Sales Training Market Size, Share | Global Forecast [2033]

SALES TRAINING MARKET OVERVIEW

The global Sales Training Market size was valued approximately USD 17.32 Billion in 2024 and will touch USD 31.04 by 2033, growing at a compound annual growth rate (CAGR) of 6.70% from 2024 to 2033.

Sales training teaches salespeople the skills they need to sell products or services effectively. It covers things like understanding customer needs, improving communication, and building strong relationships. The training helps with finding customers, closing sales, and handling objections. The goal is to help sales teams perform better and increase sales. It can be tailored to fit the company's specific needs.

COVID-19 IMPACT

“Shift to Virtual Sales Training”

The COVID-19 pandemic forced companies to move sales training online. In-person workshops became virtual sessions, webinars, and e-learning. This let sales teams train from home, but companies had to use new tech and platforms. Virtual training was flexible and let salespeople learn at their own pace, but it was harder to stay engaged without face-to-face interaction, and some learners struggled to stay motivated.

LATEST TREND

”Focus on Remote Selling Skills”

Since people don’t meet face-to-face as often anymore, sales training is now focused on remote selling skills. Courses teach how to use video calls, virtual presentations and digital tools to connect with customers. Salespeople are learning how to build relationships and close deals remotely. Many courses even let them practice these skills through role-playing and virtual sales scenarios.

SALES TRAINING MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Sales Skills Training, CRM Training, Sales, Channel Management Training, Sales Team Building Training and Others.

Sales Skills Training: Sales training is about learning how to communicate, negotiate, close deals, find new customers, and build relationships. It helps salespeople talk to customers and hit their targets. This kind of training is really important because it's the basics of being a good salesperson. Customers want more personal service now, so companies are spending more on sales skills to stay ahead. Good salespeople are like gold because they help bring in more money.
CRM Training: CRM training shows sales teams how to use tools like Salesforce, HubSpot, and Zoho to keep track of customers, sales, and data. Since more businesses are using CRM systems, this training is becoming more popular. CRM helps make customer relationships better and boosts sales. As technology gets more important, this kind of training will keep growing.
Sales Channel Management Training: Sales channel management training helps salespeople handle different ways of selling, like directly to customers, through distributors, or online. With businesses using more sales channels, this training is really important now. Companies need to work better with their partners and manage different sales routes. This training is growing fast, especially in retail, tech, and manufacturing, where businesses are using omnichannel strategies more and more.
Sales Team Building Training: Sales team building training helps sales teams work better together, communicate, and collaborate. It makes sure everyone’s goals match the company’s goals and boosts everyone’s spirits. With businesses using more team-based sales, this training is super important now. Companies know they need strong, cohesive teams to succeed in the long run.
Others: This category covers specialized sales training, like learning how to sell specific products or strategies for certain industries. Although it's smaller than other types, it's growing because industries need more customized skills. As businesses search for training that fits their needs, especially in tech, healthcare, and finance, this market will keep getting bigger.

By Application

Based on application, the global market can be categorized into BFSI, Medical, Real Estate and Others.

BFSI Sales Training: In BFSI, sales training teaches people how to sell insurance, investments, and bank services. It's about building relationships, communicating well, and knowing the rules. The market is growing because businesses need skilled salespeople for tricky products and customer issues. Plus, as more people use digital platforms, there's more demand for online sales and customer interaction training.
Medical Sales Training: Medical sales training helps salespeople sell medical stuff like devices, drugs, and healthcare solutions. They learn about the products, how to stay legal, and how to build relationships with doctors. This market is growing because healthcare is expanding, and it needs skilled salespeople for tricky medical products. Online training is also popular now, especially for sales teams that work remotely.
Real Estate Sales Training: Real estate sales training helps agents sell homes and negotiate deals. They learn how to communicate, analyze the market, and serve customers well. This market is growing, especially in busy cities where people want to buy properties. With new digital tools like virtual tours, more agents are looking for training in online sales skills.
Others: This category covers sales training for unique industries like tech, retail, and manufacturing. Each one needs special skills to sell their products. This market is growing because companies want customized training to boost sales. Plus, as more industries use digital tools, there's a bigger need for training in online sales and digital stuff.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

”Increasing Need for Skilled Salespeople”

The demand for skilled salespeople is making the sales training market grow. Companies understand that a trained sales team is crucial for making more money. With competition heating up, businesses see that great communication, negotiation, and relationship skills are as important as knowing the product. This is leading to more investment in sales training. The focus on giving customers personal experiences in sectors like banking, healthcare, and retail is also boosting the need for specialized sales training.

