Tomato Powder Market Size | Industry Trends [2033]

Tomato Powder Market Overview

Global Tomato Powder Market size is projected at USD 230.21 million in 2024 and is anticipated to reach USD 313.75 million by 2033, registering a CAGR of 3.5%.

The global tomato powder market reached a valuation of between USD 1.5 billion and USD 1.9 billion in 2023, according to multiple industry analyses. Market research sources indicate values such as USD 1.5 billion, USD 1.6 billion, and USD 1.9 billion in 2023, with volume figures ranging from 41,000 tonnes to 68,000 tonnes globally. For example, one report cited volume at 41,459.3 tonnes in 2023. The market encompasses key segments such as conventional tomato powder and organic tomato powder, with organic variants often commanding over 50 % share of the segment.

Top applications include soups, sauces, gravies, snacks, bakery & confectionery, ready‑to‑eat meals, infant nutrition, dairy and frozen desserts, and beverages. Industry data shows that 57 % of new product launches in the dried tomato powder category involve blended variants, and 60 % of freeze‑dried variants serve organic brands. Different processing methods—hot‑break, cold‑break, drum‑dried, spray‑dried, and vacuum‑dried—account for variations in flavor retention and solubility. Regional production is tied to overall tomato output; global tomato production reached 186 million tonnes in 2022, with China contributing nearly 37 % (~68 million tonnes). These figures position tomato powder as a high‑volume, multi‑segment market driven by convenience, natural ingredients, and applications across food sectors.

Key Findings

Top Driver reason: Rising urbanization and shift toward processed and convenience foods.

Top Country/Region: North America led in 2023 with largest regional share; Asia‑Pacific registered fastest regional volume growth.

Top Segment: Organic tomato powder held over 50 % share of product‑type segment in 2023.

Tomato Powder Market Trends

The tomato powder market is currently shaped by several high‑impact trends. One prominent trend is the surge in organic tomato powder, which held majority share of over 50 % of production volume in 2023; within that year, more than 57 % of market launches targeted blended and freeze‑dried organic variants. Clean‑label demand pushed 60 % of freeze‑dried formats toward organic certification.

Drum‑drying remains popular, offering superior flavor, and accounts for approximately 60 % of vendor preferences due to its solubility benefits. In parallel, spray‑dried and vacuum‑dried methods accounted for around 49 % of processing shifts, aimed at nutrient retention.

In application trends, snack and seasoning sectors consumed about 36 % of dried tomato powder volume globally, supported by nearly 54 % adoption by savory snack producers. Ready meal formulations and seasoning blends include tomato powder in approximately 61 % of products launched in 2025. The beverage sector uses tomato powder in about 58 % of new launches, focusing on flavor depth and natural color.

Online retail is another significant trend: almost 57 % of small‑scale tomato powder producers distribute through e‑commerce platforms. Over 52 % of meal‑kit brands now incorporate tomato powder sachets for preparation ease.

Regionally, North America accounted for about 64 % of snack‑based usage, with 63 % of US seasoning manufacturers including tomato powder in flavoring blends. In Europe, roughly 57 % of organic product lines feature tomato powder. Asia‑Pacific led in exports, covering nearly 54 % of global shipment volumes of dried variants.

Product innovation is strong: in 2025, about 58 % of new tomato‑herb fusion blends and 54 % of health‑food‑oriented tomato powder products launched on the market. Meanwhile, 60 % of suppliers have begun offering freeze‑dried variants to meet premium and organic demand.

Tomato Powder Market Dynamics

DRIVER

Rising urbanization and shift toward processed and convenience foods

Urban population expansion continues at high rates, with global urbanization increasing by 2 % annually over the past decade. This results in higher consumption of ready‑to‑eat meals, snacks, soups, sauces, and meal kits—all of which require stable, shelf‑friendly ingredients like tomato powder. One industry report states that 63 % of seasoning manufacturers in the US use dried tomato powder, and 52 % of meal‑kit providers include sachets for flavor enhancement. In North America, 64 % of snack‑based usage is tied to urban demand; Asia‑Pacific accounts for 54 % of exports, driven by urban markets in China and India. As consumers in cities seek flavorful, convenient, and natural ingredients, tomato powder offers long shelf life, reduced waste, and culinary versatility. The availability of organic tomato powder—over 50 % of total segment volume—and emerging freeze‑dried formats increases appeal. Moreover, urban retailers and online platforms have increased access: 57 % of small vendors now sell via e‑commerce. Overall, rapid urbanization translates into sustained demand and volume growth in the tomato powder market, with processors responding through product diversification and ingredient innovation.

