Sauna Market Size, Share, Forecast, 2033

SAUNA MARKET OVERVIEW

The global Sauna Market size was valued approximately USD 674 million in 2024 and will touch USD 1191.99 million by 2033, growing at a compound annual growth rate (CAGR) of 6.54% from 2024 to 2033.

The U.S. sauna market generated US $191.9 million in 2024 and is projected to reach US $255.7 million by 2030, growing at a CAGR of ~5%. The U.S. accounted for 21.2% of global sauna revenue in 2024. Traditional saunas held ~43.2% share, while residential installations comprised ~57.1%

The sauna is like a small space for people to enjoy, it is warm inside, can be dry heat or wet heat. People often go to the sauna to relax and sweat, think that this is good for the body, can detoxify, make the blood circulation smoother, but also make people more relaxed. The temperature in the sauna can be very high, about 70 to 100 degrees. You sit in there or lay there, just waiting to sweat. When you sweat, you feel much cleaner, your muscles are relaxed, your skin is better, and your mood is better. Sauna is a very popular habit in some places, such as Northern Europe, Russia and other places, but now people all over the world are starting to love it because it really makes people feel healthier and more comfortable.

KEY FINDINGS

Market Size and Growth: Global Sauna Market size was valued at USD 674 million in 2024, expected to reach USD 1191.99 million by 2033, with a CAGR of 6.54% from 2024 to 2033
Key Market Driver: Rising wellness tourism and home spa adoption drive sauna demand; over 65% of consumers prioritize relaxation and health.
Major Market Restraint: High installation and maintenance costs limit accessibility; approximately 43% of potential users cite affordability as a barrier.
Emerging Trends: Smart sauna integration and eco-friendly models gain traction; around 58% of new products feature energy-efficient technologies.
Regional Leadership: Europe leads global sauna adoption, accounting for more than 47% of total market share across residential and commercial sectors.
Competitive Landscape: Top five players hold over 52% market share, emphasizing product innovation and partnerships to maintain competitive edge.
Market Segmentation: Infrared saunas dominate with nearly 41% share, followed by traditional steam saunas and portable variants in emerging markets.
Recent Development: Over 39% of manufacturers launched tech-enhanced sauna models post-2023, focusing on personalization and remote accessibility features

COVID-19 IMPACT

“Lockdowns And Strict Restrictions Reduced The Market Growth”

COVID-19 is the kind of deadly disease that has affected the world and all industries. The sauna equipment industry has also suffered. Restrictions and lockdowns have been imposed in many places during the pandemic. As a result, the use of sauna rooms and equipment has been greatly affected. Anyone with symptoms or infection is in complete isolation. Sauna rooms and equipment had to use water, but the risk of waterborne coronavirus was high at that time. So, many people are afraid to use the sauna equipment. As a result, demand has fallen sharply and market growth has slowed. This is the main reason for the decline in the market share of sauna equipment during the epidemic. However, after the outbreak, the market recovered quickly and is expected to grow well in the next few years.

LATEST TREND

”Technologically Advanced Infrared Saunas Being Introduced To Increase The Market Growth”

There have been a lot of creative changes in the market up there recently. These days, new sauna equipment continues to be launched, can be applied to a variety of fields. These devices are widely used in hotels, resorts, and even at home. The hottest thing on the market now is high-tech infrared sauna equipment. This new gadget combines health and technological progress. These devices emit near-infrared, mid-infrared and far-infrared heating wavelengths that are best suited to the human body. This sauna is a revolution and comes with several customized wellness programs. It is also a health tool and has many benefits for the human body. Now, these infrared sauna equipment specially designed for home use has become a new trend in the market.

SAUNA MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Infrared Saunas, Conventional Saunas.

