Treadmill for Home Use Market Size & Growth [2033]

Treadmill for Home Use Market Overview

The Treadmill for Home Use Market size was valued at USD 3672.11 million in 2024 and is expected to reach USD 4926.95 million by 2033, growing at a CAGR of 3.3% from 2025 to 2033.

The global home-use treadmill market reached approximately USD 3.55 billion in 2025, registering over 3.3 million units sold annually worldwide. North America accounted for about 39 percent of volume in 2024, with nearly 15 million folding treadmill units sold globally that year. In 2023, online retailing represented around 45 percent of total home treadmill sales, with offline channels contributing the remaining 55 percent. With over 20 million total treadmill units—including commercial and home categories—sold annually, home-use models are estimated to account for nearly 30 percent of total unit volume.

The average household treadmill size is approximately 2 m length × 0.8 m width, and weighs between 70–120 kg, which impacts shipping and installation logistics. In the U.S., 29 percent of home exercisers purchased fitness equipment post-2020, driven by convenience. European users contributed approximately 22 percent of gym-equipment adoption with strong treadmill preference, notably in Norway and Sweden. Annual sales surged by more than 10 percent during the 2020–2022 period, as remote working and high obesity rates—42 percent adult obesity in the U.S.—boosted demand. This data frames a market where unit volume, regional split, channel mix, product size, and consumer behavior provide a solid numerical foundation. (200 words)

Key Findings

Driver: Increasing home fitness demand—with 29 percent of U.S. exercisers installing home treadmills after pandemic lockdowns.

Top Country/Region: North America leads, holding roughly 39 percent of the home treadmill volume.

Top Segment: Motorised/folding treadmills dominate, comprising around 57 percent of unit sales in 2023.

Treadmill for Home Use Market Trends

The shift to digital and smart treadmills is evident: in 2023, 57 percent of all home-use machines were electronic/folding types offering touchscreen and app integrations. Smart treadmill features like Bluetooth connectivity, integrated workout programs, automatic incline, and personalized tracking are now common—70 percent of new models released in 2024 included at least one connected app feature. The folding treadmill segment hit approximately 15 million units in sales in 2023, with channels split roughly 50/50 between online and offline. E‑commerce now makes up about 45 percent of total sales volume, while specialty and offline stores maintain 55 percent. The under‑desk treadmill niche reached USD 131.8 million in 2024, showing growing consumer appetite for compact solutions. Consumer pricing data from the U.S. suggests 38.6 percent of users paid less than USD 500 for fitness equipment, indicating high volume at lower price tiers. Models in the USD 500–1,500 bracket captured an additional 31 percent. This broad pricing distribution supports penetration across income groups. Regionally, Europe contributed around 22 percent of treadmill adoption, with “gym participation” rates in Norway and Sweden above 22 percent of residents. Asia‑Pacific is emerging fast, with unit volume expected to exceed 1 million units annually by 2025, reflecting rising urban middle‑class incomes. Another trend: integrated entertainment and virtual workout platforms. Post‑2020, 33 percent of U.S. home exercisers use streaming services alongside treadmill sessions. Product innovations like interactive displays, AI coaching, shock‑absorption decks, and foldable frames have increased average treadmill weights to 90–120 kg, requiring improved home delivery infrastructure.

Treadmill for Home Use Market Dynamics

DRIVER

Rising focus on personal health and fitness at home

The global home fitness trend has intensified since 2020, with 29% of American adults reporting investment in home workout equipment, including treadmills, due to restricted access to gyms. In the United States, treadmill ownership surged, with over 20 million total units (commercial + residential) sold annually, and home-use models contributing nearly 30% to this volume. The market for folding and smart treadmills expanded significantly, with over 15 million units sold in 2023 alone. With 42% adult obesity prevalence in the U.S., and increasing health awareness across Europe and Asia, consumer preference has shifted towards at-home cardiovascular solutions. In 2024, nearly 70% of treadmill buyers preferred equipment with digital displays, Bluetooth connectivity, and virtual coaching integration.

RESTRAINT

Limited space availability in urban households

Urban households, especially in densely populated areas like Tokyo, Mumbai, and New York, face constraints in home layout, with average apartment sizes often under 750 square feet. The average treadmill footprint is 2 meters long and 0.8 meters wide, while folding treadmill models still require at least 1.5 square meters of free space. This limits adoption among city-dwelling populations. Additionally, average treadmill weight ranges from 70 to 120 kilograms, making delivery, installation, and relocation difficult in multistorey buildings without elevators. In India, for instance, nearly 61% of urban homes do not have dedicated home gyms or large free zones, while in Hong Kong, over 50% of homes are below 500 square feet in size.