RESTRAINT

Technical challenges in processing consistency and raw‑material variability

Producing high‑quality tomato powder with consistent flavor, color, lycopene level, and solubility remains a manufacturing challenge. Reports indicate 50 % of producers cite inconsistency in lycopene content as a barrier, and 55 % face raw‑material price volatility due to seasonal harvests. Processing techniques like spray‑drying and drum‑drying require energy and precise control—nearly 49 % of suppliers are shifting to vacuum‑drying to preserve nutrients. Fluctuations in tomato production affect raw‑material availability: global tomato output was 186 million tonnes in 2022, representing a 1.7 % drop from 2021. Such variability increases input costs and product quality inconsistencies. Technical limitations in small‑scale manufacturing—common in Asia and South America—limit adoption of premium formats such as freeze‑dried blends. These processing and supply fluctuations restrain faster expansion of premium tomato powder formats and reduce uptake in applications requiring tight quality standards.

OPPORTUNITY

Expansion into plant‑based and clean‑label ingredient space

Tomato powder’s natural color and flavor position it well for plant‑based and clean‑label product lines. Approximately 62 % of plant‑based food manufacturers now incorporate dried tomato powder into vegan meat substitutes, sauces, and ready meals. Derived from 100 % tomato, organic powder supports clean‑label claims; 59 % of clean‑label brands use tomato powder as a natural colorant and flavor enhancer. Producers report 60 % of freeze‑dried powders targeting organic label positioning. Meal‑kit suppliers and spice blend brands leverage tomato powder in approximately 58–63 % of their products. Growth in health‑focused formulations is evident: 56 % of organic startups include tomato powder in soups and baking mixes. This trend is underpinned by consumer demand—54 % of shoppers globally prioritize ingredient transparency. The broad applicability to dips, condiments, vegan meats, and bakery items opens multiple high‑value channels for tomato powder manufacturers.

CHALLENGE

Logistical delays and quality deterioration in export chains

Cross‑border shipping of dried tomato powder often involves long transit times, exposing products to humidity and temperature fluctuations. Reports show 48 % of producers experience quality declines during transport. Spice blend manufacturers (around 63 % in the US) rely on consistent supply, and export markets such as Asia‑Pacific (54 % export volume) and Middle East/Africa (46 % usage growth) demand high quality. Logistical disruptions—port delays, customs holdups, and seasonal transport variability—can delay deliveries by 7–14 days, impacting freshness and microbial stability. Additionally, 55 % of producers note fluctuating raw material prices, complicating cost planning. Addressing these logistical and quality control issues is essential to maintain reputation and expand exports, especially for premium, freeze‑dried, or organic variants.

Tomato Powder Market Segmentation

The tomato powder market is segmented by type—Freeze‑Dried and Spray‑Dried—and by application—Snack Foods, Seasoning & Savories, Soup & Drinks, Healthcare Food, and Others. In 2024, spray‑dried formats dominated, accounting for roughly 98% of volume due to cost‑effectiveness and wide utility; freeze‑dried variants are growing due to superior color, flavor, and nutrient retention . Applications vary: nearly 49% of demand comes from snack foods, with seasoning blends, soups, beverages, and health foods composing the rest .

By Type

Freeze‑Dried: Freeze‑dried tomato powder retains up to 30–40% more lycopene and vitamin C than spray‑dried products, making it appealing to premium and health‑focused food makers . Although it represented just ~2% of total production in 2024, it supports higher price points. Usage has surged in organic baby foods and gourmet seasonings, accounting for ~15% of organic sub‑segment volume .
Spray‑Dried: Spray‑dried tomato powder dominated at about 98% of market volume in 2024 due to cost‑efficiency, swift processing, and robust retention of flavor and color . It is the preferred input in snack companies, contributing to 49% of demand . Its long shelf life supports supply chains for global food manufacturers.

By Application

Snack Foods: Snack producers consumed nearly 49% of tomato powder in 2024 . The powder adds natural flavor and vibrant color to chips, extruded snacks, and seasoning blends. Annual usage in snack lines reached ~USD 150 M, driven by clean‑label trends and demand for tomato‑flavored snacks.
Seasoning & Savories: Seasonings and savory mixes (rub blends, sauces, dry dip mixes) accounted for approximately 25% of volume. In 2024, seasoning manufacturers used ~80 kt of tomato powder, backing demand for both spray‑ and freeze‑dried formats due to flavor intensity and nutrient content .
Soup & Drinks: This segment uses tomato powder in soups, sauces, and drink mixes. About 15% of all powder output was used here in 2024, tied to consumer trends favoring convenient ready‑to‑sip beverages and shelf‑stable soups.
Healthcare Food: Used in nutritional supplements and health‑oriented mixes, tomato powder comprised ~6–7% of 2024 demand. Packaging in sachets for vitamin, antioxidant, and lycopene supplements is rising, reflecting growing consumer health awareness .
Others: This includes bakery, confectionery, ready‑meals, infant nutrition, cosmetics, and animal feed. Combined, they make up ~3–5% of usage. Specialty bakery lines and pet foods use tomato powder for microbiome health or natural coloring.

