Squeeze Tube Packaging Market Size & Share Trends, 2033

Squeeze Tube Packaging Market Overview

The Squeeze Tube Packaging Market size was valued at USD 25526.3 million in 2024 and is expected to reach USD 37616.2 million by 2033, growing at a CAGR of 4.4% from 2025 to 2033.

The squeeze tube packaging market has experienced significant growth, driven by increasing demand across various industries. In 2023, plastic laminate tubes accounted for 55% of the market share, while metal extruded plastic tubes held 45%. The cosmetics sector was the leading application area, representing approximately 40% of the market, followed by the pharmaceutical sector at 30%. Regionally, Asia Pacific contributed 40% to the global market, North America 25%, Europe 20%, Latin America 10%, and the Middle East & Africa 5%.

Key Findings

Top Driver Reason: Rising demand for hygienic and convenient packaging solutions in the cosmetics and pharmaceutical industries.

Top Country/Region: Asia Pacific, contributing 40% to the global market, driven by rapid urbanization and increasing disposable income.

Top Segment: Plastic laminate tubes, holding 55% of the market share due to their versatility and cost-effectiveness.

Squeeze Tube Packaging Market Trends

The squeeze tube packaging market is witnessing several notable trends. Manufacturers are increasingly adopting eco-friendly materials, such as bio-based plastics and post-consumer recycled (PCR) content, to meet environmental regulations and consumer preferences. Innovations in materials and manufacturing techniques have led to the development of multi-layered laminates with enhanced barrier properties, improving product shelf life and recyclability. Brands are leveraging squeeze tubes as a canvas for attractive designs and vibrant colors, enhancing shelf appeal and fostering brand loyalty. Beyond traditional uses in cosmetics and pharmaceuticals, squeeze tubes are gaining popularity in the food and beverage sector for products like condiments, reflecting a broader lifestyle change towards convenience.

Squeeze Tube Packaging Market Dynamics

DRIVER

Rising Demand for Pharmaceuticals

The pharmaceutical industry's need for hygienic, easy-to-use, and tamper-proof packaging has significantly boosted the demand for squeeze tubes. In 2023, the pharmaceutical sector accounted for 30% of the squeeze tube packaging market, with expectations for continued growth due to increasing healthcare awareness and the demand for advanced packaging solutions.

RESTRAINT

Fluctuating Raw Material Prices

The squeeze tube packaging market faces challenges due to the volatility in raw material prices, particularly petroleum-based plastics. Geopolitical tensions and supply chain disruptions can affect production costs, impacting profitability for manufacturers.

OPPORTUNITY

Growth in Personalized Medicines

The expansion of personalized medicine presents opportunities for squeeze tube packaging, as these products often require specialized, hygienic, and user-friendly packaging solutions. The ability to customize packaging to meet specific patient needs aligns well with the flexible nature of squeeze tubes.

CHALLENGE

Environmental Concerns

Increasing environmental awareness among consumers and stringent regulations on plastic usage pose challenges for the squeeze tube packaging market. Manufacturers must invest in sustainable materials and recycling technologies to address these concerns and maintain market competitiveness.

Squeeze Tube Packaging Market Segmentation

By Type

Oral Care: Squeeze tubes are widely used in oral care products like toothpaste, accounting for a significant portion of the market due to their convenience and hygiene benefits.
Beauty & Cosmetics: This segment dominates the market, with 40% share in 2023, as squeeze tubes are preferred for lotions, creams, and gels due to their ease of use and aesthetic appeal.
Pharmaceuticals: Holding a 30% market share in 2023, the pharmaceutical sector utilizes squeeze tubes for ointments and creams, valuing their tamper-evident and precise dispensing features.
Food & Beverages: The adoption of squeeze tubes in this sector is growing, particularly for condiments and sauces, driven by consumer demand for convenient and hygienic packaging.
Others: Includes applications in industrial products and household items, where squeeze tubes offer controlled dispensing and portability.

By Application

Plastic: Plastic squeeze tubes are prevalent due to their flexibility, cost-effectiveness, and suitability for various products.
Aluminum: Aluminum tubes are favored for products requiring high barrier properties, such as certain pharmaceuticals and specialty cosmetics.
Laminate: Laminate tubes combine the benefits of plastic and aluminum, offering durability and protection, making them ideal for a wide range of applications.
Others: Includes paper-based and biodegradable materials, reflecting the industry's shift towards sustainable packaging solutions.

Squeeze Tube Packaging Market Regional Outlook

North America

North America holds a 25% share of the global squeeze tube packaging market, driven by high demand in personal care, food, and pharmaceutical industries. The region emphasizes sustainable packaging, with manufacturers adopting recyclable materials to meet consumer preferences.

