Roast and Ground Coffee Market Size, Trends

Roast and Ground Coffee Market Overview

The Roast and Ground Coffee Market size was valued at USD 28.51 million in 2024 and is expected to reach USD 44.19 million by 2033, growing at a CAGR of 5.63% from 2025 to 2033.

The roast and ground coffee market is experiencing significant transformation due to evolving consumer preferences, technological integration in coffee processing, and rising demand for specialty and single-origin varieties. In 2024, global roast and ground coffee consumption surpassed 170 million 60-kg bags, representing more than 60% of the overall coffee segment by volume. Over 70% of households in urban markets consume roast and ground coffee daily, with single-serve brewing machines accounting for 43% of usage in developed regions.

Approximately 65% of the market volume consists of Arabica beans, while Robusta contributes 35%. In retail segments, vacuum-packed ground coffee held a 45% market share, while roasted whole beans covered 35%, and single-serve pod-compatible formats made up 20%. Europe led global consumption with 34% market share, followed by North America at 27% and Asia-Pacific at 24%.

Demand for organic roast and ground coffee has surged by 18% in the past 24 months, with fair-trade certified products showing a 12% rise. Consumption from foodservice channels, including cafes and restaurants, accounts for 42% of roast and ground coffee volume globally, while household consumption captures 58%.

The United States represents one of the most mature and segmented markets for roast and ground coffee. U.S. per capita coffee consumption reached 4.2 kg annually in 2024, contributing to over 26 million 60-kg bags in total volume. Coffee-drinking households represent 77% of all U.S. homes, with 60% consuming roast and ground coffee regularly.

Medium roast remains the dominant preference at 49%, followed by dark roast at 28% and light roast at 12%. In 2025, over 33% of roast and ground coffee purchases in the U.S. were from specialty or premium brands, particularly among Millennials and Gen Z, who contributed 40% of high-end segment volume. Pod-compatible ground coffee rose by 15% in market share over the past 12 months, driven by increased home brewing trends.

Retail shelf prices for roast and ground coffee averaged $8.13 per pound by mid-2025, reflecting a 12% increase over early 2024. Online channels accounted for 29% of all retail purchases of roast and ground coffee in the U.S. The number of independent specialty coffee roasters grew by 11% year-over-year, contributing to increased diversity in bean origin, roast profile, and packaging innovation.

Key Findings

Key Market Driver: Rising demand for premium coffee accounted for a 34% increase in specialty roast and ground products.

Major Market Restraint: Logistical and supply disruptions affected 27% of shipment schedules for raw green coffee imports.

Emerging Trends: Sustainable packaging and compostable pods gained 31% adoption across global brands.

Regional Leadership: Europe led the roast and ground coffee market with 34% global consumption share in 2024.

Competitive Landscape: The top 5 companies accounted for 38% of total roast and ground coffee market volume.

Market Segmentation: Arabica beans captured 65% market share; Robusta beans contributed 35% of the total volume.

Recent Development: Digital ordering and smart brewing solutions rose by 22% in usage across cafes and restaurants.

Roast and Ground Coffee Market Latest Trends

The roast and ground coffee market is undergoing rapid evolution due to increasing consumer interest in sustainable and ethically sourced products, premium quality, and home brewing innovation. In 2024–2025, approximately 41% of new product launches in the roast and ground segment featured a single-origin label, reflecting consumer demand for traceability and transparency. Consumers are shifting toward medium and light roast profiles, with medium roast accounting for 49% of U.S. preferences, while light roast is gaining ground in Asia-Pacific with 21% year-over-year growth. Globally, 35% of roast and ground coffee consumers now prefer whole bean options for grinding at home. The use of compostable and recyclable packaging materials increased by 31% globally, with over 48% of European brands adopting plastic-free packaging by 2025. Organic and fair-trade certifications are present in 33% of all roast and ground coffee SKUs in premium grocery channels. Home brewing continues to surge, with 43% of consumers utilizing pod-compatible machines. Ground coffee compatible with these systems grew 17% in volume during 2024. Sales from digital platforms—e-commerce and subscription models—accounted for 28% of market transactions, showing a 19% increase from the previous year. Sustainability-focused consumers have pushed eco-certification adoption up by 21%. These include Rainforest Alliance, USDA Organic, and UTZ standards. Coffee producers responding to this trend have reported a 23% increase in brand loyalty. Cold brew and nitro formats made from roast and ground coffee have expanded their presence in North America and parts of Europe, rising by 26% in retail and foodservice offerings. Specialty cafés and micro-roasteries now contribute 36% of global innovation in roast and ground product development.

