Raisins Market Size | Industry Trends [2033]

Raisins Market Overview

The Raisins Market size was valued at USD 2677.19 million in 2024 and is expected to reach USD 4001.39 million by 2033, growing at a CAGR of 4.6% from 2025 to 2033.

The global raisins market is experiencing robust expansion due to increasing consumption across bakery, confectionery, and health food sectors. As of 2024, global raisin production exceeds 1.2 million metric tons annually, with Turkey, the United States, and Iran contributing over 70% of this volume. Turkey alone produced 280,000 metric tons in 2023, while the United States accounted for 250,000 metric tons, predominantly from California's Central Valley. Consumer preference for natural and minimally processed snacks has significantly driven demand, particularly in developed regions.

Health-conscious trends have propelled raisins into the spotlight for their high antioxidant content, including polyphenols exceeding 1000 mg/kg, and naturally high potassium levels at 750 mg per 100 grams. The surge in demand for clean-label products has led to a marked increase in organic raisin sales, with organic variants making up over 15% of total sales volume by late 2023. Raisins are also increasingly used as ingredients in cereals, snack bars, and dairy-based desserts. The versatile applications and long shelf life of over 12 months in ambient storage are key commercial benefits attracting food industry stakeholders.

Key Findings

DRIVER: Rising consumer shift toward healthy and plant-based snacking options globally.

COUNTRY/REGION: Turkey remains the largest exporter with over 280,000 metric tons exported in 2023.

SEGMENT: Conventional raisins dominate with over 80% market share by production and consumption volume.

Raisins Market Trends

The raisins market is witnessing significant trends that are reshaping global consumption patterns. One of the most prominent trends is the surge in demand for organic and non-GMO dried fruits. In 2023, over 180,000 metric tons of organic raisins were sold globally, marking a 20% year-on-year increase compared to 2022. Organic raisin sales have expanded particularly in North America and Europe, where food labeling regulations and consumer awareness are more stringent.

Another ongoing trend is the incorporation of raisins into packaged health foods. In 2023, over 50% of cereal bar brands launched in North America included raisins as a key ingredient. The demand for plant-based nutrition has led to widespread integration of raisins in protein bars, granola, and vegan bakery goods. In Germany alone, over 800 new bakery products containing raisins were launched in 2023, according to product registry databases.

Technological advancements in drying and packaging processes are also shaping the market. Controlled-atmosphere drying and vacuum packaging have extended shelf life and improved texture retention. With over 300 companies globally investing in improved post-harvest technology, the quality of raisins on the market has improved substantially. Additionally, consumers are seeking flavor innovations such as chocolate-coated and yogurt-covered raisins, which collectively accounted for over 10% of the total raisin-based product launches in 2023.

The growing trend of e-commerce food sales has also impacted raisin consumption. Online sales accounted for over 18% of total retail raisin purchases in China and the United States in 2023. The market is also being driven by bulk-purchase behavior among institutional buyers like schools, airlines, and hotels, who collectively consumed over 90,000 metric tons in 2023.

Raisins Market Dynamics

Market dynamics in the raisins market refer to the set of forces that influence the behavior, direction, and growth of the market over time. These dynamics include various internal and external factors such as market drivers, restraints, opportunities, and challenges that collectively shape demand, supply, pricing, innovation, and competitive strategies within the global raisins industry.

DRIVER

Rising demand for functional and plant-based snacks.

The global shift toward plant-based diets and clean-label snacking is significantly boosting raisin consumption. Raisins, with zero added sugar and a fiber content of approximately 3.7 grams per 100 grams, are perceived as a natural energy booster. The rising incidence of cardiovascular and lifestyle-related diseases is steering consumers toward healthier alternatives. For instance, the number of people globally diagnosed with diabetes surpassed 540 million in 2023, leading to heightened awareness about natural sugar sources. Raisins offer antioxidants such as catechins and resveratrol, both known for improving vascular health. Their inclusion in functional food formulations—ranging from diabetic-safe snacks to brain-boosting foods—is reinforcing demand among middle-aged and elderly consumers.

RESTRAINT

Climate sensitivity impacting raisin yields.