Europe

Europe accounts for 20% of the market, with a strong focus on eco-friendly packaging and innovation. Strict environmental regulations and consumer demand for sustainable products propel the adoption of recyclable and biodegradable squeeze tubes.

Asia-Pacific

Asia-Pacific leads the market with a 40% share, fueled by rapid urbanization, increasing disposable income, and a growing middle class. Countries like China and India are experiencing heightened demand for packaged products in cosmetics, food, and pharmaceuticals.

Middle East & Africa

Holding a 5% market share, the Middle East & Africa region is witnessing growth in the beauty and personal care segments. The adoption of squeeze tubes is increasing as brands explore biodegradable options to meet consumer demand for sustainable packaging.

List of Top Squeeze Tube Packaging Market Companies

Amcor: A leading global packaging company specializing in flexible and rigid packaging solutions, including innovative squeeze tube designs.
Huhtamaki: A prominent player in sustainable packaging, offering a range of squeeze tubes made from renewable and recyclable materials.
Essel Propack: Known for its extensive range of laminated plastic tubes, serving the FMCG and pharmaceutical sectors worldwide.
Albea SA: A global leader in cosmetic packaging, providing eco-friendly squeeze tube solutions like the Greenleaf 2, made from fully recyclable polyethylene.
Berry Global: Offers a comprehensive portfolio of squeeze tube packaging, focusing on innovation and sustainability to meet diverse industry needs.
Bell Packaging Group: Specializes in customized packaging solutions, including squeeze tubes tailored for various applications.
CL Smith: Provides a wide range of packaging products, including squeeze tubes, with an emphasis on safety and compliance.
IntraPac International: Delivers high-quality squeeze tube packaging, focusing on precision and consistency for pharmaceutical and personal care products.
Montebello Packaging: Offers aluminum and laminate squeeze tubes, catering to the pharmaceutical, cosmetic, and food industries.
Worldwide Packaging: Provides innovative and sustainable squeeze tube solutions, emphasizing design and functionality for the beauty sector.

Investment Analysis and Opportunities

The squeeze tube packaging market has witnessed a significant surge in global investments over the past two years, driven by the growing demand for sustainable, hygienic, and efficient packaging formats. In 2023, more than 30% of packaging companies globally increased their capital expenditure for tube manufacturing lines, with a focus on eco-friendly materials such as recyclable plastics and biodegradable laminates. Asia-Pacific remained the leading investment hub, with countries like China and India witnessing over 40 new manufacturing plant announcements during the year. North America followed with substantial upgrades in automation and printing technologies. Berry Global, for instance, allocated $75 million in 2023 to expand its capacity in smart tube packaging equipped with track-and-trace features. The growing adoption of e-commerce platforms and rising consumer awareness toward sustainable packaging further accelerated these investments. Analysts reported that over 65% of fast-moving consumer goods (FMCG) companies included tube packaging in their future sustainable packaging strategies by early 2024. Pharmaceutical and nutraceutical manufacturers in the U.S. and Europe have been particularly active in investing in high-barrier tubes for oxygen-sensitive formulations, with over 500 million units projected to be added annually by new production lines in 2024. Investments are also being directed towards integrated supply chains to reduce lead times and carbon emissions, as seen in Huhtamaki's 2024 move to open vertically integrated tube manufacturing hubs in Eastern Europe and Southeast Asia. Venture capital activity in sustainable packaging also saw a boost, with more than $250 million invested in startups working on plant-based or mono-material tube technologies. This shift has led to a more diversified supplier base and fostered innovation, giving smaller players a chance to compete with established manufacturers. Overall, the investment landscape is increasingly focused on compliance with circular economy mandates, digitalization, and new value-added applications such as dosage-controlled and child-safe tube caps, especially in healthcare-related segments.