Roast and Ground Coffee Market Dynamics

The Market Dynamics section provides a strategic overview of the critical forces influencing the Roast and Ground Coffee Market. It analyzes real-world conditions that shape demand, restrict supply, present growth opportunities, and introduce operational risks for stakeholders across the global value chain. This section covers the key Market Drivers, Market Restraints, Market Opportunities, and Market Challenges that directly affect market behavior and trajectory.

DRIVER

Rising demand for premium coffee.

The proliferation of third-wave coffee culture, emphasizing origin, roasting technique, and brewing precision, is fueling demand for high-quality roast and ground coffee. In 2024, 33% of roast and ground coffee sales globally came from premium or specialty segments. Younger consumers aged 18–34 contributed 45% to this trend, with urban regions exhibiting a 39% higher demand for locally roasted beans. Increasing knowledge about roast profiles and brewing methods has elevated the importance of freshness, flavor clarity, and ethical sourcing. Additionally, corporate workplace coffee programs are now using 29% more premium roast and ground products than three years ago.

RESTRAINT

Demand for refurbished equipment.

The market has been negatively impacted by rising demand for refurbished or second-hand equipment, limiting fresh coffee maker purchases. Approximately 25% of small cafes and 19% of households in price-sensitive regions now rely on used brewing systems. This trend also hinders the sale of freshly packaged roast and ground coffee, as older machines may not support newer formats such as micro-ground pods. In addition, maintenance challenges tied to legacy systems reduce brewing consistency, affecting product experience and repeat purchases.

OPPORTUNITY

Growth in personalized blends.

The rise of personalized coffee blends tailored to taste and dietary preferences presents a major growth avenue. By 2025, over 27% of coffee drinkers globally are expected to favor custom blends, a 14% increase from 2023. Brands offering modular bean selection, roast level customization, and packaging personalization have experienced 31% higher customer retention. The integration of AI-based coffee subscription services has enabled 24% of e-commerce players to deliver tailored roast and ground solutions based on user profiles, enhancing satisfaction and driving volume.

CHALLENGE

Rising costs and expenditures.

Volatile pricing of green coffee, packaging materials, and energy costs continues to challenge the roast and ground coffee industry. In 2024, coffee bean procurement costs increased by 21%, with logistics expenses rising 17% due to geopolitical disruptions and climate-related port delays. Labor shortages in roasting and packaging facilities further added to cost inflation, impacting 28% of producers. These rising costs have forced over 36% of brands to either downsize packaging or raise prices, creating resistance among price-sensitive buyers and reducing profit margins across small roasteries.

Roast and Ground Coffee Market Segmentation

The Roast and Ground Coffee Market is segmented by product type and application. The three main product types—Whole Bean, Pre-Ground, and Single-Serve Pods—cater to distinct preparation preferences and brewing technologies. In terms of application, the market is divided into Cafés, Restaurants, and Household Use, each accounting for a significant share of global consumption volume. Cafés represent the largest commercial demand generator, while household use dominates total consumption in terms of volume. Rapid urbanization, premiumization, and smart brewing innovations are influencing all segments.

By Type

Whole Bean: Whole bean roast coffee accounted for 35% of the market volume in 2024. It is preferred by specialty coffee consumers and boutique roasters due to its freshness retention and flavor integrity. Over 62% of micro-roasteries and cafés source whole beans for on-site grinding. Consumers who brew with pour-over or espresso methods contributed 44% of whole bean demand globally. The adoption of home grinders grew by 19% year-on-year, enabling more households to purchase and store whole bean coffee. Whole bean SKUs with origin-specific labeling increased by 21% across global premium grocery chains in 2024–2025.
Pre-Ground: Pre-ground coffee remains the most widely consumed format, capturing 45% of global roast and ground market volume. It is popular for its convenience, especially among drip-coffee machine users and budget-conscious buyers. In Europe, 68% of households purchase pre-ground varieties regularly, while in the U.S., it constitutes 53% of grocery store shelf SKUs. Pre-ground dark roasts are particularly favored in Southern Europe and Latin America, while medium roasts dominate in North America. Pre-ground coffee is also the leading product in rural and semi-urban markets where grinders are less common.
Single-Serve Pods: Single-serve compatible ground coffee pods contributed 20% of the market volume in 2024, with rapid year-over-year growth of 15%. This segment is driven by urban professionals and office environments. Pod-compatible products are primarily sold in medium roast formats and are increasingly infused with specialty flavors such as hazelnut, vanilla, and caramel. North America leads adoption with 36% of single-serve pod users purchasing ground pod-compatible formats. Eco-conscious variants with compostable pod shells represented 28% of new product launches in this category in 2025.

