Shower Trays Market Size, Trends

Shower Trays Market Overview

The Shower Trays Market size was valued at USD 4180.2 million in 2024 and is expected to reach USD 6429.45 million by 2033, growing at a CAGR of 4.9% from 2025 to 2033.

The global shower trays market continues to experience rising demand, driven by residential construction growth, urbanization, and increased spending on bathroom remodeling. In 2024, over 51.4 million shower trays were sold worldwide across residential and commercial sectors. The market is segmented based on materials, installation methods, and end-user applications, with acrylic and stone resin trays dominating more than 72% of total sales.

Europe remained the leading region in terms of unit sales, with over 17.6 million units installed in 2023, followed by Asia-Pacific at 15.9 million units. In North America, more than 9.1 million shower trays were sold, primarily in housing renovation and new construction projects. The residential sector accounted for 83% of total shower tray installations globally, while the commercial segment, including hotels and public amenities, contributed the remaining 17%. As of 2024, more than 480 active manufacturers produced and distributed shower trays, with over 5,700 SKUs available on the global market. Modernization of bathrooms in both urban and semi-urban areas continues to push the adoption of space-efficient, slip-resistant, and low-threshold shower trays.

Key Findings

Top Driver reason: Rapid increase in home renovation and remodeling activities globally.

Top Country/Region: Europe led demand with over 17.6 million units installed in 2023.

Top Segment: Residential building applications dominated with over 42.6 million units installed worldwide.

Shower Trays Market Trends

The shower trays market is undergoing a significant transformation with notable trends in material innovation, design customization, and installation techniques. One key trend is the rising preference for low-profile and flush-to-floor shower trays, particularly in urban housing projects and hotels. In 2024, more than 21.8 million units of low-profile trays were sold globally, accounting for 42% of total installations.

Customization is becoming an integral part of consumer preference, especially in developed markets. In 2023, over 7.4 million custom-dimension trays were ordered globally, with Europe contributing 3.1 million of these orders. Consumers increasingly demand trays with anti-slip textures, antibacterial coatings, and compatibility with underfloor heating systems. Over 5.2 million units sold in 2024 included such additional features.

The rise in aging populations and increasing awareness around accessibility has led to a surge in walk-in and barrier-free shower tray installations. In 2024, over 6.6 million accessible shower trays were installed globally, representing a 9.8% year-on-year increase. Governments in countries like Germany, Japan, and the U.S. have introduced building regulations that promote aging-in-place renovations, indirectly driving demand for accessible shower trays.

In terms of materials, stone resin trays are witnessing increased adoption due to their premium look and high durability. In 2023, over 14.2 million stone resin trays were sold globally, accounting for 27.6% of the total volume. While acrylic trays remain the most widely used, their share dropped slightly due to growing demand for natural and composite alternatives. Recycled materials are also gaining traction, with more than 2.1 million eco-friendly trays made from recycled resins or plastics sold in 2024.

Rapid urbanization and housing development in emerging economies like India, Indonesia, and Brazil contributed to over 13.4 million units of new demand. E-commerce platforms have seen a significant increase in shower tray orders, especially in North America and Europe, where more than 5.6 million units were sold via online channels in 2023 alone.

Shower Trays Market Dynamics

Drivers

Expansion in Residential Renovation Projects

Home renovation is one of the leading drivers of the shower trays market. In 2023, over 42.6 million shower trays were installed in residential buildings, supported by rising disposable income and aesthetic preferences for modern bathrooms. Countries like the U.S., UK, and Germany recorded over 6.7 million renovation permits for bathroom remodeling alone. Shower trays, being an integral part of such upgrades, witnessed higher replacement rates, especially in houses built before 1990. In Europe, over 3.8 million homes upgraded to low-profile trays in 2024.

Restraints

Limited Penetration in Rural Areas and Developing Economies

The adoption of advanced shower trays remains low in rural and low-income regions, primarily due to infrastructural limitations and consumer price sensitivity. In Africa and some parts of Southeast Asia, fewer than 400,000 shower trays were installed in 2024, with a majority being locally manufactured cement or tile-based alternatives. Distribution bottlenecks and low product awareness continue to hamper market penetration in such regions. In India, only 18% of rural households that undertook bathroom construction projects opted for manufactured shower trays.

Opportunities

Growth in Hospitality and Tourism Infrastructure

The global rise in tourism has increased demand for commercial bathroom infrastructure. In 2024, more than 6.2 million shower trays were installed across hotels, resorts, and serviced apartments. Upcoming hotel projects in the Middle East, particularly in the UAE and Saudi Arabia, are expected to generate demand for over 1.1 million units by the end of 2025. Furthermore, global events such as Expo 2025 and the FIFA World Cup have pushed hospitality investments, leading to bulk procurement of durable, easy-to-clean shower tray models.

