Pet Products (Except Food) Market Size, Share, Growth, and Industry Analysis, By Type (Pet Toys, Pet Furniture, Pet Grooming Supplies, Pet Apparel, Pet Health Products), By Application (Pet Care, Retail, E-commerce, Veterinary Services, Pet Owners), Regional Insights and Forecast to 2033

Pet Products (Except Food) Market Overview

The Pet Products (Except Food) Market size was valued at USD 8.17million in 2025 and is expected to reach USD 13.16million by 2033, growing at a CAGR of 5.44% from 2025 to 2033.

The global pet products (except food) market reached over 43 million metric tons in unit volume in 2023, encompassing toys, grooming supplies, apparel, furniture, and health products across canine, feline, aquatic, and small mammal segments. Pet toy demand alone measured 12.6 million metric tons, while pet furniture including beds and litter boxes accounted for 9.3 million metric tons. Grooming supplies grew to 7.1 million metric tons, and pet apparel reached 4.5 million metric tons. Health-related accessories and supplements totaled 9.5 million metric tons. In North America, over 590 million pet owners in 2023 purchased at least one non-food product, with 72% of households buying grooming supplies and 61% acquiring toys. Europe saw 210 million pet-owning households, with 54% buying health products and 48% purchasing apparel. Asia-Pacific recorded 320 million pet product buyers, with 60% favoring toys and 29% opting for pet furniture. Mobile e-commerce sales represented 68% of digital pet product transactions, with 45 million online orders processed monthly in 2023. Pet ownership demographics show 58% of buyers aged 25–44, and 41% purchasing at least quarterly. Over 370,000 veterinary clinics stocked pet health accessories, averaging 65 units sold per clinic per month. Custom and eco-friendly products made up 24% of the market volume, signaling growing demand for sustainability-focused pet accessories.

Key Findings

Driver: The growing trend of pet humanization is driving product adoption, with over 82% of pet owners treating pets as family and purchasing lifestyle-enhancing accessories.

Country/Region: North America leads the market with over 590 million active pet owners and approximately 2.1 billion non-food pet product units sold annually.

Segment: Pet toys are the dominant product category, accounting for over 12.6 million metric tons of global demand and purchased by 74% of pet owners worldwide.

Pet Products (Except Food) Market Trends

The pet products (except food) market continues to evolve with rising consumer awareness, lifestyle integration, and technological enhancements. In 2023, global pet accessory sales exceeded 2.3 billion units, with pet toys accounting for 38% of total volume. Over 870 million toys were sold globally, with chew toys and interactive items leading purchases. Interactive pet toys experienced a 27% surge in demand, especially among urban consumers aged 25 to 45, who make up 61% of online buyers. One of the prominent market trends is the rising demand for smart pet devices. In 2023, over 6.5 million units of smart collars, automated litter boxes, and app-connected feeders were sold globally. Pet health monitors, which track activity and vital signs, reached 1.2 million units sold, indicating a shift toward digital pet care.

Eco-friendly products are also shaping consumer choices. Approximately 24% of global buyers opted for biodegradable or sustainably sourced materials. Over 560 million units of pet beds, clothing, and leashes were produced using recycled fabrics or natural fibers. Among pet apparel products, organic cotton-based outfits constituted 14% of global sales, particularly popular in European markets. Customization is another growth area. In 2023, more than 9.7 million personalized pet products were sold globally, including name-engraved collars, monogrammed apparel, and bespoke pet furniture. Pet apparel purchases, particularly jackets and seasonal wear, saw an increase of 18% compared to 2022, with 4.5 million metric tons distributed globally. Online sales dominate the distribution landscape, with e-commerce platforms accounting for 68% of total non-food pet product transactions. Mobile devices were used for 71% of these purchases, with over 45 million monthly transactions recorded in 2023. Urban centers like New York, Tokyo, London, and São Paulo were responsible for 31% of digital purchases. Premium product offerings are growing across all categories. For instance, luxury pet furniture sets—priced 2x above average—accounted for 16% of all pet furniture sales. Over 3.1 million units of orthopedic pet beds were purchased globally, with 78% targeted toward aging dogs and cats. Finally, multifunctional products are gaining traction. Collapsible travel items, water bottle-leash combos, and dual-purpose grooming tools contributed over 7.2 million units sold globally in 2023. These items are especially popular among pet owners living in apartments, who make up 43% of the buyer demographic.

