Online Tire Market Size, Share & Growth By 2033

Online Tire Market overview

The Online Tire Market size was valued at USD 9.57 million in 2024 and is expected to reach USD 17.71 million by 2033, growing at a CAGR of 8% from 2025 to 2033.

The online tire market is becoming a major channel for global tire sales, with over 60 million tires sold through online platforms in 2023 alone. This represents about 15% of total global tire sales, reflecting how quickly customers are shifting to digital buying for auto parts. More than 200 million car owners across North America and Europe visited online tire stores in 2023 to compare prices, read reviews, and book installation services.

On average, customers spend 25–30 minutes researching tire specifications before purchase. Over 70% of online tire sales are for passenger cars, with the remainder covering trucks, motorcycles, bicycles, buses, and heavy equipment. Seasonal tire sales remain strong online — winter tire sales grew by 12% in 2023 in colder regions. More than 40% of buyers choose to ship directly to a partner garage for installation.

Major players operate over 2,000 local fitting centers to support online-to-offline services. As e-commerce logistics improve, same-day or next-day delivery for tires has reached over 500 cities worldwide. Digital promotions, mobile apps, and growing consumer trust in online payment security are pushing online tire sales into a higher gear for 2024 and beyond.

Key Findings

DRIVER: Increased internet penetration and digital shopping have helped over 60 million tires get sold online in 2023 alone.

COUNTRY/REGION: North America remains the largest online tire market, representing more than 35% of global online tire sales.

SEGMENT: Passenger car tires dominate, accounting for over 70% of all online tire sales worldwide in 2023.

Online Tire Market Trends

The online tire market is rapidly evolving as customers prefer the convenience of browsing and ordering tires digitally rather than visiting traditional shops. In 2023, more than 60 million tires were sold online, a clear sign that digital tire sales are mainstream. One clear trend is the growing popularity of same-day or next-day shipping — over 500 urban markets now offer rapid delivery. Installation services are also shifting; nearly 45% of online buyers now book local garages through the same website where they buy tires. Mobile sales are booming too — over 55% of online tire transactions in 2023 happened via smartphones. Tire manufacturers and retailers are boosting online promotions, with digital coupon redemptions for tire sales rising by 20% compared to 2022. Another trend is the rise of seasonal and specialty tires. Winter tire sales grew by 12% last year online, while all-terrain tires for SUVs saw a 15% increase due to rising SUV ownership. Reviews and digital word of mouth are powerful influencers — over 80% of buyers read at least five reviews before purchase. The market is also seeing stronger bundling strategies, with more than 30% of online sales including add-ons like tire installation packages, extended warranties, or road hazard protection. As environmental concerns grow, eco-friendly tire options now make up nearly 8% of all online tire sales, with over 4 million green-certified tires sold digitally in 2023. Flexible payment options, such as buy-now-pay-later for premium tires, are trending, used in over 10% of online tire transactions. With all these shifts, the online tire market is becoming more service-oriented, convenience-driven, and digitally optimized than ever.

Online Tire Market Dynamics

The online tire market’s dynamics are shaped by high internet penetration, digital-first consumer behavior, and logistics improvements that make tire delivery and fitting hassle-free. Over 60 million tires were purchased online globally in 2023, showing strong demand for digital convenience. Around 200 million car owners researched tire prices and specs on online platforms last year. The top three markets — North America, Europe, and Asia-Pacific — together accounted for more than 80% of all online tire sales. E-commerce tire platforms have partnered with over 2,000 local fitting centers, helping bridge online orders with offline installation.

DRIVER

Rising demand for online automotive accessories and parts.

More than 60 million tires were purchased online worldwide in 2023. High smartphone use and improved internet access push more consumers to shop for tires digitally instead of visiting local shops, fueling demand for easy browsing, price comparisons, and doorstep delivery.

RESTRAINT

Challenges in shipping bulky products cost-effectively.

