Turkey Meat Market Size, Share, Growth, And Industry Analysis, By type (Whole, Cut, Ground, Sausage, Others), By Application (Hypermarket & Supermarket, Specialty Store, Others) and Regional Insights and Forecast to 2034

TURKEY MEAT MARKET OVERVIEW

The global Turkey Meat Market size was valued approximately USD 502.87 Million in 2024 and will touch USD 835.65 Million by 2034, growing at a compound annual growth rate (CAGR) of 5.21% from 2024 to 2034.

Turkey meat is a popular poultry choice known for its rich flavor, versatility in cooking, and nutritional benefits. It comes primarily from the domestic turkey (Meleagris gallopavo), which is native to North America.

COVID-19 IMPACT

“Supply chain disruptions leading to reduced production capacity”

In light of the recent COVID-19 crisis, we witnessed considerable strain on the turkey meat sector as a result of supply chain dysfunctions. Numerous processing facilities were obliged to cease operations temporarily, owing to worker clusters affected by the virus, thus diminishing our overall production potential. Moreover, stringent lockdown measures coupled with transport curtailments led to delivery delays for turkey products.

LATEST TREND

”Turkey meat demand rises due to health trends and sustainability focus”

Observably, the turkey meat market is experiencing heightened interest as a result of wellness-oriented customers prioritizing low-fat proteins. Amidst this trend, it's anticipated that U.S. turkey output will escalate, with significant imports being sourced from nations such as Canada and Chile. Fluctuations in pricing are influenced by numerous elements, including production expenses and market forces, whilst an increasing focus on sustainability and ethically responsible farming techniques is reshaping sector norms. Furthermore, the nutritional superiority of turkey is being increasingly promoted through advertising endeavors, resonating well with prevalent health fads.

TURKEY MEAT MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Whole, Cut, Ground, Sausage, Others.

• Whole Turkey: This segment includes the entire bird, typically popular during holidays like Thanksgiving in North America. Whole turkeys are favored for their traditional appeal, driving significant sales during festive seasons. However, the market is somewhat seasonal, with demand peaking around holidays.

• Cut Turkey: This grouping encapsulates a variety of cuts including breasts, thighs, and drumsticks. This sector is forecasted to dominate the marketplace due to its adaptability in cooking. Various cuts address diverse culinary uses, rendering them an integral component in numerous households. With individuals prioritising convenience and versatility, it's projected that this segment will exhibit consistent expansion.

• Ground Turkey: Ground turkey, often seen as a nutritious substitute for ground beef, has witnessed an increase in demand owing to its reduced fat content. This protein source is frequently incorporated into burgers, meatballs, and diverse culinary creations. The rising trend of health-conscious food consumption, especially when it comes to fitness and wellness, is further propelling the demand for ground turkey.

• Turkey Sausage: The sector is experiencing substantial expansion, which can be credited to the escalating demand for processed meats, specifically in the context of breakfast meals. Turkey sausages are frequently perceived as more nutritious alternatives to pork or beef sausages, mirroring consumers' penchant for lower fat protein resources. Moreover, the practicality of ready-to-cook variations significantly bolsters this sector.

• Others: Catering to specific consumer preferences, this segment primarily comprises of offerings such as gourmet turkey deli meats and specialty items. The segment steadily grows due to the growing interest among consumers towards finding alternative protein sources. These selected products typically underscore convenience and health advantages, thereby enhancing their allure with customers.

By Application

Based on application, the global market can be categorized into Hypermarket & Supermarket, Specialty Store, Others.

• Hypermarket & Supermarket: These respected retail establishments showcase an extensive array of merchandise, including delicacies such as turkey meat. They frequently facilitate all-inclusive shopping journeys, displaying a myriad of brands and product categories. This sector substantially contributes to the turkey meat industry, reaping the rewards of convenience in shopping and the availability of diverse products. The proliferation of online grocery purchasing has concurrently enhanced this sector, with numerous hypermarkets and supermarkets augmenting their e-commerce functionalities. The escalating consumer preference for handy and ready-to-consume products further propels this market segment's progression.

• Specialty Store: Selective retailers concentrate primarily on particular product sectors, providing a more methodically chosen assortment of goods, frequently emphasizing superior quality and distinctive offerings. This encompasses establishments that may specialise in organic or locally procured turkey offerings, for instance. Despite being relatively compact compared with superstores, selective retailers cater to a distinct consumer group that places importance on quality rather than sheer volume. The escalating trend toward health awareness and sustainable dietary patterns has sparked heightened demand for products from selective retailers. It's projected this sector will flourish as consumers seek superior quality products and demonstrate readiness to pay a higher price for them.

• Others:In this category, we encompass a range of alternative sales avenues, including online platforms, convenience outlets, and wholesale markets. We also incorporate transactions facilitated via food service givers such as eateries and catering firms. The "Others" sector is becoming more substantial due to the surge in e-commerce and direct-to-consumer methodologies. The convenience of online purchasing has revolutionized consumer behavior towards turkey meat, resulting in a surge in sales via digital platforms. This trend is anticipated to persist, further bolstered by advancements in food delivery systems.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

”Health Consciousness driving demand”

The surge in consumer sentiment towards healthier dietary practices has witnessed an increasing preference for turkey over red meats, owing to its reputation as a leaner option. Its reduced fat and cholesterol count has endeared it to consumers mindful of their health, thereby stimulating increased demand.

“Changing Dietary Preferences”

The surge in popularity for flexitarian and various other dietary alternatives has imparted a newfound appreciation for poultry, specifically the turkey, which is seen as an exceptionally adaptable and wholesome substitute for conventional meat options.

