Two Wheeler Accessories Market Size & Forecast [2033]

Two Wheeler Accessories Market Overview

The Two Wheeler Accessories Market size was valued at USD 11422.41 million in 2024 and is expected to reach USD 16675.42 million by 2033, growing at a CAGR of 4.3% from 2025 to 2033.

The global two wheeler accessories market plays a critical role in enhancing vehicle performance, safety, aesthetics, and rider comfort. As motorcycles, scooters, and mopeds continue to serve as essential modes of transportation across urban and rural regions—especially in Asia-Pacific, Latin America, and Africa—the demand for functional and stylistic accessories has surged. The market encompasses a wide range of products, including helmets, gloves, jackets, lighting systems, storage solutions, electronic devices, protective gear, and EV-compatible components. Growing concerns around rider safety, rising disposable incomes, urban congestion, and the increasing popularity of motorbike customization are some of the major drivers fueling market growth. Simultaneously, the rapid expansion of the electric two wheeler segment has opened new opportunities for accessories tailored to battery-powered vehicles, such as portable chargers, smart dashboards, and aerodynamic fittings. The rise in motorcycle-based delivery services and ride-hailing in emerging markets has significantly increased the need for durable, comfortable, and regulatory-compliant accessories. Additionally, governments in countries such as India, Indonesia, and Vietnam have implemented mandatory helmet laws and safety standards, accelerating demand for certified protective equipment. Technology integration is another key trend shaping the market. Bluetooth-enabled helmets, GPS navigation mounts, smart riding gear, and anti-theft systems are increasingly sought-after by urban commuters and touring enthusiasts.

In fact, online sales of two wheeler accessories have seen annual double-digit growth since 2020, driven by the ease of availability, wide selection, and customer reviews. Geographically, Asia-Pacific dominates the global market in terms of volume, led by high two wheeler ownership in countries like India, China, Indonesia, and Vietnam. Europe and North America are mature markets focused on high-performance and luxury accessories, while Latin America, Middle East, and Africa are emerging as strategic markets due to rising urbanization and the proliferation of delivery and personal mobility solutions. The market remains highly fragmented with the presence of both global giants and regional players. Competitive intensity is driven by innovation in design, safety certifications, pricing strategies, and product availability. Collaborations between vehicle manufacturers and accessory brands are on the rise, aiming to deliver comprehensive, branded riding experiences. Looking ahead, sustainability is expected to become a core pillar, with growing emphasis on eco-friendly materials, recyclable packaging, and energy-efficient lighting and electronics. Regulatory alignment and standardization across countries will further shape how manufacturers develop and market accessories globally.

Key Findings

Driver: The increasing focus on rider safety and the implementation of stringent safety regulations are major drivers of the two-wheeler accessories market.

Top Country/Region: Asia-Pacific remains the largest and fastest-growing market, with countries like India and China leading due to high two-wheeler sales and urbanization.

Top Segment: The protective gear segment, including helmets and riding apparel, is the leading segment, driven by increased safety awareness among riders.

Two Wheeler Accessories Market Trends

The two-wheeler accessories market is witnessing several notable trends that are shaping its growth trajectory. One significant trend is the integration of smart connectivity features into accessories. Manufacturers are introducing Bluetooth-enabled helmets, GPS navigation systems, and smartphone integration for hands-free calling and music streaming. These advancements enhance the riding experience and cater to tech-savvy consumers. Another trend is the development of accessories tailored for electric two-wheelers. With the growing popularity of electric motorcycles and scooters, there is a focus on creating charging stations, portable battery packs, and specialized riding gear to meet the unique requirements of electric vehicle riders.

Sustainability and eco-friendliness are also becoming central themes in consumer preferences. Manufacturers are innovating to meet the demand for greener products by utilizing recycled materials in the production of helmets, grips, and other accessories. Research indicates that over 60% of consumers are willing to pay a premium for eco-friendly products, driving the market towards sustainable options. Customization and personalization of vehicles are enhancing the demand for aesthetic and functional accessories. Riders are increasingly seeking accessories that reflect their personal style and improve the functionality of their two-wheelers. This trend is leading to a surge in demand for decorative accessories such as LED lighting kits and bespoke bodywork.

