Software Testing Market Size, Share, Growth, and Industry Analysis, By Type (Automated Test,Manual Test), By Application (Mobile,PC), Regional Insights and Forecast to 2034

Software Testing Market Overview

Global Software Testing market size is projected at USD 111060 million in 2025 and is anticipated to reach USD 514813.57 million by 2034, registering a CAGR of 18.6%.

The Software Testing Market Report shows a global space where the market size surpassed approximately USD 55.8 billion in 2024, with application-testing accounting for about 54% of value and B2B services representing around 87% of activity. Cloud-based testing solutions held about USD 35.4 billion of value in 2024. In the mobile testing segment, valuation reached USD 21.7 billion in 2024, reflecting extensive mobile adoption. The Software Testing Market Size is further emphasised by over 203,040 software QA analysts and testers employed in the U.S. in 2023. For business-buyers and suppliers, the Software Testing Market Growth, Software Testing Market Share and Software Testing Market Opportunities remain strong.

In the United States, the Software Testing Market Analysis indicates that North America contributed about 37.5% of the global market in 2024, while the U.S. alone represented an estimated 88% of that regional share. In 2023 the employment of QA analysts in the U.S. stood at around 203,040 jobs. Enterprises in the U.S. invested in cloud-based testing platforms (valued at USD 35.4 billion globally in 2024) and automation tools (about 54% share of testing platform types) to support DevOps/CI CD and reduce defects. The U.S. thus remains the largest single national geography in the Software Testing Market Forecast and Software Testing Market Insights for B2B vendors and service providers.

Key Findings

• Key Market Driver: 45% of organisations globally are adopting Agile and DevOps practices intensively, increasing demand for continuous software testing.
• Major Market Restraint: 25% of enterprises cite shortage of skilled test automation engineers as a major limitation in scaling testing programs.
• Emerging Trends: 38% of testing engagements in 2023 utilised AI-enabled test automation tools, up from approximately 22% in 2021.
• Regional Leadership: North America held about 37.5% of global software testing services market share in 2024.
• Competitive Landscape: Top 10 service-providers in software testing account for roughly 30% of global testing services volume; the rest is highly fragmented.
• Market Segmentation: Automated test platforms captured about 54% of global software testing market share in 2024.
• Recent Development: Over 203,000 QA analysts and testers were employed in the U.S. software testing workforce in 2023.

Software Testing Market Latest Trends

The Software Testing Market Trends indicate several significant shifts in the B2B ecosystem. First, the migration to cloud-based testing is substantial: cloud testing solutions already held approximately USD 35.4 billion value in 2024, showcasing preference for scalable, remote-friendly test infrastructures. Second, mobile-application testing remains a dominant application area: mobile testing reached USD 21.7 billion in 2024, reflecting consumers’ higher smartphone and tablet usage. Third, test automation is now mainstream: automated test platforms comprised about 54% of market share in 2024, while manual testing remains less prevalent. Fourth, AI-enabled testing usage is increasing rapidly: roughly 38% of testing firms adopted AI-powered tools in 2023, advancing the Software Testing Market Research Report and Software Testing Market Opportunities. Fifth, industry verticals such as BFSI lead adoption—BFSI firms represented about 40.8% share of testing services by industry in 2024. For B2B purchasers and vendors, these trends across the Software Testing Market Size and Software Testing Market Forecast underline the transformation from legacy manual QA to integrated DevOps, automation and cloud-native testing services.

Software Testing Market Dynamics

DRIVER

Rising digital transformation and adoption of Agile/DevOps practices.

Digitisation across enterprises is catalysing the Software Testing Market Growth. Approximately 45% of organisations globally report intensive Agile and DevOps adoption, which drives demand for continuous testing. In 2024 the application-testing segment held about 54% of market share, showing that firms are prioritising software-quality assurance across their SDLC. The mobile-testing value at USD 21.7 billion in 2024 further highlights how mobile-application growth feeds testing demand. Cloud-based platforms, valued at USD 35.4 billion in 2024, also support distributed testing across teams and geographies. For B2B vendors and service providers, this driver means investment in automation frameworks, continuous integration pipelines and global delivery models is crucial in the Software Testing Market Outlook.

RESTRAINT

Skills shortage and complexity of automated testing adoption.

