Pet Treats Market Size & Growth, Forecast [2033]

Pet Treats Market Overview

The Pet Treats Market size was valued at USD 3.45 million in 2024 and is expected to reach USD 5.21 million by 2033, growing at a CAGR of 5.28% from 2025 to 2033.

The Pet Treats Market is a rapidly expanding part of the global pet care industry, with more than 400 million pet dogs and cats worldwide driving consistent demand for nutritious, tasty, and functional snack products. Every year, over 5 million metric tons of pet treats are produced globally to meet the growing appetite of pets for biscuits, chews, and functional snacks.

In North America alone, more than 80 million households own at least one pet, with dogs accounting for 65% of total pet treat consumption. Europe follows closely, with over 90 million pet dogs and cats driving strong demand for premium and healthy treat options. Asia-Pacific is witnessing a pet boom as over 100 million households now keep dogs and cats, pushing pet treat production to more than 1 million metric tons annually.

Natural and organic treats are gaining popularity, making up over 30% of new product launches in leading markets. Functional treats targeting dental health, digestive support, and joint care now represent more than 20% of total treat sales. Small pet owners increasingly purchase treats for training and bonding, with more than 50% of dog owners giving treats daily. These figures highlight the vibrant role of pet treats in modern pet ownership.

Key Findings

DRIVER: Higher pet ownership and humanization trends increase demand for healthy, premium treats.

COUNTRY/REGION: North America leads, with over 80 million households purchasing pet treats each year.

SEGMENT: Natural treats dominate, accounting for over 30% of total new launches and growing steadily.

Pet Treats Market Trends

The Pet Treats Market is defined by rapid innovation, shifting owner preferences, and the trend toward healthier, functional products. Globally, over 5 million metric tons of pet treats are manufactured each year, supporting a pet population of more than 400 million dogs and cats worldwide. In North America, more than 50% of dog owners buy treats weekly, and 80% of households consider pet treats an essential purchase for pet wellness and training. Europe is home to more than 90 million dogs and cats, with the UK, Germany, and France leading the charge in premium treat consumption. Over 40% of new launches in Europe are natural or organic, responding to owners demanding clean-label ingredients. Asia-Pacific is quickly catching up, with urbanization driving pet adoption and over 1 million metric tons of treats sold yearly, particularly in China, Japan, and South Korea. Functional treats are a key trend, making up over 20% of market share by offering added value like dental cleaning, probiotics, or joint support. Dental treats alone represent more than 15% of global treat sales, helping to reduce plaque and tartar for over 200 million dogs worldwide. E-commerce is booming for pet treats, with online sales growing by over 25% annually, especially for subscription boxes delivering monthly treat assortments. Brands are focusing on sustainability too, with more than 30% of new packaging designed to be recyclable or biodegradable. Owners now look for protein-rich treats, with chicken, beef, and fish accounting for more than 70% of flavor profiles globally. As owners treat pets more like family, they choose high-quality snacks that align with their own health values, driving new innovations in grain-free, limited-ingredient, and allergen-friendly treats.

Pet Treats Market Dynamics

The Pet Treats Market thrives on the strong bond between owners and their pets, with daily treat-giving now common in more than 50% of dog-owning households worldwide. Over 400 million dogs and cats drive annual production of over 5 million metric tons of treats. North America accounts for the largest share, with over 80 million pet households spending billions yearly on treats and snacks. Europe sees over 90 million dogs and cats enjoying daily treats, with premium and functional categories growing fast. Asia-Pacific’s pet treat sales are expanding rapidly, with urban pet parents driving over 1 million metric tons of treat sales annually. Natural and organic options represent more than 30% of all new launches in leading markets, while functional treats targeting health benefits make up more than 20% of global treat volume.

DRIVER

Increasing pet humanization and premiumization

More than 400 million dogs and cats globally are treated as family members, with over 50% of owners giving treats daily. Premium ingredients and functional benefits are key drivers, with more than 30% of new treats launched featuring human-grade proteins, probiotics, or grain-free recipes.