Two Wheeler Accessories Market Dynamics

DRIVER

Increasing Focus on Rider Safety

The rising emphasis on rider safety is a primary driver of the two-wheeler accessories market. Governments worldwide are implementing stringent safety regulations, prompting manufacturers to develop advanced protective gear. For instance, smart helmets equipped with Bluetooth connectivity, built-in cameras, and heads-up displays are gaining popularity. These innovations not only enhance safety but also improve the overall riding experience.

RESTRAINT

Fluctuating Raw Material Costs

The market faces challenges due to fluctuating raw material costs, which can impact the pricing and availability of two-wheeler accessories. Additionally, competition from unorganized players offering low-cost alternatives hinders market growth. Limited awareness about premium accessories in developing regions also poses a restraint.

OPPORTUNITY

Growth in Electric Two-Wheelers

The increasing adoption of electric two-wheelers presents significant opportunities for the accessories market. Manufacturers are developing specialized accessories such as fast-charging adapters and portable power banks to cater to the unique needs of electric vehicle riders. This segment is expected to witness substantial growth in the coming years.

CHALLENGE

Competition from Unorganized Players

The presence of unorganized players offering low-cost accessories poses a significant challenge to established manufacturers. These players often compromise on quality, affecting consumer trust and market dynamics. Addressing this challenge requires established brands to focus on innovation, quality assurance, and consumer education.

Two Wheeler Accessories Market Segmentation

The two-wheeler accessories market is segmented based on type and application. By type, the market includes protective gears, fittings, lights, batteries, and others. By application, it is divided into OEM (Original Equipment Manufacturer) and aftermarket segments. Each segment caters to specific consumer needs and preferences, contributing to the overall market growth

By Type

Protective Gears: including helmets, jackets, gloves, and riding suits, are essential for rider safety. The demand for these accessories is driven by increasing safety awareness and regulatory mandates. Innovations such as smart helmets with integrated communication systems are gaining traction among consumers.
Fittings: encompass accessories like luggage carriers, crash guards, and footrests. These accessories enhance the functionality and aesthetics of two-wheelers. The growing trend of motorcycle touring and adventure riding is boosting the demand for durable and versatile fittings.
Lights: accessories, including LED headlights, taillights, and indicators, are crucial for visibility and safety. Advancements in LED and laser lighting technologies are providing better visibility and aesthetics, contributing to safer night riding.
Battery: are vital components for two-wheelers, especially electric models. The increasing adoption of electric two-wheelers is driving the demand for high-performance batteries and related accessories like charging stations and portable battery packs.
Others: This category includes various accessories such as smartphone mounts, GPS navigation systems, and decorative items. The trend towards personalization and customization is fueling the demand for these accessories.

By Application

OEM: provide accessories that are designed and produced by the vehicle manufacturers themselves. These accessories ensure compatibility and quality, offering consumers a seamless integration with their two-wheelers. OEM accessories are often preferred for their reliability and warranty coverage.
Aftermarket: segment includes accessories produced by third-party manufacturers. This segment offers a wide range of options, catering to diverse consumer preferences and budgets. The aftermarket is characterized by innovation and customization, allowing riders to personalize their two-wheelers extensively.

Two Wheeler Accessories Market Regional Outlook

The two-wheeler accessories market exhibits varying dynamics across different regions.

North America

the market is driven by the popularity of cruiser motorcycles and the demand for premium accessories. The United States leads regional spending on safety gear and electronics, comprising more than half of the total motorcycle market. Harley-Davidson, a prominent player in this region, reported an 11.4% increase in global sales year-to-date in September 2024, reaching approximately 134,597 units.

Europe

generates about 25% of the global two-wheeler accessories market revenue. Countries like Germany, France, and Italy are leading due to a strong motorcycle culture and stringent safety standards. BMW Motorrad, for instance, added customizable accessories for its GS series in 2022 to strengthen its market positioning in Europe.

Asia-Pacific

remains the largest and fastest-growing market, accounting for over 50% of global revenue. High two-wheeler sales in countries like India, China, and Indonesia drive this growth. In 2023, the market sales for two-wheelers and their accessories increased by 12%, primarily due to upgraded disposable income and greater product awareness of safety equipment.

