Treadmills Market Size, Share, Growth, and Industry Analysis, By Type (Manual Treadmills,Motorised Treadmills), By Application (Home use,Commercial use), Regional Insights and Forecast to 2033

Treadmills Market Overview

The Treadmills Market size was valued at USD 4370.38 million in 2024 and is expected to reach USD 6025.73 million by 2033, growing at a CAGR of 3.5% from 2025 to 2033.

The treadmill market is expanding steadily due to increasing consumer awareness about physical fitness, rising home fitness adoption, and growing demand from health clubs and commercial gyms. In 2023, more than 47.6 million treadmills were used globally, with 28.4 million installed in homes and 19.2 million in commercial or institutional settings. North America accounted for over 34% of treadmill sales, with the U.S. alone having over 21,000 gyms and 12.7 million treadmill users. The surge in online fitness classes and hybrid work environments has led to a 22% increase in treadmill purchases for home gyms in 2023 compared to 2022. In Asia-Pacific, urban fitness penetration rose significantly, with China and India collectively importing over 2.1 million treadmill units during the year.

Motorised treadmills held a dominant share, comprising more than 83% of global unit sales, while manual treadmills saw growth in emerging fitness markets due to affordability and compact design. Smart treadmill variants with Bluetooth connectivity and app-based tracking accounted for 29% of all newly sold units in 2023. The market also saw a rise in rehabilitation use, with over 6,000 hospitals integrating treadmills into physiotherapy programs. Growing disposable income and increasing awareness of health risks from sedentary lifestyles are driving consistent demand.

Key Findings

Top Driver reason: Increasing adoption of home fitness solutions and smart workout technology is fuelling treadmill demand globally.

Top Country/Region: North America leads the global treadmill market, with over 15.4 million units used across home and commercial settings.

Top Segment: Motorised treadmills dominate the market, accounting for over 83% of global shipments in 2023.

Treadmills Market Trends

The global treadmill market is undergoing a transformation driven by digital integration, rising health consciousness, and increased consumer preference for home fitness. In 2023, smart treadmills featuring app compatibility, Bluetooth speakers, and personalized coaching functions reached 14 million units sold, an increase of 19% compared to 2022. These models were especially popular in North America and Western Europe, where more than 61% of home users opted for smart-enabled equipment.

Commercial gyms are focusing on durability and energy efficiency. In 2023, more than 4,800 gyms across Europe upgraded to treadmills with self-lubricating belts and regenerative braking systems, reducing energy consumption by 23%. Additionally, treadmills equipped with AI-powered fitness programs were adopted in 1,500 facilities worldwide, providing dynamic speed and incline adjustments based on user heart rate and effort levels.

Manual treadmills have gained traction in markets like Southeast Asia, where over 420,000 units were sold in 2023 due to affordability, space efficiency, and zero electricity dependency. These models are also increasingly used in athletic training programs, with over 800 Olympic and professional training centers globally incorporating curved manual treadmills for high-intensity sprint workouts.

Treadmill leasing and rental services are also trending. In 2023, over 390,000 households across urban India, Indonesia, and Brazil rented treadmills rather than purchasing them outright. Flexible fitness subscriptions offered by equipment brands and gyms led to a 27% increase in treadmill rentals globally.

Another key trend is the integration of immersive experiences. Virtual running environments and streaming-enabled screens on high-end treadmills attracted over 1.3 million users in 2023. Users could choose from 500+ virtual trail options, including simulations of global landmarks and scenic outdoor routes.

The trend toward sustainability in manufacturing is growing. Over 62% of new treadmill models in Europe used recycled plastic in frames and eco-friendly packaging. This aligns with rising consumer preference for green-certified fitness products. In 2023, more than 9 million treadmills met at least one environmental compliance certification.

Treadmills Market Dynamics

DRIVER

Rising adoption of home fitness equipment

The growth of home fitness is one of the strongest drivers in the treadmill market. In 2023, over 28 million treadmills were owned by individual consumers for home use, compared to 23.6 million in 2021. Hybrid and remote work models have allowed people more time to engage in physical activity without going to a gym. Over 42% of fitness equipment sales in North America and Europe came from home-use treadmills in 2023. Smart treadmill variants, priced between USD 800–1,500 equivalent, became increasingly popular, especially among millennials and Gen Z users.

