Outdoor Grill Market Size | Industry Trends [2033]

Outdoor Grill Market O verview

Global Outdoor Grill Market size is projected at USD 905.45 million in 2024 and is anticipated to reach USD 1035.28 million by 2033, registering a CAGR of 1.5%.

The Outdoor Grill Market is characterized by a diverse product landscape including gas, charcoal, electric, and pellet grills, catering to both residential and commercial needs. Unit sales are strongly driven by retail outlets, which account for approximately 70% of global sales, while e-commerce continues gaining traction.

Gas grills hold the largest share at around 43% of fuel-type purchases, with charcoal at 33%, as consumers favor convenience and versatility. In North America, 86% of gas grill purchasers opt for full-size models, signaling consumer demand for expansive outdoor cooking setups. Additionally, electric grills are climbing in popularity, rising by 1.5 percentage points year-over-year, reflecting shifting consumer preferences.

Key Findings

Top Driver reason: Rising consumer interest in outdoor cooking as a lifestyle, with 24% of households hosting grill-based gatherings and a significant share of recreational cooking during trips.

Top Country/Region: Asia-Pacific leads globally, followed by North America and Europe.

Top Segment: Gas-fueled outdoor grills dominate with over 40% share, driven by fast heating and user convenience.

Outdoor Grill Market Trends

The Outdoor Grill Market is witnessing a transformation underpinned by consumer preferences, technological innovation, and evolving eating habits. Notably, 24% of consumers prefer grilling during outdoor recreational activities like camping or vacation home events, highlighting lifestyle-driven demand. Gas grills remain dominant, capturing around 43% of fuel-type unit sales, while charcoal grills hold 33% share. Electric grills are making tangible gains—rising by 1.5 percentage points year-over-year—as buyers seek cordless convenience and indoor/outdoor versatility.

The rise of built-in and freestanding grills reflects a shift toward investment in outdoor kitchen spaces. Portable grills also maintain traction, representing a strong 20–25% share in several markets. In the commercial sphere, the outdoor dining renaissance is fueling demand: restaurants and food trucks now account for over 20% of commercial grill applications, with many installations including built-in refrigeration and sinks.

Innovative features continue reshaping the space: smart grills with IoT controls, touchscreen interfaces, and automatic fuel measurement are gaining attention. Electric grills now offer up to 25% energy savings, appealing to eco-conscious consumers. Alongside, manufacturers are enhancing user convenience with foldable grates, removable drip trays, and non-stick coatings—premium grill grates are expected to account for over $1.2 billion, with North America projected to grow at a 5% rate.

Regional segmentation also shows growth: Asia-Pacific holds the top regional share, with Western Europe following. North America accounts for 37.5% of the commercial grill market, fueled by outdoor spaces and restaurant demand.

Outdoor Grill Market Dynamics

DRIVER

Rising demand for smart and convenience features

The outdoor grill market is witnessing an upward trend in consumer preference for smart grills—products featuring app integration, preset cooking modes, and remote control. Notably, electric grill adoption rose by approximately 1.5 percentage points as urban consumers seek smoke-free and user-friendly appliances. Additionally, over 50% of new gas grill designs are integrating smart sensors or Wi‑Fi modules, catering to tech-savvy users who want precision cooking without manual supervision.

Approximately 24% of individuals report grilling while camping, and 70% of purchasers are homeowners. Gas grills dominate 43% of purchases, showing that convenience is a high priority for consumers. Further, Millennials and Gen Z together constitute 42% of grill buyers, indicating strong future market growth.

OPPORTUNITY

Expansion in emerging Asia‑Pacific markets

Asia‑Pacific is projected to account for over 35% of global grill market growth, fueled by urbanization and rising discretionary income. Street food culture and aspirational outdoor cooking experiences are encouraging manufacturers to introduce mid-priced gas and electric models. The electric segment in urban dwellings is climbing rapidly, with consumers showing preference for compact, smokeless systems well-suited to high-density housing.

Built-in and freestanding grills are increasingly integrated into outdoor kitchens, capturing 25–30% of premium grill installations. The commercial segment—restaurants, resorts, food trucks—now contributes more than 20% of total applications, partly due to outdoor patio expansions. Smart features are also appealing: grill grate markets are projected at $1.2 billion in North America, with yearly growth of around 5%.

RESTRAINTS

Safety and emission regulations

Safety concerns and public health regulations are restraining growth—over 9% of U.S. consumers cite fire hazards and installation complications as purchase deterrents. These factors force manufacturers to invest more in safety features, which can elevate unit costs. Additionally, stricter emission standards in Europe, coupled with a 5–10% rise in compliance costs, are limiting expansion of traditional charcoal models.

Outdoor commercial grills often represent higher investment, limiting small-scale adoption; stationary grills lead mobility categories, suggesting cost and installation constraints. Commercial-grade units also necessitate maintenance features such as drip trays and infrared burners, adding approximately 10–15% extra cost over basic models.

