Squash (Sport) Market Size, Share & Outlook to 2033

Squash (Sport) Market Overview

The Squash (Sport) Market size was valued at USD 238.47 million in 2024 and is expected to reach USD 408.07 million by 2033, growing at a CAGR of 6.94545360861174% from 2025 to 2033.

The global squash sport market encompasses a diverse range of equipment, facilities, and participant demographics. Approximately 20 million individuals engage in squash regularly across over 185 countries . In 2024, the squash equipment market was valued at USD 320.5 million and is projected to reach USD 532.1 million by 2034, with a compound annual growth rate (CAGR) of 5.2% . Squash rackets accounted for 45.3% of the market share in 2024, highlighting their dominance in the equipment segment . North America led the regional market with a 35.2% share, valued at USD 112.82 million in 2024 . The sport's inclusion in the 2028 Summer Olympics is expected to further boost its global profile and participation rates .

Advancements in technology have significantly impacted the squash market. The integration of wearable devices and smart equipment allows players to monitor performance metrics such as swing speed and shot accuracy. Innovations like augmented reality (AR) and virtual reality (VR) are also being explored to enhance training and spectator engagement, attracting a younger, tech-savvy audience .

Key Findings

DRIVER: Rising health consciousness and the demand for fitness activities are propelling the growth of the squash market.

COUNTRY/REGION: North America, leading with a 35.2% market share in 2024.

SEGMENT: Squash rackets, comprising 45.3% of the market in 2024.

Squash (Sport) Market Trends

Squash (sport) market trends refer to the evolving patterns and shifts influencing how the sport is played, consumed, and commercialized across the globe. These trends reflect changes in player behavior, equipment innovation, training methods, facility design, and audience engagement. A significant trend shaping the market is the integration of technology—such as smart rackets, wearable fitness trackers, and performance analytics tools—which enhance player training and game strategy. The sport’s inclusion in the 2028 Summer Olympics has also fueled a surge in global participation, especially among youth. Additionally, there is a growing focus on infrastructure modernization, with the construction of glass-walled courts and portable squash units aimed at increasing visibility and accessibility. Sustainability has become a key trend as well, with brands developing eco-friendly squash gear to meet environmental concerns. Youth engagement initiatives through schools and community programs are further expanding the sport’s reach. Overall, these trends are driving growth and reshaping how squash is perceived, played, and promoted worldwide.

Squash (Sport) Market Dynamics

Market dynamics in the squash (sport) industry refer to the key forces and factors that influence the growth, development, and overall behavior of the squash market over time. These dynamics include internal and external elements that impact demand, supply, consumer preferences, competitive strategies, and industry performance.

DRIVER

Increasing Health and Fitness Awareness

The growing emphasis on health and fitness is driving individuals toward sports like squash, which offer comprehensive cardiovascular and strength benefits. Squash's ability to provide an intense workout in a short period aligns with the lifestyles of urban populations seeking efficient fitness solutions.

RESTRAINT

Limited Media Exposure

Squash faces challenges in gaining visibility compared to mainstream sports. The lack of extensive media coverage and sponsorship opportunities limits its reach and growth potential. This restraint affects the sport's ability to attract new participants and secure funding for development.

OPPORTUNITY

xpansion in Emerging Markets

Regions like Asia-Pacific and Eastern Europe present significant growth opportunities for squash. Investments in sports infrastructure and increasing disposable incomes are contributing to the sport's rising popularity in these areas. Init iatives to build modern facilities and promote the sport are expected to further drive participation.

CHALLENGE

High Infrastructure Costs

The establishment and maintenance of squash courts require substantial investment. This financial barrier can hinder the development of the sport, especially in regions with limited resources. Addressing these infrastructure challenges is crucial for the sport's growth.

Squash (Sport) Market Segmentation

Market segmentation in the context of the squash (sport) market refers to the process of dividing the overall market into distinct sub-groups based on shared characteristics, preferences, or usage patterns. This allows stakeholders—such as manufacturers, retailers, and investors—to better understand and target specific customer needs and optimize product development, marketing strategies, and distribution channels.