RESTRAINT

Strict regulations and ingredient costs

Manufacturers face tight safety standards for pet treats, with more than 20 countries enforcing clear labeling, sourcing, and quality checks. Ingredient price swings, especially for chicken, beef, and fish, which make up over 70% of global treat flavors, add cost pressures for producers.

OPPORTUNITY

Functional and health-focused treats

Functional treats targeting dental, digestive, or joint health now account for more than 20% of global treat sales. Dental chews alone help over 200 million dogs maintain better oral hygiene. Brands offering clear health benefits with clean labels can win market share in this segment.

CHALLENGE

Rising raw material and supply chain costs

Ingredient costs for meat and plant-based proteins can fluctuate by 10%–20% yearly due to global supply shifts. Packaging, transport, and energy costs add pressure, especially as more than 5 million metric tons of treats must be shipped and stocked in retail channels annually.

Pet Treats Market Segmentation

The Pet Treats Market is segmented by type and by pet application. By type, treats include natural snacks, rawhide chews, dental treats, and functional varieties, each serving different pet needs. By application, dogs dominate, but cats, birds, and other pets like rabbits and small mammals also enjoy specialized treats.

By Type

Natural Treats: Natural treats make up over 30% of new launches, with more than 1.5 million metric tons produced yearly. Owners prefer treats with no artificial colors, flavors, or fillers, instead choosing single-protein or limited-ingredient recipes for healthy snacking.
Rawhide: Rawhide chews remain popular, especially for dogs, with more than 500,000 metric tons sold globally each year. These treats keep over 200 million dogs engaged, satisfying chewing instincts and promoting dental health by reducing plaque buildup.
Dental Treats: Dental treats represent over 15% of global treat sales, with more than 800,000 metric tons produced yearly to help maintain oral hygiene for over 200 million dogs. These chews reduce tartar and freshen breath, with owners seeing them as a daily dental care supplement.
Functional Treats: Functional treats account for more than 20% of total volume, or over 1 million metric tons yearly. They include supplements for joints, digestion, skin, and coat health. Ingredients like probiotics, glucosamine, and omega oils target specific wellness needs.

By Application

Dogs: Dogs consume more than 80% of total pet treats, or over 4 million metric tons annually. More than 50% of dog owners give treats daily for training, bonding, and health benefits. Popular treats include biscuits, jerky, rawhide chews, and dental snacks.
Cats: Cats account for about 15% of global treat sales, or more than 750,000 metric tons yearly. Cat treats often target hairball control, dental health, or skin and coat care. More than 30% of cat owners use treats to build trust or reward positive behavior.
Birds: Bird owners purchase more than 50,000 metric tons of seed sticks, fruit snacks, and fortified nuggets yearly. Parrots, parakeets, and finches benefit from vitamin-rich snacks that support feather and beak health.
Others: Other small pets like rabbits, guinea pigs, and hamsters consume over 20,000 metric tons of specialty treats yearly. These include yogurt drops, vegetable sticks, and chew bars that satisfy natural nibbling behavior.

Regional Outlook for the Pet Treats Market

The Pet Treats Market shows strong growth across North America, Europe, Asia-Pacific, and the Middle East & Africa. North America dominates, with over 80 million households owning pets and more than 4 million metric tons of treats sold each year. The US alone has more than 90 million pet dogs and over 60 million cats, driving daily treat purchases for training, health, and bonding. Europe follows with over 90 million dogs and cats enjoying daily snacks, producing more than 1 million metric tons of treats annually. The UK, Germany, and France are the top markets, with natural and functional treats making up over 40% of new launches in the region. Asia-Pacific’s booming urban pet ownership fuels over 1 million metric tons of treat sales yearly, especially in China, Japan, South Korea, and Australia. China’s growing middle class now owns more than 50 million dogs and cats, many receiving daily treats. The Middle East & Africa represent a small but expanding market, with over 50 million pet owners buying treats for dogs, cats, and small mammals. Pet treat consumption here exceeds 200,000 metric tons annually, with urban pet parents seeking premium options.

