Potato Protein Market Size, Share, Growth, and Industry Analysis, By Type (Low Purity Potato Protein (<70%),Medium Purity Potato Protein (70%-80%),High Purity Potato Protein (?80%)), By Application (Feed Industry,Food Industry), Regional Insights and Forecast to 2033

"

Potato Protein Market Overview

The Potato Protein Market size was valued at USD 168.41 million in 2024 and is expected to reach USD 250.65 million by 2033, growing at a CAGR of 4.4% from 2025 to 2033.

The potato protein market is gaining traction as a functional ingredient across the global food and feed industries. Potato protein, derived from the residual product of potato starch production, is rich in essential amino acids and is highly digestible. The global production of potatoes surpassed 376 million metric tons in 2023, with Europe accounting for over 40% of the output, thus establishing a strong raw material base for protein extraction.

The use of potato protein as a plant-based alternative is increasing due to the growing popularity of vegan and vegetarian diets. For instance, global vegan population exceeded 88 million in 2023, significantly boosting demand for plant-based proteins. In the feed sector, potato protein is valued for its high biological value, particularly for swine and pet nutrition. In 2023, animal feed applications accounted for over 60% of potato protein use globally.

Key Findings

Driver: Rising demand for plant-based protein in food and feed applications.

Top Country/Region: Europe dominates the potato protein market, accounting for over 55% of global consumption.

Top Segment: High purity potato protein (≥80%) leads due to its applications in the food industry and functional ingredients.

Potato Protein Market Trends

The potato protein market is witnessing several notable trends that are shaping its development across food and feed sectors. One major trend is the increasing use of high-purity potato protein in functional foods. High-purity variants, which contain 80% or more protein, are becoming increasingly popular in sports nutrition and clean-label products. In 2023, the demand for high-purity potato protein grew by 12.6% compared to 2022. Consumer preference for plant-based diets continues to be a key market driver. In the U.S., approximately 10% of consumers identified as vegetarians or vegans in 2023, up from 8% in 2022. This shift is creating heightened demand for alternative protein sources like potato protein, which offers hypoallergenic and non-GMO benefits. The clean-label movement has also fueled interest in minimally processed proteins, contributing to a 15% annual increase in clean-label protein product launches globally. Feed applications are another area of rapid growth. In Europe, over 65,000 metric tons of potato protein were used in the feed sector in 2023. The protein’s high digestibility and amino acid profile make it ideal for young animals and pets, especially in countries with stringent feed regulations like Germany and the Netherlands.

Technological innovation is improving the efficiency of protein extraction processes. Companies are investing in membrane filtration and enzymatic hydrolysis to boost yield and quality. In 2023, more than $25 million was invested globally in potato protein processing technology. These developments help improve the solubility and functionality of the protein, making it suitable for a broader range of food applications. Additionally, sustainable practices are becoming central to production methods. Using side streams from potato starch processing helps reduce waste, contributing to a circular economy. The carbon footprint of potato protein production is estimated to be 50% lower than that of animal protein sources, encouraging its adoption among environmentally-conscious manufacturers. Another key trend is the emergence of Asia-Pacific as a high-growth region, driven by rising awareness and a growing middle class. China and India collectively imported over 4,500 metric tons of plant-based proteins in 2023, indicating strong future demand for potato protein in food and beverage sectors.

Potato Protein Market Dynamics

DRIVER

Rising demand for plant-based proteins.

Growing consumer awareness about health and sustainability is driving the demand for plant-based proteins, including potato protein. In 2023, over 40% of new protein product launches globally were plant-based. Potato protein offers excellent functionality, such as emulsification, foaming, and water-binding properties, which are critical in bakery, dairy alternatives, and meat analogs. With over 70% of global consumers seeking natural and plant-based labels in 2023, manufacturers are turning to potato protein to meet this demand. Europe leads this trend, where 62% of consumers are reducing meat intake, according to recent surveys.

RESTRAINT

Limited raw material availability during seasonal cycles.

Despite the abundance of potatoes, the availability of quality potato protein can be impacted by seasonal harvesting cycles and variable crop yields. In 2023, adverse weather conditions in parts of Europe led to a 7.2% drop in potato yields, directly affecting the supply of raw material for protein extraction. This seasonal dependency challenges continuous production and may result in price volatility. Additionally, potato protein production requires specialized extraction facilities, which can limit scalability in emerging regions lacking processing infrastructure.