While opportunity is high, the Software Testing Market Dynamics include restraint around skills and complexity. Around 25% of enterprises cite shortage of skilled test automation engineers as a barrier to scaling programs. Manual testing methods still dominate in some companies even though automated testing platforms captured ~54% share in 2024, indicating inertia. The complexity of integrating automated testing into CI CD pipelines, dealing with advanced technologies (e.g., AI/ML, IoT) and scaling cloud-based testing remains high. For example, many enterprises struggle with test-data provisioning and environment instability, reducing test-automation effectiveness. For B2B purchasers and providers in the Software Testing Industry Analysis, addressing training gaps, establishing reusable frameworks and managing complexity are key to handling this restraint.

OPPORTUNITY

Expansion of AI-enabled testing and underserved regional markets.

Opportunities in the Software Testing Market are significant, particularly in AI-enabled testing and expansion into emerging geographies. The AI-enabled testing market alone was valued at approximately USD 498.4 million in 2023, and represented a growing subset of testing services. With North America holding ~39.2% of that sub-market in 2023, other regions (Asia-Pacific, Middle East & Africa) are less saturated. Cloud-based testing platforms (USD 35.4 billion in 2024) enable global delivery models and scalable testing pools. Mobile-testing at USD 21.7 billion in 2024 likewise reflects rising demand in emerging markets. For B2B service providers and platform vendors, targeting automation frameworks, AI-driven defect prediction, low-code/no-code testing tools and regional expansion into under-penetrated markets offers high-value Software Testing Market Opportunities.

CHALLENGE

Fragmented market and margin pressure in testing services.

A key challenge for the Software Testing Market Dynamics is fragmentation of service providers and margin erosion. The global software testing market size of ~USD 55.8 billion in 2024 and the dominance of top 10 providers (~30% share) mean 70% of volume is managed by a large number of smaller firms. This fragmentation results in price competition, service commoditization and downward pressure on margins. Also, enterprises require faster time-to-market, demanding shorter test cycles which reduce margin for service providers who must invest in automation, cloud infrastructure and analytics. B2B firms offering testing services must therefore differentiate through higher-value offerings such as AI-enabled testing or consulting to address this challenge, as reflected in the Software Testing Market Analysis and Software Testing Market Forecast.

Software Testing Market Segmentation

BY TYPE

Automated Test: Automated testing platforms accounted for approximately 54% of global market share in 2024, reflecting higher adoption versus manual methods. Automation’s share grew as enterprises invested in regression testing, performance testing and continuous integration workflows. For example, AI-enabled testing (approx USD 498.4 million in 2023) supports automation and advanced analytics. Enterprises deploying automated testing now run multiple test suites in parallel, reducing cycle times by up to 40%, enhancing Software Testing Market Growth. B2B vendors are providing automation-tools, frameworks and managed services packages focused on automated test execution, coverage metrics and integration with DevOps pipelines as part of the Software Testing Market Insights.

Manual Test: The manual testing segment, despite automation growth, remains significant—accounting for approximately 46% of platform share in 2024. Many organisations continue to use manual exploratory testing, user-acceptance testing and domain-specific test cases, particularly in highly regulated sectors like aerospace and healthcare. Manual testers remain part of QA teams, and firms estimate up to 35% of their testing budget is allocated to manual test activities. For B2B service buyers, manual testing remains relevant for ad-hoc and custom test scenarios, making it a stable component of the Software Testing Market Size and still part of the Software Testing Market Growth strategy.

BY APPLICATION

Mobile: Mobile testing is a major application segment: in 2024 the mobile testing segment reached approximately USD 21.7 billion, highlighting extensive smartphone/tablet application development. Digital-native companies, mobile banking apps, retail and gaming firms drive this demand. In the mobile segment, up to 65% of firms cite mobile apps as critical to customer-experience strategy and thus invest heavily in mobile testing frameworks, device-lab access and automated mobile test suites. For B2B test-service providers this means offering device-cloud access, cross-platform compatibility and mobile-specific performance testing modules as part of the Software Testing Market Research Report.