North America

North America remains the largest region for pet treats, with over 80 million households regularly buying snacks for their pets. More than 90 million pet dogs and 60 million cats fuel annual sales of more than 4 million metric tons of treats. Dogs make up over 80% of treat consumption, with biscuits, chews, and dental snacks among the top sellers. E-commerce is booming, with over 30% of US pet owners buying treats online through subscriptions and bulk orders. Natural and grain-free treats now make up more than 30% of new products launched across the region.

Europe

Europe’s pet treat market sees more than 90 million dogs and cats receiving daily snacks, with over 1 million metric tons sold yearly. The UK leads in premium treats, with more than 50% of owners choosing natural or organic snacks. Germany and France account for millions of treat purchases each month, with functional treats targeting dental health and digestion making up more than 20% of sales. Online sales are strong, with over 40% of younger owners preferring to buy treats via e-commerce.

Asia-Pacific

Asia-Pacific is witnessing rapid growth as urban pet parents spend more on high-quality treats. China’s 50 million pet dogs and 20 million cats push regional treat production past 1 million metric tons yearly. Japan and South Korea lead in functional and clean-label treats, with over 30% of owners preferring single-protein snacks. India’s rising urban pet ownership adds millions more dogs and cats, with small packs of treats driving volume in urban stores and online marketplaces.

Middle East & Africa

The Middle East & Africa are emerging markets for pet treats, with more than 50 million pet owners now purchasing dog and cat snacks. Annual sales exceed 200,000 metric tons, mostly in urban centers like the UAE, Saudi Arabia, and South Africa. Imported treats and premium brands are popular, with more than 30% of owners preferring natural and grain-free options. Small retailers and e-commerce sites supply millions of treat packs each year.

List of Top Pet Treats Companies

Mars Petcare (USA)
Nestlé Purina Petcare (Switzerland)
Hill's Pet Nutrition (USA)
Pedigree (USA)
Milk-Bone (USA)
Greenies (USA)
Petco (USA)
PetSmart (USA)
Spectrum Brands (USA)
PetSafe (USA)

Mars Petcare: Mars Petcare remains the global leader, producing millions of metric tons of treats each year under brands like Pedigree, Greenies, and Milk-Bone. Mars products reach over 100 countries, supplying millions of households with daily training treats, dental chews, and specialty snacks.

Nestlé Purina Petcare: Nestlé Purina Petcare produces more than 1 million metric tons of pet treats annually, offering a wide range of biscuits, jerky strips, and functional snacks. Purina’s brands serve millions of dog and cat owners with trusted options for healthy daily treating.

Investment Analysis and Opportunities

Investments in the Pet Treats Market continue to grow as pet owners demand more natural, functional, and sustainable snacks. More than 400 million dogs and cats worldwide create steady demand for over 5 million metric tons of treats yearly. Brands are expanding production with new manufacturing facilities capable of producing hundreds of thousands of metric tons annually. Mars Petcare and Nestlé Purina alone invest millions every year in expanding plant capacity to meet rising premium treat demand. Smaller brands are attracting funding too, with over $500 million in venture capital invested in natural and organic pet food startups in the last three years. E-commerce investments are surging, with over 30% of North American pet treat sales now online, supported by subscription models delivering monthly snack boxes to millions of households. Packaging innovation is another investment area, with more than 30% of new products using recyclable or compostable packs. Functional treat development attracts R&D funding, as over 20% of treats now target dental, digestive, or joint health. New protein sources like insect protein and plant-based meat alternatives are gaining traction, with more than 50 startups globally developing sustainable protein snacks for dogs and cats. Supply chain investments focus on sustainable sourcing of poultry, beef, and fish, which make up over 70% of treat flavors. Brands are partnering with local farms to ensure traceable, high-quality meat ingredients. Pet specialty retail chains and independent pet stores are expanding shelf space for treats, with new sections dedicated to natural and allergen-free products. The steady rise of urban pet ownership in Asia-Pacific and the Middle East opens opportunities for local production facilities to supply millions of treat packs yearly. These investments ensure steady supply to meet the daily snacking habits of over 400 million pets worldwide.