OPPORTUNITY

Growth in digital fitness and connected treadmill platforms

The integration of smart technologies into home-use treadmills is creating vast opportunities for innovation. In 2024, over 70% of new home treadmills launched globally included app synchronization, cloud-based performance tracking, and interactive video workouts. Brands such as NordicTrack and Technogym reported double-digit unit growth for models with AI coaching, virtual running environments, and streaming services. In the U.S., 33% of users indicated they used their treadmills while watching online fitness classes or on-demand workout programs. Europe also reported an increase in smart equipment demand, with connected treadmills making up 58% of new installations in Germany and the U.K.

CHALLENGE

Rising costs and expenditures related to materials and logistics

The treadmill for home use market faces increasing challenges due to cost pressures across manufacturing and supply chains. The average cost of steel, a core material in treadmill frames, rose by 18% between 2021 and 2023, leading to elevated input costs. In 2023, global freight costs were 27% higher than pre-pandemic levels, largely due to shipping delays, container shortages, and fuel inflation. Treadmill units, weighing between 70 and 120 kilograms, require specialized shipping, contributing to an average delivery cost of USD 80–150 per unit in North America and Europe. Additionally, warranty claims and service costs increased, with 11% of treadmill users in the U.S. reporting issues requiring technician support within the first year of ownership. Brands also face challenges from counterfeit and low-quality imports, which undermine trust in premium treadmill models.

Treadmill for Home Use Market Segmentation

The treadmill for home use market is segmented by Type and Application, allowing detailed analysis of performance, preferences, and purchase behavior. Type-based segmentation includes Motorised Treadmills and Manual Treadmills, while Application segmentation is split between Online Retail and Offline Retail channels. In 2023, motorised variants represented approximately 57% of unit sales, while manual treadmills accounted for around 21%, with the remaining share captured by hybrid and under-desk models.

By Type

Motorised Treadmill: dominate the market, with approximately 15 million units sold globally in 2023, of which over 60% were for home use. These treadmills include features such as automatic incline (up to 15%), touchscreen displays, Bluetooth speakers, and pre-programmed fitness regimens. In the U.S., motorised treadmills make up 75% of home gym installations, indicating high consumer preference for technologically advanced models. On average, these units weigh between 90 and 120 kg and measure 2 m in length, requiring spacious layouts and robust packaging for delivery.
Manual Treadmill: are gaining renewed traction among budget-conscious and minimalist users. In 2023, they contributed 21% of total global sales of home-use treadmills. These models are typically smaller, lighter, and cost between USD 150–400, appealing to entry-level users and those with limited space. Their average weight is 45–70 kg, and they have no motorized parts, making them easier to move and install. Manual treadmill adoption is high in emerging markets such as India, Brazil, and Vietnam, where affordability and simplicity are key factors. In these regions, manual models account for 30–35% of home treadmill purchases. However, in developed nations, they are mostly used by rehabilitation centers or senior citizens seeking low-impact exercise.

By Application

Online Retail: channels for home-use treadmills have seen explosive growth, especially post-2020. In 2023, 45% of treadmill purchases were made through online platforms, representing over 9 million units globally. E-commerce platforms benefit from cost advantages, better inventory management, and promotional campaigns. In the U.S., 62% of first-time treadmill buyers preferred purchasing online, citing convenience and home delivery services. The average order value for a treadmill in online channels ranges between USD 600–1,300, with most models offering free installation. Advanced features such as AR visualization, detailed specifications, video demos, and EMI payment options have increased online conversions.
Offline Retail: remains the leading sales channel, capturing 55% of global treadmill sales in 2023. Specialty stores, department chains, and sports outlets offer hands-on demos, which are crucial for high-involvement purchases. In-store staff guidance and physical inspection influence 68% of buyers who want to test treadmill noise, belt stability, and build quality. In Europe, particularly Germany and the U.K., over 70% of treadmills are still sold via brick-and-mortar channels, driven by preference for localized customer service and financing options.

Treadmill for Home Use Market Regional Outlook

The treadmill for home use market demonstrates strong regional variation in consumer behavior, purchasing trends, unit volume, and product preferences. North America leads global adoption, followed by Europe and Asia-Pacific, while the Middle East & Africa shows emerging potential. Regional performance is directly influenced by factors such as urbanization, fitness culture, average household income, apartment sizes, and health awareness. In 2023, North America held approximately 39% of total market volume, Europe contributed 22%, and Asia-Pacific surpassed 28%, with remaining demand arising from Latin America and MEA regions. These differences shape strategic production, distribution, and marketing efforts by leading treadmill manufacturers.