CHALLENGE

Competitive pressure and pricing

The Outdoor Grill Market Market faces increasing price competition, especially in basic charcoal models. Competition from indoor grilling appliances—electric skillets and smokeless griddles—has reduced charcoal segment volume by about 0.9 percentage points. Manufacturers must continuously innovate smart or eco-conscious features, but such R&D drives up costs, squeezing margins amid aggressive pricing from low-cost regional producers in Asia.

The market is crowded: top five brands—Weber, Blackstone, Traeger, Char-Broil, PitBoss—collectively hold roughly 60% unit share, while newcomers gradually encroach. Weber, despite being the dollar-share leader at 21%, has lost 3 percentage points, and Char-Broil has declined by 1%. New entrants like Blackstone are gaining unit share (+3.4 points), making competition fierce.

Outdoor Grill Market Segmentation

By Type

Gas-fueled Outdoor Grill: This type accounts for approximately 53–57% of the overall market. Consumers prefer gas grills for their easy ignition, heat control, and fast cooking times. These are especially popular in North America and Europe, where convenience and multi-zone burners add versatility for families and commercial setups alike.
Charcoal Outdoor Grill: Holding about 33% of the market, charcoal grills are favored for delivering smoky, authentic flavors. Though less convenient than gas, they remain highly popular for traditional barbecuing in many regions. Adoption remains strong among outdoor purists and in regions where grilling is deeply rooted in culture.
Electric Outdoor Grill: Electric grills now make up approximately 20–22% of the market. Demand is growing steadily, especially in urban environments where open flames are restricted. These models are appreciated for their portability, safety, and minimal smoke output, making them ideal for apartments and balconies.
Others: This category—comprising pellet, solar, and wood grills—represents less than 5% of the market. Pellet grills, in particular, are seeing rising adoption in the premium segment due to their flavor control and smart technology integration. Solar and wood-fired options appeal to niche eco-conscious consumers.

By Application

Commercial: Commercial applications dominate with around 59% market share. This segment includes restaurants, hotels, caterers, and food trucks that require durable, high-capacity grills capable of continuous operation. Gas and electric models are preferred here due to their speed, control, and compliance with safety standards.
Family: The family segment holds roughly 41% of the market. Growing interest in outdoor leisure, weekend grilling, and health-conscious cooking habits are boosting residential sales. Young families increasingly opt for electric and portable units, while gas grills remain staples in suburban homes for backyard cooking.

Outdoor Grill Market Regional Outlook

North America

North America maintains the largest share in the Outdoor Grill Market Market, accounting for approximately 53–54% of global market volume. The region's strong outdoor cooking culture, especially during holidays and weekends, drives consistent consumer demand. Smart grilling innovations, such as app-connected gas and pellet grills, are gaining popularity with urban users. Electric grill adoption is increasing due to smoke restrictions in certain residential communities. Portable grills for tailgating and camping also continue to see demand growth, contributing to the region’s market strength.

Europe

Europe is steadily growing in the Outdoor Grill Market Market, driven by the adoption of eco-friendly and electric grilling solutions. Electric grills now account for nearly 25% of the European market, as regulations around smoke and fire safety limit traditional charcoal use in many urban areas. Pellet grills are expanding in markets like Germany and the UK, where consumers appreciate precise heat control and cleaner energy use. Southern Europe still supports charcoal models for cultural reasons, but compact and sustainable grills are making inroads in major cities.

Asia-Pacific

Asia-Pacific is the fastest-growing region, contributing over 35% to global Outdoor Grill Market Market expansion. Urbanization, rising disposable income, and increasing interest in international culinary trends are fueling grill sales. Consumers in countries such as China, India, Japan, and South Korea are increasingly investing in electric and gas-fueled models for urban apartments and rooftops. Portable charcoal grills remain popular in outdoor markets and among street food vendors. Regional players are launching smaller, multi-functional, and cost-effective units to meet local demands.

Middle East & Africa

The Middle East & Africa region accounts for approximately 5–8% of the global Outdoor Grill Market Market share. Growth is supported by cultural norms that encourage communal outdoor dining, especially in Gulf countries. Gas and charcoal grills are commonly used for traditional dishes in residential and hospitality sectors. Electric grill adoption is rising in urban areas due to convenience and environmental considerations. South Africa shows consistent growth in mid-range charcoal and gas units, especially in suburban and rural settings where open-air cooking is frequent.