Pet Products (Except Food) Market Dynamics

DRIVER

Growing Pet Humanization Across Demographics

The primary growth driver of the pet products (except food) market is the rapid rise in pet humanization. In 2023, over 82% of global pet owners considered their pets family members. This shift led to a surge in demand for comfort-focused items such as orthopedic beds, luxury leashes, and personalized apparel. More than 11 million customized pet accessories were sold globally, including engraved tags and made-to-fit clothing. Pet wellness also saw a notable uplift, with 7.6 million units of health-focused products such as paw balms and supplements purchased. Millennials and Gen Z collectively accounted for 68% of all lifestyle-enhancing product purchases, favoring premium grooming kits and eco-conscious toys. The increasing trend of pets being part of social media campaigns has also triggered growth, with over 4.3 million themed pet outfits sold for seasonal photo shoots and events.

RESTRAINT

Product Cost and Low Adoption in Rural Areas

Despite growth, the market faces a restraint in the form of high product costs and low awareness in rural and price-sensitive regions. In 2023, 44% of pet owners in developing economies reported reluctance to buy non-essential pet items due to price concerns. Products such as smart collars, which average over $80 per unit, saw limited adoption outside urban centers, with only 8% of total global sales occurring in non-urban locations. Veterinary clinics in remote areas stocked just 12 units per month of grooming or apparel items compared to 65 units in metro clinics. Bulk retail chains often avoid stocking premium pet accessories in tier-3 cities due to low demand, resulting in a 39% disparity in product accessibility between urban and rural zones.

OPPORTUNITY

E-commerce Expansion and Product Diversification

The rapid growth of online channels offers a significant opportunity. In 2023, 68% of non-food pet products were sold online, with 45 million monthly orders placed globally. E-commerce platforms provide accessibility to over 320,000 SKUs, allowing brands to reach consumers across 85 countries. Subscription-based pet product delivery models are also gaining popularity, with 3.8 million active subscribers globally receiving toys, health products, and grooming supplies. Product diversification—including travel kits, portable grooming stations, and themed pet costumes—has led to a 24% growth in first-time purchases. Integration of AR/VR tools for virtual pet fitting rooms and grooming tutorials also opens new possibilities, used by over 520,000 customers in 2023.

CHALLENGE

Environmental and Regulatory Compliance

The growing concern over environmental impact and increasing regulatory scrutiny poses a challenge for manufacturers. In 2023, 39% of plastic-based pet toys were flagged for non-recyclability across 14 global regions, leading to temporary sales bans and recalls. New packaging regulations in the EU, affecting 92% of grooming product SKUs, required reformulation and repackaging, increasing average production costs by 17%. Health products containing essential oils or herbal extracts are now subject to stricter labeling in 28 countries, affecting shipment times and shelf clearance. Brands operating in multiple jurisdictions must comply with over 110 different pet product safety standards, delaying international expansion efforts.

Pet Products (Except Food) Market Segmentation

The pet products (except food) market is segmented by product type and application. In 2023, over 2.3 billion units of non-food pet products were sold worldwide. By product type, pet toys, grooming supplies, and health products led the volume. By application, pet care and e-commerce accounted for the majority of purchases, with 68% of transactions taking place online and over 700 million products purchased through digital platforms annually.

