Solarium Market Size, Share | Industry Forecast to 2033

Solarium Market Overview

The Solarium Market size was valued at USD 432.22 million in 2024 and is expected to reach USD 731.74 million by 2033, growing at a CAGR of 5.9% from 2025 to 2033.

The solarium market is witnessing significant growth, driven by increasing interest in cosmetic tanning and wellness. As of 2024, over 21,000 tanning salons are operational globally, with Europe accounting for more than 8,300 of these establishments. In North America, approximately 9,000 professional tanning facilities contribute to a strong demand for vertical and horizontal tanning beds. The proliferation of health clubs and luxury wellness spas—numbering more than 250,000 worldwide—has further fueled the market for solariums.

The growing consumer preference for beauty enhancement and vitamin D synthesis through UV exposure is supporting product penetration. A marked increase in product development, such as automated features and ergonomic designs, has boosted sales in residential sectors. Moreover, over 60% of solarium sales in Europe originate from gyms and wellness centers that provide indoor tanning services.

Additionally, the vertical type solarium remains a preferred option, with over 55% of new installations globally falling under this category due to its space-saving benefits and faster session times. Countries like Germany, France, and the United States are top adopters of solarium equipment. The growing shift towards personalized tanning settings and skin-type compatibility further reflects evolving consumer expectations.

Key Findings

DRIVER: Growing demand for cosmetic tanning services and vitamin D therapy.

COUNTRY/REGION: Germany leads the solarium market, with over 2,800 tanning facilities and significant consumer engagement.

SEGMENT: Vertical-type solariums dominate due to convenience and high installation rates across wellness and fitness centers.

Solarium Market Trends

The solarium market is experiencing several notable trends. One major trend is the integration of smart technology into tanning beds. Over 30% of solariums installed in Europe during 2023 included touch-screen panels and smart skin-type analysis features. These features allow users to customize sessions based on melanin index, enhancing safety and effectiveness. Moreover, an estimated 40% of new solarium models launched in 2023 had built-in music, aromatherapy, and cooling systems, increasing user comfort. Consumer inclination toward luxury wellness has fueled the rise of spa-based solariums. As of 2023, more than 45% of solariums in high-end spas offered advanced features like red light therapy and collagen-boosting bulbs. There is also a growing demand for portable home solariums, especially in urban residential settings, where over 15,000 units were sold globally in 2023.

Environmental awareness is another driving trend, with over 25 manufacturers adopting eco-efficient bulbs and recyclable tanning bed materials. Notably, about 20% of new solariums in Germany and the Netherlands adhere to energy efficiency standards established in 2022. Personalized skincare compatibility is increasingly integrated into solarium interfaces. Around 18% of manufacturers in 2024 included app-based compatibility for tracking user sessions and receiving skin care suggestions.

Solarium Market Dynamics

The solarium market is influenced by a combination of growth drivers, restraints, opportunities, and challenges that shape its overall trajectory and strategic development. Consumer preferences, technological advancements, regulatory pressures, and cost structures are the key forces at play in this dynamic landscape.

DRIVER

Growing demand for cosmetic tanning services and vitamin D therapy.

Consumer preference for tanned skin and health-related UV exposure has significantly expanded the solarium market. With over 40% of users citing appearance enhancement as the primary motivation and another 20% using solariums to combat vitamin D deficiency, the sector is becoming both a wellness and aesthetic necessity. In colder regions like Canada and Scandinavia, nearly 70% of solarium users rely on these machines during winter months for UV-induced vitamin D synthesis. The prevalence of vitamin D deficiency in nearly 1 billion people globally strengthens the relevance of indoor tanning solutions.

RESTRAINT

Stringent government regulations and health risk awareness.

Health authorities in countries such as Australia and Brazil have imposed outright bans or strict age limits on solarium usage due to risks of overexposure to UV radiation. Studies indicate that prolonged solarium usage may increase the risk of skin cancer by 20% when safety protocols are not followed. As a result, regulatory pressure is limiting market expansion in certain regions. In the United States, 44 states have implemented some form of tanning bed regulation, with over 70% requiring parental consent for users under 18.

OPPORTUNITY

Expansion of solarium-equipped fitness and wellness chains.

Fitness chains like gyms and spas are increasingly integrating solarium offerings to attract clientele. In 2023, more than 6,500 gyms in Europe installed vertical solariums, a 17% increase from the previous year. Additionally, over 3,000 new spa locations worldwide included solarium offerings as part of their premium service packages. This trend provides an untapped growth avenue for manufacturers to supply commercial-grade, tech-enabled tanning systems and maintenance services.

CHALLENGE

Maintenance costs and energy consumption of solarium units.