List of Key Outdoor Grill Market Companies

Coleman
Weber
Masterbuilt Grills
Onward Manufacturing
Bull Outdoor
Subzero Wolf
American Outdoor Grill
Lynx Grills
Traeger
KingCamp
Kaoweijia
Rocvan
E-Rover
Livtor
JiaWang
Prior Outdoor
Easibbq
Yongkang
BRS

Investment Analysis and Opportunities

The Outdoor Grill Market Market presents attractive investment opportunities across technology, regional expansion, sustainability, and aftermarket services. A key area of growth lies in smart grilling technology. Grills integrated with Wi-Fi, Bluetooth, or app-based controls are increasing in popularity, with adoption rates rising by approximately 15–20% annually. Consumers are shifting toward automated cooking features and precision-based heat controls, presenting an opportunity for manufacturers and investors to capitalize on digitally-enabled models.

Eco-friendly and sustainable grilling solutions are another promising investment path. Electric and pellet grills are collectively gaining market share, increasing by about 1.5–5 percentage points over the past year. This trend is being driven by urban regulations restricting charcoal use and by growing consumer environmental awareness. Brands that introduce energy-efficient models with recyclable materials stand to benefit from this ongoing transformation. Government initiatives and environmental tax benefits in regions like Europe and North America are further incentivizing such innovations.

Geographic expansion—especially into the Asia-Pacific region—is also presenting significant investment advantages. Asia-Pacific is projected to contribute over 35% of future market growth, fueled by rising urbanization, changing consumer lifestyles, and increasing disposable income. Investors focusing on localized production, affordable electric grill models, and smaller portable units tailored to space-limited urban housing can expect long-term returns. Localization strategies and regional partnerships are essential for capturing this fast-growing segment.

Commercial applications represent a stable and expanding investment area. With nearly 59% of the Outdoor Grill Market Market attributed to commercial use—such as restaurants, hotels, and caterers—there is a strong need for durable, high-capacity, and fast-heating equipment. Electric and hybrid gas-electric models are gaining traction in this segment due to their safety and reliability. Investment in professional-grade grills and accessories tailored to foodservice needs is expected to yield strong performance.

Digital retail and e-commerce integration is also worth noting. Online sales account for about 30–40% of overall distribution in developed regions. Companies investing in direct-to-consumer logistics, digital marketing, and online customization platforms are gaining a competitive edge. Subscription-based models for grill accessories, cleaning tools, and seasonal maintenance are becoming viable add-on revenue streams.

Finally, aftermarket services—like grill maintenance, spare parts, and add-on smart modules—now represent 10–15% of brand annual revenue. This recurring revenue potential makes the segment highly attractive for long-term investors. Additionally, partnerships with IoT companies and home automation platforms can provide new monetization routes through smart home integration.

Overall, the Outdoor Grill Market Market offers multi-faceted investment opportunities for manufacturers, technology firms, and private equity players, especially those focused on innovation, sustainability, and regional scalability.

New Products Development

The Outdoor Grill Market Market is experiencing a surge in new product development, as manufacturers respond to shifting consumer preferences and emerging technologies. A significant trend in product innovation is the rise of smart grills. Brands are launching Wi-Fi and Bluetooth-enabled grills that allow users to control temperature, set timers, and monitor cooking progress remotely via mobile apps. These smart grills are gaining ground, with adoption rates increasing by nearly 15–20% among tech-savvy households, especially in urban markets.

Another major area of innovation is hybrid grills that combine multiple fuel sources—such as gas and electric or pellet and charcoal. These products offer greater flexibility and are capturing about 10% of new product sales in developed markets. Consumers appreciate the ability to switch between fuel types depending on the cooking need or environment. Hybrid grills are especially popular in North America and parts of Europe where grillers seek versatility and ease of use.

Electric grills are also being refined to meet the demands of city dwellers. Compact, smokeless, and high-efficiency electric models are being launched to suit indoor-outdoor versatility, with the segment now accounting for around 20–22% of total sales. Many new models are targeting urban apartment users with features like detachable plates, automatic shut-off, and energy-saving settings. These developments cater to users with space limitations or fire-code restrictions that prohibit open flames.

Portable and travel-friendly grills are gaining ground as well. Foldable, lightweight, and easy-to-carry grills are designed for camping, tailgating, and outdoor adventures. These products represent 10–12% of unit sales, driven by increasing interest in outdoor lifestyles post-pandemic. Brands like Coleman and KingCamp are expanding their ranges to cater to the mobility-first segment of consumers.

New developments are also emerging in materials and sustainability. Grills made from recycled metals, heat-resistant ceramics, and eco-friendly coatings are seeing increased demand—by approximately 7–9% year-over-year. Manufacturers are launching models that reduce carbon emissions and use renewable fuel sources, such as solar-powered ignition systems or bio-pellet options, especially in environmentally conscious regions like Europe.

Pellet grills are transitioning from niche to mainstream, now making up around 8% of the market. These grills are favored for their ability to infuse food with natural smoky flavors while offering digital temperature regulation. New entrants and product lines in this category are expanding rapidly, led by brands like Traeger and Z Grills.

