Organic Herbs Market Size & Share Trends, 2034

ORGANIC HERBS MARKET OVERVIEW

The global Organic Herbs Market size was valued approximately USD 19034.55 Million in 2024 and will touch USD 36784.24 Million by 2034, growing at a compound annual growth rate (CAGR) of 6.81% from 2024 to 2034.

Organic herbs are grown without artificial chemicals or GMOs using sustainable methods, providing more nutrients while contributing to soil health and decreasing pollution. Popular examples include basil, oregano, thyme and parsley - many people now choose organic varieties as part of their commitment to personal wellness and reducing pollution levels.

COVID-19 IMPACT

“Impact of COVID-19 on the Organic Herbs Market: Challenges and Resilience”

The COVID-19 pandemic changed the organic herbs market a lot. At first, it caused problems with getting the herbs because of transport limits and not enough workers. But then, people started cooking at home more and caring more about their health, so they wanted more organic herbs. Shopping for groceries online also helped. Plus, more people started growing herbs at home. Even though there were tough times during the pandemic, the market got stronger because more people know about and prefer organic products now.

LATEST TREND

”Emerging Trends in the Organic Herbs Market: Health, Sustainability, and Accessibility”

The organic herbs market is seeing big changes because people are more interested in health and wellness. One big trend is that people like buying herbs locally and sustainably, helping farmers and the environment. Herbal supplements and foods with organic herbs are growing fast. Online shopping makes it easier for more people to get organic herbs. People are also more into herbal remedies for overall health, leading to new products like blends for specific health issues. Brands are being more transparent about where they get their organic herbs and their health benefits, using social media to reach health-conscious customers.

ORGANIC HERBS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Basil, Oregano, Thyme, Rosemary, Mint, Parsley and Others.

Basil: Known for its sweet taste, basil is also a good choice of antioxidants, so it is popular in Mediterranean cuisine and healthy diets. Whether fresh or dried, people love basil because it goes with everything and makes an herbal supplement -- always in high demand.
Oregano: Oregano's strong flavor makes it key in Italian and Mexican dishes. It's popular for enhancing taste and its health benefits. With the Mediterranean diet trend, people prefer oregano's natural flavor over synthetic ones, nurturing both taste and health.
Thyme: Thyme is useful in cooking and medical treatment, and may help with digestion. Organic thyme is on the rise, not only in dishes and herbal treatments, but also in tea and aromatherapy.
Rosemary: Rosemary has a unique taste, which is loved for barbecue and stir-frying. Many people think it is good for digestion and memory, so people who eat healthily like it. Moreover, rosemary can also be used in natural skin care products and essential oils, and the market is wider. To put it bluntly, rosemary is hot right now.
Mint: Organic mint is widely recognized for its refreshing taste and is frequently featured in beverages, desserts and savory dishes. Additionally, its digestive-aid properties and cooling effects help drive its popularity both culinaryly and in health markets. In recent years, herbal teas featuring mint flavors have only expanded this market presence even further.
Organic parsley offers many health advantages beyond being used as an ornamental garnish, such as high levels of vitamins and antioxidants. With increasing applications in salads, sauces and as a natural detoxifier supporting its market growth. Awareness of its health benefits has led to its greater usage both culinary and supplement sectors.
Others:This category includes organic herbs like cilantro, dill, and sage, which have recently become popular in smaller, specialized markets. As consumers become more daring in their cooking and look for new flavors to try out, the demand for these less common herbs is climbing.

By Application

Based on application, the global market can be categorized into Household Consumers, Food Manufacturers, Foodservice Industry and Others.

Household Consumers: This segment encompasses individuals who purchase organic herbs for personal use in cooking and home remedies, such as COVID-19 pandemic remedies. With more households opting to prepare meals from scratch at home during this pandemic, demand for organic herbs has significantly increased among households. Many consumers are seeking healthy yet flavorful ingredients to add into their meals, prompting sales of both fresh and dried organic herbs to increase accordingly. As health awareness continues to increase, this sector should expand further fueled by desire for natural and chemical-free options in food options.
Food Manufacturers: This category encompasses companies that incorporate organic herbs into processed food, snacks and beverages. As consumer awareness of health increases and demand for cleaner labels increases, organic herbs have seen increasing use by food manufacturers to both add flavor and health benefits - as consumers' interest in natural ingredients grows and an organic food industry expands - driving increased procurement by companies to meet market needs. Therefore, this market segment may experience strong growth.
Foodservice Industry: People now seek healthy and sustainable dining experiences in restaurants. To attract these customers, restaurants are adding organic herbs to their menus. Organic herbs are popular for enhancing taste and meeting consumer needs. This trend will continue as more people focus on sustainable and quality dining, driving demand for such options.
Others: This category includes a variety of products that use organic herbs, such as herbal supplements, cosmetics, and natural remedies. Nowadays, people are more interested in natural ways of health care, so tea and skin care products with organic herbs are particularly popular. As a result, the industry has received a lot of investment and a lot of innovative products.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