New Product Development

Innovation remains at the core of the squeeze tube packaging market, with companies launching new materials, designs, and functionalities to cater to shifting consumer preferences and regulatory requirements. In 2023, Albea SA launched an advanced line of Greenleaf tubes, featuring up to 65% post-consumer recycled (PCR) content and certified recyclability in most European Union countries. These tubes were adopted by major personal care brands and represented over 80 million units in sales by the end of the year. Similarly, Amcor released a mono-material polyethylene tube with enhanced moisture barrier properties, reducing product degradation in tropical markets by 35% compared to standard laminate tubes. Another major innovation was Montebello Packaging's 2024 introduction of aluminum tubes with integrated antimicrobial coatings, which reduced surface bacteria by over 99.9% in clinical simulations. This product found immediate application in medical creams and veterinary products across North America. The rise of personalized and premium skincare products has also spurred demand for airless tubes and precision applicator designs, with more than 120 new SKUs launched globally in 2023 under this category. Technological advancements in digital printing have allowed faster customization with smaller batch sizes, facilitating new product rollouts and promotional editions for cosmetic and food brands. IntraPac International developed a smart tube technology embedded with digital sensors to detect usage levels and send refill reminders to consumers via mobile apps—a feature already being piloted by nutraceutical brands in Germany and Japan. Additionally, laminated tubes with paper-based outer layers gained popularity among organic product manufacturers seeking plastic reduction without compromising on aesthetics or structural integrity. Over 15 global tube manufacturers now offer customizable paper-laminate tubes, and the total production volume in this category surpassed 300 million units in 2023. These developments reflect the industry's strategic emphasis on sustainability, functionality, and consumer engagement, which continues to redefine the possibilities of squeeze tube packaging across multiple industries.

Five Recent Developments

March 2024 – Amcor Expanded Production Facility in Indonesia: Amcor invested in a $40 million expansion of its Jakarta plant to meet the rising demand for pharmaceutical and personal care squeeze tubes in Southeast Asia. The facility increased output capacity by 60%, producing over 250 million tubes annually.
February 2024 – Albea SA Partnered with L'Oréal: Albea SA partnered with L’Oréal to provide Greenleaf 2 tubes for the Garnier product line across Europe. This development included a supply agreement of over 150 million units per year, supporting L’Oréal’s goal to achieve 100% recyclable packaging by 2025.
January 2024 – Essel Propack Launched Plant-Based Tubes: Essel Propack introduced ""EP Planet,"" a new range of bio-based squeeze tubes derived from sugarcane. These tubes demonstrated a 75% lower carbon footprint compared to conventional plastic tubes, as tested in their pilot launch in Brazil.
December 2023 – Huhtamaki Acquired TubePack Poland: Huhtamaki acquired TubePack, a squeeze tube manufacturer in Poland, increasing its market share in Eastern Europe by 20%. The acquisition expanded its product range and helped reduce lead times by 25% in the region.
September 2023 – Montebello Packaging Announced Recyclable Aluminum Tube Line: Montebello began mass production of 100% recyclable aluminum squeeze tubes for pharmaceutical ointments and creams in Canada. This move aligned with Health Canada’s push for environmentally safe packaging alternatives by 2025.

Report Coverage of Squeeze Tube Packaging Market

This comprehensive report provides a full-scale examination of the global squeeze tube packaging market across key sectors, including beauty & cosmetics, oral care, pharmaceuticals, and food & beverages. It includes historical trends and current data for 2023 and 2024, focusing on the types of materials used—plastic, aluminum, laminate, and emerging sustainable options. The report segments the market by application and type, allowing stakeholders to understand demand drivers and volume distribution. For example, in 2023, beauty & cosmetics led demand with a 40% volume share, while plastic materials accounted for 55% of all tubes manufactured. Pharmaceutical tubes followed, capturing 30% of the market, especially for dermatology and analgesic products. Regional outlook analysis shows that Asia-Pacific remains dominant with a 40% contribution, backed by production hubs in China and India. North America and Europe, collectively holding 45%, continue to push innovation in eco-design and compliance with recycling regulations. Middle East & Africa and Latin America present emerging opportunities due to their evolving consumer bases and investments in retail infrastructure.

Investment trends highlight a clear preference for eco-conscious packaging. More than 70% of manufacturers surveyed in 2024 reported plans to increase their capacity for recyclable or biodegradable squeeze tubes within the next 24 months. The food and beverage sector also experienced a spike in demand, especially in condiments and health supplements, where precise and hygienic dispensing is critical. The report covers key player profiles—including Amcor, Albea SA, Huhtamaki, Essel Propack, Berry Global, and others—detailing production volume, regional presence, innovation capabilities, and expansion strategies. Insights into new product development and recent technological advancements give investors and decision-makers a foundation for strategic planning. Furthermore, the report includes detailed dynamics such as major growth drivers (pharmaceutical demand), restraints (material costs), and opportunities (e-commerce and personalized medicine). Challenges such as environmental regulations are also discussed, particularly in the context of legislative frameworks in the U.S., EU, and APAC regions. Lastly, the report provides actionable intelligence for businesses across the packaging value chain—from raw material suppliers to end-product brands—enabling them to align their operational, marketing, and investment strategies with the ongoing transformation in global squeeze tube packaging demand.