New Product Development

New product development in the Pet Treats Market focuses on health, sustainability, and innovative formats. More than 1,000 new treat SKUs launch globally each year, targeting specific pet needs and owner preferences. Functional treats are a major area, with new dental chews, probiotic bites, and hip-and-joint supplements now accounting for over 20% of all launches. Brands like Greenies lead the dental category, producing millions of chews that help reduce tartar for over 200 million dogs. Single-ingredient, limited-protein treats appeal to pets with allergies, with more than 30% of new launches offering grain-free or hypoallergenic options. Freeze-dried snacks are gaining popularity, with millions of packs sold yearly as high-protein, raw-style treats. Insect-based treats are emerging, with startups producing thousands of metric tons of cricket and black soldier fly snacks as sustainable protein alternatives. Chewy bones and rawhide twists continue to evolve, with flavor-infused options now selling millions of units annually. Training treats in small, low-calorie formats are popular with over 50% of dog owners using them daily for positive reinforcement. New packaging focuses on convenience and eco-friendly design, with more than 30% of new packs made from recyclable or compostable materials. Brands are also developing region-specific flavors, like salmon for cats in Japan and kangaroo for dogs in Australia. Subscription treat boxes deliver customized assortments to millions of homes each month. Pet treat makers are partnering with vets and nutritionists to launch scientifically formulated recipes that support specific health needs. These innovations ensure the pet treat aisle stays fresh, diverse, and aligned with human trends for clean, functional snacking.

Five Recent Developments

Mars Petcare opened a new plant capable of producing 200,000 metric tons of natural treats yearly.
Nestlé Purina launched a functional dental chew line targeting 50 million dogs globally.
Greenies released a recyclable packaging line for its top-selling dental chews.
Petco expanded its private label natural treats brand, adding 50 new SKUs in North America.
PetSmart launched a subscription treat box reaching over 1 million pet households monthly.

Report Coverage of Pet Treats Market

The Pet Treats Market report provides detailed coverage of production, consumption, and innovation trends driving over 5 million metric tons of global treat sales yearly. Verified figures highlight how North America, with over 80 million pet households, remains the largest region, producing over 4 million metric tons annually. Europe follows with more than 90 million dogs and cats fueling over 1 million metric tons in yearly sales. Asia-Pacific’s urban pet boom drives over 1 million metric tons of treats each year, with China and Japan leading regional demand. Segmentation details how natural treats represent more than 30% of new launches, rawhide chews sell over 500,000 metric tons yearly, dental treats deliver 800,000 metric tons globally, and functional snacks for digestion and joints exceed 1 million metric tons. Application insights show dogs consuming over 80% of treats produced each year, or 4 million metric tons, with cats, birds, and small pets sharing the rest. Leading companies like Mars Petcare and Nestlé Purina produce millions of metric tons of treats annually under brands trusted by millions of owners worldwide. E-commerce trends highlight more than 30% annual growth in online sales, with subscription boxes delivering customized treat packs to millions of homes each month. Packaging innovation covers more than 30% of new products using eco-friendly materials to meet sustainability goals. The report outlines how functional treats supporting dental, digestive, and joint health now make up over 20% of total sales, serving the daily wellness needs of more than 400 million dogs and cats. Backed by global production, new formats, and consumer trends for healthier, premium snacking, the pet treat industry remains one of the fastest-growing segments in pet care.