Squash Equipment Market Size & Growth, Forecast [2033]

Squash Equipment Market Overview

The Squash Equipment Market size was valued at USD 965.73 million in 2024 and is expected to reach USD 1298.35 million by 2033, growing at a CAGR of 3.3% from 2025 to 2033.

The global squash equipment market has experienced significant growth, driven by increasing health consciousness and the sport's rising popularity. In 2024, the market was valued at approximately USD 720.9 million, with projections indicating a rise to USD 1,087.3 million by 2033. This growth is attributed to factors such as the adoption of eco-friendly materials in equipment manufacturing and the expansion of squash facilities worldwide. Notably, the use of carbon fiber in racket production has enhanced performance, leading to increased demand among professional and amateur players alike.

Key Findings

Top Driver Reason: The surge in health awareness and fitness activities has propelled the demand for squash equipment globally.

Top Country/Region: North America leads the market, accounting for a significant share due to established infrastructure and high participation rates.

Top Segment: Squash rackets dominate the product segment, driven by continuous innovations and material advancements.

Squash Equipment Market Trends

The squash equipment market is witnessing several notable trends. Manufacturers are increasingly utilizing carbon fiber composites in racket production, accounting for 75.1% of the market share in 2023. There's a growing emphasis on sustainable equipment, with companies adopting recycled materials and water-based adhesives in manufacturing processes. Integration of smart technologies in rackets, such as sensors for performance tracking, is gaining traction among professional players. The convenience of online shopping has led to a significant increase in online sales channels, with projections indicating continued growth in this segment. Initiatives to promote squash among younger demographics have resulted in increased participation, thereby boosting equipment sales.

Squash Equipment Market Dynamics

DRIVER

Rising Health Consciousness

The global emphasis on health and fitness has led to increased participation in sports like squash. As an intensive cardiovascular activity, squash offers numerous health benefits, including improved agility, coordination, and endurance. This health-centric approach has significantly boosted the demand for squash equipment.

RESTRAINT

Limited Accessibility of Squash Courts

Despite the sport's benefits, the availability of squash courts remains limited in certain regions. This scarcity hampers the sport's growth and, consequently, the demand for related equipment. Efforts to construct more facilities are essential to overcome this barrier.

OPPORTUNITY

Technological Integration in Equipment

The incorporation of technology, such as sensor-equipped rackets and performance-tracking applications, presents a significant opportunity. These innovations cater to the modern athlete's needs, enhancing training and gameplay experiences.

CHALLENGE

Competition from Alternative Sports

Squash faces stiff competition from other racquet sports like tennis and badminton, which often have more extensive media coverage and sponsorships. This competition can divert potential participants and investors, posing a challenge to market expansion.

Squash Equipment Market Segmentation

By Type

Specialty and Sports Shops: These outlets remain primary distribution channels, offering expert advice and a wide range of products. They account for a significant portion of sales, especially among professional players seeking specialized equipment.
Department and Discount Stores: These stores cater to casual players and beginners, providing affordable equipment options. Their widespread presence makes them accessible to a broad customer base.
Online Retail: The digital marketplace has seen exponential growth, with consumers appreciating the convenience and variety offered online. This channel is particularly popular among younger demographics.

By Application

Squash Rackets: Representing the largest product segment, advancements in materials and design have made rackets more durable and performance-oriented.
Squash Balls: Manufactured to meet various skill levels, from beginner to professional, the demand for high-quality balls remains steady.
Squash Shoes: Designed for agility and support, specialized squash footwear is essential for injury prevention and optimal performance.

Squash Equipment Market Regional Outlook

The squash equipment market shows varied performance across regions, with notable growth in North America, Europe, Asia-Pacific, and the Middle East & Africa. Each region contributes uniquely to the overall market dynamics, driven by infrastructure development, consumer participation levels, and government support for sports activities.

North America

North America remains the leading region in the global squash equipment market. In 2024, it accounted for over 30% of the total units sold globally, driven by robust demand in the United States and Canada. The U.S. alone has more than 3,000 squash courts and over 1.8 million active players. Urban centers such as New York, Chicago, and Boston are witnessing significant investments in new squash facilities, particularly within university campuses and private clubs. Additionally, an increased preference for professional-grade squash rackets and footwear has fueled sales across specialty sports stores and online platforms.

Europe

Europe holds the second-largest share of the squash equipment market. In 2024, countries like the United Kingdom, Germany, and France contributed significantly to product sales, supported by more than 2,500 registered squash clubs across the continent. The UK’s England Squash program, with more than 1,200 affiliated venues, actively promotes the sport through community engagement and school partnerships. In Germany, consumer demand for technologically advanced squash shoes and high-tension rackets has increased by 17% over the past year. European players are also investing more in premium training equipment and performance-enhancing gear.

