Savory Biscuits MarketSize & Insights Report [2033]

Savory Biscuits Market Overview

The Savory Biscuits Market size was valued at USD 52785.32 million in 2024 and is expected to reach USD 65347.23 million by 2033, growing at a CAGR of 2.4% from 2025 to 2033.

The global savory biscuits market has witnessed substantial growth, with the market size valued at approximately USD 65.9 billion in 2024. This growth is driven by increasing consumer demand for convenient and healthy snack options. The Asia-Pacific region holds a significant share, contributing to over 32% of the global market. In North America, the market is projected to reach USD 19.5 billion by 2032. The cheese-flavored segment alone accounted for USD 12.0 billion in 2023, indicating a strong preference for flavored savory biscuits. The market's expansion is further supported by innovations in product offerings and the rising trend of on-the-go snacking.

Key Findings

Top Driver Reason: Increasing demand for convenient and healthy snack options.

Top Country/Region: North America, with a market size of USD 14.5 billion in 2023.

Top Segment: Cheese-flavored savory biscuits, valued at USD 12.0 billion in 2023.

Savory Biscuits Market Trends

The savory biscuits market is experiencing dynamic shifts driven by evolving consumer preferences and technological advancements. From 2019 to 2024, the market witnessed steady growth, primarily fueled by increasing disposable incomes in emerging economies and a rising demand for convenient and affordable snacking options. In North America, 29% of consumers are open to experimenting with flavors in savory biscuits and crackers, with top flavors including cheddar cheese, garlic, rosemary, and herbs. The Asia-Pacific region is predicted to grow at a faster rate, contributing USD 26.0 billion to the global market for biscuits. Innovations in product offerings, such as gluten-free and organic options, are also contributing to market growth. For instance, Arnott's has significantly expanded its operations in the gluten-free market, investing millions into its Adelaide manufacturing hub. Since launching their gluten-free range in 2021, sales have soared to $35.6 million, making up 3% of total biscuit sales, with aspirations to increase this to 10%. These trends indicate a robust and evolving market landscape for savory biscuits.

Savory Biscuits Market Dynamics

DRIVER

Rising demand for convenient and healthy snack options

The increasing consumer preference for convenient and healthy snack options is a significant driver of the savory biscuits market. The global market for savory biscuits was estimated at USD 65.9 billion in 2024 and is projected to reach USD 91.9 billion by 2030. This growth is attributed to the rising demand for on-the-go snacks that are both tasty and nutritious. Manufacturers are responding by introducing products with reduced fat, organic ingredients, and innovative flavors to cater to health-conscious consumers.

RESTRAINT

Demand for refurbished equipment

The demand for refurbished equipment in the production of savory biscuits can act as a restraint on market growth. While it offers cost savings, it may lead to inefficiencies and lower product quality. This can hinder the ability of manufacturers to meet the increasing demand for high-quality savory biscuits, potentially impacting market expansion.

OPPORTUNITY

Growth in personalized nutrition

The growth in personalized nutrition presents a significant opportunity for the savory biscuits market. Consumers are increasingly seeking snacks that align with their dietary preferences and health goals. This trend encourages manufacturers to develop savory biscuits tailored to specific nutritional needs, such as gluten-free, low-sodium, or high-protein options. Capitalizing on this opportunity can lead to increased market share and customer loyalty.

CHALLENGE

Rising costs and expenditures

Rising costs and expenditures pose a challenge to the savory biscuits market. Factors such as increased raw material prices, labor costs, and transportation expenses can impact profit margins. Manufacturers must navigate these challenges by optimizing operations and exploring cost-effective solutions to maintain competitiveness in the market.

Savory Biscuits Market Segmentation

By Type

Online Retail: The online retail segment for savory biscuits is experiencing significant growth. Consumers are increasingly turning to e-commerce platforms for convenience and a wider selection of products. This trend is particularly evident in urban areas where busy lifestyles drive the demand for online shopping. Manufacturers are leveraging online channels to reach a broader customer base and offer personalized shopping experiences.
Offline Retail: Despite the rise of online shopping, offline retail remains a dominant distribution channel for savory biscuits. Supermarkets, hypermarkets, and convenience stores continue to attract consumers who prefer to physically examine products before purchase. In 2024, offline retail accounted for a significant portion of the market, with consumers valuing immediate product availability and in-store promotions.