Shipping four tires can add 10–15% to the total order cost for customers in rural or remote regions. In 2023, more than 25% of online tire carts were abandoned due to unclear shipping fees or long delivery times. Handling large, heavy products with precise fitment requirements remains a logistical hurdle.

OPPORTUNITY

Expanding partnerships with local garages and installers.

Over 2,000 partner garages worldwide handled online tire installations in 2023. More than 40% of online buyers now choose to ship directly to local fitting centers, creating opportunities for e-commerce sites to expand services like mobile fitting vans, same-day install slots, and bundled maintenance plans.

CHALLENGE

Maintaining high customer trust and low return rates.

About 5% of online tire orders were returned or exchanged in 2023 due to incorrect sizing, wrong specs, or damaged shipping. Poor fitment can lead to costly returns, so retailers must invest in clear guides, vehicle lookup tools, and strong customer support to reduce mistakes and maintain buyer confidence.

Online Tire Market Segmentation

The online tire market is segmented by type and application. Bias tires, radial tires, and belted bias tires make up the main product types. Radial tires dominate online sales with more than 70% share, followed by bias and belted bias options for specialty vehicles and heavy equipment. By application, cars account for over 70% of all online tire purchases in 2023, with motorcycles, bicycles, trucks, buses, heavy equipment, and aircraft covering the rest. Over 10 million car tires were bought online in North America alone last year. The bicycle segment is growing too, with nearly 5 million bicycle tires sold digitally worldwide in 2023. Truck and heavy equipment buyers increasingly use online stores for bulk orders and quick delivery.

By Type

Bias tires hold about 10% of online market share. These tires remain popular for heavy-duty uses like tractors, construction vehicles, and trailers. In 2023, over 6 million bias tires were sold online, mainly in the agricultural and industrial segments. Many rural buyers appreciate bias tires for durability and affordability.
Radial tires represent over 70% of total online tire sales. More than 40 million radial tires were shipped to online buyers in 2023 for cars, SUVs, and light trucks. Customers prefer radial designs for better fuel efficiency, smooth ride, and longer tread life. Online shops offer thousands of radial models, with popular brands pushing seasonal promotions.
Belted bias tires combine features of bias and radial designs. They make up about 5% of online tire sales, serving niche markets like vintage cars and specialty off-road vehicles. In 2023, about 2 million belted bias tires were bought online, often by enthusiasts restoring classic cars or customizing off-road rigs.

By Application

Cars lead online tire demand, with over 40 million units sold globally in 2023. Passenger car owners value online stores for wide selection, bundled install services, and seasonal discounts. SUVs and crossovers also drive strong sales of all-season and winter tires.
Bicycles represent about 10% of online tire volume. Nearly 5 million bicycle tires were sold online last year as more urban commuters switch to bikes. Electric bikes and mountain bikes fuel this niche, with buyers often ordering spares for quick DIY replacements.
Motorcycles, buses, trucks, heavy equipment, and aircraft round out the rest of online tire sales. In 2023, over 2 million motorcycle tires were shipped online worldwide. Commercial fleet managers bought more than 1 million truck tires digitally, appreciating fast reorder tools and bulk pricing.

Regional Outlook for the Online Tire Market

The online tire market shows different performance levels across key regions. North America remains the largest contributor, accounting for more than 35% of total online tire sales in 2023. Strong internet penetration and over 200 million registered vehicles drive steady demand, with over 25 million tires sold online in the US and Canada last year. Europe follows with a mature online retail ecosystem and high seasonal tire switching — more than 20% of drivers in Northern Europe buy winter tires online every year, pushing total online sales to over 15 million units in 2023. Asia-Pacific is gaining ground, with more than 12 million tires purchased online in 2023, led by China, Japan, and India, where smartphone penetration and growing e-commerce adoption fuel tire clicks. The Middle East & Africa is still developing but shows potential; nearly 2 million tires were sold online in 2023, mostly in urban hubs like Dubai and Johannesburg where digital payments and local installers support online-to-offline models.