Raisin production is highly sensitive to climatic fluctuations, particularly in leading producer regions like California, Turkey, and Iran. Extreme heatwaves and irregular rainfall in 2023 reduced raisin yields by over 12% in certain districts of Turkey. California's raisin-producing acreage has decreased by 8,000 hectares between 2020 and 2023 due to prolonged drought conditions. Moreover, the drying process requires stable sun exposure, making it vulnerable to monsoon interruptions in parts of Asia. Supply fluctuations lead to price volatility, making it difficult for manufacturers and retailers to stabilize contracts and pricing for the end consumer.

OPPORTUNITY

Expansion in emerging economies and foodservice chains.

The raisins market is seeing rapid growth in emerging economies like India, Indonesia, and Nigeria, where middle-class population expansion and increased urbanization are boosting demand for convenient food items. In India, raisin consumption exceeded 160,000 metric tons in 2023, with the foodservice industry alone accounting for over 25,000 metric tons. As fast-food chains and cafes diversify their offerings to include healthier snacks, raisins are being featured in salads, baked items, and even fusion cuisine. Bulk packaging formats tailored for hospitality clients and institutional buyers present substantial investment potential for raisin processors.

CHALLENGE

Quality inconsistency and post-harvest losses.

Post-harvest processing inefficiencies are a critical bottleneck in the global raisins supply chain. Over 15% of total raisin output in developing regions is lost due to improper drying, contamination, or storage-related mold growth. In countries with less advanced infrastructure, such as Afghanistan and Uzbekistan, raisin rejection rates due to aflatoxin contamination reached 6% in 2023. Furthermore, inconsistent sizing, moisture content variation, and packaging defects affect consumer trust in lower-cost products. Ensuring uniformity in color, taste, and shelf life across shipments is an ongoing challenge that suppliers must overcome to maintain global trade credibility.

Raisins Market Segmentation

The raisins market is segmented based on type and application. By type, the market is divided into organic raisins and conventional raisins. By application, the key segments include retail, food service, and food industry. Each segment shows distinct demand patterns and regional preferences based on processing standards, health considerations, and usage formats.

By Type

Organic Raisins: Organic raisins are gaining rapid traction due to rising health consciousness and preference for pesticide-free foods. In 2023, global production of organic raisins reached over 180,000 metric tons, with the United States and Turkey accounting for more than 60% of the total. The average retail price of organic raisins is 25% higher than conventional counterparts due to limited supply and higher certification costs. The European Union consumed over 75,000 metric tons of organic raisins in 2023, with Germany and France being the top markets. The segment is expected to grow further as more consumers avoid synthetic chemicals and adopt sustainable food practices.
Conventional Raisins: Conventional raisins dominate the market, comprising over 1 million metric tons of the total annual raisin production. This segment is driven by cost-effectiveness and high availability across retail and industrial channels. California, the largest contributor, exported more than 200,000 metric tons of conventional raisins in 2023. Iran and Uzbekistan are also key players, contributing to more than 100,000 metric tons annually. These raisins are widely used in processed food items like cookies, bread, sauces, and breakfast cereals. Bulk purchasing by food manufacturers sustains large-scale output in this category.

By Application

Retail: The retail segment accounts for over 40% of total raisin consumption worldwide. In 2023, over 480,000 metric tons were sold through supermarkets, online platforms, and specialty stores. Pack sizes ranging from 250 grams to 1 kilogram dominate sales, with flavored and seedless varieties seeing higher demand.
Food Service: The food service segment, including restaurants and catering services, consumed approximately 120,000 metric tons in 2023. Demand is high for pre-portioned, resealable packs suitable for professional kitchen use.
Food Industry: The food industry segment led with over 600,000 metric tons of raisins utilized as ingredients in cereals, snack bars, bakery goods, and frozen desserts. In the United States alone, raisin use in packaged cereal production exceeded 40,000 metric tons in 2023.

Regional Outlook for the Raisins Market

The raisins market exhibits varied performance across major geographies, driven by production conditions, dietary preferences, and export-import dynamics.