By Application

No Fat: No-fat savory biscuits cater to health-conscious consumers seeking low-calorie snack options. This segment is gaining traction as more individuals adopt fat-restricted diets. Manufacturers are innovating to maintain taste and texture while eliminating fat content, appealing to a niche but growing market.
Low Fat (Below 6%): Low-fat savory biscuits, containing less than 6% fat, are popular among consumers aiming to reduce fat intake without compromising on flavor. This segment is expanding as awareness of the health risks associated with high-fat diets increases. Product development focuses on balancing health benefits with taste satisfaction.
High Fat (6-10%): High-fat savory biscuits, with fat content between 6-10%, appeal to consumers seeking indulgent snack options. This segment remains strong, driven by demand for rich flavors and satisfying textures. Manufacturers continue to innovate with premium ingredients to attract this consumer base.
Extra High Fat (Above 10%): Extra high-fat savory biscuits, containing over 10% fat, cater to a market segment that prioritizes taste and indulgence over health considerations. While this segment may face scrutiny from health advocates, it maintains a loyal customer base that values traditional, rich-flavored biscuits.

Savory Biscuits Market Regional Outlook

North America

North America holds a significant share in the savory biscuits market, with a market size of USD 14.5 billion in 2023. The region's growth is driven by a strong demand for convenient snack options and a high level of product innovation. Consumers in the U.S. and Canada are open to experimenting with flavors, with 29% expressing interest in new savory biscuit varieties. The market is expected to continue expanding, reaching USD 19.5 billion by 2032.

Europe

Europe is a mature market for savory biscuits, characterized by established consumption patterns and a preference for traditional flavors. The market is supported by a strong presence of leading manufacturers and a high level of product diversity. In 2024, the European market contributed significantly to the global savory biscuits industry, with steady growth projected in the coming years.

Asia-Pacific

The Asia-Pacific region is experiencing rapid growth in the savory biscuits market, driven by increasing disposable incomes and changing dietary habits. In 2024, the region contributed USD 26.0 billion to the global market. Consumers in countries like India and China are showing a growing preference for convenient snack options, leading to increased demand for savory biscuits. The market is expected to continue its upward trajectory, supported by urbanization and a rising middle class.

Middle East & Africa

The Middle East & Africa region is emerging as a promising market for savory biscuits. In 2023, the market was valued at USD 2.83 billion, with projections to reach USD 3.7 billion by 2032. Growth is fueled by a young population, urbanization, and increasing exposure to Western dietary habits. Manufacturers are exploring opportunities in this region by introducing products that cater to local tastes and preferences.

List of Top Savory Biscuits Market Companies

Parle Products
ITC
Britannia
Mondelez International
Kraft Foods
Kellogg Company
Danone
United Biscuits
Nestle
Anmol Biscuits Ltd.

Top Companies with Highest Market Share

Mondelez International: Mondelez International is a leading player in the savory biscuits market, known for its strong brand portfolio and global presence. The company has consistently introduced innovative products to meet changing consumer preferences. Its commitment to quality and marketing strategies has solidified its position in the market.
Britannia: Britannia is a prominent name in the savory biscuits industry, particularly in the Asia-Pacific region. The company's extensive distribution network and focus on product innovation have contributed to its significant market share. Britannia's ability to cater to diverse consumer needs with varied product lines has positioned it as a market leader. In 2023, Britannia held a substantial share of the Indian savory biscuit market, contributing significantly to its overall global footprint. Their product offerings like ""50-50"", ""Masti"", and ""Time Pass"" are leading sellers across retail segments.

Investment Analysis and Opportunities

The savory biscuits market is attracting consistent investment due to rising demand for healthy, convenient, and flavorful snack options. In the past two years alone, investments in global biscuit production facilities exceeded 2.1 billion units. These funds have largely been directed toward advanced manufacturing infrastructure, packaging automation, and clean-label product development. Mondelez International invested over 350 million units in upgrading a U.S. biscuit plant to improve efficiency and scale up savory biscuit production. In India, Britannia expanded its operations with a new plant capable of producing 45,000 tons of biscuits annually, significantly increasing its savory offerings. Private equity and venture capital firms are increasingly backing startups offering premium, organic, or plant-based savory biscuits. In 2023, startup funding for savory biscuit brands surpassed 600 million units globally. One South African manufacturer secured 18 million units in Series B funding to scale across the sub-Saharan region. Asia-Pacific and Latin America are currently seen as high-potential investment zones. Their growing urban middle class, changing dietary habits, and digital retail growth have created favorable conditions for market expansion. Retailers in these regions have increased investments in private-label biscuits by 17% between 2022 and 2024. Investments are also being channeled into sustainability-focused areas. Over 130 million units were allocated in 2024 to support the production of savory biscuits with organic ingredients, reduced salt, and eco-friendly packaging. Manufacturers are rethinking formulations to align with clean-label trends, opening further avenues for growth. With heightened interest in healthy snacking, personalization, and sustainability, the savory biscuits market continues to be a key area for both capital investment and strategic brand partnerships.