By Application

Cafés: Cafés account for 23% of global roast and ground coffee consumption. These establishments rely heavily on whole beans for espresso-based drinks, with 78% of cafés using on-site grinding. Specialty cafés reported a 17% increase in demand for region-specific beans in 2024. Lighter roast profiles have gained popularity in third-wave cafés, contributing 26% of demand growth year-over-year. Cafés also act as innovation hubs, frequently launching new roast types and brewing methods that later expand into retail.
Restaurants: Restaurants comprise 19% of the roast and ground coffee application market. Most opt for pre-ground or bulk-roasted whole beans to maintain consistency across high-volume service. Medium and dark roasts are preferred, with 61% of restaurants offering coffee alongside meals. Buffet-style and hotel restaurants in Europe and Asia favor automatic brewers that use pre-measured ground coffee. In 2024, 32% of full-service restaurants introduced premium roast options due to increased demand for specialty coffee experiences.
Household Use: Household use dominates with 58% of total consumption volume. Retail sales of roast and ground coffee for home use grew by 14% from 2023 to 2024. Pre-ground coffee makes up 66% of household purchases, while whole bean sales rose by 11% due to the rise in home grinders and pour-over brewers. Single-serve pod-compatible products gained 18% in home use penetration. Urban households prefer medium roasts (49%), while suburban consumers are more varied in taste profiles. Subscription-based delivery services now serve 19% of household users globally.

Regional Outlook for the Roast and Ground Coffee Market

The global roast and ground coffee market shows strong regional variance in consumption preferences, brand presence, and application focus. Europe leads with 34% market share, followed by North America at 27%, Asia-Pacific at 24%, and the Middle East & Africa with 9%. Developed regions show high demand for premium and specialty roasts, while emerging markets are rapidly expanding in instant and foodservice channels. Latin America, while a key producer, also sees growing domestic consumption, with 14% of its population now consuming roast and ground coffee daily. Across all regions, sustainability and ethical sourcing are becoming standard purchasing criteria.

North America

North America holds a 27% share in the roast and ground coffee market, driven by high per-capita consumption, premiumization, and strong specialty coffee culture. The United States accounts for the majority of this share, with Canada contributing around 3.5%. In the U.S., 77% of adults consume coffee daily, with roast and ground coffee contributing to over 60% of in-home brewing. The rise in single-serve pod-compatible ground coffee formats grew 15% year-on-year, while traditional drip formats declined by 7%. About 38% of roast and ground coffee sold is labeled as organic or fair-trade. The average shelf price increased 12% over the past year. In Canada, French roast and dark roast varieties remain dominant, contributing to 54% of the volume. Urban centers like New York, Seattle, and San Francisco report higher consumption of locally roasted beans, with micro-roasters contributing to 11% of North American retail SKUs. Digital channels contributed 31% of total sales in North America, fueled by monthly coffee box subscriptions and direct-to-consumer roasting brands.

Europe

Europe leads the global roast and ground coffee market with a 34% market share. Germany, France, and Italy are the top consuming nations. Germany alone accounts for 26% of Europe’s roast and ground coffee volume, with 69% of its population drinking coffee daily. Italy dominates espresso-based consumption, with dark roast and fine-ground varieties accounting for 62% of the country’s usage. Ground coffee holds 74% share over instant in Western Europe, while Eastern Europe sees a more balanced split. Scandinavian countries show the highest per-capita consumption globally, with Finland averaging 12 kg per person per year. About 47% of roast and ground coffee products in Europe now feature eco-friendly packaging. In France, 44% of coffee sales are via supermarkets, while 33% come from specialty outlets.