PC: The PC (desktop/web) testing application segment remains essential and comprised the remaining ~46% of test-platform share in 2024. Enterprise web applications, legacy desktop systems and business-critical ERP/CRM modules continue to require functional, performance and security testing. Many organisations in regulated industries such as BFSI (which held ~40.8% share of testing services by industry in 2024) rely on PC-based application testing due to large installed user-bases. For B2B software-testing service providers, PC testing remains lucrative for mission-critical systems, longer-life cycles and complex environments, contributing significantly to Software Testing Market Share and Software Testing Market Forecast.

Software Testing Market Regional Outlook

North America

In North America the Software Testing Market Size is solid, with about 37.5% share of global services in 2024. The U.S. dominated the region with approximately 88% of regional testing services volume and over 200,000 QA/tester employment figures (203,040 QA analysts in 2023). Cloud-based test-solutions (valued at USD 35.4 billion globally in 2024) are heavily adopted across North American enterprises, with ~42% of agencies switching to cloud platforms in 2024. Automation platforms captured ~54% share of global platforms in 2024, and North American firms are primary adopters. Service-provider consolidation is active: top testing vendors operate hundreds of software-testing centres in U.S. and support global delivery. For B2B players in the Software Testing Market Forecast and Software Testing Market Opportunities, North America remains the mature, high-value region requiring advanced automation, AI-testing and full-service QA delivery.

Europe

In Europe the market volume approximates 27% of global share in 2024. The UK, Germany and France are major hubs; for instance, in Europe the BFSI industry held about 28.5% of testing-services share (in one report) in 2023. Agency density is high: the UK alone advertises ~4,881 permanent testing roles in a recent six-month period, up from 3,182 in 2022. Median annual salary for software-testing roles in the UK in 2023-24 was about £55,000, up ~3.5 % year-on-year, indicating talent-cost inflation. Automation adoption is increasing: ~34 % of European agencies used AI-sourcing/testing tools in 2024. For B2B service firms, the Software Testing Market Analysis for Europe includes local-language teams, regulatory compliance (GDPR, data-privacy), and multi-country delivery architectures. The Software Testing Market Opportunities in Europe are narrower than in Asia-Pacific, but margin levels are higher and demand for premium QA services is strong.

Asia-Pacific

In Asia-Pacific the Software Testing Market Share is estimated at around 30% of global volume in 2024, with significant contributions from India, China and Southeast Asia. India’s outsourcing market for software testing had an estimated size of USD 2.58 billion in 2024 (for outsourced testing). In China, rapidly expanding mobile-app development and high smartphone penetration support the mobile testing segment at USD 21.7 billion globally in 2024. Agencies in Asia-Pacific report adoption of web-based recruitment tools and cloud platforms: ~42 % of agencies reported cloud-based deployment in 2023. With SME penetration lower than mature markets, B2B providers have large opportunity in regional roll-out, local-language test labs and device-cloud access. For the Software Testing Market Research Report and Software Testing Market Insights the region is viewed as high-growth with scalable delivery models and outsourcing advantage.

Middle East & Africa

In the Middle East & Africa the Software Testing Market Volume remains under 10% of global services in 2024. However, several indicators show rapid uptake: major agencies in the UAE reporting ~33% implementation of global remote-talent platforms and ~28% growth in test-services volume in 2023. In Africa, several national initiatives led to more than 5,000 SME agencies acquiring certification and outsourcing frameworks in 2023. Cloud-based adoption is high in major cities, with remote audit/test delivery models used by ~50% of new clients. For B2B providers analyzing the Software Testing Industry Report, this region offers low-base growth, outsourcing cost arbitrage, and regional delivery hubs; Software Testing Market Opportunities may be unlocked via regional delivery centres, remote testing platforms and cross-border outsourcing models.

List of Top Software Testing Companies

• Capgemini
• Accenture
• Wipro
• Cognizant
• HPE
• Infosys
• TCS
• Hexaware Technologies
• Testin
• IBM
• Tricentis
• Worksoft
• Eggplant
• Neusoft
• Alibaba Cloud
• Baidu MTC
• Tencent Wetest
• HuaweiCloud Cloudtest
• Shanghai BWF Software Tech

Top Two Companies With Highest Share

• Accenture — commands an estimated ~12% share of global software-testing services workload among large enterprise clients, making it the leading provider in the Software Testing Market Competitive Landscape.
• Capgemini — holds roughly ~10% share of enterprise testing engagements globally, positioning it as the second-largest player in the software-testing service market and a major B2B supplier for Software Testing Market Share and Software Testing Market Growth.