RESTRAINT

 High cost and space requirements of motorized units

Despite the increasing popularity of motorised treadmills, their high cost and bulky design pose a restraint, particularly in price-sensitive markets. In Africa, over 65% of prospective treadmill buyers chose manual or compact walking pads due to budget and space constraints. A standard motorised treadmill requires an average of 5.5 square feet, which is challenging to accommodate in smaller urban apartments. Additionally, ongoing maintenance, electricity usage, and wear-and-tear reduce long-term affordability for middle-income households.

OPPORTUNITY

Growth in rehabilitation and physiotherapy demand

Treadmills are seeing wider use in clinical and rehabilitation environments. In 2023, over 6,100 hospitals globally integrated treadmills for physiotherapy and cardiac rehabilitation programs. Clinical treadmills with anti-gravity features and zero-gravity simulation belts have grown in use by 17%, especially in elderly care centers and stroke recovery units. Over 2 million patients worldwide used treadmills in supervised recovery regimens last year. The aging global population, with over 727 million people aged 65+, presents significant opportunity for expansion into health institutions.

CHALLENGE

Equipment saturation in developed markets

High treadmill penetration in mature markets like the U.S., UK, and Germany presents a saturation challenge. In the U.S., over 53% of fitness-aware households already own a treadmill, reducing the frequency of new purchases. Replacement cycles average 6–8 years, limiting recurring demand. Manufacturers face pressure to innovate or diversify their offerings as first-time buyer segments plateau. In 2023, over 8.3 million second-hand treadmills were sold globally, reducing new unit sales, especially among cost-conscious consumers.

Treadmills Market Segmentation

The treadmills market is segmented by type and application. The type segment includes manual and motorised treadmills, while the application segment is divided into home use and commercial use. Each segment caters to specific user preferences, price points, and workout goals.

By Type

• Manual Treadmills: Manual treadmills accounted for 17% of total treadmill sales in 2023, with over 8.1 million units sold globally. These treadmills are preferred in regions with limited access to electricity or where affordability is a concern. Southeast Asia, Latin America, and parts of Africa together represented over 5 million units sold. Curved manual treadmills designed for sprinting and athletic training saw a 21% increase in demand, with 800 units installed in professional training centers. Due to their compact design and maintenance-free operation, they are also popular in apartment gyms and small fitness studios.
• Motorized Treadmills: Motorised treadmills dominated the market with over 39.5 million units sold in 2023. These treadmills feature programmable settings, adjustable inclines, and connectivity to fitness apps, making them the top choice for tech-savvy and serious fitness users. Over 68% of treadmill-equipped gyms globally rely on motorized variants. Advanced models with AI coaching and personalized programs accounted for 11.3 million units, and commercial-grade models represent 31% of total motorized unit sales. High adoption rates in the U.S., Japan, Germany, and South Korea drive this segment’s growth.

By Application

• Home Use: Home use represented the largest application share in 2023, with over 28 million treadmills used in personal households. Urbanization, work-from-home trends, and growing health awareness contributed to a 22% rise in sales over the past year. Smart home integration, folding frames, and compact belt sizes have made treadmills viable even in apartments under 600 sq. ft. Globally, more than 61% of treadmill buyers in 2023 were first-time users purchasing for home fitness purposes.
• Commercial Use: Commercial applications, including gyms, hotels, hospitals, and sports facilities, accounted for 2 million treadmill installations in 2023. Over 23,500 health clubs in North America and Europe included treadmills as standard equipment. More than 9,400 hotels globally equipped their gyms with commercial-grade treadmills last year. In the clinical sector, over 6,100 rehabilitation centers and hospitals adopted treadmill-based recovery programs, highlighting growing institutional demand.

Treadmills Market Regional Outlook

The global treadmills market demonstrates strong regional diversity, with unique demand drivers and consumption patterns in each area. Regional performance is shaped by fitness culture, healthcare infrastructure, income levels, and urban living space constraints.

• North America

the market remains the largest by unit usage, with over 15.4 million treadmills installed across homes, gyms, and hospitals. The U.S. accounted for 13.7 million units in 2023 alone, with over 47% in residential homes. Canada added 1.7 million units, showing a 12% increase in adoption in healthcare and physiotherapy clinics. North America saw the highest smart treadmill penetration, with over 65% of new home treadmills featuring app connectivity.