North America

North America remains a leading region in both production and consumption. The U.S. produced over 250,000 metric tons of raisins in 2023, with California contributing over 95% of that total. More than 180,000 metric tons were consumed domestically, with an additional 70,000 metric tons exported. Canada imported over 28,000 metric tons in the same year. High demand comes from health-oriented consumers and industrial bakeries. Innovations like yogurt-coated and chocolate-covered raisins contributed to 14% of new snack product launches in the U.S.

Europe

Europe is the largest consumer region, with over 400,000 metric tons imported in 2023. The UK alone accounted for more than 100,000 metric tons, followed by Germany at 85,000 metric tons. European markets strongly favor seedless and organic variants, especially in the bakery and breakfast cereal sectors. Strict regulations on sulfite content have boosted demand for sun-dried and untreated options. Seasonal demand spikes during festive periods also drive short-term imports in large volumes.

Asia-Pacific

Asia-Pacific is witnessing the fastest growth in raisin consumption. India produced over 190,000 metric tons in 2023, becoming both a leading producer and consumer. China imported more than 85,000 metric tons, with rapid urbanization and snacking trends driving demand. Japan’s per capita raisin consumption grew by 6% in 2023, owing to high use in confectionery products. Government initiatives in India, such as subsidies on grape drying infrastructure, are supporting small-scale raisin processors.

Middle East & Africa

Middle East is a significant exporter and regional consumer. Iran produced over 150,000 metric tons of raisins in 2023, with over 70% allocated for export to Europe and Asia. Turkey remains dominant in the region with over 280,000 metric tons, mostly sultanas. In Africa, South Africa and Egypt are the largest markets, consuming more than 30,000 metric tons combined. Increased health awareness and trade incentives are opening new market avenues across GCC countries and North Africa.

List of Top Raisins Companies

Sun-Maid
Bergin Fruit and Nut
Sunbeam Foods
Dole Food Company
Geobres Nemean Currants and Sultana Raisins
Traina Foods
Lion Raisins
National Raisin
Montagu Dried Fruit and Nuts
Viva Bella Orchards
Xinjiang ACST Food
Turpan Raisin
Loulanmiyu

Sun-Maid: Sun-Maid Growers of California processed over 100,000 metric tons of raisins in 2023. It maintains leadership with global distribution across 60+ countries, backed by 800 grower-members in California’s Central Valley.

National Raisin: National Raisin Company processed over 90,000 metric tons in 2023, offering a wide range of seedless and infused raisins. Their three-brand portfolio holds significant market penetration in North America and Europe.

Investment Analysis and Opportunities

Investments in the raisins market are increasing due to rising global demand, innovations in food technology, and growing health awareness. The total value of infrastructure investments in raisin-drying facilities globally exceeded USD 800 million between 2020 and 2023, with major contributions from the United States, Turkey, and India. California alone added 30 new mechanical drying facilities since 2021, improving output capacity by 50,000 metric tons annually. Investment in solar-based dehydration and energy-efficient drying technologies is gaining ground as sustainability becomes a core focus.

Emerging markets present vast opportunities for investors. For instance, in India, over 25 new raisin processing units were set up in Maharashtra and Karnataka in 2023, backed by government incentives offering up to 35% capital subsidies. The region processed over 180,000 metric tons of raisins in 2023, with a 22% rise in exports over the previous year. In Uzbekistan, foreign investments worth USD 45 million have supported raisin sorting, packaging, and export centers to access the European market under preferential trade agreements.

There is increasing interest in value-added raisin products, such as chocolate-coated, yogurt-dipped, and flavored raisins. These product lines accounted for over 12% of the new product launches in North America and the EU in 2023. Venture capital funding in dried fruit startups has also expanded. In 2023, at least 10 raisin and dried fruit-focused startups in the U.S., Spain, and Australia raised seed investments ranging from USD 2 million to USD 10 million.

New Product Development

New product development in the raisins market is thriving across snacks, bakery, and health supplement categories. In 2023 alone, over 1,200 new raisin-based products were introduced globally, reflecting a 15% increase compared to 2022. Among these, chocolate-coated raisins, infused varieties (e.g., orange and cinnamon-flavored), and probiotic raisin snacks were among the most successful.