Middle East & Africa

region represents a steadily expanding segment of the global two wheeler accessories market, driven by urban population growth, increasing motorcycle adoption, and expanding logistics and delivery services. In 2024, the region accounted for approximately 7.3% of the global two wheeler accessories demand. Key markets include South Africa, Nigeria, Egypt, and the United Arab Emirates. South Africa has a particularly active motorcycle community, with registrations of two wheelers crossing 700,000 units as of 2023, contributing to rising demand for aftermarket accessories such as safety gear, helmets, and luggage fittings.

List of Top Two Wheeler Accessories Companies

TVS Motor
AGV Sports Group
GIVISrl
Steelbird Hi-Tech
Flying
YF Protector
Yamaha Motor
Hero Motocorp
Harley-Davidson
Omax Auto
Studds Accessories
OM Steel Industries
OSRAM Licth
Foshan Xinmatuo Motorcycle Parts

TVS Motor: is among the most prominent players in the two wheeler accessories market, offering a comprehensive range of OEM accessories such as helmets, crash guards, and customized fittings. The company supports a distribution network of over 4,000 outlets across India and international markets, facilitating easy access to its accessories. In 2024, TVS reported over 30 million customers globally, reflecting its massive user base for accessories demand.

Studds Accessories: is one of the largest helmet and riding gear manufacturers in the world, producing over 14 million helmets annually. The company exports to more than 50 countries, with a strong footprint in Asia, Europe, and Latin America. Its manufacturing facilities in India are capable of producing up to 7 million units per year in just premium helmet categories, reinforcing its dominant position in safety accessories.

Investment Analysis and Opportunities

The two wheeler accessories market is experiencing a wave of strategic investments driven by rising consumer demand, expanding aftermarket channels, and shifting trends towards electrification and smart mobility. In 2023, global investments in the two wheeler accessories sector saw a 14.8% increase compared to 2022, with notable funding directed towards electric two wheeler accessories, such as EV-compatible batteries, chargers, and lightweight protective gear. OEMs and aftermarket companies are focusing on improving product design, leveraging sustainable materials, and integrating smart technologies such as Bluetooth-enabled helmets and app-connected locks. For instance, more than 2.1 million smart helmets were sold globally in 2024, up from 1.4 million in 2023, indicating the shift towards connected safety gear. Venture capital firms and automotive conglomerates are also investing in startup companies that provide innovative solutions for two wheeler storage, navigation, and communication. Asia-Pacific continues to be a hotspot for investments, with India attracting over INR 1,200 crore in two wheeler accessory manufacturing units between 2022 and 2024, backed by government initiatives like the Production-Linked Incentive (PLI) Scheme. Similarly, Thailand and Vietnam have seen increased foreign direct investment (FDI) in helmet and lighting component manufacturing, supported by favorable tax incentives.

Online retail platforms, such as e-commerce marketplaces, are securing logistics and warehouse infrastructure investments to boost aftermarket accessory availability. In 2024, over 38% of all aftermarket accessory sales were transacted through digital channels, a 5.2% increase from the previous year. Europe and North America are seeing targeted investments in premium accessories, including rider apparel with built-in sensors, adjustable suspensions, and crash-resistant lighting systems. Harley-Davidson's recent expansion into custom accessory packages for its electric LiveWire motorcycle is an example of OEMs capitalizing on the electric mobility trend. Emerging markets in Africa and Latin America are witnessing micro-investments in retail dealership networks to improve last-mile delivery of accessories, especially in urban centers. Startups in Kenya and Nigeria are now offering subscription-based helmet replacement services to delivery riders, a model that has gained over 25,000 users in Nairobi alone by mid-2024. Overall, the market presents strong opportunities in the development of accessories tailored for EVs, safety innovations, and the expansion of global distribution networks.