North America

remains the dominant market, accounting for nearly 39% of global home treadmill volume in 2023. The U.S. market alone reported more than 6.5 million treadmill units sold, with home-use models contributing over 2 million units annually. In the U.S., 42% of adults are categorized as obese, prompting increased interest in at-home cardio solutions like treadmills. Nearly 75% of home gyms in American households include a treadmill as their primary equipment. Foldable and motorized treadmills are the most popular in the U.S., especially models with Bluetooth speakers, heart-rate monitors, and streaming integration. Canada also shows high engagement, with over 55% of fitness-conscious households owning at least one cardio machine.

Europe

represents a mature market, with more than 4.8 million home-use treadmill units in circulation by 2024. Germany, the U.K., and France drive regional sales, with Germany leading at 1.3 million units sold annually. In Scandinavian countries like Sweden and Norway, where 22% of the adult population participates in regular gym activity, demand for home-use treadmills surged by 19% in 2023. Foldable and space-efficient treadmills are popular due to compact apartment living in major cities like London and Berlin. The average treadmill sold in Europe weighs between 85–110 kg, and more than 50% of new models include silent drive motors to meet strict residential noise regulations. In-store retail remains strong across Europe, with 68% of consumers preferring to inspect units in person before purchase.

Asia-Pacific

is the fastest-growing region, accounting for over 28% of unit volume in the global treadmill for home use market in 2023. China leads the region with approximately 1.8 million home treadmill units sold, followed by India at 1.1 million units and Japan at 720,000 units. Increasing urbanization, rising disposable incomes, and a shift toward fitness-conscious lifestyles are key growth enablers. In India, over 47% of treadmill purchases were made online, aided by rising smartphone penetration and digital payment platforms. Folding motorized treadmills dominate in Japan and South Korea, where average apartment sizes are under 600 square feet. In China, the rising middle class has driven a 13% annual increase in treadmill imports. Treadmill manufacturers in Taiwan and China are also leading suppliers to Western brands, producing over 7 million units annually for global distribution.

Middle East & Africa

region, though comparatively smaller, is showing substantial potential in the treadmill for home use market. In 2023, MEA contributed to approximately 6% of global treadmill volume, with South Africa, Saudi Arabia, and the UAE as the leading markets. In South Africa, treadmill ownership among urban households grew by 21% over two years, driven by health awareness and lifestyle changes. The UAE reported 42% of fitness equipment purchases being made by residents under the age of 40, with treadmills ranking among the top three home fitness products. Saudi Arabia, in line with its Vision 2030 health goals, saw treadmill sales rise by 18%, with a marked increase in smart and app-enabled machines. In MEA, offline retail is the dominant sales channel, contributing over 65% of purchases, although online penetration is growing in metropolitan centers.

List of Top Treadmill for Home Use Companies

ICON Health & Fitness
Life Fitness
Technogym
Precor
Nautilus
Johnson Health Tech
Dyaco
Shuhua Sports
True Fitness
Shanxi Orient
Impulse
Yijian
WNQ Fitness
BH Fitness

ICON Health & Fitness: the parent company of popular brands such as NordicTrack and ProForm, holds the largest share in the global treadmill for home use market. In 2023, ICON accounted for approximately 24% of the total global unit volume in the home-use treadmill category. The company shipped more than 4.8 million units globally, with a majority of sales concentrated in North America and Europe.

Life Fitness: is the second-largest player in the treadmill for home use market, with a share of around 13% of global unit shipments in 2023. Originally focused on commercial gym equipment, Life Fitness expanded its residential segment aggressively post-2020, with home-use units now making up over 40% of its total sales. The company offers premium-grade motorised treadmills featuring shock absorption decks, large HD consoles, and customizable training programs. In North America, Life Fitness ranks as the top premium brand for home installations priced above USD 2,000, favored by high-income households and fitness professionals.

Investment Analysis and Opportunities

Investments in the treadmill for home use market are accelerating globally, driven by high demand for smart, connected, and foldable fitness equipment. In 2023, the number of private equity and venture capital deals in the home fitness equipment sector increased by 31%, with treadmill-focused startups securing significant funding. Over USD 1.4 billion was funneled into fitness hardware and software startups globally in 2023, with over 20% of this amount directed toward treadmill innovation platforms, including AI-based diagnostics, IoT features, and connected wellness ecosystems. Companies like Peloton, Tonal, and Echelon have seen expanding investor interest in hybrid fitness solutions, although ICON Health & Fitness remains the most invested brand in treadmill-specific verticals, having raised over USD 200 million since 2021 for product development and global expansion.