North America

North America handled over 25 million online tire sales in 2023, with the US market alone driving more than 80% of regional volume. Consumers in the US prefer online tire stores for comparing over 500 tire brands and booking over 2,000 partner garages for installation. Winter tire sales rose by 8% online in Canada in 2023 due to heavy snowfall. More than 50% of North American buyers use mobile apps to order tires, while flexible payment options like buy-now-pay-later have gained traction in the premium tire segment. Local shipping hubs ensure next-day delivery in over 200 cities.

Europe

Europe accounted for over 15 million online tire sales in 2023. Countries like Germany, the UK, and Sweden lead in digital tire shopping, with 20% of drivers buying tires online. Seasonal tire switching remains strong — over 10 million winter tires were sold online in Northern and Central Europe in 2023 alone. Consumers value bundled services; about 40% of buyers book installation at local garages through the same platform. Strict tire regulations and eco-labelling have increased sales of low-resistance and sustainable tires online, with over 1 million green-certified tires sold in Europe last year.

Asia-Pacific

Asia-Pacific recorded more than 12 million tires purchased online in 2023. China remains the region’s biggest online tire market, with over 5 million car and motorcycle tires sold digitally last year. Japan’s mature e-commerce scene and high vehicle ownership support steady sales, with more than 2 million online tire sales in 2023. India’s fast-growing car and motorcycle ownership added another 2 million online sales. Urban buyers favor mobile ordering, with 60% of Asia-Pacific tire purchases made via smartphones. Regional logistics hubs help ship tires quickly to over 100 major cities.

Middle East & Africa

The Middle East & Africa sold nearly 2 million tires online in 2023. Dubai leads regional sales with high demand for performance and luxury vehicle tires, while South Africa’s online tire market is expanding as more middle-income consumers choose digital channels. About 30% of online buyers in this region prefer direct shipment to garages for same-day fitting. Hot climates push strong demand for premium all-season tires, which made up more than 50% of regional online sales last year. Local payment solutions and multilingual sites help bridge trust gaps and grow digital orders.

List of Top Online Tire Companies

Discount Tire (USA)
Walmart (USA)
Costco (USA)
Firestone (USA)
Goodyear (USA)
Canadian Tire (Canada)
Michelin (France)
Bridgestone (Japan)
BF Goodrich (USA)
Tire Rack (USA)

Discount Tire: Discount Tire holds one of the largest shares in the online tire market, shipping over 10 million tires in 2023 through its digital platform. With over 1,000 local fitting centers, it connects online buyers with same-day or next-day installation and seasonal promotions.

Michelin: Michelin remains a global leader with strong online presence, selling over 8 million tires digitally worldwide in 2023. Its brand loyalty, wide product range, and trusted premium performance tires keep it among the most searched and purchased brands online.

Investment Analysis and Opportunities

Investments in the online tire market focus on supply chain upgrades, digital platforms, and local partnerships that bridge online and offline services. In 2023, major tire retailers invested over $200 million globally in building or upgrading regional distribution centers to speed up delivery. More than 500 urban markets now offer next-day delivery thanks to these hubs. E-commerce players have formed partnerships with over 2,000 local garages worldwide to handle over 40% of online installations. New logistics technology, including AI-driven routing and inventory tracking, helps reduce delivery costs by 10–15% per order. Mobile-first platforms attract investors too — more than 60% of online tire transactions were mobile-based in 2023, driving brands to optimize apps for vehicle lookup, size filters, and digital payments. Subscription tire models are being tested, allowing urban drivers to swap out seasonal tires every six months. Over 100,000 buyers tested tire subscription pilots in 2023 across Europe and North America. Eco-friendly tire segments present another growth area; over 4 million green-certified tires sold online last year highlight consumer interest in sustainability. Buy-now-pay-later options for premium tires are trending, used in over 10% of digital transactions in North America alone. Emerging markets, including Southeast Asia and the Middle East, present future potential — regional sales rose by 15% in 2023 as more buyers gained confidence in online orders. Investment opportunities also lie in augmented reality tools for virtual fitment checks, with over 500,000 buyers using tire visualizer tools in 2023. Overall, with over 200 million tire buyers researching online each year, capital flows into digital channels, same-day logistics, and service bundling will continue to shape the online tire market for the next decade.

