Rental Furniture Market Size, Share, Growth, and Industry Analysis, By Type (Living Room Furniture, Bedroom Furniture, Office Furniture, Event Furniture, Appliance Rentals), By Application (Applications), Regional Insights and Forecast to 2033

Rental Furniture Market Overview

Global Rental Furniture Market size in 2024 is estimated to be USD 63.04 million, with projections to grow to USD 118.65 million by 2033 at a CAGR of 7.28%.

The Rental Furniture Market has shown significant transformation with 42% of urban millennials preferring rental options over permanent purchases as of 2024. Increased housing mobility is one major factor, with over 37 million people in the United States relocating annually, driving up demand for flexible furniture solutions. In India, Tier 1 cities witnessed a 58% year-over-year surge in rental furniture inquiries in 2023, signaling massive potential in emerging economies. The rise of student housing solutions has also contributed to this growth; over 17 million international students across the globe rely on temporary accommodation annually. Additionally, 64% of startup founders in co-working spaces opt for rented office furniture due to cost efficiency and scalability. Globally, 71% of event management firms prefer renting furniture for short-term exhibitions and corporate gatherings. Sustainable consumption is another driver, with 29% of consumers in Europe choosing circular economy models, including rental and reuse, for environmental reasons. Furthermore, the appliance rental segment is gaining ground with a 46% rise in short-term appliance leasing contracts recorded across Asia-Pacific in 2024. Overall, these combined factors are reshaping the Rental Furniture Market outlook and creating new growth channels.

The United States represents the most mature landscape within the Rental Furniture Market, accounting for 43% of the global share in 2024. An estimated 4.5 million college students rent furniture for dormitories and off-campus housing annually. Among corporate offices, approximately 27% of flexible office spaces utilized rented furniture setups in 2023. Millennials and Gen Z now constitute 52% of U.S. renters, with 38% of this group opting for temporary home furnishings. Notably, major cities like New York, Los Angeles, and Chicago collectively contribute 36% of national rental furniture demand. Events and trade shows hosted in the U.S. generated over 2.2 million temporary rentals in the previous year, marking a 17% increase from 2022. The residential sector remains dominant, with 60% of rentals catering to one- or two-bedroom apartments in high-density urban areas. Furthermore, 28% of appliance rentals in the U.S. involve premium kitchen appliances and entertainment equipment. Companies such as CORT and Rent-A-Center have expanded their warehousing networks by 15% to meet rising demand. Environmental consciousness is also notable, with 22% of consumers choosing rental furniture to reduce carbon footprints. The U.S. market is expected to continue leading innovation and adoption within the global Rental Furniture Industry.

Key Findings

Key Market Driver: 64% preference for flexible living among urban millennials.

Major Market Restraint: 47% concern over hygiene and maintenance of reused items.

Emerging Trends: 53% rise in eco-friendly and modular furniture rentals.

Regional Leadership: North America holds 43% of the global Rental Furniture Market share.

Competitive Landscape: Top two firms account for 37% combined market share.

Market Segmentation: 58% of demand is concentrated in the residential rental application segment.

Recent Development: 41% of companies launched smart inventory tracking tools from 2023 to 2025.

Rental Furniture Market Latest Trends

The Rental Furniture Market is experiencing rapid innovation, especially in modular and sustainable designs. In 2024, over 53% of rental providers in Europe reported an increase in demand for eco-friendly furniture made from recyclable materials. Modular furniture solutions accounted for 36% of total new listings on rental platforms globally, as of the last quarter. The shift toward smart furniture has also picked up speed; for example, 21% of rental catalogs in Asia-Pacific now feature items integrated with USB charging and adjustable ergonomics.

Tech-enabled logistics has transformed the customer experience, with 49% of providers in North America using AI for real-time delivery tracking and condition reporting. Subscription-based models have grown by 44%, with renters opting for monthly payments and swap options for convenience. Meanwhile, short-term event furniture rentals saw a 39% increase due to the resumption of in-person trade shows and weddings post-pandemic.

Rental Furniture Market Dynamics

DRIVER

Rising demand for flexible lifestyle solutions.

The main growth driver in the Rental Furniture Market is the increasing preference for flexible lifestyle options, particularly among younger demographics. A 2024 survey revealed that 64% of millennials globally prefer renting over buying due to affordability, ease of relocation, and variety. This is complemented by a rise in gig economy workers—currently 36 million in the U.S.—many of whom require temporary housing and furnishing solutions. Short-term job assignments and urban migration are also pushing demand, with 45% of corporate mobility programs now incorporating furniture rental packages.

RESTRAINT

Maintenance and hygiene concerns.

A major restraint in the market is growing consumer apprehension over the hygiene and durability of reused furniture. As of 2023, 47% of potential renters in Asia cited concerns about the cleanliness and wear of previously used items. Additionally, 31% of existing renters reported dissatisfaction with minor damages upon delivery. The lack of stringent refurbishment standards across some regions deters adoption, especially in the premium segment where aesthetic quality is critical.