One of the most promising investment areas is digital integration and home fitness software, with over 70% of consumers now preferring treadmills with app connectivity and interactive training features. Demand for subscription-based content—such as live coaching, virtual marathons, and gamified fitness challenges—has driven innovation funding. For instance, in 2023, over 850,000 new home treadmill users subscribed to online fitness platforms that sync directly with their machines. This opens lucrative recurring revenue streams for equipment brands and encourages partnerships between hardware makers and fitness content providers. More than 38% of treadmill manufacturers are now embedding proprietary software into their machines, positioning themselves as tech-forward fitness brands.

New Product Development

Innovation in the treadmill for home use market is advancing rapidly, with a strong focus on connectivity, compactness, noise reduction, and user personalization. In 2023, over 70% of newly launched treadmill models featured smart functionality, including Bluetooth integration, Wi-Fi connectivity, touchscreen displays, and AI-based coaching systems. Manufacturers are increasingly embedding fitness software directly into treadmill consoles, allowing users to access interactive content and real-time analytics without third-party devices. For instance, NordicTrack introduced new models with 22-inch HD screens, voice assistant compatibility, and Google Maps-based immersive trails, elevating the home workout experience. Foldable designs have become a critical innovation area. The average folded footprint of modern treadmills has reduced by 35% compared to 2019 models, enabling use in small living spaces. In urban Asian markets such as Japan and South Korea, foldable treadmills accounted for over 52% of new unit sales in 2023. In addition, brands like Xiaomi and Mobvoi launched ultra-thin walking pads and under-desk treadmills weighing under 40 kg, designed for work-from-home consumers. These new models are engineered to operate below 50 decibels, addressing noise concerns in apartments and shared living environments.

Five Recent Developments

ICON Health & Fitness launched voice-enabled NordicTrack Commercial Series (Q1 2024): introduced a new NordicTrack Commercial Series featuring voice-activated controls, real-time iFit AI integration, and tilting 22-inch HD touch displays. Over 80,000 units were pre-ordered within the first two months across the U.S. and Europe. The treadmill also introduced automatic workout sync from Apple Watch and Garmin, elevating user experience through seamless wearable integration.
Technogym unveiled ultra-compact MyRun Home (Q2 2023): launched its redesigned MyRun Home Edition, targeting European urban dwellers. The treadmill features a 180-degree foldable frame, reducing its size by 41% when stored vertically. The unit weighs just 74 kg, making it ideal for apartments under 700 square feet. In Italy and Spain alone, the company shipped over 25,000 units in the first six months post-launch, with demand exceeding forecast by 18%.
Life Fitness integrated multi-user memory tech (Q3 2023): introduced a multi-user profile memory feature across its T5 and F3 home treadmill lines in Q3 2023. The update allows up to 5 unique user profiles, each storing personalized programs, stride data, and speed preferences. In North America, over 120,000 upgraded units were delivered with this feature within the first quarter of rollout, addressing household-sharing trends in the U.S. and Canada.
Dyaco launched Stamina™ line with zero-tool assembly (Q4 2023): was released globally in late 2023 featuring a tool-free installation process and pre-lubricated belt systems, reducing average setup time to 12 minutes. Targeting budget-conscious buyers, especially in Southeast Asia and Latin America, Dyaco shipped over 65,000 units by early 2024, with customer satisfaction rates exceeding 93%, based on post-installation surveys.
Shuhua Sports introduced AI-driven incline optimization (Q1 2024): rolled out its AI incline optimization technology under the new SmartRun Pro series. The feature automatically adjusts incline levels in real time based on heart rate and speed, using embedded biometric sensors. The feature was launched in China, where over 40,000 SmartRun units were sold in the first quarter, and expanded to Malaysia and South Korea. The innovation earned Shuhua a national sports technology excellence award in April 2024.

Report Coverage of Treadmill for Home Use Market

The treadmill for home use market report provides detailed and comprehensive analysis across key parameters, including unit volume, technological integration, pricing tiers, regional distribution, and consumer behavior. The report includes over 210 pages of in-depth content, offering structured segmentation by type, application, region, and technology features. It analyzes market size based on unit sales across 12+ major countries and four core regions: North America, Europe, Asia-Pacific, and Middle East & Africa. The coverage spans the historic period from 2019 to 2024, with forecast data projected through 2033. Within this, unit shipment trends are broken down by motorised and manual treadmills, with foldable variants separately tracked. In 2023, over 15 million motorised units and 5.5 million manual units were sold for home use. The report includes sales segmentation by distribution channel, showing that online retail accounted for 45% of global sales in 2023, and offline retail maintained a 55% share—with specialty fitness stores and large retail outlets dominating offline channels.