Asia-Pacific

Asia-Pacific holds a 24% share in the roast and ground coffee market, with rapidly growing consumption across urban centers. Japan leads with 36% of the regional share, followed by South Korea at 22%, and China at 18%. Consumption in China grew by 26% in 2024, with roast and ground coffee replacing instant options among younger demographics. Vietnam, a major producer, also saw a 19% increase in domestic consumption. India experienced a 21% rise in urban café chains, contributing to a 14% uptick in roast and ground usage. In Japan, ready-to-brew filter coffee packs hold a 31% share of roast and ground sales. South Korea reports that 29% of consumers prefer hand-drip or pour-over methods.

Middle East & Africa

The Middle East & Africa (MEA) region holds 9% share in the global roast and ground coffee market. Ethiopia and Kenya remain dominant producers, but local consumption is growing, especially in urban Nigeria, Egypt, and South Africa. Roast and ground coffee is gaining traction with a 14% increase in consumption since 2023, especially in cafes and hotels. Saudi Arabia leads consumption in the Gulf region, with specialty cafés seeing a 17% annual growth. Dubai reported a 22% rise in gourmet roast and ground imports in 2024. North African countries like Morocco and Algeria show rising demand for Turkish-style ground coffee, contributing 31% of regional usage. In South Africa, retail chains report a 12% year-on-year increase in sales of dark roast blends. Local roasters in Kenya and Rwanda saw a 19% increase in value-added exports of roast and ground coffee in 2024. Sustainability labels are becoming more important, with 26% of MEA consumers preferring ethically sourced products.

List of Top Roast and Ground Coffee Companies

Nestlé S.A.
JDE Peet’s N.V.
The Kraft Heinz Company
Lavazza Group
Starbucks Corporation
Tchibo GmbH
Strauss Group Ltd.
Melitta Group
Trung Nguyen Group
Tata Coffee Limited
Paulig Group
Keurig Dr Pepper Inc.

Nestlé S.A.: Nestlé leads the global roast and ground coffee market with an estimated 21% share in 2024. Its flagship brands offer a diverse product portfolio, including premium, organic, and single-origin blends. Nestlé’s market dominance is driven by strong presence in North America, Europe, and Asia-Pacific. The company operates extensive roasting facilities and maintains a global sourcing network spanning over 30 countries.

JDE Peet’s N.V.: Holding approximately 17% of the global roast and ground coffee market, JDE Peet’s commands significant share in Europe and emerging markets. Its portfolio includes over 50 regional and international brands with wide penetration across both foodservice and retail sectors. The company is known for its innovation in single-serve formats, sustainable packaging, and localized roasting operations.

Investment Analysis and Opportunities

The roast and ground coffee market is seeing substantial investment activity, particularly in premiumization, sustainability, and digital distribution. Over the past two years, more than 35 new facilities have been launched globally for specialty coffee roasting. Capital expenditure in the European micro-roasting segment grew by 23% in 2024, while North American investments in cold brew and nitrogen-infused ground coffee expanded by 29%. Private equity and venture capital funding in direct-to-consumer coffee brands grew by 37% in 2024, with over 100 startups securing significant seed-stage investments. These include companies focusing on personalized blends, home roasting systems, and subscription-based services. The Middle East has witnessed a 24% increase in FDI for premium café chains sourcing roast and ground coffee regionally. In emerging markets, government-led agricultural programs have boosted investment in value-added coffee processing, with Indonesia and Colombia seeing 19% and 22% respective gains. Infrastructure enhancements in coffee-producing nations support higher yields and better post-harvest handling, which increases the quality of roast-ready beans. In digital infrastructure, investment in smart brewing appliances grew by 31% globally. These devices pair with mobile apps to tailor brewing profiles and deliver real-time analytics, improving consumer experience and driving brand loyalty. Growing consumer interest in sustainability has also prompted companies to invest in biodegradable packaging. Over 44% of new packaging solutions launched in 2024 were recyclable, compostable, or biodegradable. Investors are increasingly prioritizing ESG (Environmental, Social, and Governance) criteria, with 32% of roast and ground coffee companies integrating carbon tracking systems into their operations.