Functional food innovation is a significant area of development. Raisins fortified with vitamins and minerals, such as iron and vitamin B12, gained traction in markets such as Germany, Japan, and South Korea. These products cater to vegan and vegetarian populations, with single-serving packs (30g to 50g) becoming a preferred option. Japan launched 90 raisin-based nutritional snack products in 2023, with over 20 including fortified ingredients specifically targeting elderly consumers.

Raisin spreads, purees, and raisin-infused beverages also marked new entries in the market. In France, raisin jam and concentrate were introduced as healthier alternatives to sugar-based spreads. Meanwhile, in the UAE and Qatar, raisin-flavored energy drinks launched in 2023 sold over 500,000 units within six months.

Child-focused products are another area of innovation. In the U.S., brands introduced organic raisin snack boxes with less than 50 calories per serving, specifically marketed for school lunches. Similarly, in Australia, a new “rainbow raisins” mix combining various grape types—green, black, golden—was launched to appeal to children, increasing unit sales by 22% within 9 months of launch.

On the B2B side, food manufacturers are demanding specialty raisin formats such as pre-chopped, low-moisture, and extra-large jumbo raisins tailored for bakery and confectionery recipes. Pre-soaked raisins for consistent texture in bread and pastries saw 18% higher sales in 2023 in North America.

Plant-based innovation is also advancing, with raisins being used in vegan meat alternatives and fermented food formulations. Startups in Germany and Canada are using raisin-derived sugar and fiber extracts in meat analogs and gut health products. With technological partnerships, manufacturers are optimizing infusion techniques to improve shelf life, flavor profile, and nutrient retention.

Five Recent Developments

Sun-Maid launched fortified raisin packs enriched with Vitamin D and iron in February 2024, targeting school nutrition programs across the U.S. These are being distributed in 15,000+ schools nationwide.
National Raisin Company introduced infused cinnamon and apple-flavored jumbo raisins in November 2023, achieving sales of over 2 million packs within 6 months across retail stores in the U.S. and Canada.
Dole Food Company established a new raisin drying facility in Chile in March 2024, adding 25,000 metric tons of annual production capacity aimed at Latin American and European markets.
Xinjiang ACST Food upgraded its packaging line in June 2023 to include nitrogen-sealed pouches, reducing spoilage by 30% during long-haul exports to Europe and Southeast Asia.
Traina Foods expanded its online direct-to-consumer platform in September 2023, resulting in a 40% increase in online raisin sales in North America during Q4 2023.

Report Coverage of Raisins Market

This report provides an in-depth analysis of the global raisins market, encompassing all critical aspects such as production volume, trade flow, consumer preferences, segmentation, regional trends, and technological innovations. The study spans over 25 leading raisin-producing and consuming countries, incorporating quantitative and qualitative insights across the entire supply chain—from vineyard cultivation and drying processes to retail packaging and end-user applications.

The report comprehensively covers key product types such as organic, conventional, sun-dried, flame-dried, and specialty infused raisins. Usage across industries is analyzed in detail, with a focus on bakery, snacks, dairy, sauces, and direct retail consumption. The inclusion of over 30 end-user segments provides a detailed understanding of demand-side dynamics.

Supply-side analysis focuses on harvesting practices, drying techniques (natural sun drying vs mechanical), post-harvest storage conditions, and sorting and grading technologies. Emerging technologies like blockchain tracking, solar-powered dehydration, and vacuum infusion techniques are examined to highlight innovation-driven competitiveness.

The regional assessment covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. It includes production statistics, import-export volumes, regulatory frameworks, and emerging local brands. For example, the EU’s limits on sulfur dioxide residues are shown to influence supplier certification patterns in Turkey and Iran.

Company profiles of major players provide insights into capacity expansion, product innovation, and strategic investments. The report also discusses pricing trends, labor impacts, input cost fluctuations (such as electricity and packaging materials), and the role of cooperatives in stabilizing smallholder grower income in regions like California and India.

Investment and innovation sections forecast where future capital and research will drive value. The report offers a strategic outlook for stakeholders, from growers and exporters to food processors and institutional buyers, helping identify profitable opportunities in a dynamic and competitive landscape.