By Type

Squash Rackets: In 2024, squash rackets held a 45.3% share of the market. Advanced/professional rackets accounted for 45.6% of the product type segment, indicating a strong demand from high-level players .
Squash Balls: Different types of squash balls cater to various skill levels, with professional-grade balls having a low bounce and slow speed, and beginner-friendly balls offering higher bounce and faster speed. The temperature sensitivity of squash balls is an important consideration for players and tournament organizers.
Shoes: Squash-specific footwear is designed to provide optimal grip and support on indoor courts. The demand for specialized shoes is increasing as players seek equipment tailored to the sport's requirements.
Clothing: Apparel designed for squash players includes moisture-wicking fabrics and flexible designs to enhance performance and comfort during play. The market for squash clothing is expanding as players prioritize specialized gear.
Court Equipment: This category includes items like nets, markers, and maintenance tools essential for setting up and maintaining squash courts. The growth in the number of squash facilities is driving the demand for court equipment.

By Application

Sports Enthusiasts: Individuals participating in squash for recreational purposes constitute a significant portion of the market. Their demand for equipment and facilities drives market growth.
Squash Clubs: Dedicated clubs provide structured environments for players to practice and compete, contributing to the sport's development and popularity.
Schools: Educational institutions incorporating squash into their physical education programs are fostering early interest and participation in the sport.
Sports Stores: Retailers specializing in sports equipment offer a range of squash products, catering to the needs of players at all levels.
Health & Fitness Centers: Gyms and fitness centers providing squash facilities attract members seeking diverse workout options, including racket sports.

Regional Outlook for the Squash (Sport) Market

The regional outlook for the squash (sport) market refers to the comprehensive analysis and forecast of squash market performance across various geographical regions. It involves examining key factors such as participation rates, infrastructure development, equipment demand, government and private sector investments, cultural popularity, and ongoing initiatives to promote the sport in specific areas. This outlook helps identify which regions are leading or emerging in terms of market share, growth potential, and investment opportunities in squash-related products and services.

North America

In 2024, North America dominated the regional market with a 35.2% share, valued at USD 112.82 million, the market holds a dominant position due to well-established squash clubs, extensive sports infrastructure, and growing health awareness. The region's robust sports infrastructure and high participation rates contribute to its leading position in the squash market . The region accounted for approximately 35% of the global market share in 2024, with the United States and Canada leading in participation rates. The presence of numerous tournaments and professional players further boosts equipment demand and facility development.

Europe

The European market is characterized by a rich history in squash, with countries like England and France having well-established squash communities. Recent initiatives focus on revitalizing the sport through modern facilities and youth engagement programs.Europe maintains a strong foothold in the squash market, with countries like the United Kingdom, France, and Germany showing high levels of engagement. Europe’s market accounts for around 30% of global consumption, supported by an extensive network of clubs and a historic affinity for squash. Investments in modern courts and youth training programs are driving steady growth.

Asia-Pacific

Asia-Pacific region is witnessing a surge in squash participation, driven by increasing health awareness and infrastructure development. Countries like India and Japan are investing in squash facilities to cater to the growing demand.Nations such as India, China, Australia, and Malaysia are investing heavily in sports infrastructure and grassroots initiatives. The region’s market share has grown to over 20%, reflecting rising urbanization and increasing interest among young populations. Government-backed programs and international tournaments in the region further promote the sport.

Middle East & Africa

Middle East and Africa region is experiencing a gradual increase in squash popularity. Investment in sports infrastructure and international tournaments are contributing to the sport's expansion in these areas. squash is gaining traction, particularly in the United Arab Emirates, Egypt, and South Africa. While currently representing a smaller portion of the market—approximately 10%—these areas are witnessing increasing investments in squash facilities and training academies, propelled by growing interest in healthy lifestyles and international sports events hosted locally.

List of Top Squash (Sport) Companies

Wilson Sporting Goods
Dunlop Sports
Head
Prince Sports
Tecnifibre
Karakal
ASICS
Adidas
Ektelon
Harrow Sports

Wilson Sporting Goods (USA): Wilson is a major player in the squash market, offering a wide range of products including rackets, balls, and accessories. The company's commitment to innovation and quality has solidified its position in the market.