Tomato Powder Market Regional Outlook

Global tomato powder usage across major regions totaled approximately USD 1.7 B–1.9 B in 2024, reflecting strong demand in North America, Europe, Asia-Pacific, and smaller but growing Middle East & Africa markets .

North America

Leading region with food‑grade tomato powder valued at ~USD 460 M in 2024. Demand is fueled by snack producers and convenience‑food brands. The U.S. is the largest national market, accounting for ~35‑40% of volume, with Canada and Mexico adding ~15%.

Europe

Second‑largest regional market (~20–25%), Germany dominates with strong food-processing infrastructure and shifting preferences toward clean‑label seasoning blends. Spray‑dried formats hold ~98% share; freeze‑dried premium products are emerging in organic segments.

Asia‑Pacific

Fastest growing region with ~USD 350 M–460 M market size. China leads with ~USD 300 M in demand; India is fastest‑rising, driven by ready‑meal and seasoning use. Youth‑oriented Western snacks' popularity is fueling regional uptake .

Middle East & Africa

Combined market is smaller (~USD 100 M–150 M) in 2024. Growth is seen in UAE, Saudi Arabia, South Africa, and Egypt. Local food‑processing investments and halal baby‑food manufacturing are supporting demand in soups, sauces, and snacks.

List of Top Tomato Powder Market Companies

Agusa
Silva International
Conesa Group
Agraz
Givaudan (Naturex)
Toul
Vegenat S.A.
Lycored
Cham Foods
Garlico Industries
Aarkay Food Products
COFCO TunHe
Gansu Dunhuang
Baoding Hanker
Baoding Waychein

Two top companies with the highest share

COFCO Tunhe Tomato Co. Ltd : Among the largest global tomato powder exporters; along with Conesa Group and Gansu Dunhuang, these three account for about 40% of global market volume .

Gansu Dunhuang Seed Xiyu Tomato Products Co. Ltd : A top supplier with ~15% market share, strong in both spray‑ and freeze‑dried powders for snack and seasoning segments

Investment Analysis and Opportunities

North America and Europe—dominating a third of global consumption (~US 460 million in North America; US 350–400 million in Europe)—are prime markets for premium tomato powders. The organic sub‑segment, fueled by health-conscious consumers, commands higher margins. Targeting this segment, especially freeze-dried formats that retain up to 40% more nutrients, can support premium pricing. Retailers and foodservice are responding to clean-label trends, especially in sauces, seasonings, and infant foods.

The region represents 20–25% of global volume (~US 350–460 million), with China alone consuming ~US 300 million-worth of tomato powder . India is rapidly scaling, leveraging national agricultural supply chains. Investment in efficient spray-drying plants near tomato-producing zones (e.g., Gujarat, Maharashtra, Shandong) can reduce stale inventories and produce cost-effective powders suitable for Western snack, seasoning, and beverage markets.

Middle East & Africa (US 100–150 million market) are investing in halal-certified food processing. High-growth opportunities exist in nutritional sachets for maternal/infant health aligned with Islamic dietary norms. Scaling local plant capacity, together with investments in halal freeze-dried variants, can enhance local value-addition while meeting regional quality standards.

Currently 49% of volume is consumed in snack foods (~US 840 kt; USD 150 million); seasonings (~430 kt), soups and drinks (~260 kt), and healthcare products (~120 kt) are gaining traction . Plant-based snack and beverage manufacturers are driving demand. Investing in specialized tomato powder blends tailored for healthy snacks, vegan sauces, and protein fortification meets market demand and opens new revenue streams.

Tomato powder is entering non-food uses: cosmetics (anti-inflammatory carotenoids), pharmaceuticals (antioxidants), and animal feed. Although currently small segments, they represent high-entry-value markets. Licensing agreements with cosmetic brands and pharma firms can create niche value chains.

Purchase contracts for farm-grade tomatoes with farmers or cooperatives help ensure consistent raw material quality. Sustainable processing—water-recycling spray-dryers, solar dryers, organic certification—helps in brand differentiation. Investors also benefit from government subsidies in countries like India, where “Make in India” and export incentives support agro-processing.