OPPORTUNITY

Expanding applications in cosmetic and pharmaceutical industries.

Potato protein's bioactive peptides exhibit antioxidant and anti-inflammatory properties, creating new opportunities in cosmetics and pharmaceuticals. In 2023, the global cosmetic industry incorporated over 2,000 tons of plant-based peptides in skincare products. Potato protein hydrolysates, which can improve skin hydration and reduce irritation, are being researched for anti-aging creams and serums. In the pharmaceutical sector, potato protein-derived amino acids are being evaluated for controlled-release formulations and nutraceuticals. With consumer spending on clean beauty projected to exceed $29 billion by 2025, potato protein offers strong cross-sector growth potential.

CHALLENGE

High production costs and processing complexities.

The production of high-quality potato protein requires advanced technology and precise control over pH, temperature, and enzymatic reactions. Setting up a mid-scale processing unit can require an initial investment of $5–7 million. The purification process to achieve food-grade or high-purity levels significantly increases operational expenses. Additionally, the presence of anti-nutritional factors such as glycoalkaloids in potatoes requires rigorous purification, which adds complexity. These factors contribute to higher end-product costs, limiting its competitiveness with more established proteins like soy and pea.

Potato Protein Market Segmentation

The potato protein market is segmented by type and application. By type, it includes low purity (<70%), medium purity (70%–80%), and high purity (≥80%) protein. By application, it is divided into feed industry and food industry. Each segment addresses distinct needs, with feed-grade proteins offering economic viability, and high-purity variants catering to premium human food products. In 2023, high-purity protein accounted for over 35% of total market volume due to its expanding role in health and wellness foods. Feed applications dominated by volume, driven by high demand for digestible protein in swine and pet nutrition.

By Type

• Low Purity Potato Protein: typically used in animal feed, contains 55–65% protein content. It is favored for its cost-effectiveness in livestock diets, particularly for swine and poultry. In 2023, over 70,000 metric tons of low-purity potato protein were utilized globally in feed formulations. It provides a suitable amino acid balance and is free from common allergens, making it ideal for early-stage animal nutrition. This type is mainly produced in Europe and exported to Asia and Latin America for livestock use.
• Medium Purity Potato Protein: is used in both feed and select food applications. With protein content averaging 75%, it offers a balance between cost and performance. In 2023, approximately 40,000 metric tons of this type were consumed worldwide. It finds utility in aquaculture feed, particularly for salmon and trout, where digestibility is critical. It also appears in bakery goods and meat analogs where solubility and water-binding are important. European producers such as Emsland and KMC are leading suppliers of this grade.
• High Purity Potato Protein: with ≥80% protein content, is widely used in the human food industry. It supports the clean-label and vegan product sectors due to its neutral taste and excellent solubility. In 2023, the high-purity segment saw a 14% increase in demand compared to 2022. It is used in sports nutrition, dietary supplements, and meat alternatives. Companies like Roquette and Avebe dominate this segment with advanced extraction technologies. High-purity protein commands a premium price and is primarily sold in North America, Western Europe, and Japan.

By Application

• Feed Industry: accounted for over 60% of the total potato protein market volume in 2023. It is heavily used in formulations for piglets, poultry, and aquaculture due to its high digestibility and rich amino acid profile. The European feed industry alone consumed over 90,000 metric tons in 2023. Potato protein reduces reliance on soybean meal and fishmeal, aligning with sustainable sourcing practices. The growing trend of pet humanization also contributes to demand in pet food applications.
• Food Industry: potato protein is used in meat substitutes, dairy alternatives, bakery products, and nutritional supplements. Global consumption in the food industry reached over 50,000 metric tons in 2023. It serves as a functional protein with emulsification, foaming, and gelling properties. The clean-label trend and rising vegan population have significantly accelerated its adoption. North America and Europe lead in food applications, with over 70% of product launches containing plant-derived protein components in 2023.

Potato Protein Market Regional Outlook

The regional outlook for the potato protein market reveals distinct trends across key geographies, shaped by differences in agricultural production, dietary patterns, and industrial applications. Europe, North America, and Asia-Pacific remain the dominant regions driving the global potato protein landscape.