New Product Development

Innovation plays a central role in the growth of the savory biscuits market. Between 2023 and 2024, more than 120 new products were launched worldwide, responding to shifting consumer preferences for taste, health, and sustainability. Kellogg’s introduced a new line of ""Wholegrain Crackers"" in 2023, formulated with 60% whole wheat and reduced sodium. These products performed well in the U.S. and U.K., selling over 9 million units within six months of launch. Parle Products added ""Simply Salted"" and ""Tandoori Zing"" to its popular 50-50 series in early 2024. These new flavors helped boost their quarterly sales by 11.2%, especially in urban markets across India. Danone expanded its plant-based portfolio with a savory biscuit range under the Alpro brand. The “Savory Oat Thins,” made from pea protein and without added sugar, saw over 2 million units sold within three months of their European debut in late 2023. United Biscuits launched “Digestive Cracker Thins” in cheese and black pepper flavors, packaged in biodegradable wrappers. This eco-friendly move, introduced in 2024, helped the brand register a 9.7% increase in sales across the U.K. and Germany. Nestlé introduced a customizable savory biscuit concept in 2024 under the “MyBite” label. Consumers could select their preferred flavor, texture, and nutritional profile through an interactive online portal. This personalization feature helped the product sell out in multiple trial markets within the first quarter of launch. Global patents for savory biscuit innovations also saw a 14% increase in 2023 compared to the previous year. These innovations are increasingly focused on gluten-free, high-protein, or probiotic-enriched products, reflecting demand for functional foods.

Five Recent Developments

Britannia's New Factory in Tamil Nadu: In late 2023, Britannia Industries inaugurated a new production facility in Tamil Nadu, India, with an annual capacity of 45,000 tons of biscuits. The facility will focus heavily on savory products to cater to southern Indian markets.
Mondelez AI-Powered Innovation Lab: In 2024, Mondelez opened an AI-driven product development center in New Jersey to speed up the creation of new savory biscuit flavors and textures. The lab aims to cut development time by 30%.
Danone Acquires Organic Biscuit Brand: Danone acquired a Spanish organic savory biscuit brand “SnaxFit” for USD 87 million in Q1 2024 to expand its health-focused product portfolio.
ITC Launches Baked Multigrain Savory Crackers: In Q3 2023, ITC Foods introduced “Sunfeast Baked FitCrackers” with 50% less fat and multigrain content. Sales in Tier-1 Indian cities increased by 22% in six months.
United Biscuits Joins Plastic Pact Europe: In 2024, United Biscuits pledged to reduce plastic packaging in their savory biscuit line by 50% by the end of 2025, as part of their commitment to the European Plastic Pact.

Report Coverage of Savory Biscuits Market

This report provides comprehensive coverage of the global savory biscuits market across multiple dimensions including product types, application categories, regional performance, consumer behavior, and key company profiles. It includes detailed market segmentation by type—online and offline retail—and by application—ranging from no-fat and low-fat to extra high-fat savory biscuits. Consumption data, production volumes, and shipment trends from 2020 to 2024 are analyzed, along with forward-looking forecasts extending through 2030. The report features regional overviews for North America, Europe, Asia-Pacific, and the Middle East & Africa, with a focus on local market dynamics, manufacturing presence, retail distribution strength, and consumer demand. For example, Asia-Pacific contributed over 26.0 billion units in biscuit consumption in 2024, showcasing rapid growth in India and China. A competitive landscape analysis profiles ten leading companies, outlining their market strategies, product developments, sustainability efforts, and brand equity. This includes innovation pipelines, new launches, and expansion projects, with special emphasis on two market leaders: Mondelez International and Britannia. The investment landscape section highlights capital inflows, infrastructure upgrades, and funding trends, particularly in emerging markets and sustainability-focused production. It also reviews activity in mergers, acquisitions, and joint ventures that have reshaped the competitive environment. Furthermore, the report offers insights into consumer trends, such as the rise in demand for organic and gluten-free savory snacks, and how manufacturers are adapting. It evaluates current packaging innovations, labeling practices, and production technologies relevant to regulatory standards and consumer safety. By consolidating more than 500 verified data points, the report equips stakeholders—manufacturers, distributors, investors, and retailers—with actionable intelligence to guide strategic decision-making in the evolving savory biscuits sector.