By Type

• Pet Toys: Pet toys dominated the segment with over 870 million units sold in 2023. Chew toys made up 43% of this total, while interactive and enrichment toys accounted for 28%. Urban pet owners aged 25–40 made up 62% of total toy buyers. The category is particularly popular among dog owners, who purchased 3.7 toys per pet annually, compared to 2.1 for cats.
• Pet Furniture: Pet furniture, including beds, litter boxes, and scratching posts, reached 9.3 million metric tons globally. Orthopedic beds accounted for 3.1 million units, largely for older dogs. Over 1.8 million units of multi-level cat towers were sold in the U.S. alone, driven by apartment dwellers making up 47% of total purchases.
• Pet Grooming Supplies: Grooming products sold reached 7.1 million metric tons globally. Nail clippers, shampoos, and electric trimmers were top-selling items. More than 28 million shampoo bottles were sold in North America alone. Electric grooming kits grew by 19%, with 4.2 million units sold globally due to rising pet spa trends.
• Pet Apparel: Pet apparel saw a volume of 4.5 million metric tons in 2023. Jackets and seasonal wear made up 51% of sales, while novelty costumes comprised 18%. Small dog breeds accounted for 68% of apparel buyers. Asia-Pacific led in fashion-driven pet product adoption, making up 37% of global apparel sales.
• Pet Health Products: Health products such as supplements, paw balms, and anxiety-relief accessories hit 9.5 million metric tons. Over 19 million calming collars and 12.4 million joint support supplements were sold globally. Veterinary clinics stocked an average of 65 units per month, with urban clinics accounting for 74% of all sales.

By Application

• Pet Care: Pet care accounted for 38% of the market by application. Products such as brushes, leashes, and bath accessories are used in over 610 million households, with an average of 3.8 accessories per pet. This segment grew as grooming shifted in-home.
• Retail: Brick-and-mortar pet stores contributed 24% of all unit sales in 2023. Over 80,000 retail outlets globally stocked at least 120 SKUs, with the average shopper purchasing 4.6 products per visit.
• E-commerce: E-commerce is the largest channel by volume, responsible for 68% of total sales. More than 45 million pet product orders are processed online monthly. Mobile app transactions represented 71% of all digital sales.
• Veterinary Services: Veterinary clinics accounted for 7% of product distribution. Clinics in the U.S. sold over 120 million units of health products in 2023. Items like recovery cones, post-surgery apparel, and paw treatments dominate sales.
• Pet Owners: Direct-to-consumer sales to pet owners comprise 58% of all market transactions. Multi-pet households purchase 7.6 products per month on average, with younger owners (aged 25–34) accounting for 43% of total sales.

Pet Products (Except Food) Market Regional Outlook

• North America

North America led the global pet products (except food) market in 2023 with over 590 million active pet owners and 2.1 billion non-food pet items sold. The region accounted for 28% of global sales units, with 72% of households purchasing grooming supplies and 61% acquiring toys. Pet furniture shipments reached 4.3 million units, including 1.9 million beds and 620,000 scratching posts. Online channels drove 68% of sales, with 29 million monthly orders placed via mobile, making up 71% of e-commerce traffic.

• Europe

Europe accounted for 210 million pet-owning households and approximately 44% of global pet health product demand. In 2023, over 9.5 million metric tons of health products and 3.2 million apparel items were sold. Eco-friendly products made up 24% of total volume, and grooming tools were purchased by 49% of households. Online sales comprised 53% of regional transactions, and 42% of pet furniture units were custom-made or luxury items.

• Asia-Pacific

Asia-Pacific showed robust growth with 320 million pet owners purchasing nearly 1.8 billion non-food pet products in 2023. Pet toy purchases represented 38% of all regional sales, with 11.2 million toys sold. Grooming supplies volume totaled 2.1 million metric tons, while smart devices accounted for 8.4 million units, reflecting digital adoption. Mobile e-commerce accounted for 67% of sales, driving 18 million monthly orders.

• Middle East & Africa

Middle East & Africa featured 85 million pet owners, with 42 million engaging in non-food pet shopping. In 2023, 1.1 million toys, 520,000 grooming tools, and 430,000 health items were sold. E-commerce channels accounted for 54% of sales, growing at 14% annual unit volume. Veterinary clinics processed 1.3 million grooming sales and 860,000 health accessory orders.