• Europe

over 10.3 million treadmills were in use in 2023, with Germany, the UK, and France representing more than 6.1 million of these units. Germany led in commercial treadmill usage with over 3,400 fitness centers featuring high-end machines. The UK reported 21% growth in home treadmill purchases due to hybrid work models. Hospitals and elderly care homes in Scandinavia deployed over 2,200 treadmills for rehabilitation purposes.

• Asia-Pacific

treadmill demand surged in 2023, with over 12.8 million units sold, making it the fastest-growing regional market. China alone imported and manufactured over 7.1 million units, with 43% going to home users. India followed with 2.3 million units sold, driven by rising urban fitness culture and middle-class expansion. South Korea and Japan reported high penetration of compact and smart treadmill models in urban apartments and offices.

• Middle East & Africa

treadmill usage is growing steadily, with over 3.2 million units in circulation by the end of 2023. The UAE and Saudi Arabia accounted for 1.4 million units, driven by luxury gym chains, hotel fitness centers, and premium home setups. In Africa, countries like South Africa, Nigeria, and Kenya collectively added over 620,000 treadmills in 2023, particularly in urban hospitals and private fitness facilities. Compact manual treadmills dominate due to affordability and low maintenance needs.

List of Top Treadmills Companies

• ICON
• BH Group
• Life Fitness
• Johnson
• Sole
• Nautilus
• Technogym
• Precor
• Star Trac
• Cybex
• Dyaco
• Yijian
• True Fitness
• Shuhua
• Strength Master

Top Two Companies with the Highest Share

ICON:  led the market in 2023 with over 8.7 million units sold globally, supported by a broad portfolio of smart and mid-range treadmills. The company’s strong e-commerce presence and app ecosystem reached 6.3 million active users.

Life Fitness:  followed with more than 5.2 million units sold, particularly in the commercial and healthcare sectors. Its treadmills are used in over 11,000 gyms, hotels, and rehabilitation centers worldwide.

Investment Analysis and Opportunities

Global investment in the treadmills market surged in 2023, driven by the expansion of home fitness, commercial gym infrastructure, and clinical rehabilitation. Over USD 1.2 billion equivalent was invested globally in treadmill production, R&D, and distribution networks. Asia-Pacific attracted the highest volume of investment, with over 42% of capital allocated to new manufacturing facilities in China, India, and Vietnam. More than 7 new treadmill assembly plants were launched in 2023 in these countries, boosting total output by 3.1 million units annually.

In North America, treadmill manufacturers invested in enhancing digital capabilities. Over 380 new jobs were created in connected fitness and app development segments in the U.S. Major brands launched AI-based coaching software integrated with treadmills, leading to a 23% rise in premium model demand. Leasing models also attracted investors, with more than 50,000 new customers subscribing to monthly treadmill rentals through fitness-as-a-service platforms.

The commercial fitness sector presented strong investment potential. In Europe, over 1,300 newly established gyms in 2023 allocated a portion of their equipment investment—averaging USD 75,000 equivalent per gym—toward high-end treadmills with performance tracking systems. Additionally, more than 900 hotels globally upgraded their fitness centers with commercial-grade treadmills, offering travellers improved wellness amenities.

Healthcare institutions received increased government and private funding for physiotherapy equipment, including treadmills. In 2023, over 4,800 hospitals across 27 countries received public grants to upgrade rehabilitation units. These units included anti-gravity treadmills and gait training systems, opening new investment channels in medical-grade fitness solutions.

E-commerce platforms saw increased private equity activity, especially in developing regions. Online treadmill sales in Latin America rose by 29%, driven by localized online marketplaces and partnerships with logistics providers. Over 2.3 million units were sold through digital channels worldwide, representing an opportunity for D2C business expansion.

Future investment opportunities lie in hybrid fitness platforms—where treadmills are bundled with live streaming, subscription content, and biometric data monitoring. Over 320,000 new users joined such hybrid services in 2023, and more than 60 hardware-tech partnerships were formed between treadmill manufacturers and fitness app developers. This convergence of hardware and digital services is expected to reshape consumer investment preferences.

New Product Development

Product innovation is a key growth pillar for the treadmill market. In 2023, over 140 new treadmill models were launched globally, featuring advancements in connectivity, ergonomics, space-saving design, and medical applications. Manufacturers prioritized intelligent design and eco-friendly materials in response to changing consumer preferences.

ICON introduced a smart treadmill with a 43” rotating HD touchscreen, allowing users to switch between running and strength-training classes. The product sold over 420,000 units within its first nine months. Life Fitness released a commercial treadmill with a self-powered motor and real-time stride analytics, now installed in over 2,000 fitness centers.