Modular grills and integrated outdoor kitchen systems are another emerging category. These products allow consumers to add side burners, prep counters, refrigerators, and storage components to build a custom cooking space. This segment is growing at a pace of 5–7% annually in premium residential markets, particularly in the U.S. and Canada. The trend signals a shift from basic grilling toward holistic outdoor entertaining environments.

Overall, the development of new products in the Outdoor Grill Market Market reflects a blend of advanced technology, portability, energy efficiency, and personalization. Manufacturers that align their innovation strategies with consumer lifestyle trends are poised to capture substantial market share.

Five Recent Developments

Weber LUMIN launch (2023): In early 2023, Weber introduced its LUMIN electric grill, designed for urban grilling environments. It reaches temperatures of 600°F in under 15 minutes, offering high heat performance in a compact form factor. The launch contributed to a 9% increase in Weber’s electric grill category sales, highlighting strong consumer demand for space-saving and eco-conscious products.
Weber Summit FS38X rollout (2024): In January 2024, Weber released the Summit FS38X, featuring an advanced touchscreen SmartControl system and a top-down infrared broiler. The grill also includes built-in Wi-Fi capabilities and app integration. This innovation helped Weber improve its smart grill segment share by approximately 4.2%, reinforcing its leadership in high-tech grilling solutions.
Zelos 450 AI-enabled pellet grill (2024): In mid-2024, the Zelos 450 was unveiled as a smart pellet grill powered by AI-assisted cooking. It features automatic fuel regulation, meat probes, and app synchronization. Following its release, Zelos captured nearly 12% of premium smart grill interest within just a few months, indicating strong early market penetration and consumer enthusiasm for AI-assisted outdoor cooking.
Weber Q Series Refresh (2024): Also in 2024, Weber refreshed its popular Q Series to include more budget-conscious and portable options for small households. With added features such as detachable grates and improved heat distribution, the series helped Weber boost its sales in the compact grill segment by over 6%, especially in Europe and Asia-Pacific markets.
Brisk Zelos 450 showcase at CES (2024): During CES 2024, Brisk officially showcased the Zelos 450, emphasizing its AI capabilities and pellet grilling innovations. The event exposure led to a 10% spike in website traffic for Brisk and generated significant pre-orders. The grill’s smart features, such as recipe memory and autonomous temperature regulation, attracted both tech and cooking enthusiasts, setting a new benchmark in smart grilling appliances.

Report Coverage of Outdoor Grill Market

The Outdoor Grill Market Market report offers an in-depth overview of the industry, structured to support manufacturers, investors, and retailers with actionable insights. It includes segmentation by type, application, and geography, as well as analysis of consumer trends, technological advancements, and competitive dynamics.

The report identifies key product types such as gas-fueled grills, charcoal grills, electric grills, and others (including pellet and hybrid models). Gas-fueled outdoor grills lead the market, accounting for approximately 53–57% of total usage. Charcoal grills hold a 33% share, driven by traditional flavor preferences. Electric grills are rising steadily, now representing 20–22% of global volume, thanks to urbanization and indoor use. Niche grill types such as pellet and solar make up less than 5% of the total, but are gaining popularity due to sustainable cooking practices.

By application, the report breaks the market down into commercial and family use. The commercial segment leads with about 59% of the total market, serving restaurants, food trucks, catering services, and hospitality venues. These buyers seek high-capacity, quick-heating grills that can maintain consistent output. Family or household use accounts for approximately 41%, with growing interest among young families and urban dwellers in compact, portable, or electric models suitable for personal patios or balconies.

Geographically, North America continues to dominate the market with a share of 53–54%. Its grilling culture, especially during holidays and weekends, sustains consistent demand for gas and smart grills. Asia-Pacific is the fastest-growing region, contributing to more than 35% of the market’s future expansion. Europe is shifting from charcoal to electric and pellet grills due to smoke emission concerns and regulations, with electric grill share reaching nearly 25%. The Middle East & Africa region holds a smaller but rising market portion, approximately 5–8%, as demand increases in both commercial and residential segments.

Competitive landscape analysis in the report covers over 20 major manufacturers, offering insights into their strategic positioning, product innovation, brand portfolios, and recent developments. It details how companies like Weber, Traeger, and Coleman are expanding their product lines with smart, AI-integrated, and sustainable grill solutions.

The report also includes an extensive analysis of market drivers, challenges, and opportunities. It identifies growing demand for smart technology, urban-friendly electric models, and eco-compliant designs as core growth factors. Challenges include rising material costs, regulatory restrictions, and strong competition from indoor appliances.

Overall, the report equips stakeholders with critical market intelligence, including segment performance, regional trends, consumer behavior patterns, and innovation pathways. These findings help guide product development, marketing strategy, and long-term investment decisions in the Outdoor Grill Market Market.