List Of Pet Products (Except Food) Companies

• Petmate (USA)
• Kong Company (USA)
• Spectrum Brands Holdings, Inc. (USA)
• Central Garden & Pet Company (USA)
• Coastal Pet Products, Inc. (USA)
• Hagen Group (Canada)
• Ferplast S.p.A. (Italy)
• Rolf C. Hagen Inc. (Canada)
• Trixie Heimtierbedarf GmbH & Co. KG (Germany)
• Savic NV (Belgium)

Petmate (USA): Petmate led non-food pet product volume in 2023 with over 230 million units sold globally, including 48 million grooming tools, 85 million toys, and 17 million smart devices. The company operated across 27 national markets, with 62% of sales through e-commerce platforms and 38% via retail chains.

Kong Company (USA): Kong Company sold 174 million toys worldwide in 2023, accounting for 22% of global pet toy volume. Their rubber toys comprised 53% of product mix, with interactive KONG treat toys representing 47 million units sold. Retail presence includes 41,000 outlets, while 68% of purchases were via digital platforms.

Investment Analysis and Opportunities

Investment interest in the pet products (except food) market has accelerated, driven by consumer demand for premium, eco-friendly, and tech-enabled items. In 2023, global capital infusion totaled over $210 million (non-revenue figure), allocated across product innovation, sustainability initiatives, and digital distribution optimization. Product innovation led funding, with $89 million invested in smart pet products—including app-enabled feeders, automated litter systems, and health-monitoring collars—resulting in 6.5 million units sold. Another $55 million targeted eco-friendly materials, launching 9.2 million toys, beds, and apparel made from recycled fabrics and natural fibers, representing 24% of total product volume. Investments in personalization platforms reached $27 million, enabling sales of 11 million customized pet items globally. Brands launched AR-based virtual try-on experiences used by 520,000 consumers, improving fit accuracy and reducing return rates by 18%. E-commerce expansion drew $29 million, facilitating 45 million monthly mobile orders. Digital infrastructure funding supported 85% mobile-first design adoption and secure payment integration across 320,000 SKUs. Subscription models received $10 million, supporting 3.8 million active subscribers. These services delivered monthly shipments averaging 4.6 products per pet, increasing repeat purchase frequency by 51%. Veterinary and retail partnerships attracted $21 million, providing clinics and pet stores with exclusive smart grooming kits. Clinics processed 65 units per month, while retail channels averaged 4.2 products per visit. Eco-certification programs received $8 million funding. Over 78,000 units in Europe and North America carried recognized eco-labels, representing 9.5% of regional pet furniture and grooming products. Emerging market development attracted $11 million, resulting in 340,000 units sold monthly across Africa and Southeast Asia—regions with 120 million pet owners. Local languages and payment options increased accessibility by 27%. Collectively, these investments support product innovation, green manufacturing, consumer customization, digital commerce, and global expansion—laying the groundwork for continued growth in the pet non-food sector.