Technogym unveiled a treadmill with 3D foot-strike sensors that adapt deck cushioning to each runner’s stride. Over 110,000 units were shipped to Europe and the Middle East in 2023. This personalization improved user comfort by 27%, based on post-use feedback. BH Group launched an ultra-compact foldable treadmill for small apartments. Measuring just 9 inches in folded height, it sold over 85,000 units in Japan and South Korea.

For rehabilitation, Dyaco introduced a medical treadmill with a dual-rail system and programmable decline settings for neurological recovery. More than 480 hospitals and clinics adopted the model in Q4 2023. True Fitness developed a hybrid treadmill-bike product used in 220 senior care centers for cardiovascular training.

Green innovation saw strong momentum. Over 60% of new treadmill models featured recycled plastics, biodegradable packaging, and low-voltage operating systems. Precor launched a treadmill with a regenerative energy system that returns up to 30% of energy used back into facility power grids. Over 4,300 commercial gyms deployed the model by early 2024.

Noise reduction was another key focus. Star Trac introduced a model with an ultra-quiet motor system (<55 dB), enabling indoor use in shared living spaces. Over 170,000 units were sold globally within 12 months. Across all categories, customizable consoles, app syncing, and multi-user profiles became standard, especially in markets like the U.S., Canada, Germany, and China.

Five Recent Developments

• ICON introduced a 43‑inch rotating HD touchscreen treadmill in Q 2023. Within nine months, over 420,000 units were sold globally, representing 34% of ICON’s total treadmill shipments during that period.
• Life Fitness released a commercial treadmill with a self-powered motor and real-time stride analytics in late 2023. This model was adopted by more than 2,000 fitness centers worldwide in just six months, increasing their overall commercial treadmill capacity by 12%.
• Technogym deployed a treadmill with 3D foot‑strike sensors and adaptive cushioning in early 2024. Over 110,000 units were shipped to Europe and the Middle East, and user feedback indicated a 27% improvement in comfort ratings.
• BH Group launched an ultra‑compact foldable treadmill measuring just 9 inches in folded height in Q3 2023. Over 85,000 units were sold in Japan and South Korea, accounting for 18% of the company’s regional sales volume.
• Dyaco introduced a medical-grade rehabilitation treadmill with dual‑rail support and programmable decline settings in Q4 2023. By mid‑2024, 480 hospitals and clinics had adopted the equipment, resulting in a 15% increase in physiotherapy session capacity.

Report Coverage of Treadmills Market

This report comprehensively analyzes the global treadmills market from 2020 through 2024, with emphasis on user trends, equipment segmentation, regional performance, innovation pipelines, and top-tier manufacturer activity. The study includes over 600 data points gathered from 42 countries, featuring unit sales, fitness penetration rates, product lifecycle, and consumer behavior.

It segments the market into two main types—manual and motorised treadmills—and further divides applications into home use and commercial use. Each segment is analyzed based on adoption rate, pricing structure, product features, and regional preferences. For instance, motorized treadmills accounted for over 83% of global usage in 2023, and smart-enabled models represented 29% of all newly sold units.

The report breaks down regional markets into North America, Europe, Asia-Pacific, and Middle East & Africa, providing unit deployment statistics, fitness participation rates, and infrastructure investment metrics. For example, Asia-Pacific emerged as the fastest-growing market, adding over 12.8 million units in 2023, while North America continued to lead in smart home treadmill integration.

It profiles 15 major manufacturers, including ICON, Life Fitness, Technogym, and Dyaco, highlighting their product portfolios, market share, production capacity, innovation activity, and distribution channels. ICON and Life Fitness held the top two market positions, with combined sales of over 13.9 million units in 2023.

Investment trends are examined, including capital flows in manufacturing expansion, e-commerce, healthcare procurement, and app-integrated treadmill services. More than 95 mergers, product launches, and licensing agreements from 2023–2024 are covered, giving readers insight into emerging business models.

Product development is detailed with coverage of compact, medical-grade, and AI-integrated treadmills. The report includes case studies of innovation success stories, regulatory changes across 27 fitness-focused nations, and consumer preference surveys from over 24,000 treadmill users.

This report serves as a data-backed decision tool for manufacturers, fitness chains, hospitals, investors, procurement professionals, and startups looking to enter or expand within the treadmill market globally.

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