The operation and upkeep of solarium machines pose a significant challenge. Each tanning session consumes an average of 3.5 kWh of electricity, contributing to high operational costs. Replacement bulbs cost approximately $250–$500 and require replacement after 500–800 hours of use. This leads to elevated maintenance expenses, discouraging small business owners from investment. Additionally, regulatory compliance for UV emission standards further adds to operational burdens.

Solarium Market Segmentation

The solarium market is segmented by type and application. The primary product types include vertical and horizontal solariums. Applications span tanning salons, gyms, spas, hotels, and residential or other settings. Each segment contributes distinctively to market expansion and is influenced by different consumer preferences and installation environments.

By Type

Vertical Type: Vertical solariums accounted for over 55% of total units sold globally in 2023. Their compact footprint, lower session time (average of 8-10 minutes), and ease of sanitation make them ideal for commercial use. In the UK alone, more than 2,000 new vertical solariums were installed across wellness centers in 2023. Furthermore, these models typically require less maintenance compared to horizontal units, boosting their appeal among business owners.
Horizontal Type: Horizontal solariums remain popular for high-end salons and spas due to their comfort and advanced feature integrations. They constituted around 45% of total market share in 2023, with significant demand in countries like Italy and the United States. These units offer longer session times (averaging 12-15 minutes) and accommodate ergonomic design improvements, such as adjustable cushions and voice guidance systems.

By Application

Tanning Salons: Tanning salons represent the most dominant application segment in the global solarium market, accounting for over 40% of total installations in 2023. These facilities typically house between 3 to 10 solarium units, depending on their size and customer base.
Gyms: Gyms have become a significant growth driver for solarium usage, integrating tanning services into broader wellness offerings. In 2023, more than 6,500 gyms in Europe incorporated vertical solarium units, indicating a 17% year-over-year increase in installations.
Spas: Spas are key adopters of technologically advanced solariums, particularly those equipped with red light therapy, aromatherapy, and skin hydration functions. As of 2023, over 45% of high-end spas in Europe and Asia offered solarium services, with France and Japan leading in spa-based installations.
Hotels: The hospitality sector has embraced solarium units as part of premium wellness offerings, especially in four- and five-star hotel chains. In 2023, over 700 hotels in France alone installed solarium units within wellness suites or poolside spa areas.
Others (Residential and Miscellaneous Use): Residential solarium usage is growing steadily, driven by the availability of compact, user-friendly, and energy-efficient models. In 2023, over 15,000 portable solarium units were sold globally for personal use, with Japan and Germany leading the market.

Regional Outlook for the Solarium Market

The solarium market displays varied performance across regions, with Europe leading both in installations and manufacturer base. Regional market drivers include climate conditions, consumer attitudes towards tanning, and the strength of local wellness industries. The regional outlook of the solarium market highlights varied performance trends influenced by climate, cultural preferences, wellness infrastructure, and regulatory frameworks. Europe remains the leading region in solarium adoption, followed by North America, Asia-Pacific, and the Middle East & Africa.

North America

North America accounted for over 30% of global solarium installations in 2023. The United States leads the region with more than 7,500 active tanning salons and approximately 3,000 vertical solarium installations in gyms. Canada is seeing growing residential adoption, with sales of home-use solarium units rising by 11% year-over-year. Strict regulatory frameworks in the U.S. influence purchasing decisions and service provision models.

Europe

Europe remains the dominant solarium market with more than 8,300 professional tanning centers. Germany leads with 2,800+ installations, followed by the UK and France with 1,500 and 1,300 respectively. Countries like the Netherlands and Belgium also show strong adoption, particularly for vertical solariums. Eco-compliance is a key trend, with over 60% of European solarium models certified under updated EU energy standards.

Asia-Pacific

The Asia-Pacific region is experiencing rapid growth, particularly in South Korea, Japan, and Australia. Over 1,200 new solariums were installed in the region in 2023, driven by the wellness tourism sector. Japan alone has more than 600 wellness centers offering solarium services. Although regulations are tighter in countries like Australia, consumer interest remains steady due to year-round demand in urban wellness centers.

Middle East & Africa

The Middle East market is expanding due to tourism and luxury wellness offerings in the UAE and Saudi Arabia. Over 450 solarium units were installed in the Gulf region in 2023, with Dubai accounting for nearly 60% of these. In Africa, South Africa leads with more than 300 active solarium-equipped wellness locations. The limited but emerging market offers long-term potential driven by urbanization and health club memberships.

List of Top Solarium Companies

Ultrasun International
JK-International
Tansun Leisure
Soltron
Hapro
KBL GmbH
Bronze Italia
Smart Solarium
Sunfire
Sunvision (Stay Tan)
Wolff Tanning Beds
ISO Italia
Honle Medizintechnik
ESBtans
Holl's
Tecnosole
Eurosun
Lumagen
Schulze & Böhm
Sunalparts
Ergoline

JK-International: Operating across over 60 countries, JK-International is one of the largest solarium manufacturers globally. The company supplied more than 12,000 solarium units in 2023 and owns brands such as Ergoline and Soltron, both widely used in professional tanning studios.