• North America

represents a growing market for potato protein, particularly in the United States and Canada. The rising health consciousness, coupled with the expanding plant-based and sports nutrition sectors, has spurred interest in potato protein as a hypoallergenic and easily digestible alternative. Several U.S.-based food companies are incorporating potato protein into snacks, bakery products, and ready-to-drink beverages. Additionally, the feed industry in North America is adopting potato protein to improve the nutritional content of pet food and aquaculture feed.

• Europe

leads the global potato protein market, accounting for a significant share due to its well-established potato processing industry and strong demand for plant-based ingredients. Countries such as the Netherlands, Germany, Denmark, and France are home to major producers like Avebe, Emsland-Stärke GmbH, and KMC. The region benefits from favorable agricultural conditions, advanced extraction technologies, and supportive policies promoting sustainable food production.

• Asia-Pacific

is emerging as a lucrative market with high growth potential, driven by increasing awareness of plant-based diets, rapid urbanization, and the expanding middle-class population. China, Japan, South Korea, and India are key countries witnessing rising demand for sustainable and functional protein sources. Local food manufacturers are incorporating potato protein into traditional and modern food products, such as noodles, dairy alternatives, and health supplements. Foreign companies are also investing in partnerships and distribution networks to capitalize on the region’s growing demand. In 2023, Meelunie expanded its operations in China and Japan to tap into this opportunity.

• Middle East & Africa

represent a nascent market, with slow adoption due to limited awareness and availability. However, increasing urbanization and a rising interest in nutrition-rich food ingredients are expected to create future opportunities. Government initiatives to improve food security and reduce reliance on imported protein sources may further support regional growth in the coming years.

List of Top Potato Protein Companies

• Avebe
• Tereos
• Roquette
• AKV Langholt AMBA
• Emsland-StärkeGmbH
• KMC (Kartoffelmelcentralen)
• Meelunie
• Royal Ingredients
• Südstärke
• Pepees
• PPZ Niechlow
• Agrana
• WPPZ
• China Essence

Avebe: is a leading producer of potato protein, with a significant share in the global market. The company has invested in advanced extraction technologies, enabling the production of high-purity potato protein suitable for various applications. In 2023, Avebe's production capacity reached over 25,000 metric tons, catering to both food and feed industries.

Roquette: is another major player in the potato protein market, known for its innovative product offerings and sustainable practices. The company reported a production volume of approximately 20,000 metric tons in 2023, focusing on high-purity protein isolates for the food industry. Roquette's commitment to research and development has led to the introduction of new potato protein-based ingredients catering to the growing demand for plant-based products.

Investment Analysis and Opportunities

The potato protein market is experiencing increased investment activities, driven by the rising demand for plant-based proteins and sustainable food ingredients. In 2023, the global investment in potato protein production facilities and research initiatives exceeded $150 million, marking a significant increase from the previous year. Major companies are expanding their production capacities to meet the growing demand. For instance, Avebe announced a $50 million investment in upgrading its extraction facilities in the Netherlands, aiming to increase its production capacity by 30% by 2025. Similarly, Roquette allocated $40 million for the development of new processing technologies to enhance the quality and functionality of its potato protein products. Start-ups and smaller enterprises are also attracting venture capital funding. In 2023, plant-based protein start-ups focusing on potato protein raised over $60 million in funding rounds. These investments are primarily directed towards research and development of innovative applications, such as meat analogs, dairy alternatives, and functional beverages.

The feed industry presents significant investment opportunities, with the demand for high-quality, digestible proteins on the rise. Companies are investing in the development of potato protein-based feed products, particularly for aquaculture and pet nutrition. In 2023, investments in this segment amounted to approximately $30 million, focusing on improving the nutritional profile and cost-effectiveness of potato protein feeds. Emerging markets, especially in Asia-Pacific and Latin America, are witnessing increased investments in potato protein production and distribution networks. Governments and private entities are collaborating to establish local processing facilities, reducing dependency on imports and promoting self-sufficiency. In 2023, investment in these regions totaled around $20 million, with projections indicating continued growth in the coming years. Research institutions and universities are also receiving funding to explore new extraction methods and applications for potato protein. In 2023, research grants totaling $10 million were awarded for studies on improving the functional properties of potato protein and its potential health benefits.

