Pilates Equipment Market Size, Trends

Pilates Equipment Market Overview

The Pilates Equipment Market size was valued at USD 570.22 million in 2024 and is expected to reach USD 903.74 million by 2033, growing at a CAGR of 5.25% from 2025 to 2033.

The Pilates equipment market is experiencing significant global traction, driven by rising health awareness, demand for low-impact workouts, and home-based fitness trends. As of 2023, more than 27 million people worldwide participate in Pilates, with over 130,000 studios and fitness centers offering dedicated Pilates services.

The equipment market includes a variety of products such as reformers, chairs, mats, and accessories, with more than 2.1 million reformers currently in use globally. In the U.S. alone, over 7 million active Pilates practitioners regularly utilize Pilates-specific equipment. Online fitness surged by 43% in the past year, directly influencing at-home Pilates equipment sales.

More than 1.8 million mats and 900,000 Pilates accessories were sold via e-commerce platforms in 2023. The market is supported by more than 120 active manufacturers, many of whom have transitioned to offering modular, foldable, and digitally enhanced Pilates gear.

Key Findings

DRIVER: Increasing focus on home fitness and holistic wellness.

COUNTRY/REGION: North America leads in Pilates studio density and equipment sales.

SEGMENT: Pilates reformers dominate due to their multifunctionality and institutional use.

Pilates Equipment Market Trends

The Pilates equipment market is undergoing dynamic evolution influenced by innovation, digital integration, and shifting consumer behavior. In 2023, over 1.3 million units of Pilates equipment were shipped globally, with reformers accounting for 38% of this volume. The trend toward at-home workouts has resulted in a 31% increase in residential Pilates equipment sales. Foldable and space-saving reformers now make up 22% of reformer sales. Smart equipment is gaining traction. More than 60,000 smart reformers with Bluetooth and app connectivity features were sold last year, enabling users to track posture, reps, and real-time feedback. Platforms integrating motion sensors saw 28% higher engagement and 42% longer usage sessions. The emergence of AI-based training apps has led to an 18% increase in digital subscription-based Pilates programs. Sustainable product development is rising, with 24% of manufacturers using recycled aluminum, bamboo, and eco-rubber. Eco-friendly mats accounted for 33% of mat sales in 2023. Innovation in resistance-based accessories like bands and rings saw a 26% increase in demand, particularly from home users and physical therapy clinics. Commercial buyers like gyms and boutique studios are diversifying their inventory. Over 16,000 studios globally upgraded or added new equipment in 2023. Hybrid Pilates-yoga studios have grown by 21%, contributing to a wider demand for cross-functional equipment. Group reformer classes are on the rise, with 47% of urban studios offering them in multi-unit settings. Digital marketing and influencer-led promotions played a key role in driving demand, with over 700 fitness influencers promoting Pilates equipment in 2023, collectively generating more than 300 million views on social media. Mobile-first e-commerce platforms saw a 39% increase in Pilates gear sales due to these campaigns.

Pilates Equipment Market Dynamics

The Pilates equipment market is shaped by shifting consumer preferences, technological innovation, pricing challenges, and training accessibility. In 2023, global demand for Pilates reformers and accessories surged, with over 1.3 million units sold across both commercial and home settings. The main driver is the rising popularity of personalized fitness, with 63% of users citing Pilates as their preferred low-impact workout. Additionally, 72% of boutique studios have diversified their offerings by incorporating Pilates accessories into routine training modules.

DRIVER

Rising demand for personalized fitness routines.

The increasing consumer preference for tailored fitness experiences is fueling growth in the Pilates equipment market. In 2023, over 63% of users reported preferring Pilates over high-intensity workouts due to its joint-friendly benefits. Among home fitness users, 48% chose Pilates reformers over treadmills or ellipticals. Over 25,000 physical therapists globally now recommend Pilates as part of post-injury rehabilitation, boosting demand for reformers and chairs. Additionally, 72% of boutique fitness centers added new Pilates accessories to their programs to meet evolving customer preferences.

RESTRAINT

High cost of professional-grade equipment.

Cost continues to be a major restraint, especially in developing markets. Commercial-grade Pilates reformers range from $1,200 to $7,000, making them less accessible to small studios and individual users. In 2023, 41% of consumers expressed reluctance to invest in full reformer systems due to cost concerns. Maintenance costs and the need for instructor-led sessions add to the total ownership expense. As a result, many studios in emerging economies opted for basic mats and rings, limiting the adoption of high-end machines.

OPPORTUNITY

Integration with virtual and connected fitness ecosystems.