Ultrasun International: With distribution in over 80 countries, Ultrasun International sold more than 9,000 solarium units globally in 2023. The brand is recognized for eco-efficient and technologically advanced products, widely adopted in spas and gyms.

Investment Analysis and Opportunities

The solarium market is attracting significant investment in both product innovation and facility expansion. As of 2024, over $150 million worth of solarium equipment had been procured by international wellness chains for new installations. Private equity firms are also investing in solarium manufacturing startups, especially those emphasizing energy-efficient solutions. For instance, three European-based solarium startups raised combined funding of $35 million in 2023 to scale their smart tanning technologies. Opportunities lie in portable solariums, a segment that grew by 13% in 2023, catering to residential and hotel room usage. Additionally, the refurbishment market for solarium units is seeing investment due to the high cost of new systems. An estimated 18% of solariums sold in 2023 were refurbished units, opening a parallel market for service and parts suppliers. Tech-enhanced solariums that include biometric scanning, Bluetooth controls, and app integration are also catching investor interest. Over 25 new patents were filed in 2023 alone related to automated skin analysis and session optimization algorithms. Countries like Japan and the UAE are emerging as key destinations for these investments, with Dubai alone approving 300 new wellness spaces to incorporate solarium services in 2023. Corporate wellness initiatives, particularly in the hospitality sector, are driving bulk installations of commercial solarium units. Several hotel chains in Asia and Europe allocated budgets upward of $10 million to upgrade wellness offerings in 2024. These expansions are expected to increase solarium unit sales by an additional 9,000 units by 2025.

New Product Development

Product innovation is reshaping the solarium market, with a focus on comfort, efficiency, and safety. In 2023, over 20 new solarium models featured automated height adjustment, allowing better accessibility for differently-abled users. Manufacturers like KBL GmbH and Tecnosole introduced tanning beds with triple-zone UV management systems, enhancing personalization based on skin sensitivity. The development of red-light hybrid solariums is gaining momentum. These combine traditional UV tanning with red light therapy to stimulate collagen production and reduce skin irritation. As of 2024, nearly 12% of new solarium units globally include red light features. Meanwhile, Hapro launched a line of eco-efficient units using 20% less energy through LED-based tanning bulbs. In terms of user experience, models now incorporate smart cooling systems and real-time session adjustment using skin moisture sensors. Smart Solarium released a series of AI-enabled solarium machines that can store user profiles, recommend tanning intervals, and suggest skincare routines. These models saw over 2,000 installations within 6 months of their release. Portable and foldable solariums for residential use have seen rapid innovation as well. Around 1,800 such units were sold in Japan in 2023 alone. These units weigh less than 40 kg, consume less than 2.5 kWh per session, and require no professional installation. This reflects an increasing demand for compact, user-friendly solutions.

Five Recent Developments

Ergoline (JK-International) launched a new series of hybrid UV and red-light solariums in Q2 2023, with over 1,500 units shipped in Europe within six months.
Ultrasun International introduced touch-free control solariums with app synchronization in 2024, installed in more than 700 luxury gyms globally.
ISO Italia developed a solarium bed with advanced skin hydration sensors, which went into commercial distribution in 2023 and reached 800 units sold.
Smart Solarium integrated biometric scanning and AI-enabled customization, resulting in 25% higher adoption among wellness centers in Asia-Pacific.
Tecnosole partnered with over 300 hotel chains in 2024 to supply foldable residential solariums for in-room wellness packages.

Report Coverage of Solarium Market

This report provides a comprehensive analysis of the global solarium market across product types, applications, regions, and key players. It highlights emerging trends such as hybrid solarium solutions, smart integration, and energy efficiency initiatives. The report includes data-driven insights into segmentation dynamics—detailing adoption rates and operational advantages of vertical versus horizontal units. Application areas such as tanning salons, gyms, and residential usage are explored in depth. The study evaluates geographic performance across North America, Europe, Asia-Pacific, and the Middle East & Africa, offering comparative insights into consumer preferences, regulatory impacts, and installation rates. Special emphasis is placed on key player strategies, technological advancements, and distribution networks. The report also features updates on recent product innovations, investment activities, and manufacturer collaborations shaping market competition. Investment analysis within the report outlines growth potential across emerging segments such as portable and smart solarium units, with quantified data on funding rounds, sales volumes, and adoption rates. The report further delves into sustainability trends, covering the rising use of recyclable materials and reduced energy consumption technologies. New product developments are scrutinized for their impact on end-user adoption and business profitability. In totality, the coverage ensures actionable insights for stakeholders across manufacturing, distribution, investment, and end-user domains, enabling informed strategic planning and market entry.