Dunlop (UK): Dunlop is renowned for its high-performance squash equipment. The brand's rackets and balls are widely used by both professional and amateur players, reflecting its strong market share.

Investment Analysis and Opportunities

The squash sport market presents several investment opportunities, driven by factors such as increasing health consciousness, urbanization, and the sport's inclusion in the 2028 Summer Olympics. Investors are focusing on areas like equipment innovation, facility development, and grassroots programs to capitalize on the sport's growth potential.In 2024, the global squash equipment market was valued at approximately USD 720.9 million, with projections indicating a rise to USD 1,087.3 million by 2033. This growth reflects a compound annual growth rate (CAGR) of 4.44% during the forecast period. Key segments driving this growth include squash rackets, balls, and shoes, with increasing demand from both recreational and professional players.Regional investments are also notable, with North America leading the market share at 35.2% in 2024. The Asia-Pacific region is experiencing rapid growth, particularly in countries like India and China, where initiatives to promote squash are gaining momentum.

New Product Development

Innovation in product development is a key driver in the squash market. Manufacturers are focusing on creating equipment that enhances player performance and comfort. For instance, advancements in racket technology, such as the use of carbon fiber and other lightweight materials, have led to the production of high-performance rackets that offer improved control and power.In footwear, companies are developing shoes with specialized soles designed for the unique movements in squash, providing better grip and support. Apparel innovations include moisture-wicking fabrics and designs that allow greater flexibility and comfort during play.These innovations not only cater to the needs of professional players but also attract new participants by enhancing the overall playing experience.

Five Recent Developments

Squash's Inclusion in the 2028 Summer Olympics: Squash has been confirmed as an optional sport for the 2028 Summer Olympics in Los Angeles, marking a significant milestone for the sport's global recognition.
Rise of Young Talent: Anahat Singh, a young Indian squash player, made headlines by winning nine tour titles in 2024, becoming the first woman to achieve this in a year since Nicol David in 2010.
Expansion of Squash Facilities: New squash courts and facilities have been developed worldwide, particularly in emerging markets, to accommodate the growing interest in the sport.
Introduction of Doubles Squash Formats: The adoption of doubles squash formats has gained popularity, attracting more participants and increasing the sport's appeal.
Technological Advancements in Equipment: Manufacturers have introduced squash rackets and balls incorporating advanced materials and technologies to enhance performance and durability.

Report Coverage of Squash (Sport) Market

The report on the squash (sport) market provides an extensive analysis encompassing multiple facets of the industry to deliver a comprehensive understanding of its current state and future potential. It covers detailed insights into market segmentation, including product types such as squash balls, rackets, shoes, clothing, and court equipment, as well as applications ranging from sports enthusiasts and squash clubs to schools, sports stores, and health and fitness centers. This segmentation aids in identifying key demand drivers and user behavior patterns across different market segments.

The report examines global market trends, highlighting the impact of technological advancements, rising participation rates, and the inclusion of squash in major sporting events like the 2028 Summer Olympics. It also delves into regional market performance, providing in-depth evaluations of North America, Europe, Asia-Pacific, and the Middle East & Africa. Each region is analyzed based on factors such as infrastructure development, player demographics, investment activity, and emerging opportunities.

Market dynamics are another critical aspect covered, with an emphasis on the primary drivers stimulating growth, restraints limiting expansion, opportunities for innovation and investment, and challenges faced by industry stakeholders. This includes factors like increasing health awareness, competition from other sports, and the cost of facility development.

Furthermore, the report profiles leading companies in the squash market, detailing their product offerings, market shares, and competitive strategies. It highlights innovations in product development and technology integration, providing insights into how companies are addressing evolving consumer needs.

The coverage extends to investment analysis, identifying key areas for capital infusion and growth potential within the market. Recent developments and strategic initiatives by manufacturers are documented to reflect the dynamic nature of the industry.