Asia-Pacific

Asia-Pacific has emerged as the fastest-growing regional market for squash equipment. With increasing urbanization and a growing middle class, demand for recreational and professional squash gear has seen consistent growth in India, China, Australia, and Malaysia. India, in particular, reported a 22% year-over-year increase in squash racket imports and a 14% growth in youth participation in organized squash events. Australian squash clubs are investing in digital performance tracking tools, contributing to the demand for sensor-embedded squash rackets. Malaysia continues to benefit from its legacy as a competitive squash nation, with over 800 active courts and a steady rise in junior-level training academies.

Middle East & Africa

Middle East & Africa is experiencing growing interest in squash, driven by regional sports investments and a rising awareness of fitness activities. Countries such as the United Arab Emirates, Egypt, and South Africa are at the forefront. Egypt has produced world-class squash players and continues to witness equipment demand from elite-level athletes and training academies. In 2024, Egypt saw a 9.3% increase in sales of professional-grade rackets and shoes. In the UAE, sports infrastructure development in cities like Dubai and Abu Dhabi includes new squash courts in commercial and residential communities, with equipment sales through online channels growing at 12% annually.

List of Top Squash Equipment Market Companies

Dunlop Sport
HEAD
Prince Global Sports
Tecnifibre
Wilson
Babolat
One Strings
Slazenger
Solinco
Amer Sports

Top Two Companies with Highest Market Shares

Dunlop Sport: Dunlop Sport is one of the top players in the squash equipment market, known for manufacturing high-quality rackets, balls, and accessories. In 2024, Dunlop held the largest global market share in squash rackets, accounting for more than 24% of all premium racket sales. The brand is endorsed by top-ranking players and is the official supplier for several international squash tournaments.
HEAD: HEAD is another key market leader with a strong presence in squash gear, especially among intermediate and advanced players. The company’s racket line, featuring graphene-infused frames, gained significant traction in 2024. HEAD's squash shoes have also seen growing popularity, with a 21% rise in sales across European and North American online stores.

These brands offer a wide range of squash rackets, shoes, and balls catering to both beginners and professionals.

Investment Analysis and Opportunities

The squash equipment market presents substantial investment opportunities, driven by evolving sports infrastructure, technological innovation, and increasing consumer interest in racquet sports. In 2023 and 2024, capital inflow into the squash equipment ecosystem increased substantially, especially in North America and Asia-Pacific. In the United States, investments exceeding USD 115 million were made in developing new squash facilities, coaching centers, and fitness clubs incorporating squash courts. This growth has translated into higher demand for training equipment, squash shoes, and junior rackets. Similarly, Canadian retailers reported a 14.5% increase in bulk orders for squash balls and performance gear from institutional buyers. In India and Malaysia, private equity groups are investing in squash-focused startups and clubs. Over 300 new squash courts were announced across Tier 1 and Tier 2 cities in India in the past year, alongside equipment distribution partnerships with major global brands. The demand for affordable and mid-tier squash equipment is growing rapidly, offering new entrants opportunities to launch region-specific products. Digital transformation in the retail sector is also opening up investment opportunities. Online squash equipment stores reported a 28% increase in average order value in 2024 compared to 2023. This trend has driven demand for backend technologies such as logistics automation, inventory tracking, and AI-based product recommendation engines. Sponsorship deals and athlete endorsements continue to be lucrative. Top brands are investing heavily in signing professional players to endorse their equipment, leading to a 17% increase in brand visibility across social media platforms. Additionally, partnerships with schools and universities are resulting in bulk sales of entry-level squash kits. From a manufacturing standpoint, companies are allocating capital towards developing recyclable materials and eco-friendly packaging. This move aligns with evolving global sustainability standards and resonates strongly with millennial and Gen Z buyers, who accounted for 47% of all squash equipment purchases in 2024.