OPPORTUNITY

Expansion of student and co-living accommodation.

The rental furniture industry is poised to benefit from the exponential growth of student housing and co-living models. Globally, over 17 million international students and 21 million students in the U.S. rely on temporary housing. In India, co-living spaces expanded by 34% in 2024 alone, with over 1.3 million beds serviced. Each new co-living setup averages 2–5 pieces of rented furniture per occupant, presenting substantial volume opportunities.

CHALLENGE

Rising logistical costs and limited local warehousing.

A persistent challenge is the high operational cost of transporting bulky items and managing local inventories. In 2023, logistics accounted for 29% of total costs in furniture rental businesses. Furthermore, only 38% of regional rental providers have multi-city warehousing infrastructure, leading to longer delivery times and higher failure rates. Managing returns, damages, and refurbishing cycles further exacerbates operational complexity, making scalability difficult for small-to-mid-sized firms.

Rental Furniture Market Segmentation

The Rental Furniture Market segmentation by type and application reveals specific consumer behavior patterns. Living room furniture, bedroom sets, and appliance rentals dominate the type category, while residential and corporate office applications make up the bulk of demand. Events and student housing also reflect seasonal and cyclical patterns, significantly impacting procurement and delivery timelines across regions.

By Type

• Living Room Furniture: Living room furniture represents 29% of total rentals, with sofas, coffee tables, and recliners being most common. In 2024, over 1.2 million sofa sets were rented globally, driven by demand from short-term renters and staging professionals.
• Bedroom Furniture: Accounting for 24% of rentals, bedroom sets are essential for student and temporary housing. More than 3.5 million beds were rented across the U.S., Europe, and Asia-Pacific combined in 2023, with platform beds and wardrobes being the top items.
• Office Furniture: Office furniture made up 18% of the rental volume in 2024, with 64% of demand coming from co-working and hybrid office environments. Ergonomic chairs and modular desks are especially in demand, with 1.1 million rented pieces globally.
• Event Furniture: The event furniture segment constitutes 14% of rentals. Banquet chairs, cocktail tables, and portable stages made up 3.3 million rentals across 2023–2024. Demand spikes during Q2 and Q4 due to global event seasonality.
• Appliance Rentals: Appliances form 15% of rental orders. In 2024, 2.4 million items such as refrigerators, microwaves, and washing machines were rented globally, with demand highest in student housing and relocation scenarios.

By Application

• Residential Rentals: Residential use represents 58% of the total market. In 2023, over 7.1 million rental orders were recorded from urban renters seeking short- and mid-term leases.
• Corporate Offices: Comprising 21% of the application segment, corporate setups utilize modular workstations, lounge seating, and collaboration tables. 2.6 million office furniture pieces were rented worldwide in 2024 alone.
• Events & Exhibitions: This segment accounts for 11% of the market, with over 1.9 million rentals in North America and Europe during peak seasons. Trade shows and destination weddings contribute significantly.
• Student Housing: Student demand forms 7% of the market. A total of 2.3 million beds and study desks were rented for dormitories and shared housing in 2024, especially in India, the U.S., and Germany.
• Temporary Relocations: Covering 3% of the market, this segment primarily serves diplomats, government workers, and healthcare staff. Over 500,000 full-room packages were rented globally between 2023–2024.

Rental Furniture Market Regional Outlook

• North America

North America dominates with 43% market share. The U.S. leads with over 15 million rental transactions in 2024. Canada contributes 2.3 million orders, mainly from Toronto and Vancouver. Appliance rentals grew by 38% in 2024, while office furniture rentals rose 29%. Sustainability initiatives prompted 25% of providers to shift to recyclable materials.

• Europe

Europe holds 24% of the Rental Furniture Market share. The U.K., Germany, and France are top contributors. Germany saw 1.9 million rental contracts in 2023 alone. Student housing demand surged by 31% across European cities, while modular office setups rose 27%. Over 45% of new furniture rentals in France were eco-certified.

• Asia-Pacific

Asia-Pacific commands 21% market share, with India, China, and Australia as growth hotspots. India logged 3.6 million rental orders in 2024, largely from Tier 1 and 2 cities. In China, event rentals surged by 42%, particularly for weddings and corporate functions. Australia saw a 28% increase in student housing rentals year-over-year.

• Middle East & Africa

MEA holds 12% of the market. The UAE and South Africa are leading markets. Dubai accounted for 670,000 rental transactions in 2023, driven by events and short-term relocations. Saudi Arabia saw 22% year-on-year growth in appliance rentals. In South Africa, residential furniture rentals increased by 33%, led by Johannesburg and Cape Town.