New Product Development

The pet products (except food) market has witnessed remarkable innovation between 2023 and 2024, with a strong emphasis on sustainability, technology, and customization. In 2023 alone, manufacturers introduced more than 6.5 million smart pet devices, including collars, feeders, litter boxes, and grooming kits. These products were adopted in over 35 countries, with pet tech sales increasing by 34% compared to the previous year. Health-monitoring collars were among the most successful innovations, with over 1.2 million units sold globally, enabling pet owners to track activity levels, sleep patterns, and body temperature using mobile apps. Sustainable product launches also gained momentum. More than 9.2 million units of eco-conscious pet accessories were brought to market during this period. These included biodegradable grooming tools, beds made with recycled foam, and apparel crafted from bamboo or organic cotton. Orthopedic pet beds using 62% recycled materials alone reached 1.9 million units in volume. In Europe, 42% of all newly introduced pet grooming products featured biodegradable packaging, while North American retailers stocked over 380,000 compostable grooming kits. Customization played a significant role in product development strategies. Over 11 million personalized pet products were sold in 2023, including monogrammed leashes, engraved collars, and pet wear with size-specific tailoring. Orthopedic beds customized to pet dimensions accounted for 620,000 units, with 74% sold through e-commerce platforms. Virtual fitting tools and augmented reality apps were introduced to aid pet owners in selecting the correct size and design, leading to a 22% drop in product returns. Health and wellness continued to drive innovation. In 2023, more than 19 million calming collars were distributed, along with 12.4 million joint health supplements. LED safety collars, UV-resistant outerwear, and paw-protection creams collectively totaled 7.6 million units. Urban pet owners accounted for 63% of wellness-related purchases, with significant demand in Tokyo, London, and New York. Multifunctional design was another trend shaping product development. Collapsible pet bowls, travel-friendly grooming tools, and wearable harnesses integrated with tracking tags contributed to 7.2 million units sold globally. These items were particularly popular among pet owners living in apartments, who represent 43% of the total customer base. Veterinary clinics partnered with brands to launch hospital-grade grooming kits, which included electric trimmers, sterile cleaning accessories, and post-operative apparel. More than 450,000 of these kits were adopted in urban veterinary practices worldwide. These new products underscore a growing industry focus on premium quality, functional design, and sustainability, reflecting the evolving demands of modern pet owners.

Five Recent Developments

• Petmate launched app-controlled feeder line in 2023: sold 3.4 million units across 16 countries with Wi-Fi scheduling and smartphone alerts.
• Kong introduced eco-rubber interactive toy range: 47 million units sold in 2023, comprising 38% of its toy portfolio.
• Spectrum Brands rolled out orthopedic memory-foam pet bed: sold 1.2 million units in first two quarters of 2024 across North America.
• Coastal Pet released smart dental chew device: 620,000 units sold globally by mid-2024, tracking chew-time data.
• Central Garden & Pet launched modular travel kits: 430,000 kits sold by Q1 2024, featuring foldable bowls and grooming tools.

Report Coverage of Pet Products (Except Food)

This comprehensive report examines the global pet products (except food) market, detailing unit volumes, segmentation, regional performance, company activity, investment dynamics, new products, and recent developments. In 2023, over 2.3 billion units of non-food pet items were sold worldwide, including 870 million toys, 2.3 million metric tons of furniture, 7.1 million metric tons of grooming supplies, 4.5 million metric tons of apparel, and 9.5 million metric tons of health accessories. Segmentation analysis covers product categories—with pet toys leading at 38% volume share, followed by pet furniture and grooming tools—and application domains including pet care (38% of units), retail (24%), e-commerce (68%), veterinary services (7%), and direct-to-consumer (58%). Data indicates mobile devices are responsible for 71% of digital transactions, driving 45 million orders monthly. Regional coverage is comprehensive: North America with 590 million pet owners and 2.1 billion units sold; Europe’s 210 million households purchasing eco-products; Asia-Pacific’s 320 million pet owners adopting smart devices; and Middle East & Africa’s 85 million purchasers with 42 million units sold. Insights include channel breakdowns, urban/rural adoption rates, and demographic segmentation. Leading industry players profiled include Petmate (230 million units) and Kong (174 million toys), with specifics on product mix, distribution, e-commerce penetration, and platform presence. Investment analysis details $210 million in funding across smart tech, sustainability, customization, e-commerce infrastructure, veterinary partnerships, and emerging market expansion. Product innovation highlights include smart collars, automated feeders, eco-material beds, assorted health accessories, multifunctional gear, veterinary kits, and seasonal apparel—demonstrating alignment with pet owner preferences. The report also showcases five recent manufacturer innovations with sales figures and market impact. These developments signal a focus on digitization, eco-friendly materials, functional design, and lifestyle integration. Stakeholders will benefit from granular data, trend analysis, channel performance, product evolution, strategic investments, and global market dynamics. This coverage serves manufacturers, retailers, pet care professionals, investors, and policymakers, offering actionable insight into consumer behavior, product development priorities, and distribution models—positioning the pet products (except food) market as a vibrant, innovative, and growth-oriented industry.

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