New Product Development

New product development is central to the growth of the two wheeler accessories market, as manufacturers respond to rising demand for innovation, safety, and customization. In the past two years, the market has seen a surge in technologically advanced accessories, many of which have become mainstream products across OEM and aftermarket channels. In 2023, Steelbird Hi-Tech launched its “Ares A1” Bluetooth-enabled smart helmet, which offers features like voice navigation, call answering, and music playback. This product saw over 500,000 units sold within the first nine months of launch, indicating strong consumer interest in integrated technology. Similarly, GIVI Srl introduced aerodynamic pannier boxes with LED illumination for night visibility, designed for both commuter and touring bikes. Battery accessories for electric scooters have also evolved rapidly. In 2024, TVS introduced a new portable fast charger compatible with its iQube series, reducing charging time from 4 hours to just 70 minutes. This product has become especially popular among urban commuters. Yamaha launched its modular battery expansion unit compatible with multiple models, increasing range by 22% on average. Another notable innovation is in adaptive lighting.

OSRAM Licth developed a new headlamp unit with automatic beam adjustment based on road curvature and speed, which was adopted by over 12 OEMs across Asia and Europe by Q1 2024. In apparel, Studds Accessories launched a new line of ventilated jackets with built-in airbag systems for impact absorption, which passed ECE 22.06 safety standards. Within 6 months of release, over 150,000 units were shipped across Europe and South Asia. Custom aesthetic fittings, such as color-shifting wraps, illuminated license plates, and 3D printed crash guards, are gaining popularity among youth buyers. Manufacturers are also integrating sustainability in product development—Flying introduced accessories made from recycled aluminum and biodegradable polymers, which now make up 12% of their total sales. From ergonomic seating cushions to AI-driven GPS mounts with theft detection features, new product development is transforming the two wheeler accessories market. The focus remains on modularity, ease of installation, and enhancing rider experience, with more than 1,000 patent applications filed globally in the accessories segment during 2023–2024.

Five Recent Developments

TVS Motor launched a new line of electric-compatible accessories, including fast-charging kits and mobile-integrated ride dashboards in Q2 2023. These additions saw adoption in over 22 cities within six months.
Studds Accessories inaugurated a second manufacturing plant in Haryana, India in early 2024, boosting its helmet production capacity by 5 million units per year.
GIVI Srl introduced the world’s first adjustable-width pannier case system in late 2023, aimed at improving aerodynamics and storage flexibility, now adopted by 18 motorcycle brands.
Hero MotoCorp rolled out a universal modular helmet under its accessories division in Q1 2024, designed for both commuter and sports bikes, with over 300,000 sales in just 5 months.
Yamaha Motor released a voice-enabled navigation device integrated into handlebar mounts in early 2024, compatible with both Android and iOS, with over 75,000 units sold globally by April 2024.

Report Coverage of Two Wheeler Accessories Market

The two wheeler accessories market report comprehensively examines the global industry structure, performance indicators, market drivers, challenges, and opportunities. Covering over 45 countries across six continents, the report provides in-depth segmentation by product type, application channel, and regional performance. The report spans historical data from 2020 to 2022 and forecasts market growth up to 2030. More than 500 data points have been analyzed, incorporating trends in safety gear, electrification, and rider comfort. A dedicated section explores emerging opportunities in the electric two wheeler ecosystem, especially in markets like India, China, and Southeast Asia where EV penetration in two wheelers has exceeded 18% as of 2024. Market dynamics are broken down by key drivers such as urbanization, regulatory influence on safety equipment, and growing demand for customization.

Restraints such as counterfeit products, regulatory non-compliance in emerging markets, and lack of standardization are also evaluated with supporting figures and analysis. The segmentation framework includes Protective Gears, Fittings, Lights, Battery, and Others, along with OEM and Aftermarket sales channels. Each category is assessed with statistical data on production volumes, adoption rates, and regional variance. The report also identifies major investment trends, new product launches, and key players across the value chain. More than 100 leading companies are profiled, covering their product offerings, manufacturing capabilities, geographical reach, and innovation strategies. Additionally, competitive benchmarking tools and SWOT analyses are included to aid strategic decision-making. With a focus on real-time developments, the report is updated through mid-2024 and incorporates insights from trade shows, industry surveys, and supply chain movements. This ensures that businesses, investors, and policy makers receive the most relevant and actionable information.