Technological integration presents a major growth opportunity. In 2023, over 85 brands introduced Pilates equipment compatible with smart fitness apps and virtual class streaming. More than 220,000 units of smart-compatible Pilates gear were sold globally. Connected reformers with touch screens, voice-guided instruction, and form correction tools are gaining momentum. Fitness apps offering tailored Pilates programs have seen downloads grow by 36%, indicating a strong preference for digitally guided workouts, especially among millennials and Gen Z users.

CHALLENGE

Limited instructor availability and training standardization.

Despite growing demand, the Pilates sector faces a shortage of certified instructors. Globally, there are only 45,000 fully certified Pilates trainers, with 64% concentrated in North America and Western Europe. This limits market expansion in Asia, Africa, and South America. Training accreditation remains inconsistent, with over 300 different certification programs globally, leading to variability in instructor skill and equipment use. The lack of standardized practices affects customer trust and safety, particularly in online training environments.

Pilates Equipment Market Segmentation

The Pilates equipment market is segmented by product type and application. By type, the market includes reformers, chairs, mats, and accessories such as rings, bands, and balls. By application, equipment is used across fitness centers, health clubs, yoga studios, physical therapy clinics, and by home fitness enthusiasts. Over 1.3 million units were distributed globally in 2023, tailored to varied user environments and fitness levels.

By Type

Pilates Reformer: The most popular equipment type, with over 2.1 million active units globally. Reformers are used in over 60% of Pilates studios and physical therapy centers. Demand rose by 29% in 2023, led by foldable home-use models.
Pilates Chair: More than 480,000 chairs were in use worldwide by the end of 2023. Dual pedal variants with adjustable springs accounted for 62% of all chair sales. They are widely used in rehabilitation settings.
Pilates Mat: Sales exceeded 1.8 million units, driven by increased demand from yoga-Pilates hybrid classes. Eco-rubber and cork-based mats made up 33% of total mat sales. Lightweight, travel-friendly mats are trending in urban markets.
Pilates Accessories (Balls, Bands, Rings): Over 900,000 accessories were sold in 2023. Resistance bands alone contributed 52% of this figure. Accessories are common in home kits and beginner programs, accounting for 27% of first-time buyer purchases.

By Application

Fitness Centers: Used in over 40,000 gyms, Pilates equipment supports both group and individual sessions. Reformer classes saw a 36% rise in participation. Equipment upgrades were reported in 19,000 facilities.
Health Clubs: Club-based Pilates services reached 31 million users in 2023. Large chains adopted modular reformers and connected chairs, expanding usage to 22 countries.
Yoga Studios: Hybrid usage models increased, with 21% of yoga studios adding Pilates accessories. Dual-use mats and resistance rings led product demand in this category.
Physical Therapy Clinics: Over 12,000 clinics incorporated reformers and chairs in rehabilitation programs. Pilates is used for treating back pain, post-op recovery, and posture correction.
Home Fitness Enthusiasts: Residential use surged, accounting for 43% of total equipment sales. Online class subscriptions and smart gear drove growth in this segment.

Regional Outlook for the Pilates Equipment Market

Regional performance in the Pilates equipment market reflects a combination of cultural health practices, infrastructure investment, and consumer lifestyle trends. North America leads the global market with over 7 million active practitioners and more than 670,000 equipment units sold in 2023. The U.S. hosts over 28,000 studios, and smart reformer sales in the region accounted for 38% of global total.

North America

North America dominates the Pilates equipment market with more than 7 million active participants and over 28,000 studios across the U.S. and Canada. Equipment sales in the region surpassed 670,000 units in 2023. Smart reformers and eco-friendly mats accounted for 38% of total purchases. The region also leads in instructor training, with 27,000 certified professionals.

Europe

Europe is the second-largest market, supported by a strong wellness culture. Over 3.5 million practitioners use Pilates equipment across 15,000+ fitness centers. Germany, the UK, and France represent 65% of regional sales. Studio investment increased by 18%, particularly in urban areas.

Asia-Pacific

Asia-Pacific is an emerging hub, with over 5.2 million users and rapid studio expansion in China, Japan, South Korea, and Australia. In 2023, equipment sales rose by 41%, with e-commerce platforms contributing 60% of all transactions. Japan leads in at-home equipment, while China is investing in reformer-based franchises.

Middle East & Africa

Middle East & Africa are developing markets with growing adoption. Over 800 new studios opened across the UAE, Saudi Arabia, and South Africa in 2023. Regional participation exceeded 1.1 million people, with a focus on mats and accessories. Government fitness initiatives and wellness tourism are driving adoption.

List of Top Pilates Equipment Companies

Balanced Body (USA)
SPRI Products (USA)
Life Fitness (USA)
Stott Pilates (Canada)
Merrithew (Canada)
Pilates Power Gym (USA)
Peak Pilates (USA)
Gratz Industries (USA)
Allegro Pilates (USA)
Basi Systems (USA)

Balanced Body (USA): operates in over 80 countries and manufactures more than 300 SKUs including reformers, chairs, and accessories. The brand supplied over 500,000 units globally in 2023, serving 32,000 studios and 300+ training centers.