Infrared Saunas:An infrared sauna is like a light therapy SPA for your body. It uses an infrared heater to emit a light that penetrates into the skin and makes you feel warm from the inside out. It is not like a traditional sauna, you have to heat the whole room like a steamer, infrared sauna is directly to warm your body, the room temperature is not so high. Generally, infrared saunas are cooler (about 45 to 60 degrees), making them more comfortable for those who find traditional saunas too hot. What's more, infrared light can shine deeper, which is said to be particularly good for the body, helping you detoxify, improve blood circulation, and relax muscles. This kind of sauna is ideal for home use because it saves electricity and heats up quickly.
Conventional Saunas:Traditional saunas, also known as Finnish saunas, warm up the room by heating stones. You can use an electric stove or a wood-burning stove to heat the stone. The stone gives off the heat and makes the house hot. The temperature of the sauna is usually high (about 70 to 100 degrees) and the humidity is low, but if you want to increase the humidity, pour some water on the hot stone so that there is steam. Traditional saunas can make you sweat a lot, which is said to detoxify you, improve blood circulation, relax you and relieve muscle tension. This kind of sauna has been used for a long time in northern Europe, and everyone likes it, whether in public places or at home, you can see it. However, traditional saunas are generally larger and heat up slower than infrared saunas.

By Application

Based on application, the global market can be categorized into Household, Commercial.

Household:When it comes to "home", it is those small helpers we use at home, which can make the day more satisfactory and more comfortable. From everyday refrigerators, washing machines, and microwaves, to air purifiers that make the air in our homes fresher, smart home systems that intelligently control things in our homes, and devices that care about our health. Of course, there are also entertainment for us to relax, such as watching TV, sitting in the massage chair, sauna and so on. Small household helpers are mainly to make us convenient and comfortable, but also to save energy and reduce emissions, so that the home environment is better.
Commercial:those large enterprises, factories or public places to use the big stuff, mainly to help these places do their work better and more efficient. Commercial objects are larger than domestic ones, including electrical appliances in offices, machinery in factories, and equipment used in hospitals, hotels, and shops. For example, a large air conditioner for the office building, professional kitchen equipment for the restaurant, and a large water purification system for the factory. The main goal of business is to meet the needs of the business, to make production more efficient, and to provide better services in a commercial or industrial environment.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

”Physical and Mental Benefits Obtained to Fasten the Market Growth”

The sauna industry has seen a lot of growth recently, especially after the pandemic. There are many reasons behind this, the main one being that saunas are good for the body and mind. Nowadays, sauna tools and equipment are becoming more and more popular and are used all over the world. The benefits of sauna are not only good for the body, but also helpful for the mood. It is very relaxing and is especially suitable for use after a lot of exercise. Sauna also prolongs life, preserves muscle mass, and prevents inflammation in the body. It also boosts heart health and improves cardiovascular endurance. On top of that, saunas improve your mood and are good for your physical and mental health. These benefits are the main reason why the sauna equipment market is booming.

Restraining Factor

”High Installation And Maintenance Costs Limit The Popularity Of The Sauna Market”

Sauna equipment installation and maintenance are quite expensive, which makes it not very good promotion. Traditional sauna room to large space, but also have to find a special installation, at the beginning have to invest a lot. Moreover, it has to be maintained frequently in the future, which is a cost, especially for those who open stores, which is stressful. For many people and businesses, these costs are too high, and the sauna becomes an unaffordable luxury, rather than a health facility that everyone loves to use. Although saunas are good for you in the long run, the market is not hot enough because they cost so much money to start with and have to be maintained continuously.

Opportunity

”Improved Skin Health and Beauty to Propel the Market Growth”

Sauna equipment can not only improve physical and mental health, but also make our skin more beautiful and healthy. This is an important reason why the sauna equipment market is becoming more and more popular. The heat in the sauna will help us get rid of dry skin and dead skin. What's more, sweating can also improve blood circulation and produce more collagen. These benefits are sure to make this market hot in the next few years.

Challenge

”Challenges Of Hygiene And Safety Standards To The Sauna Market”

Now that people are so concerned about cleanliness and safety, the sauna industry has to follow stricter cleanliness and safety rules. The rules say that the sauna equipment should be well disinfected and ventilated, so that everyone can rest assured. Especially the kind of public, commercial sauna place, often clean, often disinfected, but also let people to check, so that it costs more money. This, coupled with ventilation and cleanliness in high temperatures during the pandemic, has made commercial saunas even more limited. To meet these requirements, manufacturers not only have to raise costs, but also slow down the speed at which they can sell their products.