Challenges

Volatility in Raw Material Prices

The production of shower trays is heavily dependent on raw materials such as acrylic sheets, polyester resin, calcium carbonate, and fiberglass. Fluctuating costs of these materials significantly impact the profitability of manufacturers. Between Q1 and Q4 of 2023, the average price of acrylic rose by 18.4% due to supply shortages and rising energy costs in Europe. Manufacturers reported a 9–12% increase in production costs during the same period, which translated into higher consumer prices, thereby slowing down retail demand in several countries.

Shower Trays Market Segmentation

By Type

Acrylic Shower Trays: Acrylic trays accounted for over 28.4 million units sold globally in 2024, making them the most popular choice due to affordability and lightweight characteristics. North America contributed 7.1 million units, while Europe followed with 6.9 million. These trays are especially favored in residential settings due to their ease of installation and anti-bacterial coatings.
Stone Resin Shower Trays: Stone resin trays saw global sales of 14.2 million units in 2023. Known for their luxurious aesthetics and rigidity, these trays are primarily used in upscale housing and hotels. Europe was the largest consumer, installing over 5.3 million units, followed by Asia-Pacific with 4.1 million.
Other Shower Trays: Other types, including ceramic, fiberglass, and composite trays, contributed around 8.8 million units in 2024. These are often used in cost-sensitive markets and public buildings. Countries like Mexico, Vietnam, and Egypt reported higher adoption of ceramic trays due to their availability and affordability.

By Application

Commercial Building: Commercial applications represented over 8.8 million units in 2024. The hotel industry alone accounted for 5.7 million installations. Airports, shopping malls, and fitness centers together made up over 2.1 million installations globally.
Residential Building: The residential segment dominated, with 42.6 million shower trays installed in 2024. Detached homes, apartments, and villas all recorded steady demand. Japan and Germany reported more than 3.2 million installations combined in residential settings in 2023.

Shower Trays Market Regional Outlook

North America

Over 9.1 million shower trays were installed in 2024, with the United States accounting for 7.4 million units. More than 65% of these were used in residential renovations. California, Texas, and Florida were leading states in installations, with more than 1.8 million units combined. Stone resin trays are gaining traction in upscale housing projects, contributing to 2.2 million units sold. E-commerce accounted for nearly 1.6 million unit sales in the region.

Europe

remains the most mature and dominant regional market, with over 17.6 million units sold in 2023. Germany, the UK, and France led consumption with more than 9.3 million units collectively. The region saw a rise in demand for custom shower tray sizes, accounting for over 3.1 million units. Aging populations in Germany and the Netherlands drove demand for barrier-free and anti-slip shower trays, with 2.7 million units sold under accessibility specifications.

Asia-Pacific

Over 15.9 million shower trays were installed in 2024. China alone accounted for 6.8 million units, followed by Japan with 3.2 million. India's market is growing steadily, with 2.4 million units installed, largely driven by urban residential construction. Local manufacturers produced over 1.3 million trays in the region, and more than 900,000 units were imported to meet demand for premium designs.

Middle East & Africa

experienced emerging demand with 3.6 million units sold in 2024. The UAE and Saudi Arabia installed 2.1 million trays collectively, supported by hotel construction and tourism infrastructure. South Africa, Egypt, and Nigeria recorded over 750,000 installations, mostly in new housing projects. Demand for stone resin trays is increasing in luxury hotels and resorts, with 410,000 units used in such properties across the region.

List of Top Shower Trays Companies

Lixil Group
Roca
Kohler
KALDEWEI
Duravit
Porcelanosa
Ideal Standard
Bette
MAAX Bath
Huppe
MX Group
Just Trays Ltd
Novellini
Matki
HSK
Polimat
Eczacibasi (Vitra)
Coram

Top Two Companies with the Highest Share

Kohler: Sold over 6.4 million shower trays globally in 2024, with a strong presence in North America and Asia-Pacific.

Roca: Supplied more than 5.9 million units worldwide, particularly dominating in Europe and Latin America through an extensive distribution network.

Investment Analysis and Opportunities

In 2023–2024, the shower trays market attracted over $1.4 billion in manufacturing and distribution investments globally. Major players expanded production facilities in Europe and Asia-Pacific to meet increasing demand. Kohler invested over $210 million in expanding its Vietnam manufacturing facility, which added a new production capacity of 1.6 million units annually. Roca allocated $175 million to modernize its European factories and introduce new robotic production lines capable of producing over 2.3 million trays per year.