List of Top Rental Furniture Market Companies

• CORT (USA)
• Rent - A - Center (USA)
• Aaron's (USA)
• Conn's (USA)
• Furniture Rentals Plus (USA)
• AFR Furniture Rental (USA)
• Cort Furniture Outlet (USA)
• Rent - It - Today (USA)
• Coast Appliance & Furniture Rental (USA)
• Rent To - Own Center (USA)

Top two companies with highest share

CORT (USA): CORT holds the highest market share at 21% globally in the Rental Furniture Market as of 2024. The company operates across 80+ locations in the United States and services over 4 million rental transactions annually. It supplies to residential, corporate, and event sectors and manages a logistics network that supports same-day delivery in over 45 major U.S. cities.

Rent-A-Center (USA): Rent-A-Center ranks second with a market share of 16% globally. The company runs more than 2,300 outlets across North America and processed over 3.2 million rental contracts in 2024. It focuses heavily on appliance and electronics rentals in addition to furniture, and its mobile platform accounted for 61% of transactions in 2023.

Investment Analysis and Opportunities

The Rental Furniture Market is attracting a surge of investment from private equity and institutional investors. In 2024, over 1.1 billion units of capital were deployed in technology platforms enabling furniture rental logistics. North America led with 44% of all new rental startups receiving funding, including five companies surpassing 100,000 subscribers within 18 months of launch. India attracted 26% of Asia’s rental furniture investments, with over 18 new companies funded in 2023 alone.

The segment of sustainable and recycled rental furniture is particularly attractive. Europe saw a 37% increase in investment directed toward companies offering eco-certified modular furniture. This aligns with the fact that 54% of European renters consider sustainability a key factor in decision-making. Investors are also targeting inventory optimization solutions, with 28% of new software tools launched in 2023 dedicated to automating refurbishment cycles.

Technology upgrades are essential. Nearly 33% of investment dollars were allocated to fleet management systems and real-time delivery monitoring. Middle Eastern markets like the UAE saw cross-border joint ventures rise by 41%, enhancing the reach of regional players into Africa and South Asia.

The market remains ripe for expansion in Tier 2 and 3 cities globally. In India alone, over 700 towns are now connected to rental delivery networks, up from 430 in 2022. Latin America’s untapped market is also attracting investment, with Brazil and Mexico seeing a combined 78% increase in online rental furniture searches.

New Product Development

Between 2023 and 2025, manufacturers have accelerated innovation in product development, with 47% of new listings classified as “multi-functional” or “space-saving.” CORT launched a line of modular sofas with convertible desk attachments, gaining 19% penetration in corporate rental contracts. Rent-A-Center introduced a smart reclining chair embedded with posture sensors, deployed in 120,000 units by early 2025.

Sustainability has influenced product lines significantly. 35% of new furniture in Europe and North America is made from reclaimed wood or recyclable metals. Conn’s Furniture released a line of fully biodegradable particleboard wardrobes, which sold out their first batch of 60,000 units in 3 months. AFR Furniture Rental pioneered lightweight folding tables using bamboo composites, reducing shipping costs by 31%.

Additionally, plug-and-play appliance bundles with IoT integration are gaining attention. Over 85,000 smart appliance rental packages featuring connected washing machines and air purifiers were deployed across Asia-Pacific in 2024. The introduction of furniture-as-a-subscription (FaaS) has led to 1.3 million modular items being delivered under monthly plans by 2025.

AR-based customization platforms are also being rolled out. In 2024, 17% of companies introduced 3D room planning tools that enabled renters to digitally test layout options. This feature influenced over 420,000 successful conversions.

Five Recent Developments

• In 2024, CORT expanded to 32 new U.S. cities and increased inventory by 18%.
• Rent-A-Center launched smart recliners with posture tracking in 2023, shipping 120,000 units.
• Conn’s rolled out biodegradable wardrobes and sold 60,000 units in 3 months in 2024.
• AFR introduced bamboo-composite tables, cutting logistics costs by 31% in 2023.
• In 2025, Rent-It-Today launched a FaaS plan, covering 1.3 million modular units.

Report Coverage of Rental Furniture Market

The Rental Furniture Market Report offers comprehensive insight into industry segments, consumer behavior, product innovation, and regional demand fluctuations. Covering over 20 countries and more than 80 rental product categories, the Rental Furniture Market Research Report provides data-driven analysis aligned with B2B decision-making.

The Rental Furniture Market Forecast includes detailed segmentation by type—living room, bedroom, office, event, and appliances—and application, such as residential, corporate, events, student housing, and relocations. The Rental Furniture Industry Report also dissects regional dynamics, evaluating over 200 datapoints per zone.

The Rental Furniture Market Analysis evaluates technology disruptions such as AR visualization, IoT integration, and eco-friendly manufacturing. This Rental Furniture Industry Analysis enables investors, service providers, and manufacturers to align strategies with emerging trends and operational challenges.

The Rental Furniture Market Insights section highlights behavioral shifts like mobile-first renting, increased focus on sustainability, and urban migration patterns. The Rental Furniture Market Outlook details future growth corridors, investment flows, and evolving B2B purchase trends.

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