New Product Development

Product innovation in the roast and ground coffee market is advancing at a rapid pace, especially in sustainable sourcing, flavor customization, and preparation formats. In 2024, over 420 new roast and ground SKUs were introduced globally, with 37% targeting the premium and specialty segment. Single-origin coffees from Ethiopia, Colombia, and Honduras formed 46% of new launches in Europe and North America. These offerings focused on unique flavor notes, such as floral, citrus, or chocolate undertones, appealing to consumers seeking curated coffee experiences. More than 30% of new products were light roast variants targeting health-conscious and younger consumers. Digital customization platforms now allow consumers to select roast levels, grind sizes, and flavor profiles before ordering, a trend that grew 28% in adoption in 2024. Cold brew blends, infused with botanicals or adaptogens, grew by 22% in Asia-Pacific. Portable brewing kits combining roast and ground coffee with integrated filters and accessories became popular, especially in the travel retail segment. These accounted for 19% of new launches in the Middle East and North Africa. In North America, nitrogen-infused roast and ground coffee products rose by 18%, providing smoother flavor profiles and enhancing shelf life. Innovations in brewing technology include IoT-compatible grinders and auto-calibrating drip machines, which allow roast-and-grind-to-cup customization, appealing to the 42% of consumers seeking precision brewing at home. Sustainable innovations saw 33% of new products in 2024 released with biodegradable, compostable, or refillable packaging. Manufacturers increasingly offer reusable tins and pouch refills to reduce environmental impact and improve brand loyalty. Recyclable aluminum-based packaging rose by 27% in Europe.

Five Recent Developments

In 2024, a leading global brand launched a line of carbon-neutral roast and ground coffee, reducing emissions per package by 34% through sustainable roasting techniques and eco-packaging.
A specialty coffee company introduced an AI-driven flavor personalization platform in early 2025, with over 1.2 million users selecting custom roast profiles and grind levels.
In 2023, a major European retailer added 60+ new SKUs of private-label roast and ground coffee, expanding its shelf presence by 40% and targeting ethically sourced Arabica blends.
A multinational coffee chain opened 350 new outlets across Asia-Pacific in 2024, increasing foodservice demand for freshly ground coffee by 21% year-on-year in the region.
In 2025, a smart home appliance company integrated roast-level sensors in drip coffee makers, enhancing brewing consistency and boosting roast-to-cup compatibility for 24% of home users.

Report Coverage of Roast and Ground Coffee Market

This Roast and Ground Coffee Market Report provides a comprehensive and data-driven analysis of the global industry across production, consumption, innovation, segmentation, and regional performance. Covering 2023 to 2025, the report explores factual trends across supply chain improvements, consumer behavior, sustainability demands, and product innovation. The report addresses demand across multiple verticals: retail, foodservice, home brewing, office spaces, and specialty coffee outlets. It includes in-depth insights into product formats (whole bean, pre-ground, single-serve compatible), roast types (light, medium, dark), and certification-based segmentation (organic, fair-trade, direct trade). This Market Research Report offers granular evaluation of regional performance—North America, Europe, Asia-Pacific, and Middle East & Africa—highlighting market size, share, growth contributors, and emerging trends. It includes comparative analysis of consumer preferences, such as roast profile inclinations, brand loyalty metrics, and emerging product forms like cold brew and nitro-infused grounds. A detailed look at the competitive landscape showcases market share insights of top companies, recent acquisitions, facility expansions, and product portfolios. Market Forecast estimates are grounded in factual trade volume, per capita consumption, and product adoption rates across key demographic cohorts. This Industry Analysis also covers investment trends, including shifts in manufacturing technology, packaging, smart appliances, and digital ordering. The report evaluates key growth drivers such as increasing demand for personalized coffee, surge in sustainable packaging, and rise in specialty roasters. Market Challenges such as supply chain disruptions, rising input costs, and equipment obsolescence are also addressed, helping B2B readers align their risk strategies accordingly. The report identifies strategic Market Opportunities in premium product development, AI-enabled personalization, and eco-label expansions. In addition, the Market Insights section provides a segmented view of supply-demand gaps, purchasing channels, and technological advancements across key regions. This includes shifts in consumer sentiment, expansion in e-commerce penetration, and the influence of third-wave coffee on roast profile diversification.