Private equity activity in this sector saw over 15 investment deals in 2023, with funds targeting niche manufacturers offering eco-friendly and customized products. More than $280 million in venture capital was funneled into startups working on recyclable shower trays and smart bathroom technologies. These startups launched over 600,000 units in 2024.

Governments in Asia and the Middle East are actively promoting infrastructure growth. Saudi Arabia’s Vision 2030 program allocated over $900 million for hospitality projects, which is expected to generate demand for over 2.3 million shower trays by 2026. India’s Smart Cities Mission included bathroom sanitation upgrades in 110 cities, supporting installation of over 1.2 million trays.

Online retail is another growing investment avenue. In 2024, global e-commerce platforms sold over 5.6 million shower trays. Companies like MAAX Bath and Polimat reported a 17% increase in online sales compared to the previous year. Warehousing and fulfillment infrastructure received over $130 million in investments globally, specifically to support faster delivery of bathroom products including trays.

Customization and R&D continue to be attractive investment areas. Over 95 companies filed for new patents related to shower tray design, slip resistance, and drainage innovation in 2023–2024. These innovations are driving interest from B2B buyers such as hotels and homebuilders, creating long-term procurement contracts that secure steady investment pipelines for manufacturers.

New Product Development

Product innovation in the shower trays market is accelerating, with a strong focus on ergonomics, safety, sustainability, and smart integration. In 2024, more than 850 new models were launched globally, including variations in shape, texture, thickness, and drainage technology. These new offerings resulted in over 3.2 million unit sales within 12 months of release.

KALDEWEI introduced ultra-flat enamelled steel trays designed for seamless flush-floor installations. These trays, with a thickness of just 32 mm, were adopted in more than 640,000 installations across Europe. Similarly, Lixil released a range of antibacterial trays using silver ion coatings that inhibit over 99.9% of microbial growth—over 520,000 units were sold by Q4 2024.

MAAX Bath developed trays embedded with wireless temperature sensors, providing alerts when surface temperatures exceeded 40°C. More than 280,000 smart trays were sold in North America and Europe, primarily targeting senior care homes and hospitals. Bette also launched eco-resin-based trays that are 100% recyclable. These sustainable products sold over 230,000 units in just nine months after launch.

Just Trays Ltd rolled out a new anti-slip coating technology rated to DIN 51097 Class C, which is the highest slip-resistance category. Over 150,000 units with this coating were used in government housing projects in the UK. Novellini launched a high-drainage tray with integrated filters and water recycling features used in luxury bathrooms. Over 98,000 units were sold in the first two quarters of 2024.

Overall, new product development focused heavily on safety, sustainability, and integration with smart homes. Over 40% of all new products launched in 2023–2024 were equipped with slip resistance, antibacterial coatings, or thermal indicators, reflecting consumer and institutional preferences for advanced features in modern bathrooms.

Five Recent Developments

Kohler expanded its smart shower tray line, adding Wi-Fi-enabled temperature sensors to over 300,000 units globally in 2024.
Roca launched a new facility in Spain, increasing capacity by 2.4 million units annually, targeting European and North African markets.
KALDEWEI introduced 100% recyclable steel enamel trays, resulting in 420,000 installations across eco-certified buildings.
Bette patented a new corner-drain design, installed in over 180,000 units by the end of 2023.
Lixil rolled out antimicrobial trays in Japan and Southeast Asia, selling more than 510,000 units in healthcare and hospitality sectors.

Report Coverage of Shower Trays Market

This report delivers in-depth analysis of the global shower trays market, examining consumption patterns, production volumes, innovation trends, and competitive dynamics across all major regions and segments. The study provides data-driven insights covering over 51.4 million units sold in 2024, segmented by type, application, and region.

It includes detailed breakdowns of material usage, with acrylic accounting for over 55% of the market and stone resin gaining increasing popularity due to its aesthetic appeal and durability. The report explores over 480 active manufacturers globally, evaluating their production capacity, regional footprint, and product portfolios.

The regional analysis spans North America, Europe, Asia-Pacific, and Middle East & Africa, offering comparative data on unit sales, renovation drivers, construction activity, and government support programs. Specific focus is placed on smart and sustainable tray innovations and their growing adoption in residential and commercial sectors.

Market dynamics are explored thoroughly, with detailed evaluation of drivers such as remodeling activity, restraints like raw material costs, emerging opportunities in hospitality, and challenges related to rural penetration. Over 120 company strategies, investments, and innovations were reviewed to compile actionable insights for stakeholders.

The report also includes forecasts on upcoming construction trends and potential demand surges due to global events and urban infrastructure projects. Buyers, investors, and manufacturers will find this report valuable for planning procurement, innovation, and market entry strategies in the shower trays industry.