SAUNA MARKET REGIONAL INSIGHTS

North America

In North America, the sauna market has been slowly getting better, mainly because everyone is now more focused on health and wellness. In both the United States and Canada, traditional Finnish saunas and infrared saunas are becoming increasingly popular. Especially after the epidemic, everyone loves to relax at home, and this trend is even more popular. Infrared saunas are especially sought-after because they are simple to install and have less electricity. Places like gyms, spas and health resorts have also added a lot of fire to the market. However, in order to promote a large area, there are still some problems, such as spending a lot of money at the beginning, but also have enough place to install, which in the city, especially in the small apartment many places, it is more difficult. Market competition is also very fierce, many domestic and foreign manufacturers are looking for ways to provide a variety of products to meet everyone's needs for family and commercial health products.

Europe

The European sauna market is very good, especially in the Nordic countries like Finland and Sweden, where the sauna culture originated. Sauna for Europeans, especially northern Europeans, has become a part of life, everyone loves to go to the sauna regularly, think that it is good for the body. While traditional saunas are still popular today, infrared saunas have become popular in recent years, especially in Germany, Austria, and the Netherlands. The sauna market in Europe is very mature, and everyone wants to dress at home or in commercial places. Public saunas, especially those in health gyms and spas, are popular places to relax or get medical treatment. Moreover, Europeans now pay attention to environmental protection, so they prefer energy-saving and environmentally friendly sauna equipment. The government is also pushing for energy efficiency, which is also affecting the market. Add to that the fact that people are becoming more and more concerned about physical and mental health and stress reduction, and the European tourism industry is on fire, with many luxury hotels and spas offering sauna services, so the market is growing all the time.

Asia

The sauna market in Asia is now growing quite rapidly, although it was not as big as in Europe and North America at the beginning. In places like Japan, Korea and China, people are now interested in both traditional saunas and new infrared saunas. In Japan and South Korea, saunas have long been a part of bathing culture, especially in public bathhouses and spas, but in recent years, saunas have been increasingly installed in homes. In China, although the sauna is still new, it is becoming more and more popular because people are now more health conscious and have more money. Infrared sauna is particularly hot in Asia, mainly because it is convenient to use, small places can also be installed, but also save electricity. Demand for sauna products in Asia is expected to grow as the middle class grows and people want to live healthier lives. Of course, there are challenges in the market, such as different perceptions of saunas in different places, and people in some places are not quite aware of the benefits of saunas. However, wellness vacations are booming, and luxury hotels and resorts in Asia are starting to offer saunas, which is fueling the market.

KEY INDUSTRY PLAYERS

”Leading Players adopt Acquisition Strategies to Stay Competitive”

The sauna market is very competitive, and many companies are grabbing market share in the residential and commercial fields. Big names like Hawiya, Telleholo, and Finland's Savo are popular all over the world, selling both traditional Finnish saunas and modern infrared saunas. North America and Europe are the most competitive, where the tradition of sauna for a long time, and everyone values health, so there are particularly many customers. Now, home small infrared sauna has also become popular, domestic and foreign manufacturers are doing this, to provide consumers with more choices. While the big players still have a large share of the market, some niche companies are also cashing in on the demand for personalized, eco-friendly saunas. However, no matter how big the competition is, in order to succeed, you still have to rely on different products, save electricity, have new features, and do a good job of marketing. Want to expand the market of the brand, but also to promote the health benefits of sauna, so that everyone better understand.

List of Top Sauna Companies

KLAFS
Harvia
TyloHelo
SAWO
Tulikivi

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

From 2024 to 2033, the sauna market will continue to develop, traditional good things and new tricks will be loved by everyone. Because everyone wants to relax and keep healthy at home, home saunas, especially infrared saunas, will become more and more popular. Traditional saunas are still popular in places like Northern Europe where there has always been a tradition of saunas, while new markets in Asia are slowly starting to embrace saunas. Technology will also help, with new products such as energy-efficient, smart saunas. Although there are more domestic saunas and greater competition, those spas, health centers, luxury hotels and other commercial places are still important. In general, the sauna market will steadily increase, mainly due to new technology, people are more concerned about health, and more customers in both new and old markets.