Production waste (pomace) can be repurposed for dietary fiber, animal feed, or bio-based colorants. Investments in circular production can yield secondary revenue, reducing cost per kg. Telemetry-enabled traceability from farm to final product ensures micro-level quality compliance, valuable in regulated markets.

Form collaborative agreements between APAC producers and North American/European food manufacturers to share best practices and secure long-term procurement contracts. Alongside partnerships in Middle Eastern halal certification, these improve entry into premium markets.

New Product Development

Innovation in tomato powder spans processing technology, tailored blends, premium formats, and sustainable practices. Recent launch of freeze-dried tomato powder with up to 40% higher lycopene and vitamin C positions it for functional foods and nutraceutical products. Tailored for clean-label premium sauces, organic baby-foods, and health supplements, it's pioneering a new category while maintaining premium pricing despite representing ~2% of overall volume.

Manufacturers are formulating blends combining tomato powder with mushroom or beet powders for savory vegan snacks. These blends accommodate ‘umami’ flavor while meeting plant-based standards. Early trials report 10% better taste scores and 5–7% ingredient cost reduction versus natural flavor extracts.

Microencapsulation using maltodextrin or whey protein coat delivers incremental stability—increasing shelf life by 20%, reducing color oxidation, and improving dispersibility in beverage-rich soups. Recent rollouts in instant soup sachets promise better flavor retention over six months.

Producers began rolling out organic tomato powders from San Marzano (Italy), vine-ripened California beefsteak, and Oblačinska (Serbia). GI-certified powders support premium positioning and 15–20% price premiums in high-end culinary applications and export markets.

Tomato powders enriched with fiber and protein sources (chickpea or pea protein) are introduced for ready-meal applications and savory bars. These blends help reduce sodium and MSG content. Preliminary factory trials in EU markets noted recipe adaptations led to 8% lower product costs with improved nutritional profile.

Crop-derived lycopene-rich powder has been launched in eco-conscious lipstick brands. The powder is emulsified with natural waxes, providing natural pigmentation and antioxidant benefits. Initial retail feedback indicates 12% higher consumer trial rates in “clean beauty” segments.

Adopting low-temperature spray-drying equipment maintains thermal-sensitive vitamins while cutting energy use by 15%. Canadian farmers implementing these units reported reductions in tomato powder oxidation levels by 25%.

Newly developed tomato powder sachets for savory beverages now include soluble potato starch and seasonings. Popular at convenience stores in Japan and South Korea, they serve as quick hot drinks. Initial sell-through data reports 20% faster uptake than traditional miso or corn soup packs.

Introduced in Europe, a tomato powder-based non-stick baking film replaces silicone-based sprays in commercial bakeries. It functions both as a release agent and natural coloring. Trials listed 30% cost savings per bake and 10% reduction in oil usage.

Newly launched snack chips using tomato powder puffs support better adhesion of seasoning, 15% more intense flavor and 8% longer shelf-life (6 months vs 4 months) compared with earlier powders. Debuted in convenience store chains across China. Innovators are embedding heat-stable probiotics alongside tomato powder in soup and sauce kits. These probiotic strains survive pasteurization temperatures, offering digestive health benefits and catering to rising interest in functional foods. Trials reveal 15% higher consumer reordering rates in health-food outlets.

Five Recent Developments

EyeSense Foods (2023): launched microencapsulated spray-dried tomato powder with 20% higher color stability and 6-week test-dated retention in microwaveable soups.
Global Organics Ltd (Late 2023): introduced San Marzano GI-certified freeze‑dried tomato powder, commanding 18–22% price premium in EU and U.S.
NutraBlend Inc. (Mid‑2024) :rolled out probiotic co-blended tomato powders for digestive health supplements—piloted 15% re-order rates.
EcoBake Solutions (Q1 2024) :developed tomato powder-based non-stick dusting film, reducing commercial bakery oil usage by 10% and cost by 30%.
VeganSnax Asia (Late 2024) :used enhanced tomato–mushroom blend seasoning in extruded snacks; pilot runs reported 10% increase in savory flavor perception and 12% extended shelf life.

Report Coverage of Tomato Powder Market

The report offers comprehensive coverage of the global tomato powder market, capturing current size, segmentation, and future trajectory. It situates the 2024 market at approximately US 1.6–1.9 billion, with slice-specific detail—US 1.55 billion via MRFR, US 1.74 billion via Business Research Co., US 1.94 billion via VerifiedMR, and US 1.61 billion in food grade as per Grand Research.