New Product Development

Innovation in the potato protein market is accelerating, with companies focusing on developing new products to cater to the evolving consumer preferences for plant-based and functional foods. In 2023, over 150 new potato protein-based products were launched globally, marking a 20% increase compared to the previous year. One notable development is the introduction of potato protein isolates with enhanced solubility and neutral taste, making them suitable for a wide range of applications, including beverages, dairy alternatives, and meat analogs. Companies like Roquette and Avebe have invested in research to improve the functional properties of their potato protein products, resulting in ingredients that can mimic the texture and mouthfeel of animal-based proteins. In the sports nutrition segment, new potato protein-based supplements have been formulated to provide a complete amino acid profile, catering to athletes and fitness enthusiasts seeking plant-based protein sources. These products have gained popularity due to their high digestibility and hypoallergenic nature. In 2023, the sports nutrition category accounted for approximately 15% of the new product launches in the potato protein market.

The bakery and confectionery industries are also exploring the use of potato protein to enhance the nutritional value and texture of their products. Innovations include gluten-free bread and pastries fortified with potato protein, offering improved moisture retention and shelf life. In 2023, the number of bakery products incorporating potato protein increased by 25% compared to the previous year. In the pet food industry, new formulations containing potato protein have been developed to provide high-quality, digestible protein sources for pets with specific dietary needs. These products cater to the growing demand for hypoallergenic and grain-free pet foods. In 2023, the pet food segment saw a 30% increase in new product launches featuring potato protein. Additionally, companies are exploring the use of potato protein in ready-to-eat meals and snacks, aiming to offer convenient, nutritious options for health-conscious consumers. Innovations in this area include protein-enriched soups, bars, and chips. In 2023, the ready-to-eat category represented 10% of the new product developments in the potato protein market.

Five Recent Developments (2023–2024)

• Avebe's Expansion in the Netherlands: In 2023, Avebe invested $50 million to expand its potato protein extraction facility in the Netherlands, increasing its production capacity by 30% to meet the growing demand for high-purity potato protein.
• Roquette's New Product Launch: Roquette introduced a new line of potato protein isolates in 2024, featuring improved solubility and neutral taste, targeting applications in beverages and dairy alternatives.
• Partnership Between KMC and Solynta: In 2023, KMC collaborated with Dutch seed developer Solynta to breed new potato varieties with higher protein content, aiming to enhance the efficiency of protein extraction processes.
• Emsland Group's Sustainable Packaging Initiative: Emsland Group launched a sustainable packaging solution for its potato protein products in 2024, reducing plastic usage by 40% and aligning with environmental goals.
• Meelunie's Entry into the Asian Market: In 2023, Meelunie expanded its distribution network to include key markets in Asia, such as China and Japan, to capitalize on the increasing demand for plant-based proteins in the region.

Report Coverage of Potato Protein Market

The potato protein market report provides a comprehensive analysis of the industry, covering various aspects such as market dynamics, segmentation, regional performance, competitive landscape, investment opportunities, and recent developments. The report examines the market drivers, including the rising demand for plant-based proteins, increasing consumer awareness of sustainable food sources, and the growing prevalence of dietary restrictions and allergies. It also analyzes the restraints, such as limited raw material availability and high production costs, along with opportunities in emerging applications and markets. Market segmentation is detailed by type (low purity, medium purity, and high purity potato protein) and application (feed industry and food industry), providing insights into the specific characteristics, uses, and demand trends for each segment. The report highlights the dominance of high-purity potato protein in the food industry and the significant role of low-purity protein in animal feed. Regional analysis covers key markets, including North America, Europe, Asia-Pacific, and the Middle East & Africa, offering an overview of production capacities, consumption patterns, and growth prospects in each region.

Europe leads the market due to its established potato processing industry, while Asia-Pacific presents significant growth opportunities driven by increasing health consciousness and dietary shifts. The competitive landscape section profiles major players in the potato protein market, such as Avebe, Roquette, Emsland-Stärke GmbH, KMC, and Meelunie, among others. It assesses their market shares, product portfolios, strategic initiatives, and recent developments, providing a clear understanding of the industry's competitive dynamics. Investment analysis focuses on the capital inflow into production facilities, research and development, and market expansion efforts. It highlights the growing interest from investors and companies in enhancing production capacities, developing innovative products, and entering new markets to capitalize on the increasing demand for potato protein. The report also outlines recent developments in the industry, including product launches, partnerships, and technological advancements, offering a snapshot of the market's evolution and future direction. Overall, the potato protein market report serves as a valuable resource for stakeholders, providing in-depth insights and data-driven analysis to inform strategic decisions and identify growth opportunities in the dynamic plant-based protein sector.

"

Frequently Asked Questions