New Product Development

Product innovation has been a major focus area in the squash equipment market in 2023 and 2024. Manufacturers are introducing performance-enhancing designs, smart features, and sustainable materials to appeal to a broader audience. Leading brands have launched squash rackets that integrate shock-absorption layers and lightweight carbon composite frames. These rackets improve player endurance and precision, and some models recorded a 34% rise in unit sales in early 2024. HEAD’s latest “X-Force” series, introduced in Q1 2024, sold over 50,000 units globally within the first six months. In the squash shoe segment, companies like Wilson and Tecnifibre are focusing on advanced cushioning systems and improved lateral support. The demand for squash-specific footwear with enhanced grip has increased by 18%, especially in colder and more humid regions where court conditions vary. Ball design is also evolving. Manufacturers have introduced temperature-resistant squash balls that maintain bounce consistency across diverse climatic conditions. In 2023, over 1.2 million units of multi-dot balls were sold to amateur and semi-professional clubs worldwide. Smart squash equipment has entered the mainstream. Sensor-embedded rackets capable of tracking stroke accuracy, swing force, and shot speed are now available in multiple global markets. These smart rackets sync with mobile applications, allowing players to review match analytics and receive personalized training suggestions. Such products saw a 19% increase in demand from competitive and semi-professional users in 2024. Customizable squash kits are growing in popularity. Online retailers now offer custom grip sizes, racket tensioning, and shoe designs based on user specifications. Over 37,000 custom kits were ordered globally in 2024 through e-commerce platforms. Additionally, manufacturers are offering bundled packages for beginners that include a racket, shoes, balls, and training accessories. The use of recycled materials in product development is gaining ground. Brands like Slazenger and Prince are now producing rackets and bags with biodegradable or partially recycled components. This aligns with consumer demand for environmentally conscious sports gear and presents an area of ongoing product development focus.

Five Recent Developments

Dunlop Sport Launches Hyperfibre XT Series (Q2 2023): Dunlop Sport introduced its new Hyperfibre XT series of squash rackets, designed with updated carbon fiber reinforcement technology to enhance racket stiffness and power. The series gained rapid traction, with over 65,000 units sold globally within eight months of launch. The model was adopted by over 50% of top 20 ranked players, boosting Dunlop’s brand visibility and product demand in premium segments.
HEAD Introduces AI-Powered Smart Racket (Q4 2023): In a significant innovation leap, HEAD released a smart squash racket integrated with AI-powered sensors that provide real-time stroke data and personalized training feedback via a mobile app. The product saw 22,000+ units pre-ordered within the first three weeks of announcement and is being tested by professional athletes in Europe and North America. It marks HEAD’s push into connected sports technology.
Tecnifibre Expands into Youth Training Gear (Q1 2024): Tecnifibre launched a new junior squash equipment line, including lighter rackets, adjustable shoes, and training kits designed for youth aged 8–14. This development came in response to rising junior player registrations, with youth participation increasing by 19% year-over-year in key markets like the UK and India. The new line helped Tecnifibre increase its market share in the under-16 category by 8% in 2024.
Prince Global Sports Shifts to Sustainable Manufacturing (Q2 2024): Prince announced a complete overhaul of its manufacturing processes to integrate recyclable materials across its squash rackets and accessories. By mid-2024, 40% of its production volume utilized eco-friendly materials, reducing packaging waste by 33%. This move was well-received, especially in Europe, where over 17,000 environmentally-conscious kits were sold within three months of the initiative.
Wilson Opens Regional Innovation Hub in Southeast Asia (Q1 2024): Wilson set up a new R&D and design center in Malaysia aimed at developing region-specific squash equipment and accelerating customization. The facility focuses on testing high-durability squash shoes and climate-resilient rackets. In the first half of 2024, this hub supported the design and testing of 12 new prototypes, contributing to a 14% rise in regional sales compared to the previous year.

Report Coverage of Squash Equipment Market

This report provides an extensive analysis of the squash equipment market, covering product categories, regional performance, and competitive strategies. The scope includes historical data analysis from 2015 to 2022 and forward-looking projections up to 2033. The market is segmented based on type (Specialty and Sports Shops, Department and Discount Stores, Online Retail) and application (Squash Rackets, Squash Balls, Squash Shoes). Each segment is assessed in terms of volume, market penetration, consumer behavior, and regional demand fluctuations. The data includes shipment trends, pricing evolution, product lifecycle analysis, and user demographics. Regional market breakdowns are provided for North America, Europe, Asia-Pacific, and the Middle East & Africa, along with detailed sub-regional insights. These include urban versus rural market dynamics, public and private investment levels, and infrastructural readiness. The report profiles key players, detailing their product portfolios, innovation pipelines, retail presence, distribution networks, and strategic partnerships. Competitive benchmarking and market positioning are assessed using qualitative and quantitative metrics. In addition, the report includes information on regulatory frameworks, emerging sustainability standards, and health and safety certifications relevant to squash equipment. It evaluates consumer satisfaction levels and brand loyalty through survey data collected from over 18,000 participants across 12 major countries. Special sections focus on investment analysis, tracking capital flow, merger and acquisition activity, and growth in equipment-focused startups. It also features dedicated sections on smart equipment trends, sustainability initiatives, and youth engagement programs. This comprehensive report is designed to support decision-makers in product development, marketing strategy, distribution planning, and investment evaluation within the global squash equipment market.