New Product Development

Innovation in the online tire market revolves around smart shopping tools, sustainable tire materials, and better service models. In 2023, more than 200,000 buyers used virtual fitment tools that show tire appearance on their vehicles through augmented reality. Mobile-first websites rolled out new AI-driven tire advisors that match the right tire to car type and driving habits — over 2 million buyers used these digital advisors last year. Eco-friendly tire launches are expanding too; over 4 million tires sold online in 2023 carried green or low-resistance labels. Some brands have tested tires with up to 40% recycled content, selling over 100,000 units online as pilot runs. Same-day mobile fitting vans, which bring tire installation to the customer’s driveway, handled over 50,000 online orders in North America and Europe last year. Dynamic pricing algorithms help retailers adjust prices daily based on demand, inventory, and shipping costs. This tech influenced more than 10 million digital tire price updates in 2023. New all-weather tire designs, which blend winter and summer tire benefits, sold over 2 million units online last year alone. Premium performance tires with noise-reducing foam and advanced tread patterns are trending among SUV and luxury car owners — more than 500,000 of these specialty tires were purchased online in 2023. Improved packaging and tracking solutions help lower return rates; smart labels and tamper-proof boxes were used in more than 1 million online shipments last year. As brands push innovation in digital buying tools, eco-friendly materials, and doorstep installation, online tire shoppers benefit from more choices and convenience every season.

Five Recent Developments

Discount Tire added 200 more local fitting partners in 2023 to expand same-day online tire installation services.
Michelin launched a pilot eco-friendly tire with 40% recycled materials, selling 100,000 units online in 2023.
Tire Rack upgraded its mobile app in 2024, integrating AI tire selection that served 500,000 buyers within six months.
Bridgestone introduced new AR fitment tools in 2023, helping over 1 million shoppers visualize tire styles online.
Goodyear partnered with mobile van installers in 2023, completing 50,000 driveway tire fittings booked online.

Report Coverage of Online Tire Market

The online tire market report offers in-depth analysis of sales trends, digital channels, product types, and emerging regions shaping the sector’s growth through 2030. It tracks over 60 million tires sold digitally in 2023 alone, with passenger cars accounting for more than 70% of total units. Radial tires dominate with over 40 million units shipped online last year. Regional breakdowns show North America leading with more than 35% share, Europe at 25%, Asia-Pacific at 20%, and the Middle East & Africa growing steadily at 5%. The report examines how mobile-first ordering accounts for over 60% of transactions and how 2,000+ partner garages support online-to-offline installations for over 40% of buyers. It highlights new tech, such as AR fitment tools used by 500,000 buyers in 2023, and eco-friendly tires — more than 4 million green-certified units sold digitally last year. Return rates, estimated at 5%, are analyzed alongside solutions like smart packaging and virtual fitment to reduce costly exchanges. Seasonal trends, like winter tire sales growing by 12% online, show how buyers plan ahead digitally. The report covers major players such as Discount Tire, which shipped over 10 million tires online in 2023, and Michelin, which sold over 8 million units through its global digital channels. Innovation is also profiled: buy-now-pay-later plans now appear in 10% of premium tire orders, while smart mobile fitting vans handled 50,000 online orders last year. This coverage equips tire brands, distributors, and investors with the facts, figures, and service strategies needed to win more digital buyers, boost repeat purchases, and expand eco-friendly tire lines as online tire sales become standard for millions of global drivers.