”Rising Health Consciousness”

Consumers' realization of the health perks tied to organic herbs has been progressively growing, as a surge of individuals embrace healthier lifestyles and diets, favoring organic products that are free from detrimental chemicals and pesticides. With this heightened awareness, the demand is skyrocketing. In turn, retailers have broadened their selection of natural and organic options to cater to this growing consumer appetite for such wholesome alternatives.

Restraining Factor

”Higher Costs Compared to Conventional Herbs”

One of the greatest obstacles facing organic herbs market expansion is their higher cost compared to conventional products. Organic farming practices often require additional labor, time and resources that drive up prices. Some consumers in price-sensitive markets may be unwilling to pay premium prices for organic herbs which hinder market expansion. While awareness about their benefits increases rapidly, price difference remains an obstacle that limits their penetration in markets like South Asia or Eastern Europe.

Opportunity

”Growing Interest in Home Gardening”

Since the COVID-19 pandemic, home gardening and urban farming have been growing in popularity. This has made people more interested in organic products. By growing your own organic herbs, you not only get to enjoy the process but also learn more about their benefits. Brands should seize this chance by providing gardening kits, seeds, and helpful guides on how to grow organic herbs. This will not only help them become more known in the market but also create a loyal following among gardening lovers.

Challenge

”Competition from Conventional Herbs”

Organic herb markets face stiff competition from conventional herbs that are readily available and less costly, as many consumers continue to opt for them due to affordability and familiarity. This competition can impede organic herb brands in price-sensitive segments - to overcome it, these brands must clearly articulate the benefits of their products, such as quality, taste, and health advantages so as to attract consumers willing to make the switch.

ORGANIC HERBS MARKET REGIONAL INSIGHTS

North America

The organic herb market in North America has become popular due to people wanting healthy, natural foods. Right now the US is leading the trend, with people’s enthusiasm for buying organic foods so high that there are many stores and online selling organic herbs. Large supermarkets and health food stores are selling more organic herbs to attract more customers. In addition, many people like to grow herbs at home, a trend that makes the market even more popular. Overall, sales of organic herbs in North America will continue to grow as people become more concerned about health and sustainability.

Europe

Europe possesses a comprehensive regulatory environment that supports organic farming and labeling of organic herbs, creating an established market. Germany, France and the UK lead this market due to consumer preferences for organic products and an emphasis on food quality and safety. Furthermore, EU policies encourage organic agriculture by making organic herbs more readily accessible for consumers. There has been an emerging trend toward local sourcing, with consumers favoring locally grown organic herbs over imported ones. Furthermore, vegetarian and vegan diets have fuelled consumer interest in these organic herbs since they add flavor to plant-based dishes. Market growth should continue steadily due to greater awareness about health benefits and environmental sustainability.

Asia

Although still emerging, Asia's organic herbs market is growing quickly - particularly in countries like China, Japan, and India where health awareness coupled with rising disposable incomes is fuelling consumer interest for organic products. Traditional herbs have seen significant gains in India as consumers search for natural remedies and organic culinary ingredients, while Japan's enthusiasm for organic agriculture and health-oriented lifestyles has propelled its organic herbs market forward. However, barriers such as limited availability and higher costs than conventional herbs could impede market expansion in certain regions. Urban gardening and home-based organic farming is contributing to their increasing popularity within urban settings. Ultimately, while Asian markets are still relatively underdeveloped their growth potential is significant as consumers become aware of organic products' benefits.

KEY INDUSTRY PLAYERS

These companies are key players in the organic herbs market, known for their commitment to quality, sustainability, and consumer health.

List of Top Organic Herbs Companies

Frontier Co-op
Organic Spices Inc.
Naturevibe Botanicals
Simply Organic
McCormick & Company

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

In recent years, the organic herbal market has experienced significant growth, mainly because everyone wants healthier and more natural products. There are many fresh, dried and extracted herbs on the market, both in diet and skin care products. In the future, the organic herbal market will continue to grow. With the convenience of online shopping, it is easier for people to buy organic herbs. In addition, healthy living and plant-based diets are becoming more and more popular, and the demand is even greater. However, manufacturers and suppliers need to pay attention to organic certification and traceability, so as to gain the trust of consumers and expand the sales market. In general, the organic herbal market has broad prospects and great development potential.