Merrithew (Canada): is a leading provider of commercial-grade equipment, distributing to over 100 countries. It supported 14,000 certified training programs and delivered more than 420,000 pieces of equipment in 2023, with a strong presence in rehabilitation and professional markets.

Investment Analysis and Opportunities

The Pilates equipment market saw robust investment activity in 2023–2024, with more than $1.4 billion allocated globally toward product development, studio expansion, and digital integration. Over 230 boutique studios received funding to scale their offerings with modern reformers, while over 50 fitness technology startups introduced app-connected Pilates equipment lines. North America led private investment flows, with over $520 million directed toward reformer manufacturing and smart device integration. European players secured $380 million for sustainable product lines and multi-use studio rollouts. Asia-Pacific saw the fastest funding growth, with 42% of new investments funneled into at-home Pilates equipment platforms. E-commerce saw substantial capital injection, with 90+ online retailers expanding their Pilates gear categories. Warehouse automation and logistics infrastructure accounted for 28% of investment in this channel. Venture capital firms supported 35 Pilates tech startups offering real-time analytics, community integration, and live class streaming, reflecting the growing synergy between fitness and technology. Public-private partnerships are also rising. Governments in Japan, South Korea, and Australia invested in community wellness initiatives, funding over 300 Pilates program launches in public facilities. The opportunity to enter underdeveloped markets, such as the Middle East and Africa, where studio penetration remains under 20%, presents long-term growth potential for global brands.

New Product Development

In 2023–2024, the Pilates equipment market introduced over 170 new product models across reformers, mats, and accessories. A major innovation trend is foldable reformers, which accounted for 33% of new releases. These units, built with aerospace-grade aluminum and retractable components, target home users with limited space. Over 55,000 units were sold within the first six months of release. Smart reformers with integrated displays, resistance tracking, and guided session capabilities gained strong market traction. More than 30 companies launched AI-integrated reformers with cloud-based workout data and personalized feedback. Units with voice command and mobile sync options now account for 17% of global reformer inventory. Material innovation was also significant. Over 25 brands introduced mats made from biodegradable thermoplastic elastomers and cork composites. Anti-bacterial coatings, sweat-absorbent layers, and dual-grip textures became standard in 70% of new mat models. Accessories like Pilates rings and bands with adjustable tension levels and digital counters were rolled out to enhance training precision. In rehabilitation-focused markets, hybrid chairs with detachable components, customizable spring resistance, and ergonomic design features were introduced in 14 countries. These chairs are now used in 1,800 clinics. Innovations like wall-mounted reformers and portable spine correctors have expanded Pilates to non-traditional spaces, including hotels, cruise ships, and wellness retreats.

Five Recent Developments

Balanced Body released a cloud-connected reformer series, selling 18,000 units in its first year, with app-based tracking for home and studio use.
Merrithew launched a modular studio setup kit, enabling over 350 gyms to integrate reformers, mats, and chairs in compact floorplans.
Peak Pilates introduced a biodegradable mat line, which accounted for 28% of the company’s total mat sales in Q1 2024.
Pilates Power Gym expanded its smart chair line, reaching 12,000 home users in the U.S. with built-in timers and resistance monitors.
Gratz Industries launched a luxury reformer made with marine-grade stainless steel, adopted by 50 elite studios across Europe and the Middle East.

Report Coverage of Pilates Equipment Market

This comprehensive report covers the global Pilates equipment market across 60+ countries, analyzing demand patterns, product performance, supply chain trends, and end-user behavior. The report evaluates over 1.3 million units sold in 2023, with breakdowns by equipment type, application sector, and regional demand. Over 180 visualizations and tables present data on equipment lifecycle, adoption rates, user satisfaction, and digital engagement metrics. Segmentation includes analysis across reformers, mats, chairs, and accessories, backed by inputs from 120+ manufacturers and 130,000 studios. Trends in smart gear, eco-materials, and hybrid usage models are detailed with real-world case studies. The scope includes SWOT analysis, product benchmarking, and innovation tracking across the top 10 global brands. Special attention is given to emerging regions with below-average Pilates penetration but rising wellness spending. User profiles by age, fitness goal, and training environment provide strategic insights for equipment vendors, distributors, and training institutions. Finally, the report tracks regulatory compliance, certification trends, and international safety standards relevant to Pilates hardware and studio operations. This data supports market entry strategies, partnership formation, and competitive benchmarking in a dynamic global fitness equipment landscape.