Restraining Factor

”Competition from Other Proteins ”

The turkey meat industry encounters stiff competition from other protein alternatives including chicken, beef, and innovative plant-based substitutes. The burgeoning popularity of vegan diets and unconventional proteins could potentially redirect consumer interest and expenditure towards these alternate options.

“Price Fluctuations”

Turkey pricing fluctuations resulting from elements such as feed expenses, supply chain complications, and seasonal consumption patterns might influence consumer buying choices. Such elevated prices might dissuade cost-conscious patrons and inspire them to explore more affordable options.

Opportunity

”Health and Wellness Trends”

As health and nutritional consciousness among consumers escalates, turkey meat, as a virtuous source of protein, stands poised to attain enhanced visibility. Positioning turkey as a healthier substitute for red meat could captivate health-savvy patrons particularly when dietary preferences evolve toward reduced fat and heightened protein consumption.

“Expansion of Distribution Channels”

The surge in e-commerce and internet grocery purchasing presents noteworthy prospects for turkey meat purveyors. Through bolstering their digital visibility and proposing expedient delivery alternatives, corporations can engage with a wider consumer demographic and accommodate evolving shopping patterns.

Challenge

”Supply Chain Vulnerabilities harming brand reputation and consumer trust”

Pandemic induced disruptions within the supply chain, whether they stem from natural calamities or trade restrictions, have a significant bearing on production and distribution processes. These disruptions could potentially lead to product scarcity and influence overall market accessibility, thereby impacting brand credibility and consumer confidence.

“Regulatory Challenges can increase operational costs”

The turkey meat sector operates within a stringent framework focused on food security, animal well-being, and labelling. Adherence to these guidelines can escalate operational expenses and present hurdles for smaller manufacturers who might not possess the capacity to traverse intricate regulatory landscapes.

TURKEY MEAT MARKET REGIONAL INSIGHTS

• North America

Currently, the North American turkey meat landscape is the paramount marketplace worldwide, primarily attributed to the dynamic influence of the United States, being the premier generator and consumer of turkey. Turkey consumption escalates notably during holiday periods, most notably around Thanksgiving, serving as an customary focal point. A discernible trend within the market is an increasing inclination towards healthier choices; patrons are opting for leaner, organically sourced, and antibiotic-free turkey variants at an accelerated rate. The proliferation of e-commerce has also significantly impacted purchasing habits, with an escalating number of customers favoring online grocery shopping, encompassing turkey products. Furthermore, the prominence of leading brands and a robust supply chain serve as key catalysts for market expansion in this region. Nevertheless, the market does encounter certain hurdles such as fluctuating prices and rivalry from alternative meats.

• Europe

In Europe, we've observed steady growth in the turkey meat marketplace, empowered by heightened consumer health awareness and a preference for poultry as an advantageous alternate to red meats. Turkey frequently receives recognition for being a healthier option due to its reduced fat content. Larger economies such as Germany and France play pivotal roles in turkey production and consumption, where inventive products like turkey sausages and ready-to-eat meals are gaining traction. The market is also swayed by sustainability trends, with consumers endorsing products procured ethically. Regulatory pressures concerning animal welfare and food safety are substantial in this region, influencing production methods and market dynamics. As European consumers become increasingly discerning about food quality, brands prioritizing transparency and sustainability stand to prosper.

• Asia

The Asian turkey meat industry is still evolving, yet exhibits substantial growth potential, most notably in nations such as China and Japan. The growing trend towards adopting Western lifestyles has catalyzed a surge in the demand for turkey-based goods, specifically among metropolitan dwellers. Turkey is gaining recognition as an optimal lean protein option, particularly amongst health-focused individuals. Nonetheless, it trails behind chicken and pork in terms of its market share within the poultry sector across Asia. One challenge identified is the underdeveloped consumer understanding and predisposition towards conventional meats. Despite these hurdles, with escalating disposable incomes and transforming dietary trends, the potential for expansion in the Asian turkey meat sector is promising. Both local suppliers and multinational corporations are initiating initiatives to enlighten consumers on the merits of turkey meat and introduce inventive products to cater to this demand.

KEY INDUSTRY PLAYERS

”Turkey meat market shaped by health, sustainability, innovation, and competitive adaptation.”

The turkey meat industry is significantly influenced by numerous influencers who adeptly navigate fluctuating consumer trends and economic landscapes. Through their emphasis on health, sustainability, and innovation, these enterprises are positing themselves for sustained expansion amidst an intensely competitive atmosphere.

List of Top Turkey Meat Companies

• Cargill, Incorporated (US)
• Kraft Foods (US)
• Bernard Matthews (UK)
• Hormel Foods, LLC (US)
• Shady Brook Farm (US)
• Copas Traditional Turkeys (UK)
• Conagra Brands, Inc. (US)
• Hannaford Bros. Co., LLC (US)
• Gardein (Canada)
• Land O' Frost (US)

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

Presently, we observe a modest expansion in the turkey meat industry, predominantly within North America, propelled by health-focused patrons seeking low-fat protein choices. Key firms such as Butterball and Tyson Foods are adjusting their strategies to accommodate evolving consumer tastes by launching inventive products, encompassing organic and ready-to-consume alternatives. The outlook for this sector appears promising, with indications suggesting escalating demand for sustainable operations, product diversification, and expansion into burgeoning markets, notably in Asia. The advent of e-commerce is also influencing consumer purchasing patterns of turkey goods, thereby amplifying market prospects.

Frequently Asked Questions