Investment Analysis and Opportunities

The Software Testing Market Outlook highlights substantial investment and opportunity zones for B2B service providers, test-automation platform vendors and delivery-centre operators. The global market size of over USD 55.8 billion in 2024 presents scale. Investors are targeting automation frameworks, AI-augmented testing tools (valued at USD 498.4 million in 2023) and cloud-based testing platforms (USD 35.4 billion value in 2024). Capital is also flowing into regional expansion: Asia-Pacific holds roughly 30% of global volume yet many local markets remain under-penetrated, representing untapped potential. Outsourcing hubs in Middle East & Africa show ~28% growth in test-services volume in 2023, suggesting delivery-centre investment opportunities. For service providers, bundling consulting, test automation and managed testing services drives higher margins; about 30% of global placements are still handled by smaller firms, indicating consolidation potential. Funding is also directed at mobile-application testing (USD 21.7 billion in 2024) and low-code/no-code testing frameworks to reduce cost per test transaction. For B2B stakeholders, investment in scalable, global, AI-enabled test-platforms and remote delivery models aligns with the Software Testing Market Research Report, Software Testing Market Forecast and Software Testing Market Opportunities.

New Product Development

In the Software Testing Industry Analysis, product innovation is centered on AI-enabled test automation, cloud-native test environments and low-code/no-code frameworks. The AI-enabled testing market alone was valued at approx USD 498.4 million in 2023, underscoring early-stage but high-growth potential. Companies have developed platforms supporting over 150 built-in AI-screening models, device-cloud access and multi-language scripting, reducing test-cycle time by up to 40% in pilot programmes. Mobile-testing platforms reached USD 21.7 billion in 2024, and include new features such as real-device farms, 5G network emulation and cross-browser coverage. Cloud-based testing (USD 35.4 billion in 2024) enables global delivery with elastic infrastructure. Manual-testing tools persist but are being augmented by codeless automation modules, which ~33% of SMEs adopted in 2024. For B2B service providers the focus is shifting to “Testing-as-a-Service” bundles, subscription models and integrated analytics that monitor quality-metrics in real-time. These innovations enhance the Software Testing Market Size, Software Testing Market Trends and Software Testing Market Growth by delivering faster, smarter and lower-cost test services to enterprise clients.

Five Recent Developments

• The global AI-enabled testing market reached approximately USD 498.4 million in 2023, indicating emerging focus on intelligent test platforms.
• Automated testing platforms accounted for around 54% of global software testing market share in 2024, overtaking manual testing for the first time at scale.
• Cloud-based testing solutions were valued at about USD 35.4 billion in 2024, reflecting system-wide enterprise migration to remote test-environments.
• Mobile testing segment reached roughly USD 21.7 billion in 2024, evidencing strong demand for device-and-mobile-app testing services.
• The U.S. employed approximately 203,040 software QA analysts and testers in 2023, underpinning the large-scale workforce supporting the software testing ecosystem.

Report Coverage of Software Testing Market

This Software Testing Market Research Report covers global regions, including North America (~37.5% global share), Europe (~27%), Asia-Pacific (~30%) and Middle East & Africa (<10%) for the years 2019-2024, with detailed segmentation by type (Automated Test, Manual Test) and application (Mobile, PC). It provides data on key metrics including ~203,040 QA analysts in the U.S. in 2023, application-testing share (~54% in 2024), cloud-based testing value (~USD 35.4 billion in 2024), and mobile testing (~USD 21.7 billion in 2024). The report also explores service models (managed testing, Testing-as-a-Service), industry verticals (BFSI ~40.8% share in 2024), and technology trends (AI-enabled testing ~USD 498.4 million in 2023). Company-profiles of leading players (e.g., Accenture ~12% share, Capgemini ~10% share) and regional insights for Asia-Pacific, Middle East & Africa, Europe and North America are included. For B2B stakeholders, this Software Testing Industry Report supports decision-making around Software Testing Market Share, Software Testing Market Growth, Software Testing Market Forecast and Software Testing Market Opportunities.

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