Restraining Factor

”High Cost of Sales Training Programs”

One restraining for the sales training market is that good programs cost a lot of money. Companies know training is important, but shelling out the cash can be tough, especially for smaller businesses. Custom training, top-notch instructors, and the latest technology all jack up the price. And, to stay current with changing markets, you need ongoing training, which can really strain budgets. A lot of businesses are hesitant to spend money if they don't see quick results, which can slow down the growth of the sales training market.

Opportunity

”Rising Demand for Remote and Virtual Sales Training”

The move to remote work and digital changes is boosting the sales training market. Since sales teams are often working from home or in a mix of places, companies are switching from face-to-face training to online. This makes training super flexible, letting salespeople learn whenever and wherever they want. Online training, webinars, and e-learning are on the rise because they're cheaper and easier to expand. With remote learning's perks, like easier access, lower costs, and reaching people worldwide, more businesses are choosing digital sales training.

Challenge

”Measuring Training Effectiveness”

One big challenge in the sales training market is figuring out if the programs really work. Unlike technical skills, sales skills like talking, negotiating, and convincing are tough to measure. Companies often have a hard time seeing if the training boosts sales or makes customers happier. Without clear ways to track progress, businesses might be hesitant to invest more in training. Not having standard ways to judge the training's impact can make businesses unsure if it's worth the money, slowing down the market's growth.

SALES TRAINING MARKET REGIONAL INSIGHTS

North America

In North America, especially in the U.S. and Canada, sales training is booming. Companies in industries like BFSI, retail, and tech are focusing on improving their sales teams. With more remote work and digital sales, online training and virtual learning are becoming popular. Businesses are investing in skills like relationship-building, communication, and negotiation. As companies go digital, there's a big push for training that keeps up with tech. The market in North America is set to keep growing because of this demand for skilled salespeople.

Europe

In Europe, sales training is growing as companies see the need to improve both hard and soft skills in their sales teams. In places like the UK, Germany, and France, companies are focusing on leadership and customer service skills. Eastern Europe is also catching up as businesses expand globally. With digital changes, more companies are using online platforms for training. There's also an increased need for training in cultural sensitivity as Europe becomes more diverse. Overall, European companies are investing in sales training to stay ahead of market and tech changes.

Asia

Sales training in Asia is growing fast, especially in China, India, Japan, and South Korea. As these economies shift to service and knowledge-based industries, businesses are focusing on improving their sales teams. In India, sectors like IT and BFSI focus on customer service, while Japan and South Korea focus on leadership. As Asia becomes more global, cross-cultural communication skills are in demand. Online training is becoming popular for its flexibility and reach. Despite some traditional mindsets, the sales training market in Asia is expected to grow as companies improve their sales skills.

KEY INDUSTRY PLAYERS

”Digital Transformation Fuels Competitive Sales Training Market with Flexible, Industry-Specific Programs”

The sales training market is tough, with lots of providers offering different programs. To stand out, companies are creating specialized training for certain industries, like banking, insurance, or healthcare. Digital platforms are also getting popular, offering flexible online training you can access anywhere. Providers who can prove they work and show a return on investment are winning. With businesses wanting personalized and easy learning, virtual workshops and e-learning are key to standing out in the market.

List of Top Sales Training Market Companies

Dale Carnegie
Salesforce, Inc.
Sandler Training
Richardson Sales Performance
Grant Cardone Training Technologies

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The global sales training market is growing steadily because companies need skilled sales teams more than ever. They're focusing on improving core sales skills like talking, negotiating, and building relationships. Switching to digital platforms and online learning has made training more available and easier to scale for remote or global teams. Industries like banking, healthcare, and retail, which rely on personal customer interactions, are seeing a big demand for specialized training programs.

Looking ahead, the sales training market will keep expanding thanks to technology and changes in the workforce. Virtual sales training platforms are becoming popular because they're flexible, cheaper, and easier to access. Plus, with data-driven sales strategies and CRM tools becoming more important, training providers can create more tech-savvy, personalized solutions. As businesses focus on customer experience and teamwork, the sales training market will keep evolving to meet these new needs.