo
Henkel
Wolverine
Asimco Technologies
JX Zhao's
STP

Top Two Companies with Highest Market Shares

Sumitomoriko: In 2024, Sumitomoriko held a commanding 12.6% market share globally. The company’s diverse product portfolio includes soundproof rubber, composite insulators, and polyurethane foams, which are widely used by leading Japanese and global OEMs.
Autoneum: As of 2024, Autoneum accounted for approximately 11.4% of the market. Renowned for innovations in lightweight acoustic systems, the company supplies interior and engine-related NVH components to major car brands across Europe, Asia, and North America.

Investment Analysis and Opportunities

The global Vehicle NVH Material Market is witnessing robust investment trends, primarily driven by technological innovation, demand from OEMs, and regulatory push towards noise-reducing solutions. Between 2023 and 2024, the industry attracted investments exceeding USD 980 million in R&D and capacity expansion activities worldwide. Major OEMs are partnering with material manufacturers to co-develop custom NVH solutions tailored for specific platforms. In 2024, over 26.7% of the investments were directed toward collaborative product development. These partnerships enable better integration of materials within vehicle subsystems and result in more efficient noise and vibration control. Growing environmental awareness is driving investments into sustainable NVH materials. Companies like Henkel and STP are focusing on bio-based and recyclable alternatives. In 2024, approximately USD 230 million was allocated to eco-friendly product innovations, particularly targeting EV platforms. The shift to electric vehicles is creating unique NVH challenges. With no engine noise, other sound sources like motor whine and road friction become prominent. In response, companies are investing in hybrid-layer dampers, multi-ply acoustic foams, and sound-absorbing barriers designed specifically for electric drivetrains. Autoneum, for instance, invested USD 54 million in EV-specific acoustic products in 2023. The Asia-Pacific region, particularly India and Southeast Asia, is witnessing significant capacity expansion due to rising vehicle production. Local manufacturers and international brands are setting up new plants or expanding existing ones to meet NVH demand. In 2024 alone, over 15 new facilities were operationalized across India and China. Around USD 110 million has been invested since 2023 in digital simulation tools for NVH material testing. These systems allow faster prototyping and enable material engineers to virtually evaluate acoustic performance under real-world conditions. This has reduced development time by 31.8% on average in 2024. The increasing intersection of regulatory standards, consumer expectations, and technological innovation ensures sustained investment in this space for the foreseeable future.

New Product Development

The Vehicle NVH Material Market is undergoing transformation through advanced product development initiatives aimed at improving performance, sustainability, and application adaptability. In Q4 2023, Sumitomoriko launched a new range of nano-structured polyurethane foams featuring sound absorption rates up to 25% higher than conventional counterparts. These foams are engineered for applications in dashboards and door panels, reducing cabin noise by 3.8 dB under highway-speed simulations. Autoneum unveiled Hybrid-AcousticBarrier™ in early 2024, combining thermoplastic layers with textile insulation. These multilayer barriers reduce structure-borne noise by 42% and are designed for both ICE and EV vehicles. The product has been adopted by four leading European automakers for their 2024-2025 vehicle lines. In 2023, STP developed a sound insulation pad made from 72% renewable content, including plant-based polyols and recycled PET fibers. The product showed 97.4% recyclability and reduced CO2 production by 18% during manufacturing. It is currently under trial with Indian and German OEMs for mass-market vehicles. Henkel launched its AI-driven NVH Material Selector in 2024, which assists engineers in selecting optimal materials based on vehicle type, usage pattern, and regulatory constraints. The software reduced design-to-manufacture timelines by up to 4 weeks and improved initial NVH score predictions by 13.2%. With increased interest in hybrid and plug-in hybrid vehicles, Cooper Standard introduced heat-resistant NVH grommets and sealing materials in late 2023. These materials maintained structural integrity at temperatures up to 225°C and reduced vibrational wear by 26%, ensuring better durability and passenger safety. Tuopu began trials on smart NVH modules embedded with sensors to detect and respond to vibrations in real-time. These adaptive systems adjust material density or stiffness based on terrain and engine load, offering tailored NVH performance. In lab conditions, these modules reduced vibrational peaks by 31% over passive materials. These product developments reflect a shift from passive to intelligent, sustainable, and EV-friendly NVH solutions, setting the stage for the next generation of acoustic engineering in the automotive sector.

Five Recent Developments

Autoneum Partners with Leading EV OEMs (2024): Autoneum secured a strategic supply contract with two major electric vehicle manufacturers in Q1 2024. The deal includes supplying Hybrid-AcousticBarrier™ systems for over 1.1 million EV units. The collaboration aims to enhance interior sound quality and thermal efficiency in battery enclosures.
Sumitomoriko Opens New R&D Center in Thailand (2023): To boost innovation in NVH materials, Sumitomoriko inaugurated a new R&D facility in Bangkok in late 2023. The center, spanning 12,000 sq. meters, is focused on lightweight composite development and acoustic simulation for ASEAN market-specific vehicles.
3M Introduces Sprayable Damping Adhesives (2023): In mid-2023, 3M launched a sprayable NVH damping adhesive for underbody and firewall applications. The new formula demonstrated a 19.6% improvement in vibrational damping and a 14.8% reduction in application time versus sheet-based products. This innovation is currently being adopted by U.S. commercial vehicle makers.
Henkel Partners with OEM for Sustainability (2024): In 2024, Henkel entered a co-development agreement with a German luxury automaker to create recyclable, VOC-free NVH pads. Initial trials showed a 95.3% recyclability rate and a 21.7% reduction in volatile emissions compared to conventional NVH foams.
Tuopu Begins Smart NVH System Pilot (2024): Tuopu began on-road testing of its smart NVH modules integrated with IoT sensors and vibration analytics software in May 2024. The system enables dynamic adjustment of NVH material characteristics and showed a 27.5% increase in passenger comfort levels in prototype trials.

Report Coverage of Vehicle NVH Material Market

This comprehensive report provides an in-depth analysis of the Vehicle NVH Material Market, offering a detailed overview of its structural and growth components. Spanning various product types, applications, regions, and leading players, the report identifies major factors influencing demand, evolving customer preferences, and market shifts from internal combustion to electric powertrains. The report examines NVH materials including thermoplastics, elastomers, foams, and advanced composites. It evaluates their role in applications such as rubber shock absorbers, engine bay insulation, vehicle body sealing, and soundproofing of cabin interiors. A wide spectrum of material types—ranging from polyurethane and ethylene propylene diene monomer (EPDM) to butyl rubber and acoustic foils—are covered in terms of performance metrics, usage trends, and lifecycle considerations. Detailed segmentation reveals performance attributes across different automotive systems, including powertrain, chassis, body panels, and interior structures. The report highlights how new technologies, such as bio-based foams and smart materials, are reshaping NVH strategies across the automotive supply chain. For example, active noise cancellation systems embedded into material frameworks are projected to rise by 21.3% in adoption rate through 2025. The study evaluates the regional dynamics across North America, Europe, Asia-Pacific, and Middle East & Africa. It incorporates real-time statistics from vehicle production units, regulatory frameworks, and OEM procurement trends to assess regional demand and material adoption. Asia-Pacific is identified as the largest regional market, with China, India, and Japan showing significant growth in both passenger and commercial vehicle sectors. The report profiles 13 major companies, including Autoneum, Sumitomoriko, and Henkel, offering insights into their production capabilities, strategic partnerships, and innovation pipelines. Special focus is given to recent M&A activities, capacity expansions, and R&D investments which influence their market positions. The document includes a dedicated investment analysis, covering funding trends, factory setup announcements, and product development grants. It emphasizes high-growth zones like electric vehicles, luxury car segments, and emerging economies in Southeast Asia and Africa. It also explores untapped opportunities in aftermarket solutions and retrofitting of older vehicles with modern NVH systems. The report uses actual 2023 data as a baseline and extends projections into 2029, detailing key indicators such as production volume, material density evolution, installation area trends, and sound absorption coefficients. This expansive coverage ensures that stakeholders—from OEMs and material suppliers to investors and policymakers—can make data-driven decisions to navigate the complex, fast-evolving Vehicle NVH Material Market landscape.